Retail giant fills two C-suite roles as it accelerates omnichannel strategy

Grupo Éxito (BVC: EXITO), Colombia’s largest retail operator, has appointed two senior executives to newly defined C-suite roles as part of a long-term strategy centered on commercial competitiveness and digital transformation. The company named Paula Sanabria as Chief Commercial Officer and Juan Camilo Suárez as Chief Digital and Technology Officer, effective immediately.

Sanabria holds a degree in business administration from the Universidad Internacional de las Américas in San José, Costa Rica, and brings 26 years of experience in the retail sector. Her background spans strategic category management, high-performance team development, and results-oriented commercial execution.

Suárez is an industrial engineer from Universidad EAFIT in Medellín, and has supplemented his academic preparation with studies at the Massachusetts Institute of Technology, Duke University, and Stanford University. He has more than 28 years of experience directing digital operations and enterprise transformation processes across Latin America, with a focus on strategic planning, innovation, customer experience, and business transformation.

The appointments come as Grupo Éxito continues reorganizing its senior leadership following the January 2024 acquisition of a controlling stake by Salvadoran conglomerate Grupo Calleja, which now holds approximately 86.84% of the company. The retailer operates stores under multiple banners in Colombia, Uruguay, and Argentina, including Éxito, Carulla, Surtimax, Super Inter, Surtimayorista, Devoto, and Disco, among others.

According to the company, the two appointments are intended to reinforce capabilities in commercial management, innovation, customer intelligence, and technological evolution — areas the company has identified as central to strengthening its regional position and generating greater operational synergies across the markets where it operates.

Grupo Éxito, formally known as Almacenes Éxito S.A., completed the process of delisting its American Depositary Shares from the New York Stock Exchange and deregistering from US securities reporting obligations in early 2026. The company’s shares continue to trade on the Colombian Stock Exchange (Bolsa de Valores de Colombia) under the ticker symbol EXITO, which remains its primary market.

Image courtesy Grupo Éxito

The Colombia-founded company has processed more than 100 million transactions and works with nearly 100 retailers and marketplaces

Instacart, a US grocery technology company serving more than 2,200 retail banners and nearly 100,000 stores, announced the acquisition of Instaleap, a Colombia-founded fulfillment and retail technology platform operating in nearly 30 countries, in a deal whose financial terms were not disclosed.

The transaction represents one of Instacart’s most significant international moves since going public in 2023 and strengthens its expansion outside North America, particularly in Latin America, Europe and the Middle East.

Instacart, which trades on Nasdaq under the ticker CART, is seeking to expand its enterprise technology platform focused on omnichannel commerce and the digital transformation of supermarkets and retailers.

“We see a meaningful opportunity to expand internationally through an enterprise-led strategy that empowers retailers across the globe to meet the evolving omnichannel needs of their customers,” Ryan Hamburger, chief commercial officer at Instacart, said in the company’s statement.

Global expansion driven by Latin American technology

Instaleap develops software solutions for supermarkets, pharmacies and consumer goods retailers, enabling them to manage orders, logistics, picking operations and customer experience across digital channels.

The company has processed more than 100 million transactions and maintains commercial relationships with nearly 100 retailers and marketplaces outside North America, including Cencosud, Éxito, Makro, Continente, Jerónimo Martins (owners of Tiendas Ara), Lulu, and SPAR.

The acquisition also allows Instacart to accelerate its presence in regions where it previously had limited operations. The company had already begun deploying products such as Storefront Pro and its AI-powered Caper Carts in Europe and Australia but lacked a consolidated network in Latin America and the Middle East.

Instaleap to continue operating as subsidiary

According to the companies, Instaleap will initially continue operating as a wholly owned subsidiary of Instacart to ensure continuity for existing customers during the integration process.

“We’ve built our platform with a deep focus on the unique needs of grocery retailers across diverse international markets. Joining Instacart enables us to scale our impact with the support of a trusted partner that shares our commitment to retailer success,” said Antonio dos Santos Nunes, CEO and co-founder of Instaleap.

The company was founded in Colombia in 2019 by Portuguese entrepreneurs Antonio dos Santos Nunes and Margarida Freitas, the company’s current COO. Both joined the global entrepreneurship network Endeavor in 2025.

The companies did not disclose whether Instaleap’s current management team will remain in place after the transition period.

E-commerce growth fuels regional expansion

The announcement comes amid sustained growth in e-commerce across Latin America, particularly in Colombia.

According to figures cited in the statements, Colombian e-commerce grew 19.9% in 2025, reaching $684.6 million USD transactions, while the regional online grocery market surpassed $3.62 billion USD last year.

Instacart reported adjusted EBITDA of $1.09 billion USD in 2025, representing 23% year-over-year growth, along with 312 million processed orders.

With the acquisition, the company expects to gradually extend additional solutions to Instaleap’s clients, including e-commerce services, retail media, artificial intelligence and in-store technology.