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Why You Might Want to Wait to Buy a MacBook Pro

Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works.


The M5 Pro and M5 Max ‌MacBook Pro‌ models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster performance is coming in late 2026 or early 2027.

OLED Touchscreen Display


The next ‌MacBook Pro‌ that comes out will be the first with an OLED display, according to rumors. iPhones have used OLED for years, and Apple launched a larger-screened OLED device with the M4 iPad Pro in 2024.

OLED has benefits over the mini-LED display in current ‌MacBook Pro‌ models. Pixels can be lit individually for deeper blacks, brighter colors, and no bloom from surrounding pixels. There can be power savings when compared to mini-LED displays, response times are quicker, and viewing angles are better. OLED brightness can be an issue compared to LEDs, but as OLED technology has improved, so has brightness. The combination of true black and vivid color is ideal for HDR content.

Along with OLED, the next ‌MacBook Pro‌ is expected to have touchscreen capabilities.

Apple said repeatedly that the Mac wouldn't get a touchscreen, but Apple's position has shifted. Multiple rumors suggest that touch capabilities are coming, making the Mac more like an iPad. Touch-based controls will be available alongside traditional mouse and keyboard input options.

Design Update


Some rumors suggest the OLED ‌MacBook Pro‌ will be thinner, and since Apple hasn't updated the ‌MacBook Pro‌ design since 2021 and this is a major technology shift, some kind of design refresh is likely. Sizes will stay the same, and Apple isn't removing the keyboard or trackpad.

Instead of a notch, the OLED ‌MacBook Pro‌ is expected to have a Dynamic Island that takes up less screen space. The Dynamic Island will be interactive, and it will contextually expand based on the app or Mac feature in use.

2nm Chip


The OLED ‌MacBook Pro‌ models will be the first to use Apple's 2-nanometer chip technology that's supposed to be coming in the M6-series chips.

The change in node size is expected to bring faster speeds with reduced power consumption and higher transistor density. Performance per watt will improve, and the 2nm chips will use GAA nanosheet transistors instead of FinFET. TSMC says the new transistor technology will bring improved performance and lower power consumption.

Cellular Connectivity


There have been rumors that 5G could come to Macs, and if that's Apple's plan, it would make a lot of sense to offer it in the OLED ‌MacBook Pro‌.

Ultra Branding


OLED touch displays will be limited to the highest-end 14-inch and 16-inch ‌MacBook Pro‌ models because of the cost, and Apple might even use new "Ultra" branding.

It's possible the OLED M6 model will be sold alongside the existing M5, M5 Pro, and M5 Max models rather than replacing them, and if that's the case, we're likely looking at a serious price increase. Apple could also refresh the entire line with M6 chip variants, reserving the OLED display for the most expensive models.

If you don't care about OLED display technology or a touchscreen and want something lower-cost, you're probably not going to want to hold off on purchasing.

First-Generation Tech


Some of Apple's first-generation Macs can have more problems than expected, which was the case with the 2016 transition to the butterfly keyboard.

If you don't want to get AppleCare+ and are concerned about first-generation problems, the M5 Pro and M5 Max ‌MacBook Pro‌ models are a safer bet.

Launch Date


The OLED ‌MacBook Pro‌ could come as soon as late 2026, but it's looking more like Apple will hold it until early 2027. Apple is facing chip shortages that will require it to hold the ‌MacBook Pro‌ for longer to build up stock.
Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

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Apple Faces Dozens of Lawsuits Over AirTag Stalking After Class Action Denied

Apple is facing over 30 lawsuits from people who claim to have been stalked using Apple AirTags. The filings come after an AirTag lawsuit from 2022 (Hughes v. Apple) failed to get class certification.


In each filing, Apple is accused of releasing the ‌AirTag‌ while being aware that it could be "purchased and used by abusive, dangerous individuals, to track, coerce, control, and otherwise endanger and abuse innocent victims."

Further, the lawsuits say that Apple knew adequate safeguards were not in place when the ‌AirTag‌ launched in 2021, and Apple is aware that "AirTags remain a profound risk" to people like the plaintiffs. Apple reportedly received more than 40,000 stalking reports between April 2021 and April 2024, and Apple internal documents sourced from the original lawsuit show the company knew its safeguards would only "deter as opposed to prevent malicious use." The company also acknowledged that it "should have consulted domestic abuse organizations on the unwanted tracking policy before shipping."

Multiple news reports of AirTags being used for stalking are referenced, including cases that ended in murder. The lawsuits claim that AirTags "revolutionized the scope, breadth, and ease of location-based stalking."

While there are other tracking options on the market, the ‌AirTag‌ uses the Find My network that leverages any nearby device to relay the ‌AirTag‌'s location back to its owner.

Apple has put multiple anti-stalking measures in place, including cross-platform notifications that let potential stalking victims know that an unknown ‌AirTag‌ is following them, but the plaintiffs don't feel that Apple's protections are adequate. The lawsuit cites the 4-to-8-hour delay before a notification is received, and notes that originally, AirTags didn't send a notification to potential stalking victims until 72 hours had passed.

One of the ways an ‌AirTag‌ alerts users to its presence is by playing a sound, but the speaker can be removed. Sellers on sites like eBay even offer modified silent AirTags.

Each lawsuit includes the personal story of the plaintiff involved and all of whom claim to have been stalked using an ‌AirTag‌. Plaintiffs are seeking compensatory damages, punitive damages, attorney's fees, and an order preventing Apple from engaging in the unlawful business practices alleged in the filings.

The judge overseeing the 2022 ‌AirTag‌ lawsuit denied class certification because of the difference in state laws and the individual nature of each stalking incident. The plaintiffs were advised to file individual lawsuits within 28 days of the class certification denial.
Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

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MacRumors Giveaway: Win a Mac Mini to Run AI Agents With Astropad's 'Workbench' App

For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win a Mac mini to use with Astropad's new Workbench app. For those unfamiliar with Astropad, it is the company behind Astropad Studio and Luna Display. Astropad Studio lets you use an iPad as a drawing tablet connected to a Mac and Luna Display turns an ‌iPad‌ into a secondary display for a Mac, so Workbench is a natural evolution of Astropad's existing products.


The ‌Mac mini‌ has become the must-have platform for local agentic AI, and Astropad Workbench is the perfect companion app. Workbench is a remote desktop app for the Mac, and Astropad built it for use with AI. Workbench uses the LIQUID engine that Astropad designed for Luna Display and Astropad Studio.


Using Workbench, you can control your AI agents remotely on an iPhone, making it ideal for people who have set up a ‌Mac mini‌ as a personal server for OpenClaw and other agentic AI platforms. Workbench can be used to check logs and verify agent work, restart failed tasks, or reconnect to long-running jobs. Workbench is more full-featured than options like Remote Control for Claude Code, because Anthropic's tool only provides terminal access, while Workbench offers access to your full desktop.


Workbench lets you monitor your AI agents from anywhere with no need to be tied to a desk. Astropad has native apps for Mac, iPhone, and ‌iPad‌, so you can interface with your Mac desktop from an iPhone or ‌iPad‌ no matter where you are. There are even tools for quickly switching between multiple Macs connected to a Workbench account.


The app supports high-fidelity streaming with a unified virtual display for multiple monitors, low latency, voice dictation, and multiple control options, including gestures, keyboard input, mouse, and Apple Pencil. For large desktops, there's a mini-map that helps with navigation.


Setup is simple thanks to a global relay network across 11 regions, with no network configuration required. End-to-end encryption protects your data, and no display recordings are captured and saved.

Workbench requires macOS 15 or later, iPadOS 26 or later, and iOS 26 or later. It will work best on Apple silicon Macs, with limited support on Intel Macs.


Workbench is free to use for 20 minutes each day, with an unlimited paid plan available for $10 per month or $50 per year.

Astropad is giving away a 16GB ‌Mac mini‌ with a 512GB SSD. To enter to win, use the widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner(s) and send the prize(s). You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, following us on Threads, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older, UK residents who are 18 years or older, and Canadian residents who have reached the age of majority in their province or territory are eligible to enter. All federal, state, provincial, and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.


Astropad Workbench Giveaway
The contest will run from today (May 1) at 9:00 a.m. Pacific Time through 9:00 a.m. Pacific Time on May 8. The winner will be chosen randomly on or shortly after May 8 and will be contacted by email. The winner will have 48 hours to respond and provide a shipping address before a new winner is chosen.
Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Caution)
Related Forum: Mac mini

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Apple's Q2 2026 Earnings Call: 11 Key Takeaways

Apple held its earnings call for the second fiscal quarter (first calendar quarter) of 2026 today after announcing its best March quarter ever. Apple saw revenue of $111.2 billion with double-digit growth across every geographic segment and across every product category. Apple CEO Tim Cook and Apple CFO Kevan Parekh provided insight into iPhone sales, Mac sales, RAM supply issues, and more.


We've rounded up the most interesting takeaways from the call.

iPhone 17 Sales


Apple attributed its success to the new iPhone models. Cook said "demand was off the charts," but Apple was facing supply constraints that impacted revenue. Had there not been supply issues, Apple would have seen higher revenue.

The A19 and A19 Pro chips from TSMC proved to be a bottleneck because TSMC uses the same 3nm process for AI chips that are in high demand. Cook said iPhone constraints were "primarily driven" by the availability of the advanced nodes Apple's SoCs are produced on.

According to Parekh, the iPhone 17 family is Apple's best-selling iPhone lineup to date. "The ‌iPhone 17‌ family is now the most popular lineup in our history... we believe we gained market share during the quarter," he said.

iPhone revenue was $57 billion, up 22 percent year-over-year, which is a new March quarter record. Apple saw strong demand from upgraders and customers choosing an iPhone for the first time. Cook said Apple is "enormously pleased" with how the ‌iPhone 17‌ lineup has been received.

Memory Costs


Apple had higher memory costs during the March quarter, and the impact is expected to get worse as the year goes on. Apple CEO ‌Tim Cook‌ said that Apple is expecting "significantly higher memory costs" in the June quarter, and beyond June, memory costs will "drive an increasing impact" on Apple's business.

Mac Sales


Mac revenue was $8.4 billion, up six percent year-over-year. Cook said sales were impacted by supply constraints "driven by higher than expected levels of demand."

The MacBook Neo that was introduced during the quarter was a hit, and Apple sold out. Shipping times for new machines reached several weeks. Apple also saw high demand for the Mac mini and the Mac Studio from people buying the machines for use with AI.

Apple set March quarter records for upgraders and customers new to the Mac, leading to a new all-time record for the overall Mac install base. Apple is focused on customers new to the Mac and customers who have been holding onto their Mac for a long period of time, and the Neo is selling well to those customers.

Apple expects Macs to face supply constraints in the June quarter due to continued high demand and "less flexibility in the supply chain."

Mac Studio and Mac mini Supplies


Apple expects it to take months to reach supply/demand balance on the ‌Mac Studio‌ and ‌Mac mini‌, suggesting they are going to be hard to get for months to come.

Apple underestimated demand for the ‌Mac mini‌ and the ‌Mac Studio‌. "Both of these are amazing platforms for AI and agentic tools and the customer recognition of that is happening faster than what we had predicted, and so we saw higher than expected demand," Cook said.

John Ternus


Cook addressed John Ternus, who will take over as Apple's CEO on September 1, 2026.
As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus. John is a brilliant engineer, a deep thinker, a person of remarkable character, and a born leader. I know he will push us to go further than we think is possible in order to deliver the greatest products and services for our users. I have been so proud to call him a colleague and a friend, and I will be even more proud to call him Apple's CEO.

Ternus also spoke on the call, where he teased Apple's upcoming product lineup.
As Tim mentioned, we have an incredible roadmap ahead. And while you're not going to get me to talk about the details of that roadmap, suffice it to say this is the most exciting time in my 25-year career at Apple to be building products and services.

There are so many opportunities before us, and I couldn't be more optimistic about what's to come. For now, let me simply say I am deeply grateful to Tim, to the executive team and to everyone at Apple, and I look forward to all of the important work ahead with that.

Wearables


Wearables revenue was $7.9 billion, an increase of five percent year-over-year. Apple's wearables install base hit a new all-time high, and more than half of customers who purchased an Apple Watch during the quarter were new to the product.

Services


Apple's services revenue reached $31 billion, a new all-time revenue record.

Apple has an install base of over 2.5 billion active devices, a new all-time high across all major product categories. Both transacting and paid accounts hit new all-time highs in the quarter.

Retail


Apple had a March quarter revenue record for retail, with "very high levels of store traffic throughout the quarter."

AI


Parekh said that AI is a "really important investment area" for Apple, and the company plans to continue to invest in AI "incrementally on top of" what it normally invests in its product roadmap.

Apple's R&D spending accelerated during the quarter, and Cook said that Apple is investing in products and services. "We see opportunities in both of those," he said. "We could not be more excited about how the future is playing out."

On the collaboration with Google, Cook said things are going well. "We're happy with where things are, and we're happy with the work that we're doing independently as well," he said.

Tariffs


From Q1 to Q2, Apple saw less impact from tariffs due to the reduction in IEEPA tariff rates, and the reduced global tariff rate under Section 122. Cook said Apple is following the established processes of applying for a refund of tariffs paid, and any amount received will be invested back into U.S. innovation and advanced manufacturing. Any investment of refunded tariff fees will be in addition to Apple's prior commitments in the U.S.

Next Quarter


Parekh said June quarter total revenue is expected to grow 14 to 17 percent year-over-year. Services revenue is expected to grow at a similar rate to what was reported in the March quarter.

Parekh warned investors about iPad revenue because last year, Apple released the A16 ‌iPad‌. "Keep in mind, we face a difficult compare driven by the launch of the A16-powered ‌iPad‌ in the prior year," Parekh said.

Apple's guidance for the June quarter relies on global tariff rates and policies remaining as they are today.
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Apple Says Mac Studio and Mac Mini Will Be in Short Supply for Months

During today's earnings call for the second fiscal quarter of 2026, Apple CEO Tim Cook said that the Mac mini and Mac Studio could be hard to get for months to come.


"We think, looking forward, that the ‌Mac mini‌ and ‌Mac Studio‌ may take several months to reach supply demand balance," Cook said.

Apple underestimated demand for the ‌Mac mini‌ and the ‌Mac Studio‌. "Both of these are amazing platforms for AI and agentic tools and the customer recognition of that is happening faster than what we had predicted, and so we saw higher than expected demand," Cook said.

Shipping delays for the ‌Mac mini‌ and the ‌Mac Studio‌ have been increasing over the last few months, and the waits for some models stretch into months. Apple stopped selling the ‌Mac Studio‌ with 512GB RAM entirely, and it stopped accepting orders for some models with higher amounts of RAM. As of last week, the base ‌Mac mini‌ was listed as "Currently Unavailable" from Apple's online store because it is out of stock.
Related Roundups: Mac Studio, Mac mini
Related Forums: Mac Studio, Mac mini

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Apple Expects 'Significantly Higher Memory Costs' in June Quarter and Beyond

Apple had higher memory costs during the March quarter, and the impact is expected to get worse as the year goes on. Apple CEO Tim Cook said that Apple is expecting "significantly higher memory costs" in the June quarter, and beyond June, memory costs will "drive an increasing impact" on Apple's business.


Cook said the higher memory costs have been partially offset because the company is selling existing inventory that it has stockpiled. As those supplies dwindle, Apple's costs will go up.

According to Cook, Apple is going to look at a "range of options" and the company is "continuing to evaluate" the situation. Cook declined to provide more insight into how Apple plans to deal with the problem.

Memory costs have been soaring due to global supply constraints caused by AI server demand. Chip makers are prioritizing memory for AI servers rather than consumer devices, causing prices to go up.
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iPhone 17 Is Apple's Most Popular Lineup Ever

Apple's iPhone 17 models are its most popular iPhones to date, Apple CFO Kevan Parekh told the Financial Times. Both Parekh and Apple CEO Tim Cook attributed Apple's stellar Q2 2026 performance to iPhone sales.


"The ‌iPhone 17‌ family is now the most popular line-up in our history... we believe we gained market share during the quarter," said Parekh. Cook told Reuters that iPhone demand was "off the charts," and that supply was constrained despite the impressive sales.

"And there's just a little less flexibility in the supply chain at the moment for getting more parts," Cook said. Apple's iPhone sales were held back by the A19 and A19 Pro chips that it gets from TSMC, as TSMC also manufactures AI chips.

Parekh said that memory had an "increasing impact" between the first and second quarters of 2026.

Issues with chip supply and increasing problems acquiring RAM could potentially have an impact on the iPhone 18 lineup that Apple is expected to introduce this September. The lineup will include Apple's first foldable iPhone.

The current ‌iPhone 17‌ family includes the ‌iPhone 17‌, iPhone 17 Pro, ‌iPhone 17 Pro‌ Max, iPhone 17e, and iPhone Air.
Related Roundups: iPhone 17, iPhone 17 Pro
Related Forum: iPhone

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Discover Dropping Two Apple Wallet Features

Discover is planning to eliminate some of the Apple Wallet integrations that it introduced in 2023, according to letters that cardholders are receiving. As of June 4, 2026, Discover users will no longer be able to see their total card balance and transaction history in the iPhone's Wallet app, or use the Pay with Rewards feature in Apple Pay.


Apple has a Connected Cards feature that allows credit cards from participating companies to display balances and recent transactions when they're added to the Wallet app. Discover has supported the feature for nearly three years, as have many UK banks, but other credit card companies in the U.S. did not add support.

Pay with Rewards, which is also being eliminated, allows Discover cardholders use their cashback bonuses toward ‌Apple Pay‌ purchases.

Discover says that while several ‌Apple Pay‌ features are being eliminated, Discover users will still be able to use the Discover card to make ‌Apple Pay‌ purchases in retail locations and online. Here's a full list of the changes Discover is making:

  • Enrollment Cancellation - If applicable, your enrollment in Connected Account and Pay with Rewards with ‌Apple Pay‌ from Discover will be canceled on June 4, 2026.

  • Access to Information - You will continue to have full access to your account, rewards, balances, transactions and payments on Discover.com, the Discover mobile app, and on your monthly statements. Starting June 4, 2026, you will no longer have access to such details within your Apple Wallet. You will continue to see your ‌Apple Pay‌ transactions in your wallet.

  • Pay with Rewards - Starting June 4, 2026, you will no longer be able to use rewards to cover an ‌Apple Pay‌ purchase directly at digital checkout. Your options for redeeming your Discover rewards otherwise remain the same.

  • Terms - Connected Accounts and Pay with Rewards with ‌Apple Pay‌ cancellation does not affect any other terms of your Discover accounts and agreements. Eligibility, service, and cancellation are subject to the ‌Apple Pay‌ terms.


It is not clear if these features are being eliminated because Apple is ending the integrations, or because Discover is opting out. The changes will go into effect on June 4, 2026.
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Fourth macOS Tahoe 26.5 Beta Now Available for Developers

Apple today provided the fourth beta of an upcoming macOS Tahoe 26.5 update to developers for testing purposes, with the update coming a week after the third beta.


Developers can download the ‌macOS Tahoe‌ 26.5 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required.

No new features were found in the first three ‌macOS Tahoe‌ 26.5 betas, and it's likely the update primarily focuses on bug fixes and performance improvements.
Related Roundup: macOS Tahoe
Related Forum: macOS Tahoe

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Apple Seeds Fourth iOS 26.5 and iPadOS 26.5 Betas to Developers

Apple today seeded the fourth betas of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the software coming a week after Apple released the third betas.


Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update.

iOS 26.5 and iPadOS 26.5 do not include new Siri capabilities, suggesting any ‌Siri‌ updates are being held until iOS 27. The Maps app has a Suggested Places feature for recommending locations to visit nearby based on trends and recent searches, plus Apple is laying the groundwork for ads in the Apple Maps app.

Apple is continuing to test end-to-end encryption (E2EE) for RCS messages between iPhone and Android users. Apple included the feature in the iOS 26.4 beta, but removed it before the update launched to the public.

In the European Union, Apple is testing proximity pairing, notification forwarding, and Live Activities for third-party wearables like earbuds and smartwatches. The functionality will allow third-party wearables to have many of the same features as the Apple Watch and AirPods.

More detail on what's new in iOS 26.5 can be found in our iOS 26.5 beta features guide.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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Apple Releases Fourth watchOS 26.5, tvOS 26.5 and visionOS 26.5 Betas

Apple today provided developers with the fourth betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the third betas for each platform.


The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.

There's no word on what's in the software as of yet. watchOS, tvOS, and visionOS often get few features in each new beta, with updates primarily focusing on bug fixes and performance improvements. Nothing new was found in the first three betas.
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Apple Hit With Unfair Labor Practice Charge for Refusing to Transfer Unionized Towson Workers

The IAM Union representing Apple employees in Towson, Maryland today said that it is filing an Unfair Labor Practice charge [PDF] against Apple with the National Labor Relations Board. The union is accusing Apple of unlawful discrimination against unionized workers.


Earlier this month, Apple announced plans to close the Towson Apple Store alongside two other Apple locations in Connecticut and California. The Towson store was the first Apple retail location to unionize in the U.S. back in 2022.

With most store closures, employees are relocated automatically to nearby stores, but Apple said the union rules at the Towson location prevented it from moving the workers to other stores. Apple instead said that Towson employees are "eligible to apply for open roles at Apple in accordance with the collective bargaining agreement."

The IAM Union said at the time that it was "outraged" by Apple's decision, and that there was nothing in the agreement that prevented employees from being relocated. IAM said Apple's claim was false, and that it raised "serious concerns" that the closure was a "cynical attempt to bust the union."

In today's filing, the IAM Union complained that Apple allowed employees at two non-union stores to transfer to other locations, but forced Towson employees to reapply for positions through the same process as external candidates.
"This is about whether workers are treated fairly under the law or punished for exercising their rights," said IAM Union International President Brian Bryant. "Apple is denying union-represented workers the same opportunities it is giving to others -- and doing so because these workers chose to organize. That is discrimination, and it is exactly what federal labor law is designed to prevent."

The union has asked Apple to reverse its decision and give Towson workers the same opportunity to transfer to other retail locations.

The three stores that Apple is closing are located in struggling shopping malls that are slowly shutting down and losing foot traffic.
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Ads Are Coming to Apple Maps This Summer: Here's What to Expect

Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out.



Where Ads Show Up


Ads will be displayed in the ‌Apple Maps‌ search interface. Depending on the search, relevant ads will be shown first in search results.

Apple is also implementing a new Suggested Places feature in Maps that will show recommendations based on what's trending nearby and the user's recent searches.

Suggested Places


The Maps app is getting a Suggested Places feature that recommends locations to visit based on trending places that are around you and your recent Maps searches. Ads will be shown in Suggested Places.



No Opt-Out


Similar to ads in the App Store, there will be no option to turn off ads in ‌Apple Maps‌. Ads will be displayed for all users in the U.S. and Canada.

Countries


Ads will be shown in ‌Apple Maps‌ in the United States and Canada first, and could expand to other countries in the future.

Platforms


Ads will be displayed in the Maps app on iPhone and iPad.

What Ads Look Like


Apple says that ads in Maps will be clearly marked as ads with an "Ad" label, similar to how ads show up in the ‌App Store‌ search results.

Businesses will be able to bid for ad placement, which is how ads in the ‌App Store‌ work. The highest bidder for a given term will have their ad shown in the app.

Privacy


Your location and ads that you see and interact with in the Maps app are not associated with your Apple Account, and the data is not shared with third parties.

Beta Testing


Apple is laying the groundwork for Maps ads in the iOS 26.5 and iPadOS 26.5 betas. There's an ads splash screen in the Maps app along with underlying ad code, but ads are not yet live.

Launch Date


Apple only said "summer" for the ads launch. "Summer" in the Northern Hemisphere starts on June 21 and ends on September 22. iOS 26.5 is likely to launch in late May or early June, and it's possible ads will be tied to the update.
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Apple's Tim Cook Shares Community Letter After Announcing Plans to Step Down as CEO

Current Apple CEO Tim Cook is set to leave his role on September 1, 2026, and as he prepares to step down as CEO, he has written a letter addressed to the Apple community.


Cook said that he starts his day reading notes from Apple users all over the world, which fills him with an indescribable gratitude. According to Cook, Ternus is the perfect person to take over as Apple's CEO.
To the Apple community:

For the past 15 years I've started just about every morning the same way. I open my email and I read notes I received the day before from Apple's users all over the world.

You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn't working like it should.

In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.

Today we announced that I'm taking the next step in my journey at Apple. Over the coming months I will be transitioning into a new role, leaving the CEO job behind in September and becoming Apple's executive chairman. A new person will be stepping into what I know in my heart is the best job in the world. That leader is John Ternus, a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful. He is the perfect person for the job.

John cares so much about who we are at Apple, what we do at Apple, who we reach at Apple, and he has the heart and character to lead with extraordinary integrity. I am so proud to call him Apple's next CEO. This company will reach such incredible heights under his leadership, and you will feel his impact in every bit of delight and discovery that grows out of the products and services to come. I can't wait for you to get to know him like I do.

This is not goodbye. But at this moment of transition, I wanted to take the opportunity to say thank you. Not on behalf of the company, this time, though there is a wellspring of gratitude for you that overflows inside our walls. But simply on behalf of me. Tim. A person who grew up in a rural place in a different time and, for these magical moments, got to be the CEO of the greatest company in the world. Thank you for the confidence and kindness you've shown me. Thank you for saying hi to me on the street and in our stores. Thank you for cheering alongside me when we unveiled a new product or service. Thank you, most of all, for believing in me to lead the company that has always put you at the center of our work. Every day we get up and think about what we can do to make your life a little bit better. And every day, you've made mine the best I could have asked for.

Cook will remain on as Apple CEO until September 1, 2026, which is when John Ternus will take over. After Ternus assumes the role of CEO, Cook will continue to advise Apple in a new role as executive chairman.
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Johny Srouji Taking Over as Apple's Chief Hardware Officer as John Ternus Transitions to CEO

Apple's Senior Vice President of Hardware Technologies Johny Srouji is set to take on an expanded role as Apple's Chief Hardware Officer as John Ternus transitions to his role as Apple's next CEO.


Srouji is going to lead Hardware Engineering, reporting to Ternus. Current Apple CEO Tim Cook said that Srouji has been pivotal in Apple's transition to Apple silicon.
Johny is one of the most talented people I have ever had the privilege to work with. He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer.

Srouji is well-known as Apple's chip lead, and he has overseen the development of Apple silicon chips for the Mac. Apple's hardware engineering team is responsible for all of Apple's hardware products, and Srouji will lead everything from product design to system engineering to reliability and durability testing.
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Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today.


Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world."

In a statement, Cook said that his time as Apple's CEO has been the "greatest privilege" of his life.
It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world. John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman.

Ternus said that he is optimistic about what Apple can achieve in the years to come.
I am profoundly grateful for this opportunity to carry Apple's mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century.

Apple says that the transition was approved by the Board of Directors and is the result of a "thoughtful, long-term succession planning process." The current board chair, Arthur Levinson, will become the lead independent director on the board.
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Apple TV Series 'The Savant' Set for July Premiere After Delay

Apple is finally planning to release The Savant, an Apple TV series that it delayed following the assassination of Charlie Kirk.


The Savant is set to air in July 2026, according to Variety. The ‌Apple TV‌ show was supposed to come out on Friday, September 26, 2025, but Apple decided not to release it due to the topic and the political climate.

When the series was pulled, star Jessica Chastain said that she was "not aligned" with Apple's decision.
I want to say how much I value my partnership with Apple. They've been incredible collaborators and I deeply respect their team. That said, I wanted to reach out and let you know that we're not aligned on the decision to pause the release of The Savant.

In the last five years since we've been making the show, we've seen an unfortunate amount of violence in the United States: the kidnapping attempt on Michigan Governor Gretchen Whitmer; the January 6th attack on the Capitol; the assassination attempts on President Trump; the political assassinations of Democratic representatives in Minnesota; the attack on Speaker Pelosi's husband; the assassination of conservative commentator Charlie Kirk; the recent shooting at an ABC affiliate station in California; and over 300 school shootings across this country.

These incidents, though far from encompassing the full range of violence witnessed in the United States, illustrate a broader mindset that crosses the political spectrum and must be confronted. I've never shied away from difficult subjects, and while I wish this show wasn't so relevant, unfortunately it is.

The Savant is about the heroes who work every day to stop violence before it happens, and honoring their courage feels more urgent than ever. While I respect Apple's decision to pause the release for now, I remain hopeful the show will reach audiences soon. Until then, I'm wishing safety and strength for everyone, and I'll let you know if and when The Savant is released.

Chastain told Variety this weekend that she originally wasn't sure if the show would come out at all, but now she has received confirmation that it will be released. "We're going to see it," she said.

The Savant is a political thriller featuring Chastain as a woman who works undercover on the dark web to infiltrate online hate groups to prevent large-scale public attacks.

The July timing for The Savant has not yet been confirmed by Apple.
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NASA Astronaut Shares Incredible 'Earthset' Video Captured With iPhone 17 Pro Max

Apple's iPhone became qualified for extended use in space back in February, and during the Artemis II mission to the Moon in April, NASA astronauts shared several photos taken with the iPhone 17 Pro Max.


Artemis II Commander Reid Wiseman recently followed up with a shot on iPhone video of an "Earthset," or the moment that the Earth disappears behind the Moon. The video was captured from the docking hatch window on the Orion capsule, and it is the first Earthset shot on a mobile device.

Only one chance in this lifetime…

Like watching sunset at the beach from the most foreign seat in the cosmos, I couldn’t resist a cell phone video of Earthset. You can hear the shutter on the Nikon as @Astro_Christina is hammering away on 3-shot brackets and capturing those… pic.twitter.com/8aWnaFJ69c

— Reid Wiseman (@astro_reid) April 19, 2026

It takes a second for the iPhone to focus as Wiseman switches to 8x zoom mode on his ‌iPhone 17 Pro‌ Max, but the rest of the 53-second video features a clear look at the craters on the Moon as the Earth slips out of sight.

Wiseman said that at 8x zoom, the view was "quite comparable to the view of the human eye."
Related Roundup: iPhone 17 Pro
Related Forum: iPhone

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Apple Music Is Down for Some Users

If Apple Music isn't working for you, you're not alone. According to Apple's System Status page, there's currently an ‌Apple Music‌ outage.


Apple says that users may be experiencing intermittent issues with the service. The outage started at 2:38 p.m. Eastern Time, and it is ongoing. We'll update this article when the outage has been resolved.
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Paul McCartney Gives Inside Look at Apple Park 50th Anniversary Performance

To celebrate Apple’s 50th anniversary earlier this month, Paul McCartney held a special performance for Apple employees at the company’s Apple Park campus.


McCartney recently shared a behind-the-scenes tour video of his visit to ‌Apple Park‌, providing an inside look at the campus and a special meeting with Apple CEO Tim Cook.

Cook said that Apple could not think of anyone better to celebrate its 50th anniversary with.
It’s an incredibly special day for us, our 50th anniversary, and we could not be happier to have Paul here to share it with. We love the Beatles. We love the band itself. We love Paul. I can’t think of anyone better to celebrate the moment with.

The video is just about three minutes long, and it includes snippets of McCartney’s private performance.
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