In 2021, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. Now, in an event held at the Transamerica Pyramid, not far from LoveFrom's studio in San Francisco, Ferrari has shared the first results of that collab by unveiling the interior and interface of its first fully electric car, named "Luce" (Italian for "light").


In a writeup over at PRNDL, automotive journalist and MacRumors alum Jordan Golson describes how the Luce is designed around the premise that a car's interface should be operable largely by feel, with minimal visual distraction. Ive argues that touchscreens made sense for the iPhone because it solved a general-purpose problem, but it's not for driving: "To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing."

Following from that premise, the steering wheel and binnacle form a clear driving zone, where physical inputs are separated from visual outputs. Core functions such as climate, seat heating, and drive modes use dedicated mechanical switches and dials.

Physical controls trigger contextual responses on the displays, and the instrument binnacle combines layered OLED screens with physical depth and a real mechanical needle moving between them. The steering wheel itself is an exposed aluminum structure, where the glass-and-metal buttons are differentiated by touch, and the paddle shifters control EV functions like regenerative braking and torque delivery.

One of the standout features of the Luce is its glass key with an E Ink display. In your pocket it appears Ferrari yellow, and because E Ink is bistable, it consumes no power when static. When the driver enters the car, a magnet in the center console guides the key into a dedicated dock. Press it down, and the yellow fades to black as the key integrates with the glass surface of the console. Ive calls this "theater," re-imagining the ritual of starting up an electric car.

Head over to Golson's website for his full coverage, and watch his exclusive video above.

Ferrari has been unveiling its first fully electric car in three stages. The first reveal, held in Maranello last October, focused on the underlying technology, including the battery, motors, and platform. This second phase centers on the interior and interface. The exterior will be revealed in Italy in May.
This article, "Here's Jony Ive's Ferrari Luce EV Interior and Interface Design" first appeared on MacRumors.com

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A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.


iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its own name and related to similar AI-driven hardware. Court filings later showed that Ive and Sam Altman chose the name io in mid-2023, and that iyO CEO Jason Rugolo had approached Altman in early 2025 seeking funding for a project about "the future of human-computer interface." Altman declined, saying he was already working on "something competitive."

OpenAI countered that io's first product would not be a wearable device, and that Rugolo had voluntarily disclosed details about iyO while suggesting OpenAI acquire his company for $200 million. Despite this, a district court issued a temporary restraining order blocking OpenAI, Altman, Ive, and IO Products, Inc. from using the io mark in connection with products deemed sufficiently similar to iyO's planned AI-audio computer. OpenAI removed its io branding shortly after.

The Ninth Circuit affirmed the order earlier this week. The court agreed there was a likelihood of confusion between "IO" and "iyO," that reverse confusion was a significant risk given OpenAI's size, and that iyO could face irreparable harm to its brand and fundraising. However, the ruling does not bar all uses of the io name, only marketing and selling hardware similar to iyO's.

The case now returns to the district court for a preliminary injunction hearing in April 2026, with the broader litigation expected to extend into 2027 and 2028. OpenAI's first hardware device is expected to launch next year.
This article, "Jony Ive's OpenAI Device Barred From Using 'io' Name" first appeared on MacRumors.com

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