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Apple Names 2025 App Store Awards Finalists Across iPhone, iPad, Mac, and More

Apple today shared its 2025 App Store award finalists, recognizing 45 standout apps and games selected by the App Store editorial team.


"We're thrilled to celebrate the App Store Award finalists, a diverse and talented group of developers from around the globe," said Carson Oliver, Apple's head of App Store Worldwide. "Their commitment to excellence is an inspiration, resulting in experiences that empowered users to tap into their creativity, achieve more through technical innovations, and discover new adventures through the world of gameplay."

Apple selected top games and apps for each of its platforms, along with the best Apple Arcade titles. There's also a category recognizing apps that had a cultural impact by fostering greater understanding and giving users more ways to interact with their communities. Finalists are listed below.

iPhone App of the Year



iPhone Game of the Year



iPad App of the Year



iPad Game of the Year



Mac App of the Year



Mac Game of the Year



Apple Arcade Game of the Year



Apple Vision Pro App of the Year



Apple Vision Pro Game of the Year



Apple Watch App of the Year



Apple TV App of the Year



Cultural Impact Finalists



The winner in each category will be announced in the coming weeks. More information about each app can be found on Apple's website.
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Apple Calls Out EU for Contradictory App Store Rules Under DSA and DMA

Apple recently sent a letter to the European Commission (EC), criticizing recent inquiries into whether the App Store complies with the Digital Services Act (DSA) amid the separate Digital Markets Act requirements that Apple has been required to put in place.


The Commission asked Apple for information on how it locates fraudulent content, what it does to reduce the risk of financial scams in apps, and how it verifies the identity of businesses. It separately requested details on the policies Apple has in place to protect minors. Both requests were part of an inquiry into whether companies are complying with Digital Services Act requirements.

Apple's response, penned by Apple VP of Legal Kyle Andeer, answers all of the EC's questions and includes the relevant information to satisfy the request, but also points out the hypocrisy of questioning ‌App Store‌ consumer protections while requiring Apple to support sideloading functionality that isn't subject to those protections.

Andeer says that it is "difficult to square" the DSA investigations with the EC's "aggressive interpretation and application of the Digital Markets Act," and that the probe into Apple's ‌App Store‌ safeguards "defies all logic" in light of the DMA requirements. He also argues that the European Commission needs to enforce the DSA and DMA as a whole, rather than as separate policies.
It does not make sense for the Commission to press Apple to protect users, including minors, from fraud within the App Store while at the same time requiring Apple to create functionalities like link-outs and web views that increase the risk of fraud without necessary safeguards.

The Commission cannot both prohibit Apple from taking the steps it has found essential in mitigating the risk of scams and fraud on the App Store while simultaneously scrutinizing Apple for not providing even more measures to mitigate these risks on the App Store. It does not make sense for one EU law to encourage Apple to mitigate as much as possible the risk of exposing consumers to fraud or minors to potentially harmful apps through the App Store, only for another EU law to prevent Apple from using those same measures to mitigate the same type of risks just because they exist outside of the App Store. This paradoxical situation creates a regulatory structure that endorses leaving iOS and iPadOS users at risk if they choose not to use the App Store, when developers choose to use link-outs, or when users opt to use third-party products to interoperate with iOS or iPadOS. [...]

If the Commission does not consistently prioritise protecting consumers from online harms like fraud, or minors from online harms like pornography or other unsafe apps, in all enforcement contexts, including the DMA, nor use the tools it has at its disposal to resolve these fundamental frictions, the objectives of the DSA will be underachieved, no matter how sufficient Apple's measures are to comply with this specific regulation.
For context, the Digital Services Act requires very large online platforms like Apple to offer protection against disinformation or election manipulation, cyber violence against women, and harms to minors online. It also has provisions to counter fraud and mitigate dissemination of illegal content, among other requirements.

The separate Digital Markets Act requires Apple to support alternative app marketplaces and adhere to interoperability rules that Apple has continually argued weaken privacy and security. Andeer says that the Digital Markets Act "exposes users to fraud and scams" on third-party platforms, and the EC has been warned that the DMA enforcement is "reckless and even dangerous."

Apple's App Review team removed 37,000 apps for fraudulent activity in 2024, rejected 115,000 apps for unsafe experiences, and rejected 320,000 app submissions that copied other apps, were found to be spam, or misled users in some way. Further, 139,000 developer enrollments were rejected, and 146,000 developer accounts were terminated due to fraud concerns.
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Apple Loses UK Antitrust Lawsuit Over App Store Fees, Faces £1.5 Billion in Damages

Apple engaged in anticompetitive behavior by charging App Store developers "excessive and unfair prices" for app distribution services, the UK's Competition Appeal Tribunal (CAT) ruled today [PDF] (via Reuters).


The Tribunal found that Apple abused its market power by overcharging developers from October 2015 through the end of 2020. Developers were forced into using Apple's in-app purchase system and had no alternative to paying up to a 30 percent commission during that time period. The excessive fees ultimately led to higher prices for consumers.

According to the CAT, Apple had a monopoly over iOS app distribution and in-app payments. Apple's argument that Android and other platforms were viable alternatives for consumers and developers was rejected. The Tribunal also did not accept Apple's argument that its rules and fees were required for user security and privacy.

The end of 2020 in the UK's timeline corresponds with the launch of the App Store Small Business Program that saw Apple reduce ‌App Store‌ fees for independent developers and small business owners. The program reduced the commission that Apple collected from developers earning under $1 million per year to 15 percent, down from 30 percent. It's also when Apple began implementing other ‌App Store‌ changes in response to cases like Epic Games v. Apple.

The class action lawsuit was first filed in 2021 by Kings College London academic Dr. Rachael Kent, and the claim seeks up to £1.5 billion in damages. The period between 2015 and 2020 was selected in order to determine how much Apple will need to pay to UK consumers.

A damages trial is scheduled for November. Apple said it will appeal the ruling.
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Apple Details App Store Changes to Comply With Texas Age Verification Law

Apple today outlined changes that it is making to the App Store for users and developers located in Texas to comply with the state's ‌App Store‌ Accountability Act (SB2420).


Starting on January 1, 2026, Apple users located in Texas will need to confirm whether they are 18 years or older when creating an Apple account. Apple Accounts for users under 18 will be required to join a Family Sharing group, and parents will need to provide consent for all ‌App Store‌ downloads, app purchases, and in-app transactions.

Developers will also need to make changes to their apps to comply with the law. To assist developers, Apple plans to update the Declared Age Range API to provide the required age categories for new account users in Texas. Apple is also creating APIs that will let developers invoke a system experience to allow the user to request that parental consent be re-obtained. Parents will also be able to revoke consent to prevent a minor from using an app.

Apple has been fighting against age assurance requirements in Texas and other states like Utah and Louisiana, because of the data collection required to determine user age. Apple says that SB2420 will force users to share personally identifiable information to download apps.
While we share the goal of strengthening kids' online safety, we are concerned that SB2420 impacts the privacy of users by requiring the collection of sensitive, personally identifiable information to download any app, even if a user simply wants to check the weather or sports scores. Apple will continue to provide parents and developers with industry-leading tools that help enhance child safety while safeguarding privacy within the constraints of the law.

Apple CEO Tim Cook reportedly contacted Texas Governor Greg Abbott to ask him to veto the legislation, but Abbott was not persuaded and he signed the act into law in May.

In an attempt to head off child protection laws that vary from state to state, Apple introduced new child safety measures at the beginning of 2025. Apple created an updated age rating system, added a simpler way for parents to set up child accounts, made changes to what kids see on the ‌App Store‌, and developed the Declared Age Range API to provide a privacy-focused way for developers to confirm the age range of app users.

Apple's Declared Age Range API prevents apps from having specific information about children, such as their date of birth. Apple has continually said that it does not want to collect information like date of birth at the ‌App Store‌ level because all users would need to hand over that information regardless of whether they want to use an age limited app.

SB2420 requires app store platforms to "use a commercially reasonable method of verification" to determine a user's age during account creation. Texas does not define what a commercially reasonable method of verification entails, and Apple hasn't specified how age verification will work.
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Apple Says App Store Changes Go Too Far in New Epic Games Appeal Filing

The court order that required Apple to collect no fees from developers who link to purchases outside of the App Store is unconstitutional, Apple said today in a reply brief directed at Epic Games and filed with the Ninth Circuit Court of Appeals. Apple argues that it has been stripped of its rights to be compensated for its intellectual property in a ruling that sets a dangerous precedent for all companies.


Judge Yvonne Gonzalez Rogers, who has been overseeing the Apple vs. ‌Epic Games‌ lawsuit, first ordered Apple in 2021 to let developers add in-app links directing customers to third-party purchase options on the web. Apple didn't have to implement the changes until 2024, and when it did, Apple charged a 12 to 27 percent fee for purchases made through links in an app. ‌Epic Games‌ went back to the judge and said Apple was charging "unjustified fees" and should be held in contempt of court.

Gonzalez Rogers agreed with Epic and said that Apple was in "willful violation" of the original order. In April 2025, Apple was given a much more specific mandate to allow linking with no fees and no control over how links are presented in an app, which was a win for ‌Epic Games‌ and for other app developers unhappy with paying fees to link out to the web. Apple implemented the changes, but appealed the ruling.

According to Apple, the 12 to 27 percent fee that it was charging and the rules that it had implemented around link design complied with the original order. The April ruling [PDF] forcing Apple to implement ‌App Store‌ changes said that Apple had not followed the "spirit of the injunction" and had instead used a "dubiously literal interpretation," a point that Epic emphasized in its own filing with the court. In response, Apple argues that this is a weak argument that led to the injunction being expanded beyond what is permissible by law.

The new injunction imposes, in meticulous detail, new design and formatting rules and dictates the messages that Apple may convey to its own users on its own platform. These requirements represent an improper expansion and modification of the original injunction—rather than an attempt to enforce compliance with the original injunction—and violate the First Amendment by forcing Apple to convey messages it disagrees with. Epic doubles down on the district court's emphasis on the "spirit" of the original injunction and Apple’s supposed bad faith, but civil contempt turns on whether a party has violated the actual terms of an injunction—which Epic does not meaningfully try to show


Apple argues that it should be able to ask for compensation for its IP protected technologies, and that the court should have forced compliance with the original injunction instead of rewriting the injunction with new terms that prohibit Apple from collecting fees.

The district court's sweeping new zero-commission rule also is not tailored to Epic's claimed harm, improperly imposes a punitive sanction, and effects an unconstitutional taking.


Should the Ninth Circuit Court find the updated injunction lawful, Apple suggests that the recent Trump v. Casa Supreme Court ruling [PDF] needs to be considered. The ruling said courts do not have the authority to issue universal injunctions that are "broader than necessary to provide complete relief" to the plaintiffs in the case. ‌Epic Games‌ is the only plaintiff in the case, so Apple also argues that the injunction changing the ‌App Store‌ rules for all developers is too broad. Apple says that the injunction should be tailored to Epic and Epic's interests alone.
Epic has never demonstrated how requiring Apple to permit all manner of linked-out purchases from any developer—and prohibiting Apple from collecting any commission on such purchases—is necessary to remedy Epic’s full harm, particularly for linked-out transactions that do not involve Epic. Just the opposite, Epic has lined up amici to describe how they wish to steer on the back of Apple's IP-protected technologies at zero cost to themselves, and not to the Epic Games Store.

... Requiring Apple to permit linked-out transactions to Spotify, Microsoft, or Amazon does not benefit Epic in any way and is not necessary to remedy any harm suffered by Epic.
Apple wants the new injunction vacated, and the original injunction reconsidered to determine whether it is too broad.

As of right now, Apple is required to allow all developers in the U.S. to provide links to external websites with no restrictions on link design and no fees. If the appeals court rules in Apple's favor, Apple could change its ‌App Store‌ rules again to reimplement fees.
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Apple's App Store Under Investigation in Colombia

Colombia's competition authority has opened a formal antitrust investigation into Apple, alleging that the company has abused its dominant position in the distribution of apps and purchases on iOS and iPadOS.


The Superintendence of Industry and Commerce (SIC) announced the probe yesterday (via MobileTime), stating that its Delegation for the Protection of Competition had reached a preliminary conclusion that Apple may have engaged in exclusionary practices that restrict free competition in the Colombian market.

The SIC case is focused on two primary concerns. First, the agency alleges that Apple contractually prevents developers from creating or operating alternative app stores on iPhones and iPads, ensuring that all software distribution takes place exclusively through the App Store. This restriction, regulators say, is designed to exclude potential competitors and preserve Apple's market dominance. The SIC noted that such clauses may amount to an abuse of a dominant position under Colombian law.

The second issue involves Apple's handling of in-app purchases. The SIC said developers are compelled to use Apple's proprietary In-App Purchase system, which applies commissions of 15% to 30% on each transaction. Apple also allegedly prohibits developers from informing users of cheaper alternatives outside the app, a practice known as anti-steering. In its announcement, the agency said these restrictions may result in "unjustified excessive costs" for Colombian consumers and create "artificial barriers" that deter new developers from entering the market.

The investigation will now proceed with evidence collection and analysis of Apple's conduct in Colombia. If the SIC determines that Apple has violated antitrust rules, the company could face sanctions of up to 10% of its turnover in the country, in addition to possible orders to amend its practices.

The Colombian probe reflects the growing international scrutiny of Apple's ‌App Store‌. Earlier this year, the European Commission fined Apple €500 million under the Digital Markets Act for preventing developers from directing consumers to alternative payment methods. In the United States, a federal court recently found Apple in contempt of a previous antitrust ruling and prohibited the company from collecting commission on certain web-based purchases. Regulators in Brazil, Japan, and South Korea have also pressed the company on similar issues.
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Y Combinator Files Brief Supporting Epic Games, Says App Store Fees Stifle Startups

Startup accelerator and venture capital firm Y Combinator (YC) today filed an amicus brief supporting Epic Games in Epic's continued legal fight with Apple. Y Combinator says that Apple's "anti-steering restraints" have long inhibited the growth and development of technology companies that monetize goods and services through apps.


The company calls on the court to deny Apple's appeal and uphold the order that required Apple to change its App Store linking rules in the United States.

Back in April, Apple was found to be violating a 2021 injunction that required it to let developers direct customers to third-party purchase options on the web using in-app links. Apple had implemented a system for developers to link to external websites in their apps, but it charged an up to 27 percent fee to do so.

Apple was found to be in "willful violation" of the anti-steering injunction, and it was ordered to allow developers to freely link to purchase options outside of the ‌App Store‌ with no fees or restrictions on link format. Apple implemented those changes, but also filed an appeal, so there is potential for the decision to be walked back. ‌Epic Games‌ and now Y Combinator are aiming to prevent Apple from being able to revert to its old ‌App Store‌ rules around linking.

Y Combinator says that it has "long been hesitant" to support app-based businesses subject to "the Apple Tax" because they were poor investments.
A 30% revenue share can easily be the difference between a company that can afford to scale, hire new employees, and reinvest in its product, and one that is perpetually struggling to stay afloat. Understood in this light, the 30% Apple Tax protected from erosion by Apple's anti-steering restraints is not merely a cost of doing business, it is a profound and often insurmountable barrier to entry that stifles competition and innovation at its source.

The enforcement order that's currently in place has already created renewed investor interest in app-based business models that were previously not feasible, according to Y Combinator. The company believes that Apple adds minimal value for the fees that it collects.

Y Combinator suggests that the court end Apple's anti-steering restraints permanently to promote innovation and to allow tech startups to freely compete.


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