OpenAI CEO Sam Altman lashed out at Anthropic for “dishonest” Super Bowl ads that satirize AI ads.

As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising," but a "conversation with Claude is not one of them."


According to Anthropic, including ads in Claude would not be in line with its mission of creating a helpful assistant for work and deep thinking. Anthropic claims that users should not need to second-guess whether an AI is being helpful or "subtly steering the conversation towards something monetizable."

There will be no ads or sponsored links in conversations with Claude, and Claude's responses will not be influenced by advertisers or include third-party product placements.

Our analysis of conversations with Claude (conducted in a way that keeps all data private and anonymous) shows that an appreciable portion involve topics that are sensitive or deeply personal--the kinds of conversations you might have with a trusted advisor. Many other uses involve complex software engineering tasks, deep work, or thinking through difficult problems. The appearance of ads in these contexts would feel incongruous--and, in many cases, inappropriate.

Promising an ad-free experience could encourage people to choose Claude over OpenAI's ChatGPT. In January, OpenAI said that it would start testing ads in the United States for free and Go tier subscribers, though subscribers with higher paid tiers will not see ads. OpenAI claims that ads will be clearly labeled and will not influence the answers that ChatGPT provides, nor will the company provide conversation details to advertisers.

To further reinforce the difference between Claude's ad-free experience and ChatGPT's ad-supported experience, Anthropic plans to run a humorous Super Bowl commercial where a man gets an unwanted cougar dating ad after asking about his mother. "Ads are coming to AI," reads the video's text. "But not to Claude."


Anthropic plans to continue to monetize through enterprise contracts and paid subscriptions, with revenue reinvested in improving Claude. Anthropic will maintain a free tier, and the company says that it may also offer lower-cost subscription tiers and regional pricing in the future if there is demand for it. Claude Pro is priced at $20 per month, which is the same price as ChatGPT's higher-end Plus tier.

An ad-free Claude experience isn't a sure thing forever, as Anthropic gives itself an out in the blog post: "Should we need to revisit this approach, we'll be transparent about our reasons for doing so."
This article, "Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial" first appeared on MacRumors.com

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Just a day after issues, ChatGPT is again experiencing a disruption with OpenAI confirming an active issue.

If you couldn't log in or get a conversation with ChatGPT going, you weren't alone

If you can't log in or get a conversation with ChatGPT going, you're not alone

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OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience.


For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovered icons related to Apple Health within the ChatGPT app, and today's announcement makes the integration official. Once connected, ChatGPT will be able to access your health and fitness data from Apple Health, including movement, sleep, and activity patterns.

ChatGPT Health can also integrate with your medical records, allowing ChatGPT Health to analyze your lab results and other aspects of your medical history to inform its answers to your health-related questions. OpenAI emphasizes that ChatGPT Health is not intended to provide diagnoses or treatment and is not a substitute for consulting with medical professionals, but it can be used to help understand results or prepare for upcoming appointments.

Privacy and security are always major concerns when it comes to health records, and OpenAI says ChatGPT Health has been developed with multiple layers of encryption and operates as a separate space with enhanced privacy. Data from ChatGPT Health is not used to train ChatGPT's foundation models by default, and users who start health-related conversations in the general ChatGPT interface will receive suggestions to move the discussions to the Health section.

ChatGPT Health is launching with a waitlist to join a group of beta users, with users on ChatGPT Free, Go, Plus, and Pro plans outside of the European Economic Area, Switzerland, and the United Kingdom eligible to start. Medical record integrations and some apps are only available in the United States at the current time. Access to ChatGPT Health will expand to all users on web and iOS in the coming weeks.
This article, "OpenAI Launches ChatGPT Health With Apple Health Integration" first appeared on MacRumors.com

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ChatGPT now has an app store, so you can call up apps like Apple Music and Canva right from the prompt box.

OpenAI quietly disables ad-like app suggestions in ChatGPT after backlash over unclear promotion.

Dozens of Apple engineers and designers with expertise in audio, watch design, robotics, and other core product areas have left the company for OpenAI in recent months, the Wall Street Journal reports.


According to the Wall Street Journal, a review of data from LinkedIn suggests a signifiant scale and concentration of talent now moving specifically to OpenAI as it builds a dedicated hardware division. The reviewed profiles show that former Apple staff joining OpenAI include contributors to multiple flagship categories, ranging from wearable-device industrial design to platform-level audio technologies used across the iPhone, AirPods, and Apple Watch. Several individuals also listed experience in robotics. OpenAI is expected to launch its first hardware device next year.

Earlier this week, it emerged that Meta had hired multiple Apple employees, including longtime Apple designer Alan Dye, while conducting its own recruiting blitz for AI and smartglasses development. Meanwhile, Apple announced the retirement of Senior Vice President and General Counsel Kate Adams, Lisa Jackson, Vice President of Environment, Policy and Social Initiatives, and AI chief John Giannandrea. Earlier this year, Apple lost Chief Operating Officer Jeff Williams, who is retiring, and Chief Financial Officer Luca Maestri. There have also been rumors about Apple CEO Tim Cook retiring, with rumors suggesting he is preparing to leave his role as soon as next year.


This article, "Report: Apple Bleeding Talent to OpenAI" first appeared on MacRumors.com

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A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.


iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its own name and related to similar AI-driven hardware. Court filings later showed that Ive and Sam Altman chose the name io in mid-2023, and that iyO CEO Jason Rugolo had approached Altman in early 2025 seeking funding for a project about "the future of human-computer interface." Altman declined, saying he was already working on "something competitive."

OpenAI countered that io's first product would not be a wearable device, and that Rugolo had voluntarily disclosed details about iyO while suggesting OpenAI acquire his company for $200 million. Despite this, a district court issued a temporary restraining order blocking OpenAI, Altman, Ive, and IO Products, Inc. from using the io mark in connection with products deemed sufficiently similar to iyO's planned AI-audio computer. OpenAI removed its io branding shortly after.

The Ninth Circuit affirmed the order earlier this week. The court agreed there was a likelihood of confusion between "IO" and "iyO," that reverse confusion was a significant risk given OpenAI's size, and that iyO could face irreparable harm to its brand and fundraising. However, the ruling does not bar all uses of the io name, only marketing and selling hardware similar to iyO's.

The case now returns to the district court for a preliminary injunction hearing in April 2026, with the broader litigation expected to extend into 2027 and 2028. OpenAI's first hardware device is expected to launch next year.
This article, "Jony Ive's OpenAI Device Barred From Using 'io' Name" first appeared on MacRumors.com

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OpenAI today said that it has acquired Software Applications Incorporated and its AI app, Sky. Software Applications Incorporated and Sky were created by a team of former Apple employees known for their work on Apple's Shortcuts feature and the Workflow app that preceded it.


Ari Weinstein and Conrad Kramer, two of the founders of Software Applications Incorporated, also founded Workflow. Workflow was a popular iOS automation app before Apple acquired it in 2017. Weinstein and Kramer joined Apple when Workflow was acquired, and the app ended up serving as the backbone for the Shortcuts feature that's available across iOS, iPadOS, and macOS.

Kramer left Apple in 2019 and Weinstein left in 2023, which is when the two teamed up to found their new company and start work on Sky. Sky didn't officially launch, but it is a Mac-based natural language AI assistant able to answer questions and complete tasks in any open Mac window.

OpenAI says that it plans to bring Sky's deep macOS integration into ChatGPT, with all members of the Sky team set to join OpenAI. That includes Weinstein, Kramer, and several other ex-Apple employees.

"We've always wanted computers to be more empowering, customizable, and intuitive. With LLMs, we can finally put the pieces together. That's why we built Sky, an AI experience that floats over your desktop to help you think and create. We're thrilled to join OpenAI to bring that vision to hundreds of millions of people." --Ari Weinstein, Co-Founder and CEO, Software Applications Incorporated

OpenAI's Sky acquisition comes just a day after OpenAI announced ChatGPT Atlas, a new browser that's designed to compete with Safari and Chrome. ChatGPT Atlas can perform tasks on the user's behalf with ChatGPT's existing AI Operator features, but Sky could further enhance that functionality in the future.
This article, "OpenAI Acquires Apple Shortcuts Creators to Bring Deep Mac Integration to ChatGPT" first appeared on MacRumors.com

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