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Netflix today launched a new Netflix Playground app designed for kids who are eight and under. Playground offers a selection of games with popular characters from shows like Sesame Street and Peppa Pig, with no ads and no in-app purchases.
Playground is included in all Netflix memberships, and it is an expansion of the existing gaming options that Netflix offers. Netflix has had games available since 2021, but now there is a dedicated space for games aimed at children. Netflix Playground is a standalone app that users can sign into with a Netflix account, and it is available on the iPhone and iPad.
With Netflix Playground, Netflix will compete with Apple Arcade, which is Apple's subscription gaming service. Like Playground, Apple Arcade games have no ads, fees, or in-app purchases, with one monthly fee unlocking all content. Apple has hundreds of titles, and it does not have an all-in-one subscription option with both streaming content and gaming access like Netflix does.
Apple does have an Apple One bundle that combines Apple TV, iCloud+, Apple Music, and Apple Arcade for $19.95 per month, but the ad-supported Netflix plan that includes TV shows, movies, and games for adults and children is cheaper at $8.99 per month. Ad-free Netflix is about the same price as Apple One at $19.99 per month.
Netflix's children's app launches as multiple countries have introduced stricter app restrictions for minors and age verification requirements for app users. The renewed focus on content that children are exposed to has likely pushed parents to look for simple, kid-friendly content like Netflix is making available.
The new Netflix Playground app is available in the U.S., Canada, UK, Australia, Philippines, and New Zealand today, and it is launching worldwide on April 28. [Direct Link]
Netflix is increasing its prices, with all plans set to get $1 to $2 more expensive. The ad-supported plan is now $8.99 per month, up from $7.99/month, while the Standard plan is $19.99 per month, up from $17.99 per month. Netflix's most expensive Premium plan is $26.99 per month, up from $24.99 per month. Extra member add-on pricing is also increasing by $1.
Prices are increasing for both new and existing Netflix subscribers as of March 26. New members will see the higher prices today, with the pricing rolling out to existing subscribers in the coming weeks. Subscribers will be alerted a month before the new prices are applied to them.
In a statement to Variety, Netflix said that it is updating its pricing because it delivers more value to customers.
Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices.
At $27 per month, Netflix Premium is the most expensive standalone streaming service subscription option. The standard Netflix plan now costs the same $20/month that Netflix used to charge for the Premium plan back in 2023.
There have been no changes to the plans with the exception of the price increase. The Standard with ads plans continues to have ads and some locked titles, with 1080p content able to be watched on two devices at a time.
The Standard plan is ad-free, and it also supports watching on two devices in 1080p. The Premium plan provides 4K HDR streaming on up to four devices, along with spatial audio.
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Netflix today announced that it will acquire Warner Bros. Discovery's vast studios and streaming operations for $82.7 billion.
The transaction will see Netflix acquire Warner Bros., HBO, and HBO Max in a cash-and-stock deal valued at $72 billion in equity and $82.7 billion, including debt (via Reuters). The acquisition gives it control of major franchises, including DC, Game of Thrones, Harry Potter, Looney Tunes, and the Warner Bros. film library, dramatically expanding the volume and diversity of content available under one streaming umbrella. The acquisition also gives Netflix the established HBO brand and its library of prestige television series such as The Sopranos, Succession, and The Wire.
Netflix said that it intends to maintain Warner Bros.' theatrical distribution, preserve HBO Max as a discrete service in the near term, and integrate HBO and Warner Bros. content into its own catalog.
Today, Netflix announced our acquisition of Warner Bros. Together, we’ll define the next century of storytelling, creating an extraordinary entertainment offering for audiences everywhere. https://t.co/rXPFMNIs1Apic.twitter.com/0pdsMUEob8
Netflix confirmed that each Warner Bros. Discovery shareholder will receive $23.25 in cash and $4.50 in Netflix stock per share. The deal is contingent on Warner Bros. Discovery completing the previously announced separation of Discovery Global into a standalone company in the third quarter of 2026, as well as regulatory approval. The transaction is expected to take 12 to 18 months to complete.
Reports in October claimed that Apple was interested in acquiring Warner Bros. Discovery's extensive back catalog of content for Apple TV. With that prospect now firmly ruled out, Apple TV is highly likely to face heightened competition from Netflix in the years to come.
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