Apple today acquired MotionVFX, a major developer of plugins, visual effects, and motion graphics tools for Final Cut Pro.


MotionVFX is a Polish software company founded by Szymon Masiak in 2009. It creates high-quality plugins, transitions, templates, and visual effects (VFX) for video editors, specializing in tools for Final Cut Pro, DaVinci Resolve, and Apple Motion. From MotionVFX's website today:

We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work.

For over 15 years, we've been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together.

We'd like to take this opportunity to thank all our amazing customers and supporters who have been with us through all these years. You inspired us, you challenged us, and you helped our products become what they are today. We are incredibly grateful to be part of this amazing community and excited to continue our work to serve you.

This is the beginning of something truly wonderful!

MotionVFX has long been one of the most prominent third-party developers in the Final Cut Pro ecosystem. Its plugins are widely used by YouTubers, filmmakers, and broadcast editors looking to add high-end motion graphics and stylized visual effects without building them from scratch.

Among its most popular tools are mFilmLook, which provides cinematic color grading and film emulation effects, and mO2, a powerful plugin that enables the use of 3D models directly inside Final Cut Pro and Apple Motion. MotionVFX also offers Design Studio, a panel extension that allows users to browse and install effects and templates directly within Final Cut Pro.

MotionVFX's expertise in templates, transitions, and 3D workflows could help Apple improve Final Cut Pro's built-in graphics tools, potentially reducing reliance on third-party plugins. The acquisition will likely strengthen Apple's latest push into professional video production, especially as the company continues to bolster its new Apple Creator Studio subscription service.

MotionVFX's 70 employees today joined Apple as part of the acquisition. The company was already a worldwide partner of Apple.

MotionVFX did not indicate whether its existing products will continue to be sold independently following the acquisition. For now, the company's plugin catalog remains available through its website and the MotionVFX marketplace.
This article, "Apple Acquires Final Cut Pro Plugin Company MotionVFX" first appeared on MacRumors.com

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Apple will reportedly focus on performance and stability in iOS 27, but Liquid Glass could get an important customization tweak.

Apple will reportedly focus on performance and stability in iOS 27, but Liquid Glass could get an important customization tweak.

We've got more leaks around the foldable iPhone, and it seems everything is set for September 2026.

Apple today announced that it will be celebrating its upcoming 50th anniversary by hosting gatherings "around the world" throughout the month of March.


Apple's 50th anniversary is on April 1, 2026. The company has yet to reveal exactly where and when it will be hosting additional celebrations, but possibilities include major cities like San Francisco, Los Angeles, London, Paris, and Tokyo.

"Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands," said Apple, in a press release.

"Stay tuned for more updates," said Apple.

17-time Grammy Award-winning music artist and producer Alicia Keys kicked off the celebrations today with a surprise performance at Apple's Grand Central store in New York. Apple invited selected content creators to the impromptu concert, which was also open to the public for anyone who happened to be in the area at the time.


Apple's CEO Tim Cook, hardware engineering chief John Ternus, marketing chief Greg Joswiak, retail chief Deirdre O'Brien, and others were in attendance at Grand Central.

"Thinking different has always been at the heart of Apple," said Cook. "It's what has driven us to create products that empower people to express themselves, to connect, and to create something wonderful. As we celebrate 50 years, we are deeply grateful to everyone who has been part of this journey and who continues to inspire what comes next."


Cook previously shared a "50 Years of Thinking Different" letter.

The letter touches on the upcoming 50th anniversary and says that "the world is moved forward by people who think different." For those unaware, "Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.

"At Apple, we're more focused on building tomorrow than remembering yesterday," said Cook, in the letter. "But we couldn't let this milestone pass without thanking the millions of people who make Apple what it is today."
This article, "Apple to Host 50th Anniversary Celebrations Around the World" first appeared on MacRumors.com

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Apple mysteriously shut down its Grand Central Terminal store in New York City today, and it turns out it was for an impromptu Alicia Keys concert to celebrate Apple's upcoming 50th anniversary.


Apple quietly invited select YouTubers and members of the media (including MacRumors) to the store location, but kept the performer secret until Alicia Keys took the stage. Preparations for the concert started yesterday, with Apple setting up a stage, audio equipment, and lights, complete with Keys' signature pink piano.

Apple CEO Tim Cook, marketing chief Greg Joswiak, retail head Deirdre O'Brien, and hardware engineering boss John Ternus were at the Grand Central Terminal location for the concert. Members of the public that are in the area are also able to watch the performance.


Alicia Keys has a history with Apple, and has performed at Apple events several times in the past. In September 2016, she was at the Apple Music Festival 10 in London, and she sang at the NYC Holiday Masquerade Ball in December 2022 as part of Apple's live concert series. Keys also was one of the first artists to have an immersive video experience on Apple Vision Pro with the 3D Alicia Keys: Rehearsal Room experience.


Earlier this week, Cook said that Apple planned to celebrate Apple's 50th anniversary over the coming weeks, recognizing the "creativity, innovation, and impact that people around the world have made possible with Apple technology."

It appears that the private concert is the first of Apple's celebrations that are set to take place over the next two and a half weeks. Apple was founded on April 1, 1976, so the company's actual 50th anniversary is on April 1, 2026.
This article, "Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert in New York" first appeared on MacRumors.com

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