The global memory shortage that has already squeezed Mac mini and Mac Studio supply is now set to weigh heavily on the broader PC market, with IDC forecasting an 11.3% decline in global shipments for 2026.


According to IDC's Worldwide Quarterly Personal Computing Device Tracker, conditions are expected to worsen progressively through the fourth quarter, when shipments are forecast to fall 20% year-over-year, with no meaningful relief expected before the end of 2027. Average selling prices are rising and PC manufacturers are struggling to maintain full product portfolios.

The first quarter of 2026 offered a deceptively encouraging signal, with shipments growing 3% versus the same period last year, but that strength was largely artificial; both consumer and commercial buyers pulled purchases forward ahead of anticipated price increases and availability constraints. Some of that first quarter momentum is carrying into the second quarter, but the remaining quarters are expected to deteriorate. IDC forecasts average selling price growth of 17% in 2026, and even as memory capacity expands over the next two years, pricing is unlikely to return to 2025 levels. TrendForce previously warned that surging memory and CPU costs could push mainstream laptop prices up by nearly 40% this year.

Against that backdrop, Apple's MacBook Neo has driven stronger-than-expected notebook demand and prompted IDC to revise its notebook forecast upward. Launched in March at $599, the ‌MacBook Neo‌ pairs the A18 Pro chip with 8GB of memory and targets the sub-$700 notebook segment. This market accounts for approximately 75 million units annually, nearly 40% of total notebook volume, which is a tier historically dominated by Windows and ChromeOS devices.

The ‌MacBook Neo‌'s competitive ripple effects cut both ways. IDC said the device is "putting real pressure on the entire PC ecosystem," and expects rivals to respond with new silicon, a more efficient OS from Microsoft, and aggressive promotional pricing. The competitive pressure from the ‌MacBook Neo‌ is providing a partial offset to broader price increases, keeping some low-cost notebook options alive, though the overall average selling price trajectory remains firmly upward.

While rising memory costs are pushing many PC vendors toward higher-priced systems or forcing specification cuts to defend lower price points, Apple has moved in the opposite direction. The memory shortage has had a more direct impact on Apple's higher-end Mac models, with ‌Mac mini‌ and ‌Mac Studio‌ models seeing configuration cuts and significant shipping delays as the company struggles to secure supply.
This article, "MacBook Neo Disrupts a PC Market in Decline, IDC Says" first appeared on MacRumors.com

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Apple today announced it will open Europe's first Apple Developer Center in Berlin later this year.


The facility joins existing Developer Centers in Bengaluru, Cupertino, Shanghai, and Singapore. Apple said the Berlin center, located in Mitte district, will offer developers throughout Europe in-person sessions, workshops, and one-on-one appointments in multiple languages, with consultation areas and dedicated labs staffed by Apple experts. Apple's vice president of Worldwide Developer Relations, Susan Prescott, said:

Europe is home to an extraordinary community of developers who are building apps that create connections, encourage creativity, and drive innovation. We have always believed that when developers have the right tools and resources to do their best work, incredible things follow. That belief is what this center is built on, and we look forward to seeing what the community continues to build.

The center will host a regular cadence of events covering iOS, iPadOS, macOS, tvOS, visionOS, and watchOS development, aimed at teams of all sizes and at every stage of app development. Apple said the programming is intended to help developers improve the design, quality, and performance of their apps.

Apple noted that storefronts across Europe saw more than 150 million average weekly users in 2025, and that eligible developers can access the App Store Small Business Program, which offers a reduced 15% commission rate for small and individual developers.

The announcement builds on Apple's existing developer investments in Europe, which include the Swift Student Challenge, 19 Apple Developer Academies worldwide, and Apple Foundation Programs in Italy and France. The company pointed out that developers also have access to more than 250,000 APIs across frameworks including HealthKit, Metal, Core ML, MapKit, and SwiftUI.
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Wigmore Hall Live today relaunches as a digital-only platform in partnership with Apple Music Classical, with all recording royalties passed directly to artists, Gramophone reports.


Wigmore Hall is a prestigious 550-seat concert hall on Wigmore Street in London's Marylebone, widely regarded as one of the world's foremost venues for chamber music, early music, and vocal recitals. Opened in 1901 and noted for its particularly good acoustics, the Grade II listed building hosts over 500 concerts each year. The new partnership with Apple was announced as part of the Hall's 125th anniversary celebrations this year.

Under the artist-first model, Wigmore Hall will cover all production costs for every release and take no share of recording income, passing 100% of royalties received directly to the performing artists. The platform will release four digital-only recordings per year, drawn from live performances at the Hall and developed in close collaboration with artists. Each new Wigmore Hall Live release will premiere exclusively on Apple Music Classical for three months.

Director John Gilhooly said the partnership would allow listeners "to experience Wigmore Hall concerts as close to the live event as possible," citing ‌Apple Music‌ Classical's sound quality as central to that goal.

The first release under the new model is Pianist Boris Giltburg's recording of Beethoven's Piano Sonatas Nos. 4, 8, 9, 20 ("Pathétique"), and 26 ("Les Adieux"), recorded live at Wigmore Hall in February 2025. The Piano Sonata No. 26 in E-flat major is available now, with the entire album to launch tomorrow. The release includes an artist commentary track in which Giltburg offers deeper insight into the repertoire.

‌Apple Music‌ Classical has previously partnered with institutions including the Berlin Philharmonic, Carnegie Hall, the Chicago Symphony Orchestra, the London Symphony Orchestra, the Metropolitan Opera, the New York Philharmonic, and the Vienna Philharmonic. The app launched in most countries in March 2023 and is included with a standard ‌Apple Music‌ subscription at no additional cost, offering access to over five million classical music tracks. It is based on Primephonic, a classical music streaming service acquired by Apple in 2021.
This article, "Apple Music Classical Announces New Partnership With London's Wigmore Hall" first appeared on MacRumors.com

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Apple has agreed to hand over financial data to India's competition regulator, in a move that could bring a years-long antitrust case significantly closer to a penalty decision.


According to Reuters, a confidential Competition Commission of India (CCI) order showed that Apple last month agreed to supply its India-specific financials, which the watchdog typically needs to calculate potential fines. At a hearing on May 21, Apple's lawyer asked for a "final extension" until June 25 to file the information, and the CCI granted the request.

The development is an important reversal for Apple, which had previously refused to provide financial information to the regulator. The company argued the case should be paused while it separately challenges India's revised antitrust penalty law, which allows fines to be levied against a company's global revenue rather than just local earnings, which could expose Apple to up to $38 billion in fines.

The CCI repeatedly rejected that argument, saying it required only India financials to begin with and accused Apple of using the parallel court challenge to delay proceedings. Last month, a Delhi High Court judge directed Apple to cooperate with the investigation after the company sought to put the case on hold.

The case dates back to 2021, when a coalition of complainants including Match Group, the owner of Tinder, and the Alliance of Digital India Foundation, which represents Indian startups, filed a complaint regarding App Store policies. The CCI concluded its investigation in 2024, finding that Apple had abused its dominant position in the market for iPhone apps and that the ‌App Store‌ was "an unavoidable trading partner" for developers, who were not permitted to use third-party payment services for in-app purchases.

The case is unfolding as India becomes one of Apple's most consequential markets. The iPhone accounts for 9% of India's smartphone market, up from roughly 2% five years ago, and the company has significantly ramped up manufacturing in the country as part of its broader effort to reduce dependence on China.
This article, "Apple Agrees to Hand Over Financial Data to India's Antitrust Regulator" first appeared on MacRumors.com

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