❌

Normal view

Tim Cook Reflects on Joining Apple and Steve Jobs

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs.


Jobs convinced Cook to join Apple in 1998, to help turn around the company:
I'll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence. Many people doubted the company could survive, and I was warned that accepting a job there would come with risks. But when Steve spoke, any trepidation I harbored instantly dissolved. I had never met someone with so much passion and vision. He spoke with charisma and clarityβ€”about a future where technology could unlock a wellspring of human creativity and potential, connecting us and uplifting us in ways even he had yet to imagine.
Cook said joining Apple was the best decision he ever made:
In Steve, I found an incredible mentor who inspired me to grow and challenge myself in new and important ways. And in joining Apple, I traded a job for a purpose, one that still drives me to this very day. It truly was the greatest decision I've ever made.
The Steve Jobs Archive shared letters from many additional influential leaders today, including Apple's former design chief Jony Ive, Disney CEO Bob Iger, famous designer Dieter Rams, and others. The letters had previously only been shared with The Steve Jobs Archive fellows. There is also a new introductory letter from Laurene Powell Jobs.

The Steve Jobs Archive released the letters on what would have been Jobs' 71st birthday. They are available on the web and in the Apple Books app for free.

The Steve Jobs Archive was launched by Jobs' friends and family in 2022. The website features a collection of quotes, photos, videos, and emails from Jobs, and offers fellowships to young creators looking to follow in his footsteps.
This article, "Tim Cook Reflects on Joining Apple and Steve Jobs" first appeared on MacRumors.com

Discuss this article in our forums

Steve Jobs Would Have Celebrated His 71st Birthday Today

Apple co-founder and former CEO Steve Jobs was born on February 24, 1955, so today would have marked his 71st birthday if he hadn't passed away in 2011 at the age of 56.


In 1976, Steve Jobs and Steve Wozniak co-founded Apple Computer Company to market Wozniak's Apple I, a pioneering personal computer. Their collaboration led to the introduction of the Apple II in 1977, which significantly influenced the personal computing industry.

In 1984, Apple launched the Macintosh, notable for its graphical user interface and the iconic "1984" Super Bowl commercial directed by Ridley Scott. However, internal conflicts led to Jobs' departure from Apple in 1985. He then founded NeXT Inc., focusing on advanced computer platforms.

In 1997, Apple acquired NeXT, bringing Jobs back to the company as interim CEO. Under his leadership, Apple revitalized its product line and introduced groundbreaking products like the iMac, iPod, and iPhone. Apple Computer Company was renamed Apple Inc. in 2007 as the company expanded its focus from computers to consumer electronics.

Jobs remained at the helm until his death in 2011, during which time Apple transformed into one of the world's leading technology companies.

As expected, Apple CEO Tim Cook has shared his thoughts about Steve on X (Twitter):

Steve was an incredible leader, innovator, and friend whose world-changing ideas moved all of us forward.

Celebrating his remarkable life and legacy today, on his birthday. pic.twitter.com/ajHO2aVVlT

β€” Tim Cook (@tim_cook) February 24, 2026


We miss you, Steve!
This article, "Steve Jobs Would Have Celebrated His 71st Birthday Today" first appeared on MacRumors.com

Discuss this article in our forums

❌