The stunt began, as so many do in the age of viral fame, driven by the need to provoke a reaction.

At 35,000 feet above the Atlantic, inside the sealed cabin of an Avianca B-787 ‘Dreamliner’ en route from Bogotá to Madrid, passengers aboard flight AV46 were unwitting participants in a reckless influencer incident involving a “stink bomb”. At the center of it: Yeferson Cossio, a content creator whose appetite for shock value appears to have outpaced even the most basic understanding of context.

The incident occurred on March 11, 2026, during the long-haul crossing between Colombia and Spain – a route that typically lasts close to 10 hours and operates far from diversion airports for much of its duration. According to Avianca, Cossio activated “an odor-generating chemical device” mid-flight, releasing a strong, foul smell inside the cabin. Several passengers reportedly complained of discomfort, while others grew concerned about the nature of the substance.

What may have been conceived as a prank for social media rapidly escalated into a situation requiring intervention from the cabin crew, who followed established safety protocols for unknown substances in flight. In aviation, any unexplained odor – particularly one described as chemical – can trigger alarm, given the potential risks ranging from toxic exposure to onboard system malfunctions.

There is a particular kind of arrogance required to mistake a transatlantic flight for a social media stage.

Aircraft cabins are not neutral spaces. They are tightly controlled environments governed by strict international safety regulations, with air continuously recirculated through pressurization systems. Introducing any foreign substance – no matter how trivial its intent – can compromise not only passenger comfort but also operational safety.

Avianca’s response was swift and unequivocal. In an official statement, the airline confirmed it had terminated Cossio’s contract of carriage upon arrival and canceled his return ticket, citing “disruptive behavior” that affected “security, order, discipline, and sanitation” on board. The company also announced it would pursue legal action.

The airline went further, emphasizing the context: the aircraft was flying over the Atlantic Ocean at the time of the incident, limiting options for emergency diversion. Under such conditions, even a perceived threat can escalate quickly, placing additional pressure on crew and passengers alike.

Cossio, who commands more than 12 million followers on Instagram and upwards of 19 million on TikTok, has since denied the allegations. He claims the incident has been misrepresented and insists he will release video footage to clarify what happened, dismissing the reports as “gossip” and false accusations.

But denial does little to erase the broader implications.

The influencer has built his online persona around shock-driven content – often involving elaborate setups designed to provoke strong reactions. In previous videos, similar “odor-based” gags have been used on friends and acquaintances. Transplanting that formula into a commercial aircraft, however, represents a significant escalation.

In the algorithmic economy of social media, outrage is currency. Platforms reward engagement – clicks, shares, comments – often amplifying the most extreme content. For influencers, this creates constant pressure to push boundaries further, to transform everyday situations into spectacles.

But what happens when that spectacle unfolds in a high-risk, regulated environment?

The incident has reignited debate in Colombia over the limits of digital content and the responsibilities of public figures. Avianca used the moment to call on lawmakers to advance a Proyecto de Ley 153 de 2025, aimed at strengthening sanctions against conflictive passengers and enhancing protections for airline crews.

The aviation industry, both in Colombia and globally, has reported a rise in unruly passenger behavior in recent years. From altercations to non-compliance with safety instructions, the incident comes amid a wider shift in airline policy toward stricter enforcement of passenger conduct. Carriers are increasingly drawing hard lines around behavior once dismissed as merely inconsiderate. United Airlines, for instance, recently updated its contract of carriage to require passengers to use headphones when listening to personal devices, explicitly reserving the right to remove those who refuse and even ban repeat offenders.

The message is clear: in the confined, high-stakes environment of a commercial aircraft, disruption – no matter how trivial it may seem on the ground – is no longer tolerated. And for the passengers aboard AV46, the experience was not content. It was a disruption – uninvited, unsettling, and entirely avoidable.

Avianca has signed a multi-year agreement to become an official sponsor of Miami FC, a professional soccer club competing in the USL Championship. The partnership comes as the club initiates the construction of a new stadium facility in the south Miami-Dade area and seeks to align with corporate partners as part of a long-term growth strategy.

Under the terms of the deal, the airline will receive brand placement on the official team jerseys. Additionally, the club’s fan interaction area, previously known as the Fútbol305 Zone, has been rebranded as the Avianca Fútbol305 Zone. This activation is intended to provide fans with direct access to players and team events.

The move marks a strategic effort by Avianca to consolidate its presence in the Florida market, which serves as a primary hub for its North American operations. According to Rolando Damas, the airline’s sales director for North America and Europe, Miami is a critical gateway connecting the US with Latin America.

Data provided by the carrier indicates a period of growth in its US operations. In 2025, Avianca transported more than 4,900,000 passengers to and from the US, representing an increase of more than 6% compared to 2024 figures. During that same period, the airline operated 34,200 flights within its US network.

Currently, Avianca operates more than 400 weekly flights across 14 US cities. Its Florida operations specifically include more than 100 weekly flights departing from Miami, Orlando, Fort Lauderdale, and Tampa. These routes provide connectivity to destinations in Colombia, Ecuador, and Central America, as well as broader links to more than 80 destinations across 25 countries.

Miami FC executives noted that the partnership coincides with the development of world-class facilities in South Florida. Nathan Krum, the club’s chief marketing and revenue officer, stated that the collaboration is part of a broader vision to increase community accessibility and global connectivity.

Avianca is a member of the Star Alliance and is part of the Abra Group. The airline group includes several subsidiaries such as Aerovías del Continente Americano S.A., Taca International Airlines S.A., and Avianca Ecuador S.A.. In 2025, the consolidated group transported approximately 37,000,000 customers globally, operating a fleet of 140 aircraft including Airbus A320 and Boeing 787 Dreamliner models. Its loyalty program, LifeMiles, currently maintains a membership base of approximately 15,000,000 individuals.

The financial terms of the sponsorship were not disclosed, though it follows a trend of Latin American carriers increasing marketing spend within US professional sports to capture a larger share of the diaspora and tourism markets.

International airlines are rapidly re-establishing services to Venezuela, signalling a cautious but commercially significant reopening of the country’s aviation market. On Thursday, February 12, Colombia’s Avianca resumed a daily direct flights between Bogotá and Caracas.

The move restores one of the most important air corridors in northern South America and comes amid a flurry of announcements from carriers across Europe, the Americas and the Middle East seeking to regain access to a market that has been largely closed since 2019.

The flagship carrier claims that this key route was restored after a “comprehensive evaluation of operational conditions and aviation safety,” carried out in coordination with Colombian and Venezuelan authorities.

Avianca’s daily round trip flight will operate with an A320 aircraft, departing Bogotá (AV142) at 07:40 a.m. and returning from Caracas (AV143) at 12:10 p.m.

The resumption reflects the strong commercial ties between Colombia and Venezuela, as well as growing confidence among airlines that operational, regulatory and security conditions now allow for a gradual return.

For Avianca, which has operated in Venezuela for more than 60 years, the route carries both symbolic and strategic weight. The carrier said the service would strengthen regional connectivity and support trade, tourism and business travel between the two countries, which share deep economic and social ties disrupted during years of political confrontation and border closures.

Avianca’s return is part of a broader recalibration by the global aviation industry following Venezuela’s political transition and the end of Nicolás Maduro’s rule. Airlines had largely withdrawn from the country after the suspension of international flights, currency controls, safety concerns and U.S. sanctions made operations increasingly unviable.

Now, with demand for travel surging among Venezuela’s large diaspora and regional business community, carriers are moving quickly to reclaim market share — albeit cautiously, with a close eye on regulatory approvals and security assessments.

In January, American Airlines said it was ready to resume daily service to Venezuela, positioning itself as the first U.S. carrier to formally announce plans to return after nearly seven years. The airline said flights would remain subject to U.S. government approval and security evaluations, and has not yet announced a launch date.

“We have a more than 30-year history connecting Venezuelans to the U.S., and we are ready to renew that relationship,” said Nat Pieper, American’s chief commercial officer, underscoring the airline’s focus on family reunification, business travel and trade.

Before suspending operations in 2019, American was the largest U.S. airline serving Venezuela, having entered the market in 1987. The carrier said it remains in close contact with federal authorities and is working with regulators, unions and internal teams to ensure a compliant return.

While direct U.S.–Venezuela flights remain pending, regional alternatives are already expanding. Panama-based Copa Airlines has enabled ticket sales since late January allowing passengers to travel between Caracas and Miami via Panama under a single reservation, restoring a key transit option for Venezuelan travellers.

European and Latin American airlines have moved faster, with firm restart dates announced over the next six weeks. Spain’s Air Europa will resume Madrid–Caracas flights on February 17, followed by Laser Airlines the next day. LATAM Airlines plans to restart flights from Bogotá on February 23, while Colombian low-cost carrier Wingo will relaunch Medellín–Caracas services on March 1.

Further afield, Turkish Airlines will begin flights between Istanbul and Caracas on March 3, marking the return of a long-haul intercontinental connection. Spain’s low-cost Plus Ultra will also start services that same day, while Brazil’s GOL plans to resume flights from São Paulo on March 8.

TAP Portugal is scheduled to restore Lisbon–Caracas flights by the end of March.

The pace of announcements reflects both pent-up demand and a race among carriers to secure early-mover advantage in a market that, while still fragile, offers long-term potential. Venezuela’s population of more than 28 million, combined with millions of citizens living abroad, represents a sizeable base for leisure, family and humanitarian travel.

Yet challenges remain. Airlines face currency risks, infrastructure constraints and the possibility of renewed political or regulatory instability. Industry executives say most carriers are returning with limited capacity and flexible schedules, allowing them to scale operations up or down as conditions evolve.

For now, the reopening of Venezuela’s airspace is being driven less by optimism than by calculated risk-taking. Airlines are betting that gradual political normalization and the easing of restrictions will allow them to rebuild routes profitably — without repeating the costly exits of the past decade.

Avianca’s daily Bogotá–Caracas service may therefore serve as an early test case. If demand proves resilient and operations remain stable, more capacity is likely to follow. If not, airlines may once again find themselves navigating turbulence in one of Latin America’s most complex markets.

Still, after years of near-total isolation, Venezuela’s reappearance on international departure boards marks a turning point — one that global airlines are keen not to miss

Avianca Group International Limited (AGIL) yesterday reported its consolidated financial results for the third quarter of 2025. The company achieved $411 million USD in Earnings Before Interest, Taxes, Depreciation, Amortization, and Rent (EBITDAR), resulting in a 27.2% margin for the period.

The third-quarter EBITDAR represents a 15.5% year-over-year increase from the $356 million USD reported in Q3 2024. Total operating revenues reached $1,509 million USD, marking a 12.8% increase compared to the $1,338 million USD recorded in the same period of the prior year. Total operating costs increased by 13.3% year-over-year, settling at $1,290 million USD. Net income for the quarter was $101 million USD, an improvement from $72 million USD in Q3 2024.

Operational and Capacity Metrics

Capacity, measured in Available Seat Kilometers (ASKs), reached 18,284 million, denoting a 6.8% increase compared to Q3 2024. This growth was attributed primarily to a 6.2% year-over-year increase in Stage Length. Passenger departures increased 1.0% year-over-year. The company transported 9.7 million passengers, consistent with the volume in the comparable period of 2024. The network encompassed 169 routes serving 83 destinations across 28 countries. Subsequent to the quarter’s close, Avianca introduced three new international routes, which included Belém (Brazil) and Monterrey (Mexico).

Cost performance for the quarter indicated a reduction in overall per-unit costs. Total Passenger CASK (Cost per Available Seat Kilometer) was 5.7 cents, a 1.9% decrease relative to Q3 2024. This decline was largely driven by Passenger Fuel CASK, which decreased 9.9% to 1.7 cents, resulting from lower fuel prices and increased fuel efficiency. Passenger CASK excluding fuel increased 2.1% year-over-year to 3.9 cents.

Balance Sheet and Credit Rating Actions

As of September 30, 2025, Avianca reported liquidity totaling $1,361 million USD, which represented 24.2% of last-twelve-month revenue. This total includes a cash balance of $1,161 million USD and $200 million USD available through an undrawn Revolving Credit Facility. The Net Debt to last-twelve-month EBITDAR ratio improved sequentially to 2.8x from 2.9x reported on June 30, 2025.

Rating agencies Moody’s and Fitch  upgraded Avianca’s credit ratings to B1 and B+ respectively. Both rating actions were assigned a stable outlook.

Business Unit Performance and Network Development

The cargo division, Avianca Cargo, recorded $157 million USD in revenue during Q3 2025, representing a 14.1% year-over-year increase. The operating freighter fleet currently consists of nine Airbus A330s, following the integration of two additional P2F aircraft during the quarter.

The loyalty program, LifeMiles, reported a 72% year-over-year increase in Q3 2025 Third-Party Cash EBITDA, reaching $77 million USD.

In network strategy, AGIL expanded its Business Class service to 54 additional routes from key operational centers including Bogotá (Colombia), Medellín (Colombia), San Salvador (El Salvador), Quito, and Guayaquil (Ecuador). The company’s passenger operating fleet totaled 161 aircraft as of September 2025, including 134 Airbus A320 family aircraft, 15 Boeing 787s, and 12 Airbus A330s.

Avianca is a member of Star Alliance  and is part of the Abra Group. The Abra Group also controls Gol Linhas Aéreas Inteligentes S.A.   and holds a strategic investment in Wamos Air .

Above photo: Avianca A330F cargo jet (photo courtesy Avianca)

Colombia’s Transport Minister María Fernanda Rojas said on Monday that Avianca is close to completing mandatory software updates on its Airbus A320 fleet, with only 19 aircraft still pending intervention after a week of global disruptions triggered by what aviation experts describe as the largest recall in Airbus’s 55-year history.

The grounding forced airlines across several continents to halt operations, rebook thousands of passengers, and reconfigure flight schedules during one of the busiest travel periods of the year.

According to Aerocivil, Colombia’s Civil Aviation Authority, 102 of Avianca’s 124 grounded A320 aircraft are now back in service following an accelerated technical effort led in coordination with Airbus technicians. The remaining aircraft are expected to be updated within three days at Avianca’s main maintenance base at Rionegro, Antioquia. Authorities fast-tracked the import of 10 additional software units from France after Colombian regulators, the Ministry of Transport, and the tax agency DIAN jointly cleared an emergency customs process over the weekend.

Latam Airlines and JetSMART, the two other carriers in Colombia operating affected A320s  have already completed updates on their six combined jets. The minister said the rapid turnaround reflects “an unprecedented level of coordination” between airlines, regulators and Airbus engineers, who were deployed across several countries to help implement the corrective measures.

Globally, airlines said operations were returning to normal on Monday, after the grounding struck at a sensitive time for the global aviation industry. The Airbus A320, which only weeks ago overtook the Boeing 737 as history’s most-delivered jetliner, also faces long-term maintenance bottlenecks that have left hundreds of aircraft parked and waiting for parts under the pressure of post-pandemic demand.

The crisis also hit Airbus at a moment when the European manufacturer was stepping up efforts to meet its year-end delivery targets. Signals of lower-than-expected deliveries for November have already rattled investors, and the grounding added further uncertainty to an already tight production schedule. Shares of major Airbus customers — including Lufthansa and easyJet — fell on Monday amid concerns that delivery timelines could slip further. According to Reuters several deliveries have already been impacted, though the extent and duration remain unclear; one industry insider estimated around 50 aircraft could face delays.

Adding to Airbus’s challenges, the company on Monday confirmed a separate quality issue involving metal fuselage panels on a “limited number” of A320 aircraft. While the defect does not pose an immediate safety risk, Airbus said it is taking a “conservative approach” by inspecting all aircraft that could potentially be affected. The announcement sent Airbus shares tumbling as much as 6% during early trading, heightening market anxiety already fueled by the software crisis and flight disruptions.

The initial software alert was triggered after Airbus analyzed data from a recent in-flight incident and concluded that intense solar radiation under certain conditions could corrupt data linked to the aircraft’s flight-control computers. The disruptions rippled across major hubs in Latin America and the United States, coinciding with the U.S. Thanksgiving travel weekend, one of the busiest periods of the year.

Delta and American Airlines were forced to delay or cancel flights as dozens of A320 jets were pulled from service for urgent inspections. “Airbus apologises for any challenges and delays caused to passengers and airlines by this event,” the manufacturer said in a statement.

For Colombia’s flagship carrier and one of the world’s largest A320 operators, the near-completion of the updates marks a significant recovery after days of cancellations, rebookings and schedule reshuffling. The airline will reopen ticket sales on December 5 as its domestic and international network returns to full capacity and the remaining 19 jets are certified to fly.

Colombia’s flagship carrier, Avianca, announced Friday it has grounded more than 70% of its Airbus A320 fleet after the European manufacturer issued an urgent global bulletin ordering operators to carry out immediate software updates to prevent potential flight-control failures.

The disruption, one of the most severe to hit the airline in years, comes as Airbus launched one of the largest fleet-wide recalls in its history, affecting some 6,000 A320 commercial aircraft worldwide — more than half of the global fleet. The A320 is the world’s most widely used single-aisle airliner and the backbone of Avianca’s operations across Latin America and to U.S and Canadian hubs.

There are around 11,300 A320 jets in operation in total.

In a statement, Avianca said Airbus notified operators on November 28 that a significant portion of A320 require a mandatory software modification. The update, which Airbus described as reverting to an earlier software version, must be applied before affected aircraft can resume flights, except for ferry operations to maintenance bases.

“As soon as the aircraft reach their maintenance bases, they must remain on the ground until the updates are completed,” Avianca said. “This order affects more than 70% of Avianca’s fleet.”

The airline warned that the grounding will trigger significant operational disruptions over the next 10 days as engineers work to install the update across its aircraft. To limit further complications and manage passenger flow, Avianca has temporarily closed ticket sales for travel dates through December 8 — an extraordinary measure taken to “reorganize its capacity and re-accommodate passengers on available flights.”

Customers with upcoming reservations will receive direct notifications from the airline detailing their travel options.

The update requirement has already led to cascading delays and cancellations across several regions. Reuters reported that, at the time Airbus issued its notice to more than 350 operators, roughly 3,000 A320 aircraft were airborne. Airlines in the United States, Europe, South America, India and New Zealand said the repairs could trigger operational disruption during one of the busiest travel weeks of the year.

American Airlines, the world’s largest operator of the A320 family, said about 340 of its 480 aircraft require the fix. The carrier expects the majority of updates to be completed by Saturday, estimating about two hours of work per jet. Delta Airlines said updates to a small portion of its Airbus A320 planes will likely be completed by Saturday morning, a spokesperson said.

Avianca, however, expects the impact to last longer given the scale of its grounded fleet in Latin America and the limited availability of maintenance slots at Bogotá’s El Dorado International Airport.

The airline said its priority is passenger and crew safety and that it is working “as quickly as possible” to complete the mandatory modifications and restore normal operations.

To mitigate the fallout, Avianca is offering several options to affected passengers:

• Rebooking on the nearest available Avianca flight or on partner airlines with which it has commercial agreements.

• Flexible changes, allowing travelers to reschedule without penalty fees or fare differences, subject to availability, for up to 180 days after the original travel date.

• Refunds for unused flight segments through the airline’s website, call center, sales offices or travel agencies.

Avianca urged customers not to go to the airport unless their flight has been confirmed and to closely monitor email notifications associated with their reservation, as well as updates on its official channels.

Despite the scale of the disruption, the airline said the swift grounding demonstrates its commitment to safety while complying with Airbus’ unprecedented directive.

“The priority of Avianca is to ensure the safety of our passengers and crew,” the company said, adding that it aims to complete the required modifications as soon as possible to “minimize service disruptions.”