While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.


In any case, Apple will likely provide the public with advanced notice. The table below outlines when Apple teased its October launches over the past four years.

Year	Announcement/Teaser	Event/Tagline	Event/Press Releases
2021	Tuesday, October 12	"Unleashed" Event	Monday, October 18
2022	Tuesday, October 18	"Take Note" Teaser	Tuesday, October 18
2023	Tuesday, October 24	"Scary Fast" Event	Monday, October 30
2024	Thursday, October 24	"Mac Your Calendars" Teaser	Monday, October 28 to Wednesday, October 30

A handful of Apple products are expected to be updated as early as October, with the following new features and changes rumored:

• iPad Pro: M5 chip and potentially two front cameras, allowing for photos and video calls in both portrait and landscape orientations.


• Vision Pro: A faster M4 chip or M5 chip, a new head strap that improves comfort, and potentially a Space Black color option.
• Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model specifically.


• HomePod mini: S9 chip or newer with support for next year's revamped version of Siri powered by Apple Intelligence, likely Apple's N1 chip with Wi-Fi 7 support, improved sound quality, a second-generation Ultra Wideband chip for proximity features, and potentially new color options like Red.


• AirTag: Up to 3× longer item tracking range vs. current AirTag, a more tamper-proof speaker, and "very low" battery life alerts.

What about Macs? Apple's next 14-inch and 16-inch MacBook Pro models with M5, M5 Pro, and M5 Max chips will reportedly enter mass production soon, but they apparently might not be announced until early 2026. While new Macs are often unveiled in October, there is precedent for a launch earlier in a year too, as Apple announced MacBook Pro models with M2 Pro and M2 Max chips in a January 2023 press release.

Apple is reportedly also planning a lower-priced MacBook with an A18 Pro or A19 Pro chip, but the rumored launch timeframe for that is late 2025 or early 2026, so it is unclear if it would be announced this October. This model would likely be the spiritual successor to the MacBook Air with an M1 chip, which is still sold by Walmart in the U.S. for $599.

Apple recently announced its next quarterly earnings call will be held on Thursday, October 30, so any new products this month will likely be unveiled by Wednesday, October 29 at the latest, so Apple can recap the announcements on the call.
This article, "When Would Apple Announce an October Event This Year?" first appeared on MacRumors.com

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As noted by the French blog WatchGeneration, the Apple Watch and Mac mini are no longer advertised as "carbon neutral" products on Apple's website.


The term "carbon neutral" means that, on a net basis, a product does not add any carbon dioxide to the atmosphere. Apple achieves this by reducing emissions and through projects that offset carbon, including working with Forestal Apepu to develop fast-growing eucalyptus forests for timber production on deforested lands in Paraguay.

When paired with select bands, the Apple Watch Series 9 and Apple Watch Ultra 2 models were Apple's first carbon-neutral products, and the Apple Watch Series 10 and the latest Mac mini with M4 chips were also advertised as being carbon neutral.

In 2023, Apple said each carbon neutral Apple Watch model met the following strict criteria: 100% clean electricity used for manufacturing and product use, at least 30% recycled or renewable material by weight, and at least 50% of shipments occurring without air transportation. Apple said these combined efforts resulted in at least a 75% reduction in product emissions for the new Apple Watch models, and it said it would use "high-quality carbon credits" to address the "small amount of remaining emissions."

However, starting with the Apple Watch Series 11 and Apple Watch Ultra 3, Apple no longer includes a "carbon neutral" label on its product pages or packaging worldwide. Apple also removed the label from its Mac mini product pages. This change took effect worldwide following Apple's iPhone event in September.

There are a few reasons why.

In August, Apple's vice president of environment Sarah Chandler told Fast Company that this change was not the result of a change in the company's environmental efforts. Instead, a new law in the EU taking effect in September 2026 will ban companies from using claims like "carbon neutral" or similar across packaging, ads, and product pages.

Second, a German court ruled the Apple Watch could no longer be advertised as "carbon neutral," after a local environmental group accused Apple of "greenwashing" with misleading carbon neutrality claims. According to Reuters, some ecologists said carbon offsetting plantations can actually harm biodiversity and require high water usage.

Apple likely still considers the Series 11 and Ultra 3 to be carbon neutral internally, but it is getting ahead of laws and rulings that prevent it from advertising it. Apple removed the label worldwide to avoid potentially confusing customers.

Given the Mac mini received no changes last month, it likely remains carbon neutral too.

Apple is still aiming for carbon neutrality across its global footprint by 2030.

"We're proud of our carbon neutral products and on track to achieve carbon neutrality throughout our entire supply chain by 2030," said Apple, in a statement shared with Fast Company. "Every Apple product is designed with the environment in mind, and that commitment will continue, regardless of new EU rules restricting how we can talk about it."
This article, "Here's Why the Apple Watch and Mac Mini Are No Longer Advertised as 'Carbon Neutral'" first appeared on MacRumors.com

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Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.


There has been strong early demand for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, according to the analysts. However, they said the ultra-thin iPhone Air has faced "relative weakness" in demand so far.

"Our supply chain checks suggest an iPhone 17 build increase is likely imminent," wrote Morgan Stanley analyst Erik Woodring, in a research note today. In the second half of 2025, Apple's supply chain might increase its production of the new iPhones to more than 90 million units, up from 84 million to 86 million units currently, the note said.

Morgan Stanley has raised its price target for Apple shares to $298. However, analysts believe the company's stock price already reflects strong demand for the iPhone 17 series, and they would need to see even more upside "to argue for more sustained near-term stock outperformance." Apple's shares are trading for around $256 at the time of writing.

The analysts are bullish about iPhone shipments in 2026 and 2027, as Apple is widely expected to release its first foldable iPhone model in September next year.

"iPhones are getting old and Apple's biggest innovation in years less than 12 months away," the analysts wrote, in reference to the long-rumored foldable iPhone.
This article, "New iPhones See 'Stronger Than Expected' Demand With One Exception" first appeared on MacRumors.com

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