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AirPods Max 2 Drop to New Low Price of $509.99 on Amazon

Apple's new AirPods Max 2 launched last month, and Amazon is still one of the only retailers offering a discount on the headphones. You can get the Midnight, Purple, and Starlight color options for $509.99 on Amazon, down from $549.00.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This represents a new all-time low price on the brand new AirPods Max 2 headphones. Free delivery has the AirPods Max 2 arriving around May 4-5, which is a guaranteed delivery date in time for Mother's Day if you're shopping for that holiday.



If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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Why You Might Want to Wait to Buy a MacBook Pro

Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works.


The M5 Pro and M5 Max ‌MacBook Pro‌ models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster performance is coming in late 2026 or early 2027.

OLED Touchscreen Display


The next ‌MacBook Pro‌ that comes out will be the first with an OLED display, according to rumors. iPhones have used OLED for years, and Apple launched a larger-screened OLED device with the M4 iPad Pro in 2024.

OLED has benefits over the mini-LED display in current ‌MacBook Pro‌ models. Pixels can be lit individually for deeper blacks, brighter colors, and no bloom from surrounding pixels. There can be power savings when compared to mini-LED displays, response times are quicker, and viewing angles are better. OLED brightness can be an issue compared to LEDs, but as OLED technology has improved, so has brightness. The combination of true black and vivid color is ideal for HDR content.

Along with OLED, the next ‌MacBook Pro‌ is expected to have touchscreen capabilities.

Apple said repeatedly that the Mac wouldn't get a touchscreen, but Apple's position has shifted. Multiple rumors suggest that touch capabilities are coming, making the Mac more like an iPad. Touch-based controls will be available alongside traditional mouse and keyboard input options.

Design Update


Some rumors suggest the OLED ‌MacBook Pro‌ will be thinner, and since Apple hasn't updated the ‌MacBook Pro‌ design since 2021 and this is a major technology shift, some kind of design refresh is likely. Sizes will stay the same, and Apple isn't removing the keyboard or trackpad.

Instead of a notch, the OLED ‌MacBook Pro‌ is expected to have a Dynamic Island that takes up less screen space. The Dynamic Island will be interactive, and it will contextually expand based on the app or Mac feature in use.

2nm Chip


The OLED ‌MacBook Pro‌ models will be the first to use Apple's 2-nanometer chip technology that's supposed to be coming in the M6-series chips.

The change in node size is expected to bring faster speeds with reduced power consumption and higher transistor density. Performance per watt will improve, and the 2nm chips will use GAA nanosheet transistors instead of FinFET. TSMC says the new transistor technology will bring improved performance and lower power consumption.

Cellular Connectivity


There have been rumors that 5G could come to Macs, and if that's Apple's plan, it would make a lot of sense to offer it in the OLED ‌MacBook Pro‌.

Ultra Branding


OLED touch displays will be limited to the highest-end 14-inch and 16-inch ‌MacBook Pro‌ models because of the cost, and Apple might even use new "Ultra" branding.

It's possible the OLED M6 model will be sold alongside the existing M5, M5 Pro, and M5 Max models rather than replacing them, and if that's the case, we're likely looking at a serious price increase. Apple could also refresh the entire line with M6 chip variants, reserving the OLED display for the most expensive models.

If you don't care about OLED display technology or a touchscreen and want something lower-cost, you're probably not going to want to hold off on purchasing.

First-Generation Tech


Some of Apple's first-generation Macs can have more problems than expected, which was the case with the 2016 transition to the butterfly keyboard.

If you don't want to get AppleCare+ and are concerned about first-generation problems, the M5 Pro and M5 Max ‌MacBook Pro‌ models are a safer bet.

Launch Date


The OLED ‌MacBook Pro‌ could come as soon as late 2026, but it's looking more like Apple will hold it until early 2027. Apple is facing chip shortages that will require it to hold the ‌MacBook Pro‌ for longer to build up stock.
Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

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Apple Stops Selling Mac Mini With 256GB of Storage, Starting Price Rises to $799

Apple this week stopped offering a 256GB storage option for the Mac mini worldwide. As a result, the desktop computer now has a higher starting price.


In the U.S., for example, the Mac mini now starts at $799 with the M4 chip, 16GB of RAM, and 512GB of storage, whereas it previously started at $599 with the M4 chip, 16GB of RAM, and 256GB of storage.

While the 512GB configuration always started at $799, customers who want a new Mac mini from Apple for $599 no longer have such an option.

Mac mini models with the M4 Pro chip already had a minimum of 512GB of storage, so there are no pricing changes for those configurations.

The base Mac mini with 256GB of storage had already been unavailable to order since last week, but it has now been removed from Apple's configurator entirely. We have reached out to Apple for comment and will update this story if we hear back.

On an earnings call this week, Apple CEO Tim Cook acknowledged that Mac mini and Mac Studio supply is constrained, and he said it may take "several months" for Apple to achieve supply-demand balance. He said both of these Macs are "amazing platforms for AI and agentic tools," resulting in higher-than-expected demand.

In March, Apple stopped offering the Mac Studio with 512GB of RAM.

These changes to Mac mini and Mac Studio configurations are occurring amid a global memory chip shortage, driven by companies building out AI server facilities. Cook said Apple is expecting "significantly higher memory costs" in the current quarter, and tight availability of RAM is likely forcing Apple to make tough business decisions.

Thanks, Spencer!
Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Caution)
Related Forum: Mac mini

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Top Stories: MacBook Ultra, Vision Pro, and iPhone Ultra Rumors

It was another jam-packed week of Apple news this week, with fresh rumors on the touchscreen "MacBook Ultra" and the foldable "iPhone Ultra," as well as Apple's 20th-anniversary iPhone coming next year.


This week also saw more word that Apple is shifting focus away from the Vision Pro, so read on below for all the details on these stories and more!

Top Stories


Apple to Launch 'MacBook Ultra' With These Six New Features


While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner.


According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a higher-priced model at the top of the MacBook lineup, sitting above the MacBook Pro entirely.

Up to six new features have been rumored so far, including an OLED display, touch capabilities, a Dynamic Island, M6 Pro and M6 Max chips manufactured with TSMC's advanced 2nm process, a thinner design, and built-in cellular connectivity.

Apple Has Given Up on the Vision Pro After M5 Refresh Flop


Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested.


Apple has apparently stopped work on the Vision Pro and the Vision Pro team has been redistributed to other teams within Apple. Some former Vision Pro team members are working on Siri, which is not a surprise as Vision Pro chief Mike Rockwell has been leading the Siri team since March 2025.

Foldable 'iPhone Ultra' Could Be Missing These 5 Key Features Despite $2,000 Price Tag


Apple's first foldable iPhone, dubbed the "iPhone Ultra," could be missing at least five key features present on the iPhone 18 Pro models despite its $2,000 price point.

Image via Vadim Yuryev

Recent images of dummy models shared by Sonny Dickson and Vadim Yuryev seem to reveal two previously undiscussed missing features of the ‌iPhone Ultra‌: MagSafe and the Action Button. That's in addition to several other features like Face ID and a Telephoto camera lens that have already been rumored for some time to be lacking on the foldable iPhone.

Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment


Apple this week announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable.


This new payment option allows you to offer subscribers more affordable options. People can cancel their subscription at any time, which will prevent the subscription from renewing after they've completed their agreed-to payments to fulfill their commitment.

Notably, the new subscription type will be worldwide except for the United States and Singapore, at least for now.

20th Anniversary iPhone to Feature Custom 'Micro-Curved' OLED Panel


For its 20th-anniversary iPhone, Apple is tapping Samsung to produce a custom micro-curved OLED display that is brighter and thinner than existing panels, according to new supply chain information out of China.


Apple is reportedly considering a radical redesign for the 20th-anniversary iPhone that could feature a completely bezel-less display that curves around all four edges of the device.

To that end, Apple is said to be seeking from Samsung an equal-depth quad-curved panel design that uses "micro-curves" to keep the curve very shallow, as opposed to the aggressively curved "waterfall" edges of some existing Samsung panels.

Apple Shares 'Ted Lasso' Season Four Streaming Date and Teaser Trailer


Apple this week announced that its hit comedy-drama series "Ted Lasso" is returning for a fourth season with a first episode on Wednesday, August 5. One new episode will follow every Wednesday thereafter through October 7.


"Ted Lasso" is one of the most popular shows ever released on the Apple TV streaming service. The eponymous character Ted Lasso, played by Jason Sudeikis, starts off as a small-time football coach from Kansas who is hired to coach a professional soccer team in England, despite having no experience coaching soccer.

MacRumors Newsletter


Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!
This article, "Top Stories: MacBook Ultra, Vision Pro, and iPhone Ultra Rumors" first appeared on MacRumors.com

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Best Apple Deals of the Week: Rare $130 Discounts on Apple Watch Series 11, Plus AirPods and MacBook Sales

You'll find great deals on Apple's M5 MacBook Air, Apple Watch Series 11, and a few AirPods models this week. The highlight is the 46mm cellular Apple Watch Series 11 at the new all-time low price of $399.00, a $130 discount that can be found on Amazon.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

M5 MacBook Air



  • What's the deal? Take $149 off M5 MacBook Air

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here




Amazon has a few record low prices on the new M5 MacBook Air this week, with $149 off select models of the brand new notebook. You can get the 512GB 13-inch M5 MacBook Air for $949.99, down from $1,099.00, available in all colors.

Apple Watch Series 11



  • What's the deal? Take up to $130 off Apple Watch Series 11

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here






Amazon this week has all-time low prices on the Apple Watch Series 11, with up to $130 off numerous models of the smartwatch. This sale includes nearly every aluminum model of the Series 11 on sale at a record low price, plus new steep markdowns on cellular models.

AirPods



  • What's the deal? Take $49 off AirPods Pro 3

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here




Amazon this week has the AirPods Pro 3 available for $199.99, down from $249.00. This is a match of the all-time low price on the AirPods Pro 3, and it's accompanied by a solid deal on the AirPods 4.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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The MacRumors Show: Your Tech Questions Answered

On this week's episode of The MacRumors Show, we answer your listener questions about the future of Apple's product lineup, the software and services shaping the ecosystem, and our own personal histories with the company and its devices.



Some questions center on the iPhone Air and its future direction, including whether Apple might adopt silicon-carbon battery technology for a second-generation model, or prioritize adding a second camera lens instead. There is also interest in how ‌iPhone Air‌ might evolve with features like a vibrating surface speaker.

The foldable iPhone generates a lot of discussion, with questions touching on whether listeners would choose it over an ‌iPhone Air‌, whether it could replace both an iPhone and iPad mini, and whether its arrival signals the end of the dedicated compact tablet.

Broader hardware questions include when the 11th-generation iPad will be updated, when Apple plans to complete the OLED with ProMotion rollout across its entire laptop lineup, whether the MacBook Neo risks cannibalizing ‌iPad‌ sales, and what the future holds for Apple Vision Pro given its underwhelming reception.

On the software side, questions cover what visionOS might look like several years down the line, Photomator's future and whether Apple intends to develop it into a proper Lightroom alternative, and whether Apple is falling behind competitors like Alexa on basic smart home automation, pointing out that HomePod still relies on Shortcuts for many routines that Alexa handles natively.

The general tech questions are the most varied, asking which Apple device would cause the biggest bottleneck if swapped for an entry-level version, whether we would attempt an Apple Watch-only week without an iPhone, and what device combinations we actually rely on day to day. There is also curiosity about Nothing as a brand and whether it is worth taking seriously, as well as concerns about the escalating cost of MacBook Pro models and where the ceiling might be.

A number of questions are more personal, asking about our first Apple products, what originally drew us to the ecosystem, our favorite and oldest devices, and whether family members using non-Apple products causes any friction. ‌The MacRumors Show‌ has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand

Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week.


On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March.

"We could not be happier with how things are going at the moment," he said.

Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand has exceeded Apple's expectations and helped to drive a record number of first-time Mac buyers last quarter.

"We're very focused on customers new to the Mac and customers that have been holding on to their Mac a very long period of time," said Cook.

As a result of high demand, Cook added that the MacBook Neo is currently "supply constrained." For orders placed today, Apple's online store in the U.S. currently shows a 2-3 week delivery estimate for all configurations of the laptop.

Apple released the MacBook Neo on March 11, following a week of pre-orders. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college students and qualifying educational staff. Powered by a version of the iPhone 16 Pro's A18 Pro chip, the laptop is available in Citrus, Blush, Indigo, and Silver finishes.
Related Roundup: MacBook Neo
Buyer's Guide: MacBook Neo (Buy Now)
Related Forum: MacBook Neo

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MacRumors 2026 Blood Drive

MacRumors is pleased to announce our Seventeenth Annual MacRumors Blood Drive, throughout the month of May 2026. Let's save lives together by encouraging donations of blood, platelets, and plasma, and signing up as bone marrow and organ donors. While most blood drives are specific to a geographic location, our blood drive is online and worldwide. Anyone can participate.


Over the past 16 years, MacRumors Blood Drives have recorded donations of 1,795 units of blood, platelets, and plasma, cheered for donors, and celebrated new signups for the bone marrow and organ donor registries. We've heard from hundreds of forum members who donate or whose lives were saved by the donations of strangers.

This year's featured donor is user m53rd. Not only is he a blood donor, registered as an organ donor, and registered as a bone marrow donor, but he's already been an organ donor, having donated a kidney and then 60% of his liver to people in need. It's a magnificent example how a single person can save many lives.

Whether you're a regular donor or someone overcoming apprehension to donate for the very first time, we welcome and congratulate you.


How to participate in the MacRumors Blood Drive

  1. If you are an eligible donor, schedule a blood, platelet, or plasma donation (FAQ) at any donation center near you. Post in the MacRumors 2026 Blood Drive! thread to tell us about it. Also post if you sign up for the bone marrow registry (FAQ) or register as an organ donor. We'll add all registrants to our Honor Roll.

  2. Not everyone is eligible to donate blood, due to their health status or based on risk factors that result in deferrals (see LGBTQ+ donor information). If you aren't eligible to donate blood, please encourage a friend or relative to make a donation, and let us know. If they donate, you'll both be added to our Honor Roll.

  3. Share our #MacRumorsBloodDrive message with friends, relatives, and followers. Help us thank the forum members who post in the MacRumors 2026 Blood Drive! thread.

After the MacRumors Blood Drive ends on May 31, continue recording your blood, platelet, and plasma donations, from June 2026 through next April 2027, on our Team MacRumors 2026-2027 page (instructions). We'll tally your donations and count them for the MacRumors 2027 Blood Drive next May.
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iPhone 17 Is Apple's Most Popular Lineup Ever

Apple's iPhone 17 models are its most popular iPhones to date, Apple CFO Kevan Parekh told the Financial Times. Both Parekh and Apple CEO Tim Cook attributed Apple's stellar Q2 2026 performance to iPhone sales.


"The ‌iPhone 17‌ family is now the most popular line-up in our history... we believe we gained market share during the quarter," said Parekh. Cook told Reuters that iPhone demand was "off the charts," and that supply was constrained despite the impressive sales.

"And there's just a little less flexibility in the supply chain at the moment for getting more parts," Cook said. Apple's iPhone sales were held back by the A19 and A19 Pro chips that it gets from TSMC, as TSMC also manufactures AI chips.

Parekh said that memory had an "increasing impact" between the first and second quarters of 2026.

Issues with chip supply and increasing problems acquiring RAM could potentially have an impact on the iPhone 18 lineup that Apple is expected to introduce this September. The lineup will include Apple's first foldable iPhone.

The current ‌iPhone 17‌ family includes the ‌iPhone 17‌, iPhone 17 Pro, ‌iPhone 17 Pro‌ Max, iPhone 17e, and iPhone Air.
Related Roundups: iPhone 17, iPhone 17 Pro
Related Forum: iPhone

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Apple Reports Record-Breaking 2Q 2026 Results: $29.6B Profit on $111.2B Revenue

Apple today announced financial results for the second fiscal quarter of 2026, which corresponds to the first calendar quarter of the year.


For the quarter, Apple posted revenue of $111.2 billion and net quarterly profit of $29.6 billion, or $2.01 per diluted share, compared to revenue of $95.4 billion and net quarterly profit of $24.8 billion, or $1.65 per diluted share, in the year-ago quarter. Services revenue again reached an all-time high during the quarter, while company revenue, earnings per share, and iPhone revenue all set March quarter records.

Gross margin for the quarter was 49.3 percent, compared to 47.1 percent in the year-ago quarter. Apple's board of directors also authorized an additional $100 billion for share repurchases and declared an increased dividend payment of $0.27 per share, up from $0.26 per share. The dividend is payable May 14 to shareholders of record as of May 11.
"Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every geographic segment," said Tim Cook, Apple's CEO. "iPhone achieved a March quarter revenue record, fueled by such extraordinary demand for the iPhone 17 lineup. During the quarter, Services achieved yet another all-time record, and we were excited to introduce remarkable new products to our strongest lineup ever. That included the addition of the iPhone 17e and the M4-powered iPad Air, along with the launch of MacBook Neo, which is captivating customers all around the world."


Apple will provide live streaming of its fiscal Q2 2026 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call recap ahead...



1:39 pm: Apple's share price is currently down approximately 0.5% in after-hours trading following the earnings release, after rising by around 0.5% in regular trading today.

1:39 pm: "Our strong business performance during the March quarter generated over $28 billion in operating cash flow and drove new March quarter records for both operating cash flow and EPS," said Kevan Parekh, Apple's CFO. "Continued strong customer demand for our products and services once again helped us achieve a new all-time high for our installed base of active devices across all major product categories and geographic segments."

1:42 pm: All five of Apple's revenue categories saw year-over-year increases in the quarter: iPhone up 21.7%, Services up 16.3%, iPad up 8.0%, Mac up 5.7%, and Wearables, Home and Accessories up 5.0%.

1:44 pm: All five of Apple's geographic segments also saw year-over-year increases: Americas up 11.9%, Europe up 14.7%, Greater China up 28.1%, Japan up 15.1%, and Rest of Asia Pacific up 25.3%.

1:58 pm: In a few minutes, Apple's quarterly earnings call and Q&A with analysts will begin. Typically, Apple CEO Tim Cook and CFO Kevan Parekh host, but we could get an appearance from incoming CEO John Ternus. He takes over for Cook in September.

2:01 pm: The call is beginning with standard boilerplate about forward-looking statements from Investor Relations head Suhasini Chandramouli.

2:01 pm: On the call is Apple CEO ‌Tim Cook‌. John Ternus will join for a "brief set of remarks" followed by CFO Kevan Parekh.

2:03 pm: "Good afternoon everyone, and thanks for joining the call. Before we get into the quarter, I wanted to take a moment to talk about the transition we recently announced."

2:03 pm: This is Tim's 89th earnings call.

2:03 pm: Tim: "I'll always be proud of the impact Apple has had on our users' lives, and I can't begin to express how grateful I am for our amazing teams. It's because of them that there is no company like Apple, and I truly believe there never will be."

2:04 pm: Tim: "This moment for the transition is the right one for a number of reasons. First, our business has been performing extremely well. The first half of this year was very strong, growing double digits year over year. Second, our road map is incredible. And most importantly, we have the right leader ready to step into the role."

2:04 pm: Tim: "As I have said, There is no one on this planet I trust more to lead Apple into the future than John Ternus. John is a brilliant engineer, a deep thinker, a person of remarkable character and a born leader. I know he will push us to go further than we think is possible in order to deliver the greatest products and services for our users I have been so proud to call him a colleague and a friend and I will be even more proud to call him Apple CEO."

2:05 pm: Tim: "Over the coming months, John and I will be working closely together to make sure this transition is perfectly smooth. I very much look forward to stepping into the role of executive chairman on September 1... I will be here to support him in any way he needs and in any way I can. I am incredibly optimistic about Apple's future, and I know we have the right team in place to deliver on the promise of this company."

2:05 pm: Tim: "I also want to take just a moment to share my profound gratitude for our shareholders, especially our long term shareholders, for believing in Apple and for your support over the years. It means a great deal to all of us."

2:06 pm: John Ternus, making his first remarks: "In my view, Tim is one of the greatest business leaders of all time. Stepping into the role of CEO is an incredible honor, and it means a great deal to me to have Tim's trust and confidence. I want to echo Tim's sentiment about our shareholders, especially those who have been with us for many years. Thank you so much for your confidence in our company."

2:06 pm: Ternus: "As you know, one of the hallmarks of Tim's tenure has been a deep thoughtfulness, deliberateness and discipline when it comes to the financial decision making of the company. And I want you to know that is something Kevan and I intend to continue when I transition into the role in September. This is an especially exciting moment for Apple. As Tim mentioned, we have an incredible roadmap ahead. And while you're not going to get me to talk about the details of that roadmap, suffice it to say this is the most exciting time in my 25 year career at Apple to be building products and services. There are so many opportunities before us, and I couldn't be more optimistic about what's to come for now, let me simply say I am deeply grateful to Tim, to the executive team and to everyone at Apple, and I look forward to all of the important work ahead."

2:07 pm: Tim is back: Apple revenue grew 17% from a year ago, to a March quarter record and above the high end of the guidance range. Grew despite supply constraints, with a March quarter record on iPhone, an all-time record on Services, and a March quarter record earnings per share of $2.01, up 22% year over year.

2:08 pm: Tim: "We recently marked Apple's 50th anniversary with celebrations in our retail stores and with users around the world. It was a special moment for us to reflect on the incredible journey we've shared with our users, to thank everyone who's been a part of it, and to look forward to writing the next chapter in our story of innovation. We have always believed that people who think different can change the world and we have been proud to build tools and technologies that allow them to do just that."

2:09 pm: Starting with iPhone, generating $57 billion in revenue, despite supply constraints. Launched the iPhone 17e during the quarter. "The most powerful, capable and versatile iPhone family we've ever created."

2:11 pm: Tim is talking about Apple's current iPhone lineup, noting that the iPhone 17 family is the most popular lineup in its history, and mentioned that the Artemis II astronauts took photos and videos with the iPhone 17 Pro Max during their trip around the moon.

2:12 pm: Moving to the Mac, revenue was $8.4 billion, up 6% from a year ago. Set March quarter records for upgraders and customers new to the Mac. "Tremendous enthusiasm for MacBook Neo."

2:13 pm: Turning to ‌iPad‌, revenue was $6.9 billion, up 8% year over year.

2:13 pm: "Today, our ‌iPad‌ lineup is stronger than ever, led my the M4-powered iPad Air. It raises the bar for what users can do on ‌iPad‌."

2:14 pm: Wearables, Home and Accessories revenue came in at $7.9 billion, up 5% from a year ago.

2:15 pm: He's touting the various Apple Watch and AirPods in the lineup.

2:16 pm: Tim: "What truly sets Apple apart is how Apple intelligence is woven into the core of our platforms powered by Apple silicon and designed from the ground up to deliver intelligence that is fast, personal and private, this is not AI as a standalone feature but AI as an essential, intuitive part of the experience across our devices."

2:17 pm: "It builds on years of innovation from the neural engine to advanced on device processing, enabling capabilities that are not only incredibly powerful, but also respectful of user privacy. Increasingly, that same foundation is drawing developers and researchers to our products as powerful platforms for building and running agentic AI thanks to the unique combination of performance, efficiency, and on device capabilities."

2:17 pm: Moving to Services, generated $31 billion in sales, with double-digit growth across developed and emerging markets, with all-time revenue records across most Services categories.

2:18 pm: Apple Retail set a March quarter revenue record, with very high levels of store traffic throughout the quarter.

2:19 pm: Tim: "At Apple, we believe powerful innovation and uncompromising quality can go hand in hand with sustainability. Over the last year, we've reached new milestones in the environment, including the use of recycled content in 30% of the materials and all of our products, shipped in 2025, the most we've ever had. That includes the use of 100% recycled cobalt in all Apple design batteries and 100% recycled rare earth elements in all magnets. We've also achieved our goal of removing plastic from packaging with every Apple product now shipping in fiber based packaging."

2:20 pm: Tim: "We're also making great progress in advancing American Supply Chain Innovation as part of our $600 billion commitment to the US. We were pleased to share recently that Mac mini production is coming to America later this year, expanding our factory operations in Houston with a brand new facility. In March, we were thrilled to welcome four new companies to our American manufacturing program to help manufacture essential materials and components for Apple products sold worldwide."

2:20 pm: Tim: "These include sensors that support key iPhone features like camera stabilization and integrated circuits, essential for features like crash detection and activity tracking. These efforts build on the progress we've made in the American manufacturing program, including the work we're doing to advance an end to end silicon supply chain across the US."

2:21 pm: Tim: "These efforts build on the progress we've made in the American manufacturing program, including the work we're doing to advance an end to end silicon supply chain across the US. At TSMC's Arizona facility, for example, Apple is on track to purchase well over 100 million advanced chips."

2:22 pm: Tim: "Whether around the world or in our own backyard, we're proud of the difference Apple has made to enrich lives and support the communities we serve. Looking ahead, we're delighted to welcome developers back to Apple Park for WWDC 26. We can't wait to share what we've been working on, from AI advancements to exciting new software and developer tools, it's going to be an incredible week."

2:22 pm: Tim: "As always, we remain in relentless pursuit of even more powerful innovations, guided by our North Star, our users, as we celebrated 50 Years of Apple, we are even more excited and more optimistic about the next 50 years and beyond."

2:23 pm: Kevan: Saw strong performance with revenue records in every geographic segment. FX was 2.5 percentage point tailwind to the March quarter growth rate. We believe if you remove the favorable benefit from foreign exchange and add back the unfavorable impact from supply constraints, we would have had a higher growth rate for total company revenue.

2:23 pm: Products revenue was $80.2 billion, up 17% year over year. Company gross margin was 49.3%, up 110 bp sequentially. Products gross margin was 38.7%, down 200bp. Services GM was 76.7% up 20bp sequentially.

2:24 pm: Net income was $29.6 billion, and diluted earnings per share of $2.01, with $28.7 billion in operating cash flow.

2:24 pm: iPhone revenue was $57 billion, up 22% year over year, driven by the ‌iPhone 17‌ family. iPhone grew double-digits in the majority of markets tracked.

2:24 pm: iPhone active install base grew to an all-time high, and set a March quarter record for iPhone upgraders. iPhone was the top-selling model in the US, urban China, the UK, Australia and Japan.

2:25 pm: Customer sat for ‌iPhone 17‌ family was recently measured at 99% by 451 Research.

2:25 pm: Mac revenue was $8.4 billion, driven by the strength of recent product launches and up 6% year over year. In the US, customer sat was 97%.

2:26 pm: ‌iPad‌ revenue was $6.9 billion, up 8% year over year. All-time high for the install base, with more than half of ‌iPad‌ customers new to the product. Emerging markets revenue grew by double digits including in India, Mexico and Thailand. Customer sat of ‌iPad‌ was 98% in the US.

2:27 pm: Wearables, Home and Accessories was $7.9 billion, up 5% year over year, driven by Wearables and Accessories. More than half of Apple Watch buyers were new to the product. Customer sat of Apple Watch was 96%.

2:27 pm: Services revenue hit $31 billion, up 16% year over year, with all-time records in both developed and emerging markets, and all-time revenue records in most Services categories. More than 2.5 billion active devices, and transacting and paid accounts reached all-time highs in the quarter.

2:28 pm: Apple is touting its improvements in business and enterprise, especially for AI development.

2:29 pm: Kansas City Public Schools are switching their high school students from Windows laptops and Chromebooks to ‌MacBook Neo‌, moving to an all-Apple district.

2:31 pm: Apple has $147 billion in cash, reflecting $5.8 billion in debt maturities, commerical paper at $2 billion, and Apple has $85 billion in total debt, with net cash of $62 billion. Returned $15 billion to shareholders, with $3.8 billion in dividends and $11 billion in open market repurchases of 42 million Apple shares.

Moving ahead, we will no longer provide "net cash neutral" as a formal target. Apple has reduced net cash by over $100 billion since 2018.

2:33 pm: Color on forward-looking statements, assumes that global tariffs and policies stay in effect. Revenue to grow 14-17% year over year, with constrained supply and an A16-powered ‌iPad‌ compare from last year. Services revenue to grow similarly to the March quarter year over year, with FX tailwinds removed. Gross margin between 47.5% and 48.5%. OpEx between $18.8b and $19.1b. OINE around $250 million, tax rate around 17%.

2:33 pm: Tim and Kevan are taking questions, not John Ternus.

2:35 pm: Q: How much did demand outpace supply for iPhone and Mac in the quarter, and did June reflect supply constraints for those segments?

A: The constraints were primarily driven by the availability of the advanced nodes our SOCs are produced on. The constraints will be primarily on several Mac models given the high levels of demand we're seeing and we have less flexibility in the supply chain than we would normally have.

On ‌Mac mini‌ and Mac Studio, both are amazing platforms for AI and agentic tools, and the customer recognition of that is happening faster than what we predicted so we have higher than expected demand. Customer response to ‌MacBook Neo‌ has been off the charts, and March quarter record for customers new to the Mac partly due to the Neo. Looking forward, the ‌Mac mini‌ and ‌Mac Studio‌ may take several months to reach supply demand balance.

2:37 pm: Q: Re net cash neutral not being a formal target, are we thinking about different types of capital return policy, it doesn't seem so but can you give some more detail about investments, is that organic vs inorganic?

A: Our goal of net cash neutral has served us well and has been a valuable framework for us. We're evaluating cash and debt independently and to make optimal economic decisions around how we best utilize debt and cash to support the business. We believe we can do this while being very efficient and remaining disciplined. We remain committed to returning excess cash to shareholders. We look to invest in the business. We've returned over a trillion dollars to shareholders, $850 billion through share repurchases. Added a new $100 billion buyback authorization, so capital return is something very important to us.

2:39 pm: Q: There's been some commentary around an agentic smartphone, I don't even know what that means, but comment about AI on the edge and that agents could catalyze smartphones, but also shift the smartphone form factor. With the rise of agents, how would you like us to think about that? Are new products coming of a totally new form factor or anything high level about that trend or non-trend?

A: You know we don't get into our future roadmap so I don't want to give too much info there, but we're thrilled with how the iPhone is doing, growing 22% in the quarter, followed from an incredible Q1, having the strongest cycle that we've ever had in our history from the launch through the March quarter, we could not be happier with it.

2:41 pm: Q: To the question around constraints and whatnot, I'll try to do it nicely given my age, the big concern out there is how margins go after the June quarter given the components and trends and whatnot and all these constraints. Is there some kind of overarching philosophy that you want us to think about? Is 47-48 a range you think you can stay in or is there no visibility beyond June to answer this question? Any comfort there would be so helpful.

A: Let me talk about memory specifically which I think is the root of the question. I'll go back to December for a moment. In the December quarter, we had a minimal impact due to memory and you can see that in the gross margin results. We said it would be a bit more in the March quarter and we did see higher memory costs, partially offset by benefit from carry-in inventory. For June, and what's embedded in the guidance, we expect significantly higher memory costs. They are also partly offset by the benefit of carry-in inventory. Where we don't give color beyond June, beyond the June quarter, we believe memory costs will drive an increasing impact on our business. We will continue to evaluate this and we will look at a range of options.

2:43 pm: Q: Given success of ‌MacBook Neo‌, can you talk about how it's driven penetration with new customer segments with education, value or emerging markets, and how do you think about opportunities in underpenetrated markets more broadly and how will the future product roadmap inform that?

A: We are supply constrained, we were very bullish on the product before announcing it, but we undercalled the level of enthusiasm that would be with it. It's very much focused on getting the Mac to even more people than we were reaching before. We're very focused on customers new to the Mac and customers that have been holding onto their Mac a very long period of time. We're doing well with both of those. As Kevan alluded to, we're seeing school systems that are switching from Chromebooks and Windows PCs to the ‌MacBook Neo‌ and hearing anecdotally of those kinds of stories happening at the school system level and at the consumer level. We could not be happier with how things are going at the moment.

2:45 pm: Q: Has new ad inventory on the App Store been a noteworthy improvement to Services revenue on the store, and also adding ads to Maps this summer?

A: We did see year-over-year growth in ads, we did introduce additional ads to the ‌App Store‌ search results on platforms that users trust. This summer in the US and Canada, Apple Maps will feature ads during key search and discovery moments. We believe it's possible to help business of all sizes to grow while preserving the user experience and letting people preserve their fundamental right to privacy.

2:46 pm: Q: You noted higher memory costs in the June quarter; you have a lot of supply chain efficiencies, relationships, relative to your competitors. Do you think that in times of such dislocation, Apple would be more focused on share gain or potentially you don't raise pricing and lower ends of the portfolio where competitors are struggling or more focused on profitability?

A: We will look at a range of options with memory costs increasing and I don't really want to go beyond that at this point.

2:47 pm: Q: How is Apple thinking about the broader monetization, what parts of the AI stack do you think Apple will be focused on internally versus leveraging your partners, early looks into where you're developing relationships? Where will Apple invest more heavily over the next several years, and does this relate to your net cash comments as we enter an AI-centric world?

A: We are investing more and you can see that in the OpEx numbers, and if you look at R&D you'll see that that is accelerating much higher than the company is, we're investing in products and services and see opportunities in both of those and could not be more excited in both of those. From the start we believe AI is a very important investment for Apple.

2:49 pm: Q: Going back to iPhone performance, you've had 20%+ growth despite supply constraints and that may continue into June. What are the levers driving this impressive growth despite constraints and what's the durability of the growth?

A: It's the ‌iPhone 17‌ family driving it, that is as you point out, despite the supply constraints that we're experiencing, the things that are driving people to the 17 are people loving the design, the performance, the durability, they love the camera, Center Stage and that Apple Intelligence is integrated across the platform. From where we're seeing the growth, we're seeing double-digit growth across the markets we track, and set a new March quarter record for upgraders as well. What's driving all this is that customer satisfaction for ‌iPhone 17‌ family in the US is 99%, these numbers are unheard of. We're thrilled with how things are going.

2:51 pm: Q: What advice are you giving John to build on Apple's trends while shaping up the next chapter for hte company?

A: Steve's advice to me lifted a huge burden and that advice did well to me for 15 years. My advice is, one of the most important decisions he'll make is where to spend his time, and to spend it where the biggest benefit to the company and the users are. Remember the North Star to the company, making the best products in the world that really enrich other people's lives, and if you keep focusing on that and make your decisions around that, it will produce a great business and we'll be able to build more products and do it all over again.

2:53 pm: Q: Re supply constraints and your ability to acquire SOC and also memory?

A: The primary constraint in the March and June quarter is the availability of the advanced nodes our SOCs are produced on, not memory. I don't want to predict on our ability for supply and demand to match. If I look at ‌Mac mini‌ and ‌Mac Studio‌, I think it will take several months to reach supply / demand balance. We're not at the point where we're saying this is going to end anytime soon. We just undercalled the demand. There are lead times to this, and it takes a while to correct that. The primary constraint from a product point of view, or the majority of it for this quarter, will be on the Mac. It's ‌Mac mini‌, ‌Mac Studio‌ and ‌MacBook Neo‌.

2:54 pm: Q: To the product mix within Services that are asymptotically difficult to scale that business from a profitability perspective, is there still low-hanging fruit in terms of value and leverage?

A: We have a wide range of businesses within the Services business, with different models and profitability, look at Q2, Services margin was up 20bp, but that was driven by mix. Some services improve in profitability as we scale, but we have a wide portfolio that grows in different rates at different times but we're encouraged by the overall trajectory that we've seen.

2:55 pm: Q: Your foundational models and the collaboration with Google, do you feel like you need to double down and invest more to balance those two priorities?

A: We're investing more, you can see that in the OpEx numbers, the collaboration with Google is going well, we're happy with where things are and happy with the work that we're doing independently as well.

2:58 pm: Q: For sequential moderation in gross margin is relatively muted compared to what we've seen over the last few year, was it mix?

A: Product margin dropped by 200bp, driven by seasonal loss of leverage and higher memory. Overall performance, sequential gross margin up 150bp was driven by FX, favorable mix, lower tariff costs, offset by seasonal loss of leverage and higher memory costs.

For March quarter, gross margin of 49.3% did include the impact of tariff-related costs, but tariffs in March vs December were lower because we had lower product volume sequentially from Q1 to Q2 and the full-quarter benefit in the reduction in the IEEFA tariff rates and the Section 122 tariffs. In filing a refund, we're following the processes and we plan to reinvest any amount we receive back into US innovation and advanced manufacturing. These would be new investments, and would be in addition to our prior commitments in the US.

3:00 pm: Q: What are you seeing specifically in China? From a competitive perspective, are you seing advantages from supply constraints impacting competitors?

A: First half of the year grew 33%, March quarter up 28%. The performance is driven by iPhone, which was also a March quarter record. If you look at the individual products, iPhone was the top-selling model in Urban China, ‌Mac mini‌ was the top desktop, MacBook Air was the top laptop model. The traffic in our stores grew by double digits, we were celebrating Apple's 50th anniversary there and it's amazing to be a part of the community there. I'm really happy with how things have gone the first half of this year.

3:01 pm: Q: The same question for the India market, how are you seeing the market in India evolve around the base of iPhones and the opportunities of the rising middle class, the overall opportunity set in that market?

A: It's a huge opportunity for us, we've been focused on this for a while. It's the 2nd largest phone market and the 3rd largest PC market, we still have a modest share and I think that really speaks to the opportunity that we have. There are a lot of people moving into the middle class there and we've got some great products for them, both currently and coming. If you look at the majority of customers in all of our categories, from the iPhone to the Mac to the ‌iPad‌ to the Watch are new to that product there, it speaks very well to growing the install base there. Net net, I'm over the moon excited about India.

3:01 pm: That wraps the call, and leaves ‌Tim Cook‌ with one more earnings call before he moves from CEO to Executive Chairman.
This article, "Apple Reports Record-Breaking 2Q 2026 Results: $29.6B Profit on $111.2B Revenue" first appeared on MacRumors.com

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Fourth macOS Tahoe 26.5 Beta Now Available for Developers

Apple today provided the fourth beta of an upcoming macOS Tahoe 26.5 update to developers for testing purposes, with the update coming a week after the third beta.


Developers can download the ‌macOS Tahoe‌ 26.5 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required.

No new features were found in the first three ‌macOS Tahoe‌ 26.5 betas, and it's likely the update primarily focuses on bug fixes and performance improvements.
Related Roundup: macOS Tahoe
Related Forum: macOS Tahoe

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Apple Seeds Fourth iOS 26.5 and iPadOS 26.5 Betas to Developers

Apple today seeded the fourth betas of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the software coming a week after Apple released the third betas.


Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update.

iOS 26.5 and iPadOS 26.5 do not include new Siri capabilities, suggesting any ‌Siri‌ updates are being held until iOS 27. The Maps app has a Suggested Places feature for recommending locations to visit nearby based on trends and recent searches, plus Apple is laying the groundwork for ads in the Apple Maps app.

Apple is continuing to test end-to-end encryption (E2EE) for RCS messages between iPhone and Android users. Apple included the feature in the iOS 26.4 beta, but removed it before the update launched to the public.

In the European Union, Apple is testing proximity pairing, notification forwarding, and Live Activities for third-party wearables like earbuds and smartwatches. The functionality will allow third-party wearables to have many of the same features as the Apple Watch and AirPods.

More detail on what's new in iOS 26.5 can be found in our iOS 26.5 beta features guide.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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MacBook Neo Still Seeing Extended Delivery Estimates at Apple, But Amazon and Walmart Have Stock

Apple's MacBook Neo has recently been struck by delayed delivery estimates on Apple.com, due to the notebook's booming popularity. However, both Walmart and Amazon offer deliveries as soon as tomorrow, and even feature small discounts on the Neo.



Following its launch in March, the ‌MacBook Neo‌ has become a big hit for Apple, with the company struggling to keep the computer in stock online and in Apple stores. As of writing, Apple.com quotes a 2-3 week delivery estimate on every model of the Neo in the U.S. and many other countries.

If you want to prioritize saving a bit of money, Amazon has every model of the MacBook Neo for $9 off this week. Free delivery options place the Neo arriving as soon as May 2, while Prime members can get same-day shipping on the 256GB models in many locations.

Over at Walmart, you won't find any discounts, but you will find similarly quick delivery estimates. Select locations should see delivery estimates as soon as April 28 through April 29 on every model of the ‌MacBook Neo‌. If you have Walmart+ instead of Amazon Prime, this could be a better option despite the lack of a straight cash discount.

The ‌MacBook Neo‌ is Apple's low-cost Mac, priced at $599 for the 256GB model and $699 for the 512GB model with Touch ID. Students can get the computer for even cheaper at $499 through Apple's education store on its website.

If you're shopping for the new M5 MacBook Air, Amazon is currently hosting big $150 discounts on nearly every model. Prices now start at $949.99 for the 512GB 13-inch model.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Related Roundup: MacBook Neo
Buyer's Guide: MacBook Neo (Buy Now)
Related Forum: MacBook Neo

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Apple Planning to Launch Two New 'Ultra' Products in the Next Year

Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports.


Citing sources familiar with the matter, the report claims that Apple's first foldable iPhone will be called the "iPhone Ultra." The device will become the highest end option in the lineup.

The ‌iPhone Ultra‌ will not be considered part of the iPhone 18 iPhone lineup, despite arriving alongside the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max. This would be just like how the iPhone Air is not considered to be part of the iPhone 17 series. Although Apple is hoping to ship the ‌iPhone Ultra‌ alongside the ‌iPhone 18 Pro‌, it may launch a few weeks later and with scarcer availability.

Moreover, Apple is apparently planning to release a "MacBook Ultra" later this year or in early 2027. It will feature an OLED panel and a touchscreen, sitting above the MacBook Pro in the lineup at a "significantly" higher price point. While the device was originally intended to launch later this year, it is now likely pushed back by several months due to memory supply chain shortages.

Apple already offers M-series Ultra chips, the Apple Watch Ultra, and CarPlay Ultra. "Ultra" branding for the foldable iPhone and OLED MacBook was previously rumored by Bloomberg, which added that "AirPods Ultra" could also be on the way.
Related Roundups: iPhone Fold, MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

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Apple's M5 MacBook Air Returns to $949.99 Low Price on Amazon

Earlier this month, Amazon introduced a few new record low prices on the M5 MacBook Air and the best deal is back today. You can get the 512GB 13-inch M5 MacBook Air for $949.99, down from $1,099.00, available in all colors.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You'll find up to $150 off every model of the M5 MacBook Air on Amazon, with free delivery around May 2 for most models. In terms of other 13-inch models, Amazon also has the 24GB/1TB model for $1,349.00, down from $1,499.00. Both of these represent a match for the record low prices for each configuration.





In terms of the 15-inch models, you'll find up to $150 off the M5 MacBook Air, with multiple color options on sale for each configuration. Prices start at $1,149.99 for the 512GB model, down from $1,299.00, and also include both 1TB models on sale.





If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




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Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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Ads Are Coming to Apple Maps This Summer: Here's What to Expect

Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out.



Where Ads Show Up


Ads will be displayed in the ‌Apple Maps‌ search interface. Depending on the search, relevant ads will be shown first in search results.

Apple is also implementing a new Suggested Places feature in Maps that will show recommendations based on what's trending nearby and the user's recent searches.

Suggested Places


The Maps app is getting a Suggested Places feature that recommends locations to visit based on trending places that are around you and your recent Maps searches. Ads will be shown in Suggested Places.



No Opt-Out


Similar to ads in the App Store, there will be no option to turn off ads in ‌Apple Maps‌. Ads will be displayed for all users in the U.S. and Canada.

Countries


Ads will be shown in ‌Apple Maps‌ in the United States and Canada first, and could expand to other countries in the future.

Platforms


Ads will be displayed in the Maps app on iPhone and iPad.

What Ads Look Like


Apple says that ads in Maps will be clearly marked as ads with an "Ad" label, similar to how ads show up in the ‌App Store‌ search results.

Businesses will be able to bid for ad placement, which is how ads in the ‌App Store‌ work. The highest bidder for a given term will have their ad shown in the app.

Privacy


Your location and ads that you see and interact with in the Maps app are not associated with your Apple Account, and the data is not shared with third parties.

Beta Testing


Apple is laying the groundwork for Maps ads in the iOS 26.5 and iPadOS 26.5 betas. There's an ads splash screen in the Maps app along with underlying ad code, but ads are not yet live.

Launch Date


Apple only said "summer" for the ads launch. "Summer" in the Northern Hemisphere starts on June 21 and ends on September 22. iOS 26.5 is likely to launch in late May or early June, and it's possible ads will be tied to the update.
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Foldable 'iPhone Ultra' Could Be Missing These 5 Key Features Despite $2,000 Price Tag

Apple's first foldable iPhone, dubbed the "iPhone Ultra," could be missing at least five key features present on the iPhone 18 Pro models despite its $2,000 price point.


Recent images of dummy models shared by Sonny Dickson and Vadim Yuryev seem to reveal two previously undiscussed missing features of the ‌iPhone Ultra‌: MagSafe and the Action Button.

iPhone dummy units are intended to take the place of real devices for testing purposes, particularly for accessory manufacturers, who seek to mass produce items such as cases prior to the announcement of new devices, which necessitates a high level of accuracy and manufacturing precision.

Both sets of dummy models show that the volume buttons will be located on the top edge of the device, aligned to the right, similar to the iPad mini. This aspect was first rumored by Weibo leaker "Instant Digital," who said that the motherboard is apparently located on the right side of the device. As to not run cables across the screen to the left side for the volume buttons (where they are located on all other iPhone models), Apple is said to have decided to run them directly upwards, which maximizes internal space.

Image via Vadim Yuryev.


While a power button and volume buttons in their new location are clearly visible on the dummy models, the Action button is curiously missing. This suggests that the ‌iPhone Ultra‌ will be the first iPhone model with no Action button or silent switch. Apple introduced the Action button on the iPhone 15 Pro as a replacement for the silent switch, and it has since come to every available iPhone model.

The images of the foldable iPhone dummy models shared so far have been shown alongside mock ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max units. These dupes for the high-end models, like most dummies, clearly show precise indentations for the internal array of ‌MagSafe‌ magnets to help manufacturers obtain correct alignment with their accessories.

Image via Vadim Yuryev.


Crucially, these indentations are absent on the foldable iPhone dummies, suggesting that the device may not have ‌MagSafe‌. This aspect remains speculative, but at 4.5mm, the ‌iPhone Ultra‌ is expected to be Apple's thinnest iPhone to date by a considerable margin, so it is not implausible that it could be too thin for ‌MagSafe‌.

The ‌iPhone Ultra‌ is believed to be too thin to accommodate Apple's TrueDepth camera array, which is required for Face ID authentication and now located in the Dynamic Island. As a result, Apple is expected to revert to Touch ID on the device. The last iPhone to feature ‌Touch ID‌ was 2022's iPhone SE 3, where it was part of the device's budget offering. The last flagship iPhone with ‌Touch ID‌ was 2016's iPhone 7, so the return of ‌Touch ID‌ as the sole method of authentication on what will be the highest-end iPhone will be unprecedented.

Image via Sonny Dickson.


As visible on the dummy models, which corroborate a multitude rumors, the ‌iPhone Ultra‌ is expected to sport only two rear cameras. These are expected to be wide and ultra wide cameras, just like the iPhone 17. Unlike the Pro iPhones, there will be no third camera with telephoto capabilities.

Previous rumors indicate that the ‌iPhone Ultra‌ will also not have a SIM card slot, again just like the iPhone Air, being compatible with eSIM only. As a result, the ‌iPhone Ultra‌ could be missing the following features:


  • ‌Face ID‌/TrueDepth camera array

  • Telephoto camera/third rear camera

  • ‌MagSafe‌

  • Action Button

  • Physical SIM card slot


The ‌iPhone Air‌ lacks Ultra Wide and Telephoto rear cameras, a SIM card slot, and stereo speakers. With a super-thin design, a titanium frame, and a glass back, the ‌iPhone Ultra‌ is expected to be very similar to the ‌iPhone Air‌ in terms of design, and it is possible that similar feature concessions will be present on the device when it launches later this year. There are no indications that the ‌iPhone Ultra‌ will be missing stereo speakers, but it is not out of the question given the other design compromises Apple has chosen to make with the device.

The rumored starting price for the ‌iPhone Ultra‌ varies somewhat, but reports agree that it will not be below $1,999. The iPhone 17 Pro starts at $1,099 and has all of the above missing features, so the ‌iPhone Ultra‌'s compromises could be controversial given its markedly higher price point. The device is expected to launch alongside the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max in the fall.
Related Roundup: iPhone Fold

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The MacRumors Show: Tim Cook to Step Down as Apple CEO

On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him.


Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including engaging with policymakers around the world." The transition was approved by the board and is the result of a "thoughtful, long-term succession planning process." Current board chair Arthur Levinson will become the lead independent director. Cook has served as Apple's CEO since 2011.

Ternus, who has spent nearly his entire career at Apple, will join the board ahead of assuming the CEO role. He is a product person in the mold of Steve Jobs rather than a supply chain operator like Cook, and according to Bloomberg's Mark Gurman, he is expected to take a more centralized approach to decision-making. "If you go to Tim with 'A' or 'B,' he won't pick," one person who has worked closely with both executives told Gurman. "Ternus will make decisions." Ternus will take over in time to oversee the launch of the iPhone 18 Pro models and Apple's first foldable iPhone, both expected in September.

Alongside the leadership transition, Apple said that Johny Srouji, currently SVP of Hardware Technologies, will take on an expanded role as Chief Hardware Officer, leading Hardware Engineering and reporting to Ternus. Srouji's remit will cover everything from product design to system engineering to reliability and durability testing. Cook described Srouji as having "played a singular role in driving Apple's silicon strategy" and said his influence has been felt "not just inside the company, but across the industry."

In a statement, Cook said leading Apple has been the "greatest privilege" of his life and described Ternus as "a visionary whose contributions to Apple over 25 years are already too numerous to count." Ternus said he is "filled with optimism" about what Apple can achieve in the years to come, adding that he promises to "lead with the values and vision that have come to define this special place for half a century."

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Top Stories: Tim Cook Stepping Down, iPhone 18 Pro Colors, and More

It wasn't necessarily a surprise given circulating rumors, but the biggest news in the Apple world this week was the announcement that Tim Cook will be stepping down as CEO, with John Ternus taking over the reins as of September 1.


Other recent news included updated details on color options for the iPhone 18 Pro, as well as fresh rumors about the standard iPhone 18 and timing for the launch of the highly anticipated touch screen-equipped MacBook Pro and updated Mac Studio, so read on below for all the details on these stories and more!

Top Stories


Apple CEO Tim Cook Stepping Down, John Ternus Taking Over


Apple CEO Tim Cook is stepping down as chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced this week.


Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world."

In an all-hands meeting for Apple employees following the announcement, Cook said that he remains healthy and that he plans to stay in the executive chairman role "for a long time."

Apple's current chip chief Johny Srouji will also be taking on an expanded role as Chief Hardware Officer, adding oversight of the Hardware Engineering group that had reported to John Ternus to his existing responsibilities with Apple's Hardware Technologies group.

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'


A source said to be familiar with Apple's supply chain recently revealed the color options Apple is planning for the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max.


The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a "Dark Red" option, the hue is said to be considerably closer to wine than a brighter red.

According to Macworld's source, Apple has been working on four color options for the ‌iPhone 18 Pro‌ and Pro Max, with the following Pantone codes said to be in use internally:
  • Light Blue (Pantone 2121), resembling the current iPhone 17's Mist Blue

  • Dark Cherry (Pantone 6076), the headline new color

  • Dark Gray (Pantone 426C)

  • Silver (Pantone 427C), similar to the current generation


MacBook Pro With Touch Screen and New Mac Studio Likely 'Postponed'


The global memory chip shortage may result in the next MacBook Pro and Mac Studio models launching later than expected, according to the latest rumor.


Bloomberg's Mark Gurman has repeatedly stated that 14-inch and 16-inch MacBook Pro models with a touch screen are slated to launch in late 2026 to early 2027. In his Power On newsletter this week, though, he said to be prepared for the laptops to potentially arrive towards the end of that timeframe due to the chip shortage.

In other words, early 2027 is now more likely than late 2026.

Gurman previously expected a new Mac Studio to launch around the middle of 2026, which pointed towards an announcement around WWDC 2026 in June. However, in his newsletter, he wrote that sources within Apple believe that the next Mac Studio models will not ship until around October this year as a result of the shortage.

Leaker: Apple Downgrading iPhone 18 to Cut Costs


Apple is downgrading the planned specifications of the standard iPhone 18 to cut costs, a leaker claims.


In a new post on Weibo, the user known as "Fixed Focus Digital" said that the ‌iPhone 18‌ features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The decision is said to be "a cost-cutting measure" that will "effectively bring it in line with the '18e' model."

In follow-up posts, the leaker provided further detail indicating the iPhone 18 is likely to see downgrades to the display and main chip compared to Apple's original plans.

iOS 27 Rumored to Drop Support for These iPhone Models


iOS 27 will be compatible with the iPhone 12 series and newer, according to Instant Digital, a known Apple leaker on the Chinese social media platform Weibo.


If this rumor is accurate, iOS 27 will drop support for the following iPhone models, although they will continue to receive iOS 26 security updates for at least a few years:
  • iPhone 11

  • iPhone 11 Pro

  • iPhone 11 Pro Max

  • iPhone SE (2nd generation)


macOS 27 Will Mark the End of an Era


During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs.


The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available in beta starting in June, and the update will likely be widely released in September.

MacRumors Newsletter


Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!
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Apple's Tim Cook Shares Community Letter After Announcing Plans to Step Down as CEO

Current Apple CEO Tim Cook is set to leave his role on September 1, 2026, and as he prepares to step down as CEO, he has written a letter addressed to the Apple community.


Cook said that he starts his day reading notes from Apple users all over the world, which fills him with an indescribable gratitude. According to Cook, Ternus is the perfect person to take over as Apple's CEO.
To the Apple community:

For the past 15 years I've started just about every morning the same way. I open my email and I read notes I received the day before from Apple's users all over the world.

You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn't working like it should.

In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.

Today we announced that I'm taking the next step in my journey at Apple. Over the coming months I will be transitioning into a new role, leaving the CEO job behind in September and becoming Apple's executive chairman. A new person will be stepping into what I know in my heart is the best job in the world. That leader is John Ternus, a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful. He is the perfect person for the job.

John cares so much about who we are at Apple, what we do at Apple, who we reach at Apple, and he has the heart and character to lead with extraordinary integrity. I am so proud to call him Apple's next CEO. This company will reach such incredible heights under his leadership, and you will feel his impact in every bit of delight and discovery that grows out of the products and services to come. I can't wait for you to get to know him like I do.

This is not goodbye. But at this moment of transition, I wanted to take the opportunity to say thank you. Not on behalf of the company, this time, though there is a wellspring of gratitude for you that overflows inside our walls. But simply on behalf of me. Tim. A person who grew up in a rural place in a different time and, for these magical moments, got to be the CEO of the greatest company in the world. Thank you for the confidence and kindness you've shown me. Thank you for saying hi to me on the street and in our stores. Thank you for cheering alongside me when we unveiled a new product or service. Thank you, most of all, for believing in me to lead the company that has always put you at the center of our work. Every day we get up and think about what we can do to make your life a little bit better. And every day, you've made mine the best I could have asked for.

Cook will remain on as Apple CEO until September 1, 2026, which is when John Ternus will take over. After Ternus assumes the role of CEO, Cook will continue to advise Apple in a new role as executive chairman.
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