LoginNew report claims Microsoft's 'This Is an Xbox' campaign was hated by employees
24 February 2026 at 17:15
Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.
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Latest from TechRadar in News
- New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees
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- Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'
Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'
24 February 2026 at 13:54
The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.
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- Summer Game Fest officially returns this summer with all-new game announcements — here's when you can watch the showcase
Summer Game Fest officially returns this summer with all-new game announcements — here's when you can watch the showcase
24 February 2026 at 13:30
Summer Game Fest 2026 officially kicks off this summer, followed by the invite-only Play Days event and The Game Business conference, and its host, Geoff Keighley, has promised all-new game announcements.
