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Since 1970, when Italian collectibles company Panini launched its first official World Cup sticker collection in Mexico, the brand has focused on churning out collectible sticker albums for each subsequent World Cup. In Colombia, the tradition has deep roots.
“I believe that [in Colombia], there is a very deep-rooted culture of collecting. People collect toy cars, dolls, and jerseys; therefore, the Panini football album is no exception,” sports journalist Diego Chiriví told The Bogotá Post.
Although the global fever began in the ‘70s, it was during the 1980s and, especially, during the 1990 World Cup, that the ritual became a national phenomenon in the country.
“We are one of the top five countries in the world for sticker sales. For us, Panini is a tradition—a legacy we share from generation to generation with every World Cup,” Luis Felipe Gallego, Commercial Vice President at Continente (Panini’s official distributor in Colombia), told The Bogotá Post.
Initially, completing the album was an activity reserved for specialized football fans. However, over the decades, this hobby has expanded its reach, becoming a massive social phenomenon that now captures the country’s attention.
This shift solidified in 2014, when the collection moved from being a niche hobby to a popular tradition.
“In 2014, the Colombian National Team united the entire country. The team represented hope, reaching the quarter-finals for the first time in history. When they returned, over a million people welcomed them in Bogotá. It was the most unforgettable team of this generation, and since then, the ‘fever’ for the Panini album has only grown,” said Chiriví.
Indeed, this passion has moved from private collections to the streets, becoming a social ritual where ‘cambiatones‘, or sticker swaps, take center stage.
These massive gatherings in parks and shopping malls have turned the hobby into a collective mission, where people of all ages trade ‘monas‘ (stickers) to complete their albums.
“It’s a family tradition—grandparents, uncles, parents, everyone is involved,” explained Elie Milhem, Panini’s CEO in Colombia. “People love seeing which players will make it to the World Cup, and that passion has made us one of the top ten countries for Panini sales in the world.”
The “repetidas” (duplicates) are what make the hobby exciting. Even though every sticker is printed in the same quantity, the random packs make some feel impossible to find. This struggle is what pushes people to meet and trade, turning the album into a competitive race to see who can finish first.
This year, the challenge is bigger than ever. For the first time in World Cup history, 48 teams will participate, meaning the album now features 112 pages and 980 stickers. This massive scale makes completing the collection an even more difficult mission for fans.
The stickers also come in four different versions: gold, silver, bronze, and the common ones. The gold, silver, and bronze versions are considered real treasures because they are much harder to find. Getting one of these in a pack feels like winning a prize, and they are often the most valuable pieces to trade during the ‘cambiatones.’
“I would say the Lionel Messi sticker, in any of its years, but especially the 2018 Russia version, was incredibly tough to find,” Chiriví shared. “In 2022, it was much easier, but because of what happened four years prior, the 2018 Messi sticker became almost impossible.”
Surely, Colombians will be on the hunt this year as their national team kicks off soccer’s biggest tournament facing Uzbekistan on June 17.
At least 66 people were killed after a Colombian military transport aircraft crashed shortly after take-off in the country’s southwest on Monday, authorities said, in one of the deadliest air disasters involving the armed forces in recent years.
The aircraft, a C-130 Hercules, went down at around 9:50 a.m. local time near the municipality of Puerto Leguízamo, in a remote jungle region close to the borders with Peru and Ecuador.
According to Colombia’s Defence Ministry, 128 people were on board the aircraft, including 11 crew members from the Colombian Aerospace Force, 115 members of the army and two police officers.
By late Monday, officials confirmed 66 fatalities: six from the air force, 58 from the army and two from the police. Rescue teams managed to evacuate 57 survivors, many of whom sustained injuries. Eight were transferred to hospitals in Florencia, while 49 were flown to Bogotá, where 19 are being treated at the Military Hospital and others for less serious injuries at a military medical facility.
Authorities said one soldier survived unharmed, while four others remained missing as search operations continued in dense jungle terrain.
The aircraft, identified as FAC 1016, had taken off from Puerto Leguízamo en route to Puerto Asís, roughly 200 kilometres away, when it lost altitude and crashed within minutes of departure.
Military officials said the plane went down about two kilometres from the airport in a rural area. Witnesses reported a fireball upon impact, followed by secondary explosions.
Defence Minister Pedro Sánchez said the situation was worsened by the detonation of ammunition being transported by troops on board.
“As a consequence of the fire, part of the ammunition carried by the personnel exploded,” Sánchez said, complicating rescue and recovery efforts.
Emergency crews faced significant challenges accessing the crash site due to the remote Amazonian terrain, while the condition of many bodies has made identification difficult.
No signs of attack
Military authorities said there is no evidence so far that the crash was caused by an attack.
“At this time, there is no information or indication that this was the result of an attack by any illegal armed group,” said General Hugo López, who added that a full investigation is underway.
The region where the aircraft crashed is known for the presence of dissident factions of the former FARC guerrilla group, which operate in areas with extensive coca cultivation used for cocaine production. However, officials stressed that current evidence points away from sabotage.
Questions over aircraft condition
The crash has triggered a political debate over the condition of Colombia’s military fleet, just weeks ahead of the country’s presidential elections.
The aircraft involved was a C-130H Hercules, an older variant of the widely used military transport plane originally introduced in the 1960s by Lockheed Martin.
According to available data, the aircraft had been in service since the early 1980s and was transferred to Colombia by the United States in 2020.
President Gustavo Petro suggested the plane represented outdated equipment acquired by a previous administration.
“In 2020, scrap was purchased,” Petro said on social media, referring to the government of former president Iván Duque. He added that his administration had sought to modernize military equipment but faced bureaucratic obstacles.
Opposition figures, however, argued that budget cuts under Petro’s government have affected maintenance and operational readiness within the armed forces.
In a message posted online, Petro expressed condolences to the families of the victims and praised residents of Putumayo who rushed to assist survivors.
“This is how a nation is built,” he wrote, thanking locals who reached the crash site on foot and by motorcycle to provide water and aid.
Authorities said the investigation will examine technical, mechanical and operational factors, including maintenance records and flight data, as Colombia seeks answers to a tragedy that has shaken the country’s military and reignited debate over defence policy.
With Superbowl weekend about to kick off, we take a look at the best places to watch the big game as well as where to get involved with local American Football clubs.
Football that you play with your feet and a ball reigns supreme in Colombia, but there’s also plenty of support for the types of football that you play with your hands and an egg. We’ve covered Aussie Rules football and Rugby Union before, but with the Superb Owl between Seattle Seahawks and New England Patriots coming up on Sunday, it’s time to look at the USA’s favourite sport in Colombia’s capital.
Bulldogs DC are one of the Colombian flag football teams in the capital
There’s a Colombian element this time around too, with star cornerback Christian Gonzalez lining up in the Patriots’ backfield. Born in Texas to a Caleño family, he went 15th in the 2023 draft and anchors pass coverage for New England.
He retains a great love for Colombia, saying that he’ll have mixed feelings if his country of birth and country of descent meet in this year’s World Cup in North America.
The game kicks off at 18:30 Colombian time, pretty much perfect for Sunday evening viewing. The pregame show by Green Day will be popular in Colombia, but it’s halftime that will draw all eyes to the screen.
Puerto Rican megastar Bad Bunny is scheduled to play and he hasn’t held back in commenting on ICE actions across mainland USA. He said “ICE out” while accepting an award at the Grammys, adding “We’re not savage, we’re not animals, we’re not aliens. We are humans and we are Americans.” That has made him the highest profile US Latino speaking out on the issue.
Watching is easy, but playing is certainly possible, with a wealth of clubs throughout la nevera and elsewhere in Colombia. We spoke to local organiser Javier Zuleta about how local American Football works and how to get involved, whether that’s full kit or flag.
Where to watch
This is by no means an exhaustive list – the match will be widely shown around Bogotá. However, it’s a Sunday night, and that means there will be a limited number of places open anyway, so it pays to check ahead. If you’re looking for a proper atmosphere, these places will sort you out on Sunday evening.
All these venues are running DAZN and Gamepass, so you won’t have to deal with dodgy streams or any sort of hiccups. All should feature a mixed crowd of Americans watching their home sport and Colombian fans of the NFL, making for a different atmosphere than you might previously have experienced.
International Centre
Superbowl party at the Meeting House
Meeting House
Closest to the centre, by the centro comercial San Martín at Calle 32 #6b-43 (3rd floor), the Meeting House offers a huge screen, plenty of tables and a long bar. They expect to busy, so reserve here to assure yourself of a place at the party.
They have a large terrace/patio for smoking, as well as activities such as Beer Pong if you’re not glued to the halftime show or Bad Bunny’s been cancelled. Expect a lively party atmosphere.
There’s a range of offers on cocktails and the full kitchen menu, with picadas probably as a special offer as well for the extra-hungry. Both bottled and draft beer is available as well as a range of spirits. They have pitchers up to a whopping 5 litres to make sure you’ve no chance of going thirsty.
Teusaquillo
Shots Lab
Shots Lab has plenty of screens for the Superbowl in Bogotá
Open from 3pm, the Shots Lab at Calle 45 #20-20 has a plethora of screens across three areas for your viewing pleasure. The early start means you can make sure you get a good seat and the number of screens means you’re assured of a good view wherever you are.
The owner is a Saints fan, so it’s pretty neutral. There’s two indoor spaces as well as an open-air patio which is cooler if it’s crowded and a dartboard if the game turns into a blowout. Rock music provides a solid backdrop.
They are running all their usual menu, as well as offers on cubetazos up until kick off o clock. Águila, Póker and Andina are at six for COP$25,000 while Club Colombia is at COP$30,000. They have an extensive menu and a good range of both beers and spirits.
Zona T
Irish Pubs
The Usaquén, Quinta Camacho and Zona T are your best bets here. They will have the games on at all locations with a dependable selection of beers and food. Best one for atmosphere is probably the Zona T where there are offers on nachos and wings with beer on a 100 inch screen.
Gigante is the craft beer option that stands out
Gigante
If you’re looking for craft beer while watching the match, this is your best bet. Owner Will Catlett serves up his own Gigante brews made locally. A California native, he’ll be backing fellow NFC West team the Seahawks.
Unsurprisingly, the screen is, well, gigante and there’s plenty of space inside to make sure you can see it. It’s conveniently located right in the heart of the Zona T at Carrera 14A #83-44.
Litre-and-a-half beer pitchers at COP$50,000 are a great deal, with 2×1 cocktails on a slew of options if you don’t want to chug the beers. Also at COP$50,000 are beer plus food (hamburger or choripan) combos to help make sure your stomach’s lined.
Wherever you end up, watching the Superbowl in Bogotá is great if you know what you’re doing. And why not consider popping along to check out some of the local teams’ training sessions – they’re friendly, welcoming and always looking for new members.
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