As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising," but a "conversation with Claude is not one of them."


According to Anthropic, including ads in Claude would not be in line with its mission of creating a helpful assistant for work and deep thinking. Anthropic claims that users should not need to second-guess whether an AI is being helpful or "subtly steering the conversation towards something monetizable."

There will be no ads or sponsored links in conversations with Claude, and Claude's responses will not be influenced by advertisers or include third-party product placements.

Our analysis of conversations with Claude (conducted in a way that keeps all data private and anonymous) shows that an appreciable portion involve topics that are sensitive or deeply personal--the kinds of conversations you might have with a trusted advisor. Many other uses involve complex software engineering tasks, deep work, or thinking through difficult problems. The appearance of ads in these contexts would feel incongruous--and, in many cases, inappropriate.

Promising an ad-free experience could encourage people to choose Claude over OpenAI's ChatGPT. In January, OpenAI said that it would start testing ads in the United States for free and Go tier subscribers, though subscribers with higher paid tiers will not see ads. OpenAI claims that ads will be clearly labeled and will not influence the answers that ChatGPT provides, nor will the company provide conversation details to advertisers.

To further reinforce the difference between Claude's ad-free experience and ChatGPT's ad-supported experience, Anthropic plans to run a humorous Super Bowl commercial where a man gets an unwanted cougar dating ad after asking about his mother. "Ads are coming to AI," reads the video's text. "But not to Claude."


Anthropic plans to continue to monetize through enterprise contracts and paid subscriptions, with revenue reinvested in improving Claude. Anthropic will maintain a free tier, and the company says that it may also offer lower-cost subscription tiers and regional pricing in the future if there is demand for it. Claude Pro is priced at $20 per month, which is the same price as ChatGPT's higher-end Plus tier.

An ad-free Claude experience isn't a sure thing forever, as Anthropic gives itself an out in the blog post: "Should we need to revisit this approach, we'll be transparent about our reasons for doing so."
This article, "Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial" first appeared on MacRumors.com

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The iOS 26.3 release candidate includes references to a pair of unreleased chips that are in the M5 family, according to information found by Nicolás Alvarez and shared with MacRumors.


The iOS 26.3 RC mentions two unreleased SoCs, T6051 and T6052, with associated H17C and H17D platform names. The 17 is a reference to the M5, as the standard M5 chip is numbered H17G. Typically, the "C" lettering is used with a Max chip, and the "D" lettering is used for Ultra chips. G is used for standard chips, and S is used for Pro chips.

When using Apple's past numbering and lettering as a reference, that would suggest an M5 Max and an M5 Ultra chip. There is no current reference to T6050 H17S, which is the chip identifier and platform name we'd expect for the M5 Pro.

Since we're currently waiting on new versions of the MacBook Pro with M5 Pro and M5 Max chips, the chip references located are a bit confusing. We have three possibilities: there's an M5 Pro chip along with an M5 Max and M5 Ultra chip and it's just not added to the iOS 26.3 code yet, Apple is changing its numbering, or Apple is planning for M5 Max and M5 Ultra ‌MacBook Pro‌ models.

• Chip 1 in the beta: T6051, H17C. Presumably M5 Max.


• Chip 2 in the beta: T6052, H17D. Presumably M5 Ultra.


• Not in the beta: T6050, H17S. Chip identifier expected for M5 Pro.

Apple's past Max chips have all used "C" lettering, including the M1 Max (H13C), M2 Max (H14C), M3 Max (H15C/H15M), and M4 Max (H16C). There was also an M variant of the M3 Max for the 14-core chip, with Apple using C for the 16-core chip.

Ultra chips have all used "D" lettering, including the M1 Ultra (H13D), ‌M2‌ Ultra (H14D), and M3 Ultra (H15D). There was no M4 Ultra chip.

It's not clear why we are only seeing signs of an M5 Max and M5 Ultra chip, but rumors suggest that new ‌MacBook Pro‌ models with higher-end M5 chips are set to launch in the next few weeks. Apple is supposedly working on a Mac Studio in the M5 family, which would use an M5 Ultra chip, but we haven't heard rumors about an upcoming launch.
This article, "New M5 Chips Spotted in iOS 26.3 Beta" first appeared on MacRumors.com

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Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost.


Amazon says that Prime subscribers can access Alexa+ with the Alexa app, Alexa-enabled devices, or the Alexa.com website. Prime members can access Alexa+ by saying "Alexa, upgrade to Alexa+," or by logging into their Amazon account on the Alexa website.

Alexa+ has been in testing since February 2025, offering a smarter, more personalized, and more proactive assistant experience. Amazon says Alexa+ is much more capable than the prior version of Alexa thanks to its updated architecture that uses large language models from Amazon Nova and Anthropic.

Alexa is able to do things like order takeout, make restaurant reservations, book rides, and schedule home repairs, plus it can control smart home products and answer questions like any other chatbot. It integrates with Amazon services, and can integrate with hardware like Ring cameras.

Amazon Prime in the U.S. is priced at $14.99 per month or $139 per year, and Alexa+ is considered one of the Prime benefits. Customers without Prime can try Alexa+ through a limited, free chat experience on Alexa.com and in the Alexa app. Subscribing solely to Alexa+ costs $19.99 per month, which makes no sense for anyone since Prime is cheaper.

Amazon's revamped Alexa+ experience is seeing a wide rollout a couple months ahead of when Apple is expected to debut a more powerful, personalized version of Siri. ‌Siri‌ is going to get an update in spring 2026, likely in iOS 26.4.

Alexa and ‌Siri‌ were two of the original large-scale voice assistants, so it will be interesting to see how Alexa+ compares to the revamped version of ‌Siri‌ when ‌Siri‌ launches.
This article, "Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market" first appeared on MacRumors.com

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Popular strategy game Civilization VII is set to launch on Apple Arcade tomorrow, allowing ‌Apple Arcade‌ subscribers to play on iPhone, iPad, and Mac.


Sid Meier's Civilization VII ‌Apple Arcade‌ Edition features the Civilization VII base game experience, with mouse support, controller support, and intuitive touch controls available. Players take on the role of one of many legendary leaders from history, aiming to build the greatest empire the world has ever known.

Gamers will construct cities and control armies to expand their territory, conquering or cooperating with rival civilizations for the resources to evolve and discover new technological breakthroughs. Multiplayer gameplay is not supported at launch, and DLC add-ons are not available. Large map sizes are limited to devices that have at least 8GB RAM.

Along with Civilization VII, ‌Apple Arcade‌ is also gaining musical rhythm adventure Felicity's Door, puzzle game I Love Hue Too+, and classic video arcade title Retrocade. Retrocade is available on the Vision Pro as well as the ‌iPhone‌ and ‌iPad‌.

‌Apple Arcade‌ is Apple's subscription gaming service, priced at $6.99 per month. The service allows up to six family members to share a single subscription, and games feature no in-app fees or ads.
This article, "Civilization VII Coming to Apple Arcade Tomorrow" first appeared on MacRumors.com

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Apple today provided the release candidate (RC) version of an upcoming macOS Tahoe 26.3 update to developers for testing purposes, with the update coming a week after the launch of the third beta. The RC is the version of ‌macOS Tahoe‌ 26.3 that will be provided to the public as long as the final testing phase uncovers no major bugs.


Developers can download the ‌macOS Tahoe‌ 26.3 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required.

There's no word yet on what's included in ‌macOS Tahoe‌ 26.3, and no new features have been found during beta testing so far.

We'll likely see Apple release ‌macOS Tahoe‌ 26.3 next week.
This article, "macOS Tahoe 26.3 Release Candidate Now Available" first appeared on MacRumors.com

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Apple today seeded the release candidate (RC) versions of upcoming iOS 26.3 and iPadOS 26.3 updates to developers for testing purposes, with the software coming a week after the release of the third betas. The RCs represent the final versions of iOS 26.3 and iPadOS 26.3 that will be provided to the public if no bugs are found in the updates.


Registered developers can download the updates from the Settings app on the iPhone or iPad by going to the General section and selecting the Software Update option.

iOS 26.3 adds a tool for transitioning from an ‌iPhone‌ to an Android device. Transfers can be initiated during the device setup process, and moving data from one device to another can now be done without having to download a specific app.

Apple's transfer process supports moving photos, messages, notes, apps, passwords, phone number, and more.

The update also includes a Notification Forwarding setting for third-party wearables in the European Union, and there are some minor changes to the Weather wallpaper. More information on what's changed can be found in our iOS 26.3 beta feature list.

With the RC now available, Apple will likely release iOS 26.3 and iPadOS 26.3 next week.
This article, "Apple Seeds iOS 26.3 and iPadOS 26.3 Release Candidates" first appeared on MacRumors.com

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Apple today provided developers with the release candidate versions of upcoming watchOS 26.3, tvOS 26.3, and visionOS 26.3 updates for testing purposes. The software comes a week after Apple provided the third betas. The release candidates are the final version of the updates that will be provided to the public as long as no bugs are found.


The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.

We don't know what new features might be added in watchOS 26.3, visionOS 26.3, and tvOS 26.3, and nothing new has been discovered so far. Apple doesn't typically provide release notes for betas, so we might not know what's new until the software updates see a public launch unless there are outward-facing changes.

The software updates will likely launch next week now that RCs are available.
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New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller.


The third-party Apple retailer said that ‌MacBook Pro‌ stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with retail stores ahead of a new model launch to avoid leaving resellers with too many outdated machines.

Over the weekend, Bloomberg said that the new MacBook Pros are going to launch alongside macOS Tahoe 26.3 during the February/March timeframe, and we are getting closer to the software's release date. Today's Xcode 26.3 release candidate launch also suggests that a debut isn't far off.

It's atypical for Apple to introduce an Xcode release candidate without also providing iOS and macOS release candidates, and we haven't seen the iOS 26.3 or macOS 26.3 RCs yet. Holding back a macOS release candidate is sometimes an indication that the RC contains information that Apple doesn't want to leak. If the M5 Pro and M5 Max ‌MacBook Pro‌ models are going to come out alongside macOS Tahoe 26.3, it's possible that the ‌macOS Tahoe‌ 26.3 RC includes new model identifiers that would give away the upcoming launch.

Apple has most commonly held macOS release candidates for a few days to a week. Prior to when new M3 Macs came out in October 2023, for example, Apple provided the iOS 17.1 and accompanying Xcode release candidate on October 17, but held the macOS 14.1 release candidate. New Macs were introduced on October 23, and then the macOS 14.1 RC came out on October 24. Apple followed the same pattern ahead of the first M1 Macs in November 2020, and the M2 Mac mini in October 2022. In each case, Apple held the macOS RC while launching the iOS and Xcode RCs.

What's different in this situation is that we haven't seen the iOS 26.3 RC either, so the hold time is less clear. Apple could debut new ‌MacBook Pro‌ models as soon as tomorrow, then release both RCs. There's also a possibility we have to wait a week or two before new ‌MacBook Pro‌ models come out, especially if the RCs aren't quite ready to go and another beta update is planned.

It's not entirely clear why Apple released the Xcode 26.3 RC now instead of holding it, but it does include agentic coding tools that Apple worked with Anthropic and OpenAI to implement, so Apple may have committed to a specific schedule for the functionality.

All signs suggest that we're going to get the M5 Pro and M5 Max ‌MacBook Pro‌ models soon. Apple already released the standard 14-inch M5 ‌MacBook Pro‌, but higher-end 14-inch and 16-inch models have yet to be refreshed.

The reseller that spoke to MacRumors also said that HomePod mini supplies are drying up with many models sold out, but there is no official word on whether that's because of supply chain issues or because of an imminent update. ‌HomePod mini‌ stock has been dwindling since October 2025, so stock continuing to be low doesn't give us new information on the ‌HomePod mini‌ 2, unfortunately.
This article, "M5 Pro and M5 Max MacBook Pro Launch Imminent as Reseller Stock Dwindles" first appeared on MacRumors.com

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Apple is continuing to improve the AI Support Assistant that it is testing in the Apple Support app, introducing new functionality in the latest update.


In addition to answering questions about Apple devices and services and providing device-specific help, Apple says the Support Assistant is able to help run diagnostics to show details about a device's health and performance.

The Apple Support app now has a more informative interface for the Support Assistant, and the tab for accessing the feature has an updated "Ask" label with a new icon instead of a "Chat" label. Apple is no longer calling the Support Assistant an "Early Preview," suggesting it is now available in a more official capacity.


Despite the update, the Support Assistant remains limited, and it is not yet available to all users. It's possible that Apple has expanded the feature to a larger number of testers, but not everyone will see it yet.

Apple began testing the Support Assistant last August. The tool uses AI to answer questions related to Apple support, and it is able to walk users through step-by-step solutions for common problems.

If the Support Assistant is unable to solve a problem, users are able to escalate a request to Apple's support staff for further help.
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With Xcode 26.3, Apple is adding support for agentic coding, allowing developers to use tools like Anthropic's Claude Agent and OpenAI's Codex right in Xcode for app creation.


Agentic coding will allow Xcode to complete more complex app development tasks autonomously. Claude, ChatGPT, and other AI models have been available for use in Xcode since Apple added intelligence features in Xcode 26, but until now, AI was limited and was not able to take action on its own. That will change with the option to use an AI coding assistant.

AI models can access more of Xcode's features to work toward a project goal, and Apple worked directly with Anthropic and OpenAI to configure their agents for use in Xcode. Agents can create new files, examine the structure of a project in Xcode, build a project directly and run tests, take image snapshots to double-check work, and access full Apple developer documentation that has been designed for AI agents.

Adding an agent to Xcode can be done with a single click in the Xcode settings, with agents able to be updated automatically as AI companies release updates. Developers will need to set up an Anthropic or OpenAI account to use those coding tools in Xcode, paying fees based on API usage.

Apple says that it aimed to ensure that Claude Agent and Codex run efficiently, with reduced token usage. It is simple to swap between agents in the same project, giving developers the flexibility to choose the agent best suited for a particular task.

While Apple worked with OpenAI and Anthropic for Xcode integration, the Xcode 26.3 features can be used with any agent or tool that uses the open standard Model Context Protocol. Apple is releasing documentation so that developers can configure and connect MCP agents to Xcode.

Using natural language commands, developers are able to instruct AI agents to complete a project, such as adding a new feature to an app. Xcode then works with the agent to break down the instructions into small tasks, and the agent is able to work on its own from there. Here's how the process works:

• A developer asks an integrated agent to add a new feature to an app.


• The agent looks at the current project to see how it's organized.


• The agent checks all relevant documentation, looking at code snippets, code samples, and the latest APIs.


• The agent begins working on the project, adding code as it goes.


• The agent builds the project, then uses Xcode to verify its work.


• If there are errors or warnings, the agent continues to work until all issues are addressed. It is able to access build logs and revise until a project is perfect.


• The agent wraps up by providing a summary of everything that happened so developers have a clear view of the implementation.

In the sidebar of a project, developers can follow along with what the agent is doing using the transcript, and can click to see where code is added to keep track of what the agent is doing. At any point, developers can go back to before an agent or model made a modification, so there are options to undo unwanted results or try out multiple options for introducing a new feature.

Apple says that agentic coding will allow developers to simplify workflows, make changes quicker, and bring new ideas to life. Apple also sees it as a learning tool that provides developers with the opportunity to learn new ways to build something or to implement an API in an app.

"At Apple, our goal is to make tools that put industry-leading technologies directly in developers' hands so they can build the very best apps," said Susan Prescott, Apple's vice president of Worldwide Developer Relations. "Agentic coding supercharges productivity and creativity, streamlining the development workflow so developers can focus on innovation."

The release candidate of Xcode 26.3 is available for developers as of today, and a launch will likely follow in the next week or so.
This article, "Xcode 26.3 Lets AI Agents From Anthropic and OpenAI Build Apps Autonomously" first appeared on MacRumors.com

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