❌

Normal view

Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations

Apple is aiming to keep Apple TV+ subscribers from canceling, offering a discounted subscription when customers threaten to stop paying.


If you cancel your β€ŒApple TVβ€Œ+ subscription, you may see a pop-up that drops the price of β€ŒApple TVβ€Œ+ to $5.99 for the next two months, before the $12.99 per month cost resumes. Apple appears to have started offering the discount in the last few days.

Apple recently increased the price of β€ŒApple TVβ€Œ+ to $12.99 per month in the United States, so the offer for a temporarily discounted subscription may be aimed at those who are canceling their subscriptions due to the price hike.

Apple is still charging $99 for an annual subscription, so there is an option to get a lower price when subscribing for a full year. Apple also has not changed the price of its Apple One bundles.

Customers who want to get the $5.99 deal without continuing to pay $12.99 should make sure to cancel after the second $5.99 monthly charge. Opting in to the discounted offer today would mean the $12.99 price would resume in November.
This article, "Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations" first appeared on MacRumors.com

Discuss this article in our forums

Apple's 'F1: The Movie' Now Available to Buy or Rent

Apple has released "F1: The Movie" for digital purchase and rental through the TV app, marking the start of the film's premium video-on-demand window while it continues to perform strongly in theaters.


The film premiered worldwide on June 27 and has now surpassed $600 million at the global box office. This makes F1 Apple's most financially successful movie to date, with the release also returning to IMAX theaters due to its popularity.

Apple has now made the film available to rent for $20 or to purchase for $25 in the Store section of the TV app on iPhone, iPad, Mac, and Apple TV. It includes approximately 45 minutes of bonus features through iTunes Extras.

The same pricing and availability apply through other services such as Amazon Prime Video. It is not yet available to stream on β€ŒApple TVβ€Œ+.

This period is known in the film industry as the premium video-on-demand (PVOD) window, and represents a higher-priced digital release that precedes availability through subscription streaming. The pricing is in line with other major studio releases in recent years.

Apple is expected to lower the cost once the film transitions from PVOD to standard digital distribution, when it will be available to rent or buy at the usual lower tier. This will likely coincide with its debut on β€ŒApple TVβ€Œ+, where it will be available to stream at no additional charge to subscribers.

Based on the previous Apple theatrical-first films such as "Killers of the Flower Moon" and "Napoleon," the PVOD window typically lasts one to two months, suggesting that F1 will likely come to β€ŒApple TVβ€Œ+ in October or November 2025.
This article, "Apple's 'F1: The Movie' Now Available to Buy or Rent" first appeared on MacRumors.com

Discuss this article in our forums

❌