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Jony Ive's First OpenAI Device Will Be Smart Speaker With Camera, 2027 Launch Planned

OpenAI is working on several AI hardware devices in partnership with former Apple designer Jony Ive, and the first product that comes out could be a smart speaker. The company is developing a smart speaker, a smart lamp, and considering AI glasses, according to The Information, with the speaker set to come out in early 2027.


OpenAI's smart speaker has an integrated camera and it is designed to learn information about who is using it and what's around them. It will include a facial recognition feature similar to Face ID, and users will be able to use the speaker to make purchases. The speaker will have AI integration, so users can ask it questions and make requests.

In an internal presentation, OpenAI employees were told that the speaker would observe users and suggest actions to help them achieve goals, such as suggesting an early bedtime ahead of a morning meeting.

Apple is working on a similar home hub device that's set to come out this year. The home hub will include an integrated camera and speaker for video calls and controlling smart home products, plus it will have deep integration with the updated version of Siri that Apple is developing.

OpenAI is planning to price the speaker between $200 and $300, with a launch planned for February 2027 at the earliest. OpenAI is exploring a smart lamp and smart glasses, but those products won't be ready until 2028 or later. With the exception of the speaker, OpenAI's hardware development is in the early stages and other products could be canceled.

Jony Ive has been working with OpenAI since OpenAI acquired Ive's hardware firm io in May 2025. Ive and OpenAI CEO Sam Altman have shared some details on their AI hardware work, suggesting that there was an established prototype in November 2025. At the time, Ive and Altman said the device would be "peaceful" and an "active participant" that's not annoying. The duo also described the device as a product that would "make people feel joy."

Additional rumors about OpenAI's plans came following an employee meeting, where Ive and Altman said they didn't want a device with a screen. The device, which is presumably the speaker that The Information says is in development, was described as pocket-sized and contextually aware of the user's surroundings. Altman told employees it's "the coolest piece of technology that the world will have ever seen."

While Altman and Ive have promised the next big thing after the iPhone, there is some internal tension at OpenAI. Ive's LoveFrom design company has remained separate from OpenAI, but LoveFrom is providing hardware designs to OpenAI. It's up to OpenAI's hardware and software engineers to actually make the products that LoveFrom comes up with.

OpenAI employees have apparently complained about LoveFrom's secrecy and slow speed when it comes to design revisions. Former Apple designer Evans Hankey is leading industrial design, and Ive is said to be making the final call on almost all design choices. Other former Apple employees working at OpenAI on hardware include Tang Tan and Scott Cannon, plus Eddy Cue's son Adam Cue is working on OpenAI software.
This article, "Jony Ive's First OpenAI Device Will Be Smart Speaker With Camera, 2027 Launch Planned" first appeared on MacRumors.com

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Here's Jony Ive's Ferrari Luce EV Interior and Interface Design

In 2021, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. Now, in an event held at the Transamerica Pyramid, not far from LoveFrom's studio in San Francisco, Ferrari has shared the first results of that collab by unveiling the interior and interface of its first fully electric car, named "Luce" (Italian for "light").


In a writeup over at PRNDL, automotive journalist and MacRumors alum Jordan Golson describes how the Luce is designed around the premise that a car's interface should be operable largely by feel, with minimal visual distraction. Ive argues that touchscreens made sense for the iPhone because it solved a general-purpose problem, but it's not for driving: "To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing."

Following from that premise, the steering wheel and binnacle form a clear driving zone, where physical inputs are separated from visual outputs. Core functions such as climate, seat heating, and drive modes use dedicated mechanical switches and dials.

Physical controls trigger contextual responses on the displays, and the instrument binnacle combines layered OLED screens with physical depth and a real mechanical needle moving between them. The steering wheel itself is an exposed aluminum structure, where the glass-and-metal buttons are differentiated by touch, and the paddle shifters control EV functions like regenerative braking and torque delivery.

One of the standout features of the Luce is its glass key with an E Ink display. In your pocket it appears Ferrari yellow, and because E Ink is bistable, it consumes no power when static. When the driver enters the car, a magnet in the center console guides the key into a dedicated dock. Press it down, and the yellow fades to black as the key integrates with the glass surface of the console. Ive calls this "theater," re-imagining the ritual of starting up an electric car.

Head over to Golson's website for his full coverage, and watch his exclusive video above.

Ferrari has been unveiling its first fully electric car in three stages. The first reveal, held in Maranello last October, focused on the underlying technology, including the battery, motors, and platform. This second phase centers on the interior and interface. The exterior will be revealed in Italy in May.
This article, "Here's Jony Ive's Ferrari Luce EV Interior and Interface Design" first appeared on MacRumors.com

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