Colombia’s goldenberry symbolized the country’s push into high-value fruit exports. Now, it faces a turf war at home from a fruit with far greater global recognition: the blueberry. While blueberry cultivation has expanded rapidly across Colombia over the past decade, producers say the industry remains far from becoming a fully fledged export powerhouse.

Colombia currently has close to 1,000 hectares planted with blueberries, concentrated mainly in the Andean departments of Boyacá and Cundinamarca, which together account for almost the entire cultivated area. Smaller projects are emerging in Antioquia and other regions, bringing national production to an estimated 20,000 tonnes a year.

That marks a dramatic rise from just 40 hectares planted a decade ago. In the past two years alone, between 150 and 200 additional hectares have been planted, reflecting growing interest from investors and farmers seeking alternatives to traditional crops.

Yet despite this momentum, industry leaders warn that Colombia’s blueberry sector still lacks the scale, investment and coordination needed to compete seriously in international markets.

“Blueberries are one of the fastest-growing fruit crops in Colombia, but we are still very far from consolidating a true export agroindustry,” said Camilo Lozano, vice-president of Asocolblue, the national blueberry growers’ association, in an interview with La República.

Lozano argues that Colombia’s potential far exceeds its current footprint. “The country could easily reach 5,000, 6,000 or even 10,000 hectares,” he said. “But that won’t happen overnight. We need more investment, greater scale and the entry of larger producers.”

Peru offers a stark comparison. In 2012, Peruvian blueberry exports were worth just US$400,000. Today, they exceed US$3 billion, supported by more than 22,000 hectares of plantations. Colombia, Lozano notes, shares many of the same advantages that fuelled Peru’s rise: favourable soils, competitive labour costs, efficient logistics and the ability to produce year-round.

“These are the same conditions that made Colombia the world’s leading exporter of cut flowers,” he said.

Blueberries are particularly attractive because they are already deeply embedded in global consumer markets. In North America and Europe, they are a staple product, unlike many tropical fruits that require costly marketing campaigns to build demand.

“In the United States and Canada, consumers already know blueberries,” Lozano said. “You don’t have to explain what they are or how to eat them.”

At present, around 90 per cent of Colombia’s Arandano exports are destined for the United States, with Europe a distant second. Asia remains largely out of reach due to phytosanitary barriers and long shipping times, which can exceed 30 days by sea.

Even in established markets, Colombia struggles to meet minimum volume requirements. International buyers often request several containers per week, but domestic supply remains too fragmented to deliver consistently.

“Today, we get clients asking for five containers a week, and we can’t even fill one,” Lozano admitted. “Only two companies export blueberries by sea on a regular basis.”

The domestic market, however, tells a different story. According to industry estimates, formal blueberry sales in Colombia exceed 200 billion pesos (about US$50 million) annually. Imports — mainly from Peru and Chile — add another 50 billion pesos, highlighting the gap between local demand and national production.

That imbalance underscores both the opportunity and the challenge facing Colombian growers. While consumption is rising, domestic supply remains insufficient, and many producers lack the technical expertise and capital required to expand efficiently.

Asocolblue, which brings together 28 producers, has repeatedly warned that blueberries are not a crop for improvisation. Establishing a commercial plantation requires high upfront investment, technical knowledge, strict quality standards and long-term planning.

“This is not traditional agriculture,” Lozano said. “It’s an agro-industrial business.”

The association operates technical, export and marketing committees aimed at professionalising the sector and ensuring that growth does not come at the expense of productivity or sustainability.

For farmers who succeed, the rewards can be significant. Blueberries offer relatively stable international prices and allow producers to integrate into global supply chains, generating employment, foreign exchange and long-term income. “It allows the producer to make a qualitative leap — from farmer to agro-industrialist,” Lozano said. “It’s essentially an agricultural factory.”

For now, Colombia’s farmers across the Altiplanto Boyacense are enjoying their blueberry boom, but the story is more one of promise than parity with terrirorial rivals, such the uchuva and feijoa. Whether it can replicate the success of its flower industry — or Peru’s meteoric rise — will depend on how quickly investment, scale and coordination catch up with ambition.

Unseasonal heavy rains and severe flooding across northern Colombia have created a full-blown humanitarian crisis, displacing hundreds of thousands, destroying homes and farmland, and pushing local infrastructure and health systems to breaking point.

The disaster has hit hardest in the department of Córdoba, where officials say 156,000 people have been affected and 80% of the territory remains underwater following rainfall that broke historical records for February, traditionally one of the region’s driest months.

“In one day we received the amount of rain expected for an entire month,” Ghisliane Echeverry, director of the Institute of Hydrology, Meteorology and Environmental Studies (Ideam), told ministers during a government emergency council meeting.

The flooding has spread across multiple departments, including Sucre, Magdalena, La Guajira, Chocó and Antioquia, but Córdoba — a key agricultural and cattle-raising hub — has borne the brunt of the devastation.

“This is much more serious than even the most pessimistic scenarios we expected,” Carlos Carrillo, director of the National Unit for Disaster Risk Management (UNGRD), said. “We are facing a severe climate crisis that has overwhelmed traditional coping mechanisms.”

Displacement and extensive damage

Preliminary government assessments report at least 14 confirmed deaths linked to flooding and landslides, while thousands of families have been forced into temporary shelters as floodwaters inundate entire neighborhoods.

In Córdoba’s rural areas, officials estimate that around 157,000 hectares of agricultural land are submerged, affecting crops such as plantain, yucca and watermelon as well as commercial monocultures like African palm. Livestock losses are mounting, with local authorities reporting that more than 5,500 animals have been affected.

“We have 1,700 homes already destroyed and 4,000 more uninhabitable,” Carrillo said, though he cautioned that final figures are expected to change once waters recede and damage is fully assessed.

The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) said more than 27,000 families have been impacted by flooding across the Caribbean departments, with thousands more indirectly affected as access roads and bridges have been reduced to rubble.

Public health officials warn that overcrowded shelters are becoming hotspots for disease, exacerbated by lack of access to clean water, sanitation and essential medical care.

“We are seeing extreme levels of waterborne and respiratory illnesses among displaced families,” said a health official in Montería, the capital of Córdoba. “The combination of stagnant water, cramped conditions and limited resources is a ticking time bomb.”

Essential supplies including food, mattresses and personal hygiene products are in critically short supply in many shelters, officials said.

Cold front and climate pressures

Meteorologists have attributed the extreme rainfall to an atypical cold front entering from the Caribbean, which has pushed precipitation far above normal levels. Rainfall in some areas has been measured at more than 64% above average for January and February.

“The water levels we are witnessing have never been recorded in February,” Carrillo said. Ideam has maintained high-level yellow and red alerts for at least 16 departments as flooding and landslide risks persist.

Typically dry early months of the year have instead seen consistent rains, and meteorologists warn that March and April could bring the usual seasonal rains, compounding the already dire situation.

Local officials across affected regions reported severe disruptions to vital road networks, bridges and public services, isolating some communities entirely. In the Urabá Antioqueño in western Antioquia, authorities said more than 9,000 families were left displaced in 13 municipalities that declared calamity.

Despite the scale of the disaster, the national government has not formally declared an economic emergency, a move that would unlock additional disaster funds and expedite aid. President Gustavo Petro, who convened a council of ministers in Montería, has signaled that such a declaration is under consideration.

“The magnitude of these floods demands a national response,” one government official said. “We are mobilizing resources but the scale of the crisis is beyond anything we normally plan for.”

The response has also brought renewed scrutiny to long-standing water management challenges in the region. Carrillo and other government officials have criticized decades-old hydraulic works, including reservoirs and levees, for altering natural water flows and potentially exacerbating flooding.

President Petro echoed these concerns on social media, singling out infrastructure such as the Urrá hydroelectric reservoir — built in the 1990s — as part of the region’s broader hydrological challenges.

“These reservoirs were not designed to manage excess water but to drain lands and disrupt natural flow patterns,” Petro wrote, arguing that such interventions may have contributed to current conditions.

Communities struggle amid uncertainty

In two coastal departments – La Guajira and Magdalena – continuous rainfall has caused streams to overflow and paralyzed mobility, while in the colonial port city of Santa Marta, strong winds and currents drove a cargo vessel ashore, highlighting the intensity of the storms.

For residents in isolated rural towns, the toll is deeply personal. Entire families have lost homes and livelihoods, and many are now waiting for relief that has been slow to reach remote areas.

“We’ve never seen water this high,” said a farmer in northern Córdoba. “We are afraid of what comes next — we don’t know how we will recover.”

With rains expected to continue over the coming weeks, authorities and humanitarian organizations warn that the full scale of the disaster may not be known for months, and that recovery will require sustained national and international support.