Apple will unveil its new iPhone 17 lineup on September 9 in a range of new colors. Below, we've collated all the rumored colors for the regular iPhone 17, the all-new ultra-thin iPhone 17 Air, the ‌iPhone 17 Pro‌, and the larger ‌iPhone 17‌ Pro Max.

iPhone 17 Models

Last year, Apple chose soft, pastel-inspired finishes for its iPhone 16 and iPhone 16 Plus models. They are available in ultramarine, teal, pink, white, and black. The yellow that the iPhone 15 comes in is notably missing, having been replaced by the darker blue hue of the ultramarine. Together, the iPhone 16 colors appear more saturated and vivid – pink and ultramarine especially show a bolder, more confident hue compared to the pastel washes of the iPhone 15.

Six Colors

For the regular iPhone 17, Apple is rumored to be offering the following colors.
Black and White remain as classic color options, complemented by four new options, including a Steel Gray twist on Space Gray:

• Black


• White


• Steel Gray


• Green


• Purple


• Light Blue

These colors came from an "internal document" obtained by Macworld. Many have also been rumored by leakers "Majin Bu" and Sonny Dickson.

iPhone 17 Air

With the 2025 iPhone launch, Apple will introduce an ultra thin "iPhone 17 Air," marking the first notable redesign to the iPhone's form factor in several years. The device will replace the Plus model in Apple's iPhone 17 lineup. iPhone 17 Air is just a placeholder name, and we don't know what Apple will call the new device, but multiple rumors have confirmed Apple's work on a super thin iPhone.

Four Colors

Apple plans to offer the iPhone 17 Air in four colors, including black, silver, light gold, and light blue, according to leaker Majin Bu. Macworld has also independently corroborated the four colors.

• Black


• White


• Light Blue


• Light Gold

It's not clear if light gold will be Apple's actual marketing name for this color, but light blue is thought to be a re-emergence of Sky Blue, the same color that debuted on the latest M4 MacBook Air models Apple released in March.

The new lighter blue color option for the device was first mentioned by Weibo leaker "Fixed Focus Digital," who suggests that this blue shade will be central to Apple's marketing for the new device. Described as significantly lighter than any previous blue Apple has released, the color may appear almost white in low-light conditions. Bloomberg's Mark Gurman has also independently confirmed the light blue color.


The finish is said to echo Apple's past use of lighter tones, particularly the iPhone 13 Pro's "Sierra Blue." That color marked a shift toward more subtle, pastel-like shades – metallic and icy, it shifted between blue and light gray depending on the lighting. Apple continued this trend with the softer, pastel finishes introduced in the iPhone 15 lineup.

Majin Bu has said that it "looks even more stunning than the much-loved Sierra Blue of the iPhone 13 Pro, with a brightness and refinement that make it irresistible."



The Sky Blue finish on the MacBook Air is not very saturated, and the color's appearance can vary based on lighting conditions. Apple describes it as "a beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface."

iPhone 17 Pro Models

Apple has stuck with muted colors for its recent iPhone "Pro" models made from titanium. For the iPhone 16 Pro, Apple offered a new Desert Titanium color. The iPhone 16 Pro also comes in Natural Titanium, White Titanium, and Black Titanium.



This year, however, iPhone 17 Pro models are rumored to have an aluminum frame instead of titanium. The back of the devices will also reportedly have a new "part-aluminum, part-glass" design. This could potentially usher in all-new color choices for Apple's high-end iPhone 17 models. And so far, we have heard rumors of at least two.

Five Colors

Apple's upcoming iPhone 17 Pro models will have a new copper-like orange color option, according to accessory specialist and occasional leaker Sonny Dickson. Bloomberg's Mark Gurman has also independently confirmed the new color.

Dickson has shared images of alleged lens covers for the rear cameras on the iPhone 17 Pro and iPhone 17 Pro Max models, with five color labels. Macworld has independently corroborated the colors:

• Black


• White


• Gray


• Dark Blue


• Orange

Apple is seemingly sticking with some familiar finishes for the iPhone 16 Pro lineup: the black, gray, and silver colors probably match the current Black Titanium, Natural Titanium, and White Titanium options. However, a dark blue lens cover hints at the possible return of Blue Titanium, last seen with the iPhone 15 Pro.

The standout though is the orange lens cover, which may signal the debut of a completely new copper-like finish – an option Apple has never offered on any iPhone before.

• iPhone 17 Release Date, Pre-Orders, and What to Expect

What do you think of the color options in this year's iPhone 17 series? Let us know in the comments.
This article, "iPhone 17 Colors: Every Rumored Option for the Full Lineup" first appeared on MacRumors.com

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Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."


Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One full-page print ad published in April wished readers a "Happy April Fools' Day" if they believed the iPhone 16 Pro Max's cameras could match those on Xiaomi's recently launched 15 Ultra.

In March, another print ad described the triple lens array on the iPhone 16 Pro Max as "cute" and questioned whether it was "really the best," while touting the Ultra's higher camera specifications and more affordable price. Xiaomi has launched similar ad campaigns against Samsung.

Apple and Samsung contend that the tone of Xiaomi's promotions went beyond fair competition, and portrayed the global market leaders in a negative light. Comparative advertising in India is not prohibited provided they are fact-based and fair, but lawyers can legitimately get involved if the tone and language is perceived as mocking.


Samsung's promotional jabs at Apple have recently taken a more understated approach. Its ads typically don't call out iPhones outright, and instead spotlight features where Samsung believes it has the edge.

The tech giants' responses to this particular ad campaign indicate just how fiercely contested India's smartphone sector has become. As the country's two leading high-end vendors, both brands obviously see their reputation and market share as vital in one of the world's fastest-growing and most lucrative markets, and intend to defend them using all the legal tools at their disposal.
This article, "Apple and Samsung Push Back Against Xiaomi's Bold India Ads" first appeared on MacRumors.com

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LEGO has an "Ideas" website that allows fans to submit mockups and suggestions for future LEGO sets, and one fan has designed a faithful recreation of Apple's iconic 1998 iMac G3 in translucent Bondi Blue.


Designer terauma's 700-piece concept stays true to the original setup, including the distinctive all-in-one computer, "hockey puck" mouse, and matching keyboard, all connected with the appropriately translucent cables that defined the era's aesthetic.

The design incorporates the classic clear elements throughout and includes internal details like a cathode ray tube and even a circuit board representation.


Since launching on May 17, the proposal has gathered nearly 4,500 votes. If the LEGO ‌iMac G3 gets 10,000 "supporters" or votes on the LEGO ideas site, LEGO will review it and will consider it for an official retail set.

It's unclear if Apple would approve such a set, and it's unknown if it will pass LEGO's review. LEGO evaluates submissions based on existing products, products already in development, brand fit, expected demand, licensing possibilities, build quality, and more.


The submission follows other Apple-themed LEGO concepts, including last year's Apple Store design that successfully reached the review threshold. If you're into LEGO, maybe consider giving it your vote!
This article, "Check Out This LEGO Classic Bondi Blue iMac G3" first appeared on MacRumors.com

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The UK government's secret demand for Apple to create backdoor access to encrypted user data was far broader than previously known, reports the Financial Times. British officials didn't just want to break Apple's Advanced Data Protection feature, but sought to tap a swathe of standard iCloud services used by millions worldwide.


New court filings published on Wednesday by the Investigatory Powers Tribunal (IPC) show the Home Office's technical capability notice (TCN) "is not limited to" Apple's Advanced Data Protection feature, reports the FT. The order also included requirements for Apple to "provide and maintain a capability to disclose categories of data stored within a cloud-based backup service," suggesting the UK wanted access to backed-up messages and passwords.

Perhaps most significantly, the court document states that "the obligations included in the TCN are not limited to the UK or users of the service in the UK; they apply globally in respect of the relevant data categories of all iCloud users."

The revelation comes after Trump administration officials claimed last week that the UK had agreed to drop its encryption demands following pressure from the U.S. director of national intelligence Tulsi Gabbard and vice president JD Vance. However, the new filing suggests the Home Office has yet to formally modify or rescind its global data access demands.

Apple withdrew its Advanced Data Protection (ADP) feature from UK customers in February after receiving the secret government order, but the court documents imply this was only the tip of the iceberg. ADP provides end-to-end encryption for additional iCloud categories like Photos, Notes, and device backups, while standard iCloud already encrypts data in transit and at rest but allows Apple to access it with proper legal requests.

The case is arguably the most significant encryption battle since Apple's 2016 fight with the FBI over unlocking the San Bernardino shooter's iPhone. Apple has consistently maintained that creating backdoors would compromise security for all users and inevitably be exploited by malicious actors.

The IPC will hear Apple's legal challenge in open court early next year, although the UK government refuses to confirm or deny the existence of the Home Office order. The court has agreed to proceed based on "assumed facts" to avoid participants violating the Official Secrets Act.

One person familiar with the case told FT they were "still very concerned this is still going on," despite public statements from U.S. officials about the UK backing down.
This article, "UK Still Demanding Global Access to iCloud User Data, Filings Suggest" first appeared on MacRumors.com

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Apple's annual fall event takes place on Tuesday, September 9, when it is expected to unveil the new iPhone 17 lineup, an Apple Watch Series 11, a third-generation Apple Watch Ultra, and potentially AirPods Pro 3. It may also make some additional new products available, but there are a handful of rumored upcoming devices that we don't expect to make an appearance this month.


To help set expectations ahead of Apple's "Awe Dropping" event, we've compiled a list of products that Apple is unlikely to announce in September, but rather later on in the year or in 2026 and beyond.

M5-Powered Macs

Apple is developing new Macs powered by the company's next-generation M5 chip, which is expected to feature an enhanced ARM architecture manufactured using TSMC's advanced 3-nanometer process technology.


The last time Apple refreshed the MacBook Pro, Mac mini, and iMac was late October 2024, when the machines received M4 chips. The previous year, Apple dropped the M3 Macbook Pro in October. Does that mean we will see new Macs arriving later in 2025?

It's unlikely. Rumors suggest Apple won't refresh any Macs with updated M5 chips this year. According to Bloomberg's Mark Gurman, updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Apple is also expected to refresh the iMac and Mac mini with M5 series chips – but again, not until sometime next year.

New iPad Air and iPad 12

Apple in March 2025 updated the iPad Air with two seventh-generation models, adding updated M3 chips to the lineup. It released an 11th-generation mainstream iPad with an A16 chip the same month. Given Apple's recent trend of updating the 11-inch and 13-inch iPad Air models annually, don't expect Apple to drop a surprise refresh in September. Indeed, Bloomberg's Mark Gurman says updated iPad Airs and new low-end iPads aren't going to be ready until next year.

New Studio Display

Apple is working on a new version of the Studio Display with the same 27-inch screen size. According to display analyst Ross Young, it could be upgraded to mini-LED technology instead of LCD, which would bring improved contrast and HDR, increased brightness, and better color accuracy.

Apple's next-generation Studio Display will contain an "A19 Pro" chip, based on Apple code reviewed by MacRumors. The A19 Pro is almost certain to debut in the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max next month. Apple is said to be planning to unveil the new Studio Display in early 2026 alongside new M5 Macs, according to Gurman.

iPhone 17e

Introduced in February 2025, the iPhone 16e is the next-generation version of the iPhone SE, and it is the most affordable iPhone that Apple sells at the current time, starting at $599.

Apple plans to continue with the "e" iPhone line, and there is an iPhone 17e in development for launch in the first half of 2026, reports Bloomberg's Mark Gurman. The next-generation iPhone 17e could feature a new industrial design, an updated Dynamic Island, and a faster A19 chip. While the current iPhone 16e has a notch at the top of the display, the iPhone 17e could transition to the Dynamic Island.

AirPods Max 2

Apple introduced the AirPods Max in December 2020, so it's been nearly five years since the original launched. Last year, Apple updated the headphones with USB-C charging to comply with EU regulations, as well as some new color options, but no other meaningful improvements were made.

AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, though. Gurman recently said they were stuck in a commercial limbo – "too popular for Apple to stop selling them, and not popular enough for the company to invest a ton of time and money into creating a new version." Earlier this year, analyst Ming-Chi Kuo said AirPods Max 2 could enter mass production in 2027.

"HomePad" – HomePod With a Screen

Apple is rumored to be working on a smart home hub that has been nicknamed the "HomePad." The device is expected to have a square iPad-like screen that can be attached to a HomePod-like speaker base, or it can be mounted on a wall.

• How to Watch iPhone 17 Event on September 9: 'Awe Dropping'

Siri integration is expected, with ‌Siri‌ able to answer questions similar to how the ‌HomePod‌ works. In fact, after originally aiming for a release earlier this year, Apple has reportedly delayed the launch of the home hub due to the issues that it has had developing the Apple Intelligence version of ‌Siri‌. Bloomberg now reports that the device will be introduced early next year.

Possibly, Maybe

In addition to the iPhone 17 series, new Apple Watch models and AirPods Pro 3, Apple is expected to prepare other products for release this year. Still, the company is unlikely to draw too much attention away from its flagship smartphones, and may choose to save the following products for a separate event or launch them via press release in October or November:

• M5 iPad Pro


• Next-Gen Apple TV 4K


• HomePod mini 2


• M5 Apple Vision Pro

What are you looking forward to most from Apple this year? Let us know in the comments.
This article, "What Not to Expect at Apple's 'Awe Dropping' September 9 Event" first appeared on MacRumors.com

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