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Tim Cook Reflects on Joining Apple and Steve Jobs

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs.


Jobs convinced Cook to join Apple in 1998, to help turn around the company:
I'll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence. Many people doubted the company could survive, and I was warned that accepting a job there would come with risks. But when Steve spoke, any trepidation I harbored instantly dissolved. I had never met someone with so much passion and vision. He spoke with charisma and clarityβ€”about a future where technology could unlock a wellspring of human creativity and potential, connecting us and uplifting us in ways even he had yet to imagine.
Cook said joining Apple was the best decision he ever made:
In Steve, I found an incredible mentor who inspired me to grow and challenge myself in new and important ways. And in joining Apple, I traded a job for a purpose, one that still drives me to this very day. It truly was the greatest decision I've ever made.
The Steve Jobs Archive shared letters from many additional influential leaders today, including Apple's former design chief Jony Ive, Disney CEO Bob Iger, famous designer Dieter Rams, and others. The letters had previously only been shared with The Steve Jobs Archive fellows. There is also a new introductory letter from Laurene Powell Jobs.

The Steve Jobs Archive released the letters on what would have been Jobs' 71st birthday. They are available on the web and in the Apple Books app for free.

The Steve Jobs Archive was launched by Jobs' friends and family in 2022. The website features a collection of quotes, photos, videos, and emails from Jobs, and offers fellowships to young creators looking to follow in his footsteps.
This article, "Tim Cook Reflects on Joining Apple and Steve Jobs" first appeared on MacRumors.com

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MacRumors Turns 26: Here's What Our Readers Thought About the iPod, iPhone, and More

MacRumors turns 26 today, and we want to take the opportunity to thank everyone who has read and supported our website over the years.


MacRumors was founded by Arnold Kim on February 24, 2000, while he was a medical student, and it has since become one of the world's most popular Apple news websites. Kim was profiled in The New York Times in 2008. Coincidentally, we share our birthday with Steve Jobs, who would have turned 71 years old today.

Our website has been around for many major Apple product announcements, including the iPod, MacBook Pro, iPhone, iPad, Apple Watch, and more.

Here are the forum threads for each product:
This article, "MacRumors Turns 26: Here's What Our Readers Thought About the iPod, iPhone, and More" first appeared on MacRumors.com

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Apple Announces Plans to Begin Assembling Mac Mini in U.S. This Year

Apple has announced that Foxconn will begin assembling some Mac mini computers at a factory in Houston, Texas later this year.


"Apple is deeply committed to the future of American manufacturing, and we're proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year," said Apple CEO Tim Cook, in a press release.

Apple is also expanding AI server manufacturing at the Houston factory, and it is opening a new Advanced Manufacturing Center in the city later this year. The dedicated facility will "provide hands-on training in advanced manufacturing techniques to students, supplier employees, and American businesses of all sizes."

In an interview with The Wall Street Journal, Apple's operations chief Sabih Khan said U.S. assembly of some Mac mini units is part of the company's previously-announced commitment to invest $600 billion in the U.S. by August 2029.

Mac mini units assembled in the U.S. will primarily serve the U.S. market, while production will continue in Asia for orders abroad, according to Khan.

As the report notes, the Mac mini is a niche product for Apple, with research firm Consumer Intelligence Research Partners estimating that the desktop computer accounted for only 5% of Apple's global Mac sales last year. In 2024, the Mac mini received its first major redesign since 2010, along with M4 and M4 Pro chips.

In the U.S., the Mac mini starts at just $599, but customers must supply their own display, keyboard, and trackpad or mouse.

Apple touted assembly of the Mac Pro desktop tower in Texas in 2019, during U.S. President Donald Trump's first term, but it had been assembling the computer there since 2013. Apple's plan to begin assembling some Mac mini units in the U.S. comes during Trump's second term, and this time it does involve some assembly shifting stateside.

The Wall Street Journal also explored Apple's efforts to boost its U.S. chip production.


Apple said it is on track to purchase more than 100 million chips from TSMC's Arizona factory this year, and it has directed TSMC and Texas Instruments to purchase bare silicon wafers from GlobalWafers' new factory in Sherman, Texas.
Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Caution)
Related Forum: Mac mini

This article, "Apple Announces Plans to Begin Assembling Mac Mini in U.S. This Year" first appeared on MacRumors.com

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