Apple expanded its lead in the global tablet market in late 2025 as overall shipments rebounded, according to new research from Omdia.


Global tablet shipments reportedly reached 162 million units in 2025, representing 9.8% year-over-year growth. The research firm said the strongest momentum occurred during the holiday quarter, when shipments reached 44 million units, also up 9.8% compared to the same quarter a year earlier. Omdia described the annual total as the highest shipment volume recorded since the surge in demand seen in 2020, partly caused by anticipation of memory supply constraints.

Apple was a key contributor to the market's late-year growth. Omdia says that Apple shipped 19.6 million iPads in the fourth quarter of 2025, representing a 16.5% year-over-year increase. The firm said this performance was driven by strong demand for the 11th-generation iPad and the M5 iPad Pro.

The fourth-quarter results increased Apple's market share to 44.9%. This placed Apple well ahead of other tablet vendors during the holiday quarter, with Samsung at 14.7%, Lenovo at 8.8%, Huawei at 6.9%, and Xiaomi at 6.4%. Other manufacturers collectively accounted for the remaining 18.3% of shipments.

The report also highlighted changes in how tablets are expected to be positioned in the coming years, including greater emphasis on ecosystem integration and artificial intelligence features:

On the product side, we expect a shift in how tablets are positioned and marketed, with vendors framing them as ecosystem-centric devices in a more controlled demand environment. This includes the introduction of cross-OS functionality and a focus on AI-driven experiences. Recent examples include Lenovo's Qira, which operates across Windows and Android to deliver a more seamless user experience and reduce friction between AI assistants. In addition, the collaboration between Apple and Google to use Gemini for future Apple Intelligence features represents a positive step forward for the generative AI ecosystem across its device portfolio, including iPads.

Regional performance varied across the year. Omdia said Central and Eastern Europe recorded the fastest growth in 2025, followed by Asia Pacific. All regions experienced double-digit growth except North America, where vendor and retail discounting helped offset an otherwise declining trend during the holiday season.
This article, "iPad Demand Surges as Apple Strengthens Grip on Tablet Market" first appeared on MacRumors.com

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A broad new smartphone test has found that Apple devices lead the industry for battery life, with the iPhone 17 Pro Max ranking as the longest-lasting phone tested and Apple tied as the top overall brand.


CNET this week published the results of a large-scale battery-life comparison based on testing conducted throughout 2025 across 35 smartphones sold in the United States. According to the report, Apple and OnePlus ranked as the two brands with the strongest battery performance overall, based on averaged results from multiple battery benchmarks.

The top-performing individual device in the testing was Apple's ‌iPhone 17 Pro‌ Max, which finished first overall despite not having the largest battery capacity among the tested phones. It has a battery capacity of 5,088 mAh, and its extended battery life is largely attributed to silicon efficiency and software optimization.

The iPhone 17 tied for second place alongside the OnePlus 15. The ‌iPhone 17‌ achieved this ranking despite having the smallest battery capacity among the top-performing phones. The Poco F7 Ultra placed third, while the ‌iPhone 17 Pro‌ placed fourth in the overall rankings.

CNET's methodology included standardized tests using two benchmarks designed to minimize real-world variability. The first involved streaming video over Wi-Fi at full brightness for three hours, while the second was a 45-minute endurance test that included gaming, video streaming, social media scrolling, and a video call. Results from both tests were averaged to determine final rankings.

The ‌iPhone 17 Pro‌ Max again ranked first in the endurance benchmark, followed by the ‌iPhone 17‌, ‌iPhone 17 Pro‌, and iPhone 16e. The publication noted that Google's Pixel 10 and Pixel 10 Pro Fold also performed well in this specific test, along with Motorola's Razr.

The experiment also compared battery life across smartphone brands by averaging results from companies for which at least three models were tested. Apple and OnePlus ranked first and second respectively in overall brand battery performance. Motorola and Samsung followed in third and fourth place, while Google ranked fifth.
This article, "iPhone 17 Pro Max vs. Android Battery Life: New Test Reveals Winner" first appeared on MacRumors.com

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Apple is reportedly evaluating a tougher display film technology for its first foldable iPhone as it tests materials that could differentiate the durability and feel of the screen from rival devices.


According to a new supply chain report from The Elec, Apple is evaluating transparent polyimide film as a protective layer that would sit on top of the ultra-thin glass used in the foldable display. The report says the company is currently testing two options for this outer film: polyethylene terephthalate (PET) and clear polyimide (CPI).

Most of today's foldable displays use ultra-thin glass to improve clarity and rigidity, but the glass still requires a flexible polymer film on top to prevent scratches and damage. This is the layer that users actually touch, making it a key factor in overall durability and feel.

Samsung currently uses PET film as the protective layer on top of the ultra-thin glass in its Galaxy Z Fold and Galaxy Z Flip devices. The Elec says Apple's evaluation of CPI is rooted in a wish to differentiate its approach. CPI is more expensive than PET, but has better surface hardness and scratch resistance.

Kolon Industry has apparently emerged as a potential supplier of the material. The company previously built a mass production line for CPI film after anticipating strong demand from upcoming foldable devices. China-based Lens Technology is expected to supply the ultra-thin glass for the foldable ‌iPhone‌ and will handle bonding the final protective film to the glass.

The final decision on the protective film is expected to be made soon as Apple continues testing remaining components of the first foldable ‌‌iPhone‌‌. Other rumors suggest that the device will feature a 7.8-inch crease-free inner display, a 5.5-inch cover display, ‌Touch ID‌, two rear cameras, the A20 chip, and the "C2" modem. It is expected to launch alongside the iPhone 18 Pro and ‌‌iPhone 18‌‌ Pro Max later this year.
This article, "Apple Hoping to Outdo Rivals With Tougher Display for Foldable iPhone" first appeared on MacRumors.com

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