There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge.
Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, Chief Operating Officer Sabih Khan, or marketing head Greg Joswiak.
Ternus is 50 and has worked at Apple since 2001. He is known for being dependable and good at following orders with an obsessive attention to detail. Colleagues describe him as calm, emotionally intelligent, logical, and conservative. He purportedly took the fall for Apple's butterfly keyboard internally, which earned him respect. He also led the transition of the Mac to Apple silicon to much success. These situations are said to have helped Ternus earn Cook's trust.
However, some voices in the company believe that Ternus is not ready to take on the role, which could delay a succession announcement. Some skeptics inside the company say that Ternus is too risk averse, leading to frustrations within his group. For example, some in Apple's hardware engineering department were disappointed that Ternus declined to fund more ambitious projects.
One of these individuals was vice president Tang Tan, who now leads OpenAI's project to build an AI hardware device designed by Apple's former chief designer, Jony Ive. Tan and Ive have since poached a large number of hardware engineers from Ternus' team to work on the unreleased device. Other critics say that Ternus "isn't a charismatic leader" and has had little involvement in the geopolitical affairs that have dominated the attention of Cook in recent years.
While Craig Federighi could succeed Cook due to his high profile, there are concerns that his focus on software may make him a poor fit for the role. He apparently prefers tackling technical problems rather than dealing with the kind of broader issues that the role of CEO demands.
Federighi is also risk-averse and voiced disproval over the Apple's spending on the Vision Pro and its now-canceled self-driving car project. He was also initially skeptical about AI, believing that the technology was overhyped and too unpredictable.
Cook has said publicly that he wants Apple's next CEO to come from within the company, but it is possible that the company could opt for a former employee. One such individual is said to be former Apple hardware executive Tony Fadell, who co-created the iPod.
Fadell reportedly told associates recently that he would be open to replacing Cook as CEO. Some former Apple executives believe that Fadell would help "shake up" the company from the perspective of a brash product leader.
Other individuals within Apple see the prospect as "unlikely," since Fadell was a "polarizing figure" when he worked at the company. Apple passed on acquiring Fadell's smart home company Nest in 2014 because some staff did not want him to return to the company.
Regardless of who succeeds him, Cook is now thought to be highly likely to retire in the not-too-distant future. Some analysts believe that Tim Cook "hasn't moved fast enough" or with the urgency of executives at Meta and Google to respond to the growing challenge of AI.
There are reportedly growing signs in Cook's personal life that he could be planning to move on soon. He apparently no longer routinely rises at 4 a.m. as he once did to go to the gym. Individuals around Cook have begun to notice a slight tremor in his hands, which was also visible during a recent visit to the White House.
In addition, Cook surprised colleagues when he purchased a luxury home outside Palm Springs, California. The report notes that he used to be noticeably more frugal, such as when he chose to rent a home in Silicon Valley rather than buying one to save money.
Senior Apple employees are said to be so sure of the likelihood of major management changes at the company, which could open up new opportunities, that they have raised the situation to many who have tried to recruit them.
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports.
Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.
Ad Age released an exclusive look brief behind-the-scenes clip showing some of that process, which was then shared on X:
Apple TV’s colorful new branding was built with glass and captured in-camera. pic.twitter.com/Y8T4jXHKH1
The intro now plays before all Apple TV content. The company has made a one-second-long sting for trailers, along with a five-second-long version for TV shows and a 12-second-long cinematic version for movies. It is accompanied by a new sound composed by Finneas.
Earlier this week, Apple's rebrand of Apple TV+ was made official, with Apple updating the Apple TV+ page on its website to read just "Apple TV" and updated app icons rolling out across devices.
It may not hit every note perfectly, but Springsteen: Deliver Me From Nowhere is an honest, heavy, and deeply human look at Bruce Springsteen during arguably one of his darkest periods, one that still showcases the music-making process – read on for our full review.
Apple and Formula 1 today announced a five-year partnership that brings all F1 races exclusively to Apple TV in the United States beginning next year.
The partnership allows Apple TV to provide comprehensive coverage of Formula 1, including all practice, qualifying, Sprint sessions, and Grands Prix. Select races and all practice sessions will also be available for free in the Apple TV app throughout the course of the season. Eddy Cue, Apple's senior vice president of Services, said:
We're thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. front-row access to one of the most exciting and fastest-growing sports on the planet. 2026 marks a transformative new era for Formula 1, from new teams to new regulations and cars with the best drivers in the world, and we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can.
Apple also said it plans to "amplify" the sport across Apple News, Apple Maps, Apple Music, and Apple Fitness+. The Apple Sports app will feature live updates for every qualifying, Sprint, and race for each Grand Prix across the season, along with real-time leaderboards, season driver and constructor standings, Live Activities, and widgets.
The partnership builds on Apple's relationship with Formula 1 following the success of Apple Original Films' blockbuster "F1 The Movie," which it says is the highest-grossing sports movie of all time.
Apple says that further information on production details, product enhancements, and new ways to enjoy F1 content across Apple products and services will be announced over the coming months.
Apple and NBCUniversal are teaming up for a $15/month streaming TV bundle that will include access to Apple TV and Peacock.
The streaming bundle will be available starting on October 20, and it will give customers access to both services at a 30 percent discount compared to purchasing individual subscriptions. Apple TV is normally $12.99 per month, while Peacock starts at $10.99 for the Premium plan that's included in the bundle.
Apple One subscribers on the Family and Premier plans can add Peacock Premium Plus and receive a 35 percent discount. Peacock Premium Plus includes the option to download content and watch it offline, while the standard Premium plan does not. It also removes most ads.
The Apple TV and Peacock apps will also feature an "extensive sampling" of each other's shows in app. When the bundle launches on October 20, Peacock subscribers will be able to watch the first three episodes of Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet from Apple TV for free.
Apple TV subscribers will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy's Place, The Hunting Party, and Real Housewives of Miami from Peacock.
According to Cue, many people already referred to Apple TV+ as Apple TV, so the company finally decided to embrace the simpler name.
"We just decided," he told host Matthew Belloni.
"We all called it Apple TV and we said, given where we are today, it's a great time to do it," added Cue. Launched on November 1, 2019, Apple's streaming service is now well established, and it offers a growing library of award-winning series.
Nonetheless, the new name may cause confusion, as there is now an Apple TV streaming service, an Apple TV app, and Apple TV hardware.
Cue argued that the Apple TV box is actually named the Apple TV 4K nowadays.
"Our hardware is called Apple TV 4K for your TV," he said. "I think that's fine, and the app is called Apple TV. It's been called Apple TV on our third-party products as well, so I don't think that'll be a problem at all."
The new name has yet to appear in most places, but the changeover should happen soon.
Apple today shared a short teaser video for Pluribus, an upcoming sci-fi drama series hailing from Breaking Bad creator Vince Gilligan.
Pluribus stars Emmy-nominated actress Rhea Seehorn, who also starred in the Breaking Bad spinoff series Better Call Saul. In the "genre-bending" series, Apple says "the most miserable person on Earth must save the world from happiness."
In the teaser video, which is shrouded in mystery, Seehorn plays a woman named Carol. A fictional U.S. government official appears on her TV screen, promising to "figure out" what makes her "different" from the others, so that she can "join" them.
"Join us, Carol," reads the description for the YouTube video.
The first two episodes of the nine-episode first season will be released on Apple TV+ on Friday, November 7, and a new episode will follow every Friday through December 26. Apple has already picked up the series for a second season, too.
Pluribus is produced by Sony Pictures Television, and Gilligan serves as one of the executive producers and as a writer for some episodes.
Over the past few months, Apple has shared several mysterious clips from the show.
P.S. If you dial 202-808-3981, an automated message related to the show will play, and there is an option to sign up for promotional Apple TV+ text messages.
Disney puts another token in the Tron franchise machine with its Tron: Legacy follow-up Tron: Ares, a neon-washed blockbuster throwback that signals a new era for the studio’s sci-fi series.
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