In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook responded to rumors about his potential retirement.


Cook said the idea that he wants to step back at Apple is merely "a rumor."

Cook did not explicitly confirm or deny that he will be stepping down as CEO any time soon, but he said "I can't imagine life without Apple."

The full interview clip is available on YouTube below.


Last year, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026, but it is already mid-March, so that timeframe has either already passed or is nearing its expiry date depending on who you ask.

Apple's Senior Vice President of Hardware Engineering, John Ternus, is widely viewed as Cook's most likely successor. Cook reportedly gave oversight of Apple's design teams to Ternus at the end of last year, and Ternus has been making a lot more public appearances in interviews and in product introduction videos over the past few years.

Cook has been Apple's CEO since August 2011, and he turned 65 last year.

Whenever he steps down, Cook could always become the executive chairman of Apple's board of directors, so he may play a key role in the company for years to come.
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After hosting a surprise Alicia Keys concert at its Grand Central store in New York last week, Apple is turning to Asia for more 50th-anniversary celebrations. So far, it has been discovered that there will be events held in China and South Korea.


Apple's retail store at Taikoo Li in Chengdu, China is temporarily closed this Wednesday, March 18, according to the store's page. While nothing has been officially announced by Apple, photos shared on social media suggest that the company is preparing to host a music or dance performance on the plaza in front of the store.

On the same day, Apple is hosting a special Today at Apple session featuring South Korean boy band CORTIS at its Myeongdong store in Seoul, South Korea. The session will be held from 4 p.m. to 5 p.m. local time, and it is already full.

Apple says the session is part of its 50th-anniversary celebrations.

Here is a translated description of the session: "Celebrate the 50th anniversary of Thinking Different by experiencing a special talk with CORTIS live at Apple Myeongdong. From behind-the-scenes stories of their debut album to their unique artistic vision that expands the boundaries of K-pop, you can hear about the creative process of using Apple products to record ideas and develop them into music and visuals."




Apple turns 50 on April 1, 2026, and it announced that it would celebrate this milestone by hosting gatherings "around the world" throughout March. Apple will be sharing photos from these events on the Apple Newsroom website.

The gatherings will showcase how Apple products contribute to creativity and inspiration.

"Thinking different has always been at the heart of Apple," said Apple's CEO Tim Cook, in a press release about the company's 50th anniversary last week. "It's what has driven us to create products that empower people to express themselves, to connect, and to create something wonderful. As we celebrate 50 years, we are deeply grateful to everyone who has been part of this journey and who continues to inspire what comes next."

Cook also shared a "50 Years of Thinking Different" letter last week.

"Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.

(Thanks, Filip Chudzinski!)
This article, "Apple's Next Two 50th Anniversary Events Revealed" first appeared on MacRumors.com

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Apple is expanding its partnership with the Save The Music Foundation, a non-profit organization dedicated to supporting music education in U.S. public schools. The organization donates musical instruments and technology to schools and much more.


"We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country," said Apple CEO Tim Cook.

Apple's expanded partnership will help to bring music programming to nearly 50 more schools.

Cook visited the Wadleigh Secondary School for the Performing and Visual Arts in New York City to listen to music created by students there. In a short video, the students can be seen using Apple products like the iPad, Apple Pencil, and AirPods Max.


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Apple today shared a trailer for "Outcome," a dark comedy film starring Keanu Reeves, Jonah Hill, Cameron Diaz, David Spade, Martin Scorsese, and others. The original film will be available to stream on Apple TV starting Friday, April 10.


In the film, Keanu Reeves plays Reef Hawk, a Hollywood star who is being extorted with a video that would damage his reputation. With the support of his lifelong friends Kyle (Diaz) and Xander (Matt Bomer), and his crisis lawyer Ira (Hill), Reef tries to make amends with anyone he could have possibly wronged in hopes of identifying the blackmailer.

Watch the trailer for "Outcome" on YouTube below.


Apple TV has more than a dozen other new series and films coming this year.

In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website.

You can stream Apple TV in the Apple TV app, which is available on the iPhone, iPad, Mac, Apple TV 4K, Apple Vision Pro, Android, PlayStation, Xbox, Roku, Amazon Fire TV, select smart TVs, on the web at tv.apple.com, and more.
This article, "Apple TV Releasing Comedy Film Starring Keanu Reeves Next Month" first appeared on MacRumors.com

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