❌

Normal view

Apple's (PRODUCT)RED Era is Over, But What About the iPhone 18 Pro?

Apple's final product in (PRODUCT)RED is no longer available, as the iPhone 14 Silicone Case in that color was marked as sold out on its online store last month.


Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple had long offered a (PRODUCT)RED option for some products, but the color is no longer available at all.

While the (PRODUCT)RED era is over for now, the color could always make a return one day. The upcoming iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a "deep red" finish, but this might look more like burgundy than bright red, so it remains to be seen if Apple revives the (PRODUCT)RED brand for that.


(RED) was co-founded by U2 singer Bono, and Apple's partnership with the brand goes back to the Steve Jobs days. Apple continues to support The Global Fund through its annual Apple Pay donation program, which raised $3 million last year. So, PRODUCT(RED) is over for now, but Apple's partnership with (RED) remains alive.

Apple offered a variety of iPod, iPhone, and Apple Watch models in (PRODUCT)RED over the years, with some of the most recent products available in the color being the iPhone SE 3, iPhone 14, iPhone 14 Plus, and Apple Watch Series 9. A variety of iPhone cases, Apple Watch bands, and other accessories also came in the color.
Related Roundup: iPhone 18 Pro

This article, "Apple's (PRODUCT)RED Era is Over, But What About the iPhone 18 Pro?" first appeared on MacRumors.com

Discuss this article in our forums

Apple Raised $3 Million for Global Fund's AIDS Fight Through Apple Pay Promotion

This holiday season, Apple donated $5 to The Global Fund for every purchase made using Apple Pay on Apple.com, the Apple Store app, and Apple retail stores in the U.S. and other countries.


The Global Fund this week said that Apple raised a total of $3 million for the organization, which is dedicated to fighting HIV/AIDS, tuberculosis, and malaria in developing countries.

Apple capped donations at $3 million, so that means Apple customers raised the total possible amount through their purchases. Apple ran the promotion from November 28 through December 7 to fund critical health programs that save lives.

Apple has long supported The Global Fund with similar promotions and through sales of devices manufactured in (PRODUCT)RED colors. Apple has not offered any of its iPhones or accessories in (PRODUCT)RED colorways since the launch of the 2022 iPhone 14 models, but it does raise money each December in honor of World AIDS Day.

Apple has raised more than $250 million for The Global Fund during its 19-year partnership with the (RED) brand.
This article, "Apple Raised $3 Million for Global Fund's AIDS Fight Through Apple Pay Promotion" first appeared on MacRumors.com

Discuss this article in our forums

❌