It has been a busy March for Apple, which has unveiled more than 10 products and accessories this month. However, aside from the all-new MacBook Neo and Studio Display XDR, the devices received faster chips or new colors and little else.


The new products include an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and the Nike Powerbeats Pro 2. The new accessories include iPhone cases, Apple Watch bands, and the iPhone's Crossbody Strap in a range of fresh color options like Bright Guava, Vanilla, Soft Pink, Clementine, and/or Electric Lavender.

iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the iPhone 16e did.

The new iPad Air's key upgrades include Apple's M4 chip, an increased 12GB of RAM, Apple's N1 chip with Wi-Fi 7 support, and the C1X modem in cellular models.

The MacBook Air received a faster M5 chip, and a doubled 512GB of base storage, but the starting price increased from $999 to $1,099 as a result of a 256GB configuration being dropped. With the N1 chip, the MacBook Air now has Wi-Fi 7 and Bluetooth 6, and it now comes with Apple's 40W Dynamic Power Adapter with 60W Max.

The higher-end 14-inch and 16-inch MacBook Pro models finally received M5 Pro and M5 Max chips, plus up to twice as fast SSD speeds and a doubled 1TB of base storage. Battery life has increased slightly across all of the models, and the N1 chip extends to the MacBook Pro line now for Wi-Fi 7 and Bluetooth 6 support.

The regular Studio Display gained Thunderbolt 5 support and improved speakers, and the camera now supports Desk View. There is also an all-new, higher-end Studio Display XDR that gained all of those benefits, plus bigger improvements such as a 120Hz refresh rate, mini-LED backlighting, increased brightness, and more.

The colorful new MacBook Neo starts at just $599 in the United States, and at an even lower $499 for college students. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by the A18 Pro chip from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.

AirPods Max 2 have a handful of upgrades over the previous AirPods Max, including Apple's H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. Plus, the Digital Crown has a new Camera Remote function.

The special-edition Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The earbuds have both Nike and Beats logos.

To learn more, read our coverage:

• Apple Announces iPhone 17e With A19 Chip, MagSafe, and More


• Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More


• Apple Announces MacBook Air With M5 Chip and 512GB Base Storage


• Apple Unveils MacBook Pro Featuring M5 Pro and M5 Max Chips


• Apple Updates Studio Display With Thunderbolt 5 and More


• Apple Introduces All-New Studio Display XDR: 120Hz, Mini-LED, and More


• Apple Announces $599 'MacBook Neo' With A18 Pro Chip


• Apple Announces AirPods Max 2 With H2 Chip and More


• Apple's Special-Edition Nike Powerbeats Pro 2 Now Available


• Apple Releases iPhone Cases, Apple Watch Bands, and Crossbody Strap in New Colors

All of the products and accessories listed above have been released, except for the AirPods Max 2, which are available to pre-order starting Wednesday, March 25.
This article, "Apple Has Released More Than 10 Products and Accessories This Month" first appeared on MacRumors.com

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Using multiple displays with a Mac is a very common setup, whether that’s using a larger external monitor with a laptop, or running a multi-display desktop setup. It’s well known that large screens and external displays can really boost some peoples productivity, and one way to further improve your multi-screen Mac setup is by choosing ... Read More

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Apple today acquired MotionVFX, a major developer of plugins, visual effects, and motion graphics tools for Final Cut Pro.


MotionVFX is a Polish software company founded by Szymon Masiak in 2009. It creates high-quality plugins, transitions, templates, and visual effects (VFX) for video editors, specializing in tools for Final Cut Pro, DaVinci Resolve, and Apple Motion. From MotionVFX's website today:

We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work.

For over 15 years, we've been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together.

We'd like to take this opportunity to thank all our amazing customers and supporters who have been with us through all these years. You inspired us, you challenged us, and you helped our products become what they are today. We are incredibly grateful to be part of this amazing community and excited to continue our work to serve you.

This is the beginning of something truly wonderful!

MotionVFX has long been one of the most prominent third-party developers in the Final Cut Pro ecosystem. Its plugins are widely used by YouTubers, filmmakers, and broadcast editors looking to add high-end motion graphics and stylized visual effects without building them from scratch.

Among its most popular tools are mFilmLook, which provides cinematic color grading and film emulation effects, and mO2, a powerful plugin that enables the use of 3D models directly inside Final Cut Pro and Apple Motion. MotionVFX also offers Design Studio, a panel extension that allows users to browse and install effects and templates directly within Final Cut Pro.

MotionVFX's expertise in templates, transitions, and 3D workflows could help Apple improve Final Cut Pro's built-in graphics tools, potentially reducing reliance on third-party plugins. The acquisition will likely strengthen Apple's latest push into professional video production, especially as the company continues to bolster its new Apple Creator Studio subscription service.

MotionVFX's 70 employees today joined Apple as part of the acquisition. The company was already a worldwide partner of Apple.

MotionVFX did not indicate whether its existing products will continue to be sold independently following the acquisition. For now, the company's plugin catalog remains available through its website and the MotionVFX marketplace.
This article, "Apple Acquires Final Cut Pro Plugin Company MotionVFX" first appeared on MacRumors.com

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Apple today announced that it will be celebrating its upcoming 50th anniversary by hosting gatherings "around the world" throughout the month of March.


Apple's 50th anniversary is on April 1, 2026. The company has yet to reveal exactly where and when it will be hosting additional celebrations, but possibilities include major cities like San Francisco, Los Angeles, London, Paris, and Tokyo.

"Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands," said Apple, in a press release.

"Stay tuned for more updates," said Apple.

17-time Grammy Award-winning music artist and producer Alicia Keys kicked off the celebrations today with a surprise performance at Apple's Grand Central store in New York. Apple invited selected content creators to the impromptu concert, which was also open to the public for anyone who happened to be in the area at the time.


Apple's CEO Tim Cook, hardware engineering chief John Ternus, marketing chief Greg Joswiak, retail chief Deirdre O'Brien, and others were in attendance at Grand Central.

"Thinking different has always been at the heart of Apple," said Cook. "It's what has driven us to create products that empower people to express themselves, to connect, and to create something wonderful. As we celebrate 50 years, we are deeply grateful to everyone who has been part of this journey and who continues to inspire what comes next."


Cook previously shared a "50 Years of Thinking Different" letter.

The letter touches on the upcoming 50th anniversary and says that "the world is moved forward by people who think different." For those unaware, "Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.

"At Apple, we're more focused on building tomorrow than remembering yesterday," said Cook, in the letter. "But we couldn't let this milestone pass without thanking the millions of people who make Apple what it is today."
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Apple mysteriously shut down its Grand Central Terminal store in New York City today, and it turns out it was for an impromptu Alicia Keys concert to celebrate Apple's upcoming 50th anniversary.


Apple quietly invited select YouTubers and members of the media (including MacRumors) to the store location, but kept the performer secret until Alicia Keys took the stage. Preparations for the concert started yesterday, with Apple setting up a stage, audio equipment, and lights, complete with Keys' signature pink piano.

Apple CEO Tim Cook, marketing chief Greg Joswiak, retail head Deirdre O'Brien, and hardware engineering boss John Ternus were at the Grand Central Terminal location for the concert. Members of the public that are in the area are also able to watch the performance.


Alicia Keys has a history with Apple, and has performed at Apple events several times in the past. In September 2016, she was at the Apple Music Festival 10 in London, and she sang at the NYC Holiday Masquerade Ball in December 2022 as part of Apple's live concert series. Keys also was one of the first artists to have an immersive video experience on Apple Vision Pro with the 3D Alicia Keys: Rehearsal Room experience.


Earlier this week, Cook said that Apple planned to celebrate Apple's 50th anniversary over the coming weeks, recognizing the "creativity, innovation, and impact that people around the world have made possible with Apple technology."

It appears that the private concert is the first of Apple's celebrations that are set to take place over the next two and a half weeks. Apple was founded on April 1, 1976, so the company's actual 50th anniversary is on April 1, 2026.
This article, "Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert in New York" first appeared on MacRumors.com

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Some Mac users have noticed an annoying issue with recent MacOS updates (including both MacOS Tahoe and Sequoia) where Bluetooth accessories like a mouse or keyboard randomly disconnect, briefly stop responding, or disconnect for 10-30 seconds and then reconnect leading to lengthy lags in using the cursor or keyboard. Some users even report that some ... Read More

Apple has released MacOS Tahoe 26.3.2 as a software update specifically and only for the all-new MacBook Neo. This makes the MacOS 26.3.2 update a day-one update for the Mac, and should therefore be installed right away for any new MacBook Neo owner. This update is not available for any other Mac. The update apparently ... Read More

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Apple has released macOS Tahoe 26.3.1 with support for the newly updated Apple Studio Display and Studio Display XDR. The update also apparently includes bug fixes, though none are specified in release notes. No security patches are included in this update. Unless you plan on getting one of the new Apple Studio Displays for your ... Read More

Apple has introduced the much-anticipated MacBook Neo, a colorful light and affordable 13″ Mac laptop, that starts at $599 retail, or just $499 for students. The MacBook Neo runs on the A18 Pro chip, which is the same chip the iPhone 16 Pro runs on, which is apparently faster than the M1 chip. Base models ... Read More

Apple today released iOS 18.7.6 for older devices, addressing an issue that caused some older iPhones in Australia to be unable to connect to emergency services.


According to Apple's release notes, the update fixes an issue that was preventing the iPhone XS and ‌iPhone‌ XR from properly connecting to emergency networks in Australia.

• This update addresses a mobile network issue for ‌iPhone‌ XS models and ‌iPhone‌ XR when establishing a connection to emergency services in Australia.

Australian mobile network operators have been improving support for emergency calling on their networks, which has led to a host of problems with older iPhones connecting to emergency situations in some situations. Apple has released several updates to address the problem, including iOS 16.7.4 and iOS 26.2.1.

Some of Apple's updates exacerbated the issue, and Apple ended up temporarily pulling iOS 18.7.4, iOS 16.7.13, iOS 15.8.6, and iOS 12.5.8 back in December. Since then, additional updates have been released to further fix the emergency calling bugs, including the new iOS 18.7.6. update.
This article, "Apple Releases iOS 18.7.6 to Address Australia Emergency Call Issue" first appeared on MacRumors.com

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Apple today provided developers with the third betas of upcoming watchOS 26.4, tvOS 26.4, and visionOS 26.4 betas for testing purposes. The software comes a week after Apple released the second betas.


The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.

watchOS 26.4 adds a new Average Bedtime metric to the sleep features that sync to the health app, so you can better keep an eye on how bedtime impacts overall sleep quality.

tvOS 26.4 eliminates the iTunes Movies and iTunes TV Shows apps on the Apple TV. These apps haven't worked for some time and have directed users to the ‌Apple TV‌ app for purchases, but Apple is finally phasing them out entirely. Apple also added a Continuous Audio Connection option for HDMI output.

visionOS 26.4 includes support for foveated streaming for apps and games. Foveated streaming allows video to be streamed to the precise area where a user is looking, and peripheral areas are compressed. It allows for higher visual quality and lower latency.

This article, "Apple Releases Third watchOS 26.4, tvOS 26.4, and visionOS 26.4 Betas" first appeared on MacRumors.com

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A frustrating error message may appear for some iPhone users when they’re using a computer to restore an iPhone or install an update. The error code in question here is “Error Code (1109)” which is cryptic and vague, and if you experience this error it typically comes with a failure to update or restore the ... Read More

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Apple today debuted a new Sales Coach app for the iPhone and the iPad, replacing the former SEED app. Designed for Apple Store and Apple Authorized Service Provider (AASP) employees, Sales Coach provides training resources and information useful for Apple device sales.


Sales Coach is available for ‌Apple Store‌ and AASP employees worldwide, and Apple has released it as an update to the former SEED app. Those who have the SEED app will see it change to Sales Coach when installing the latest update. Sales Coach is not a publicly available app.

Compared to the SEED app, Sales Coach adopts Apple's updated Liquid Glass design, and it will include a new AI chatbot that will answer product-related questions. The chatbot can be accessed through an upcoming "Ask" tab, and it is similar to the chatbot in the Apple Support app. Employees will be able to get instant information on specific ‌iPhone‌ capabilities, details on how different software features work, and more, across all of Apple's products.

Apple doesn't appear to have rolled out the chatbot just yet, but we learned about it when we we first shared details about the Sales Coach app earlier this month. Sales Coach is also available on the web at salescoach.apple.com.
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Six skiers who survived the avalanche near Lake Tahoe on Tuesday used the Emergency SOS via satellite feature on the iPhone to get help, reports The New York Times. Emergency SOS via satellite lets ‌iPhone‌ users communicate with emergency responders via text when a cellular or Wi-Fi connection is not available.


The skiers were able to stay connected to the Nevada County Sheriff's Office for several hours while rescue efforts were coordinated. "One of my personnel was communicating with one of the guides over a four-hour period, giving information back to the Nevada sheriff's office and coordinating what rescues could be permitted," said Don O'Keefe, law enforcement chief for California's Office of Emergency Services.

Emergency SOS via satellite is available on the ‌iPhone‌ 14 and later, as well as the Apple Watch Ultra 3. Apple offers the functionality for free.

Emergency SOS via satellite has been credited with helping people in multiple off-grid emergencies, from car accidents to wild fires. The feature works in Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, New Zealand, Portugal, Spain, Switzerland, the U.K., and the U.S.
This article, "iPhone's Emergency SOS via Satellite Feature Helped Rescue Skiers Caught in Lake Tahoe Avalanche" first appeared on MacRumors.com

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Apple has inked a deal with EverPass Media to bring Apple TV sports content to EverPass customers in the United States. EverPass is a company that bundles premium sports content for restaurants, hotels, casinos, sports bars, and other businesses that want to air sporting events.


EverPass will now be able to offer Formula 1, Major League Soccer, and Major League Baseball content to its customers at no additional cost through the main EverPass Core content package. That package also includes Paramount+'s UEFA Champions League, Prime Video's Thursday Night Football, NBA, WNBA and more.

The deal includes all-access coverage of every F1 Grand Prix, including practice, qualifying, and Sprint sessions. For MLS, EverPass customers will be able to show enhanced feature matches every weekend during the regular season, plus MLS All-Star Game, Leagues Cup, MLS Cup, and pre-and post-match programming. Also included is Friday Night Baseball, with two MLB Friday night games per week.

‌Apple TV‌ sporting content will be available through EverPass alongside NFL Sunday Ticket, Peacock Sports Pass, Prime Video sports content, and Paramount+.
This article, "Apple TV Sports Content Including F1, MLS, and Friday Night Baseball Coming to Bars and Restaurants" first appeared on MacRumors.com

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