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Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'

In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.


The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's leadership" and helped with "reversing a trend of declining product quality" at the company.

"Since getting the top hardware engineering role in 2021, he's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity," wrote Gurman.

Cook reportedly gave oversight of Apple's design teams to Ternus at the end of last year, and Ternus has been making a lot more public appearances in interviews and in product introduction videos over the past few years. The profile provides a closer look at how Ternus has risen to become the frontrunner to succeed Cook eventually.

Cook has not shared his retirement plans with even some of his closest lieutenants, according to the report, so it is unclear when he plans to step down. Cook has served as Apple's CEO since 2011, and he reached the common retirement age of 65 last year. In a recent interview, he vaguely said "I can't imagine life without Apple."

The full Bloomberg Businessweek article: "Apple's 'Nice Guy' Heir Apparent"
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Apple to Celebrate 50th Anniversary With 'Elaborate' Party at Apple Park

Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California.


In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its Apple Park headquarters in Cupertino, California, and he expects Ternus to be "center stage."

The report did not offer any further details about the celebration, but our best guess is that it will take place under the rainbow arches in the middle of Apple Park. Apple turns 50 on April 1, so the party will likely take place soon. It is unclear if the celebration will be limited to Apple's employees, or if there will be a public component involving the Apple Park Visitor Center. In any case, selected members of the press may be invited.

Apple kicked off its 50th anniversary celebrations with a surprise Alicia Keys performance at its Grand Central store in New York earlier this month, and it has since hosted similar events in China, South Korea, and Thailand. Apple is planning to host additional celebrations in Australia, Canada, France, and the UK over the coming days.

MacRumors has been invited to attend one of Apple's 50th-anniversary celebrations in London this week, but we are keeping specific details under wraps in order to avoid spoiling Apple's surprise. Stay tuned for our coverage of the event.
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Get the New Book 'Apple: The First 50 Years' for 30% Off on Amazon

Last week, tech columnist David Pogue launched a new book called "Apple: The First 50 Years." On Amazon, you can get the new book for $34.78 in hardcover, down from $50.00, the best price we've seen so far on the book.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The book explores the first five decades of Apple's history, including interviews with 150 key people who shaped Apple into what it is today, like Steve Wozniak, John Sculley, Jony Ive, and more. The book is launching to coincide with Apple's upcoming 50th anniversary on April 1, 2026.



Amazon's sale is on the hardcover version of the book, and provides an estimated March 27 delivery date for free delivery. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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Apple Card Offering New Walgreens Bonus

Now through May 20, you can get 5% Daily Cash when you use the Apple Card via Apple Pay for purchases at Walgreens and Duane Reade, both in stores and online.


5% Daily Cash is limited to $500 in combined Walgreens and Duane Reade purchases, meaning that the maximum cash back that you can receive from this offer is $25.

Ordinarily, the Apple Card offers 3% Daily Cash for Walgreens and Duane Reade purchases.

Apple's credit card is available in the U.S. only.
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Apple Has Released More Than 10 Products and Accessories This Month

It has been a busy March for Apple, which has unveiled more than 10 products and accessories this month. However, aside from the all-new MacBook Neo and Studio Display XDR, the devices received faster chips or new colors and little else.


The new products include an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and the Nike Powerbeats Pro 2. The new accessories include iPhone cases, Apple Watch bands, and the iPhone's Crossbody Strap in a range of fresh color options like Bright Guava, Vanilla, Soft Pink, Clementine, and/or Electric Lavender.

iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the iPhone 16e did.

The new iPad Air's key upgrades include Apple's M4 chip, an increased 12GB of RAM, Apple's N1 chip with Wi-Fi 7 support, and the C1X modem in cellular models.

The MacBook Air received a faster M5 chip, and a doubled 512GB of base storage, but the starting price increased from $999 to $1,099 as a result of a 256GB configuration being dropped. With the N1 chip, the MacBook Air now has Wi-Fi 7 and Bluetooth 6, and it now comes with Apple's 40W Dynamic Power Adapter with 60W Max.

The higher-end 14-inch and 16-inch MacBook Pro models finally received M5 Pro and M5 Max chips, plus up to twice as fast SSD speeds and a doubled 1TB of base storage. Battery life has increased slightly across all of the models, and the N1 chip extends to the MacBook Pro line now for Wi-Fi 7 and Bluetooth 6 support.

The regular Studio Display gained Thunderbolt 5 support and improved speakers, and the camera now supports Desk View. There is also an all-new, higher-end Studio Display XDR that gained all of those benefits, plus bigger improvements such as a 120Hz refresh rate, mini-LED backlighting, increased brightness, and more.

The colorful new MacBook Neo starts at just $599 in the United States, and at an even lower $499 for college students. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by the A18 Pro chip from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.

AirPods Max 2 have a handful of upgrades over the previous AirPods Max, including Apple's H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. Plus, the Digital Crown has a new Camera Remote function.

The special-edition Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The earbuds have both Nike and Beats logos.

To learn more, read our coverage:All of the products and accessories listed above have been released, except for the AirPods Max 2, which are available to pre-order starting Wednesday, March 25.
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iPad 12 With A18 Chip for Apple Intelligence is 'Still Coming This Year'

Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.


Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."

An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.

No other major changes have been rumored so far for the iPad 12, so we expect the device to have the same overall design as the current model.

Apple Intelligence is already available on all other current-generation iPad models, including the iPad mini, iPad Air, and iPad Pro.

Apple released the iPad 11 with an A16 chip in March 2025, with U.S. pricing starting at $349.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

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New Apple TV and HomePod Mini Remain 'Ready' to Launch

Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.


In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other Apple Intelligence upgrades are released later this year.

Inventory of the Apple TV, HomePod mini, and full-sized HomePod is once again "running low" at Apple's retail stores around the world, according to Gurman, but it is unclear if this means anything since the revamped Siri has yet to debut.

Gurman previously reported that Apple was aiming to release the personalized Siri features in either iOS 26.5 or iOS 27. The first developer beta of iOS 26.5 could be available in late March or early April, so at least some of the Siri upgrades might be just a week or two away, unless they are entirely held back until iOS 27 debuts in June.

Accordingly, if the new Apple TV and HomePod mini models remain tied to the Siri upgrades arriving in iOS 26.5 or iOS 27, then Apple should announce the devices at any point between late March and the end of September this year.

Earlier rumors claimed the next Apple TV would be equipped with the A17 Pro chip, which is the oldest chip that supports Apple Intelligence. The device is also expected to feature Apple's N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.

As for the HomePod mini, it is expected to use an Apple Watch's S9 chip or newer, but it is not entirely clear how that chip would be capable enough to support the revamped Siri powered by Apple Intelligence. Other rumored features include the N1 chip, improved sound quality, a newer Ultra Wideband chip, and a red color option.

The current Apple TV 4K debuted in October 2022, and the HomePod mini was introduced in October 2020, so both devices are due for upgrades.

Related Roundups: Apple TV, HomePod mini

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How to Access Portrait Camera Mode in iOS 26 on iPhone

21 March 2026 at 16:32
Camera app received a dramatic redesign with iOS 26, and many iPhone users have found that the new interface is confusing, leading them to believe that some prominent features of iPhone Camera have been removed. For example, many iPhone users running iOS 26 now think Portrait Mode camera has been removed or is no longer ... Read More

Deals: Take $50 Off the New M5 MacBook Air

21 March 2026 at 14:53
The new M5 MacBook Air has received its first discount from Amazon, taking $50 off all configurations in both the 13β€³ and 15β€³ display sizes. M5 MacBook Air 15β€³ 15β€³ M5 MacBook Air – 24GB – 1TB – $1649 ($50 off) 15β€³ M5 MacBook Air – 16GB – 1TB – $1449 ($50 off) 15β€³ M5 ... Read More

Apple Wanted to Buy Halide to Boost iPhone 18 Pro's Camera Appβ€”Now There's a Lawsuit

Apple's plans to enhance the iPhone 18 Pro's Camera app led it to consider acquiring Halide, but the talks ultimately collapsed and were followed by a fierce legal dispute between the startup's co-founders, according to The Information reports.


In the summer of 2025, Apple reportedly held discussions to acquire Lux Optics, the developer behind the popular iPhone camera apps Halide, Kino, and Spectre. The company concluded that it could get a better offer from Apple in the future following updates to the app. Two months after the talks concluded without a deal, Apple set about recruiting Lux's co-founder and designer Sebastian de With.

Lux CEO and co-founder Ben Sandofsky is said to have fired de With in December over financial misconduct. de With announced that he had joined Apple's design team in January.

Sandofsky has now filed a lawsuit in the California Superior Court of Santa Cruz against de With, accusing him of improperly using more than $150,000 in Lux company funds to pay for personal expenses since 2022, as well as providing confidential material and source code from Lux to Apple.

During the discussions to acquire Lux, Apple employees purportedly told the startup that its intellectual property was a major consideration in evaluating the company. Apple apparently wanted to acquire Lux to bolster the built-in Camera app, which is said to be "top priority for the company right now." The β€ŒiPhone 18 Proβ€Œ will "match professional-grade cameras in terms of certain advanced features," necessitating an upgrade of the built-in Camera app. Apple is not named as a defendant in the case and it is not accused of any wrongdoing.

de With's legal representatives say that the lawsuit is meritless and deny that he "used, transferred, or disclosed any Lux intellectual property" as part of his new job at Apple. They added that the lawsuit was only filed after de With raised concerns with Sandofsky about financial irregularities at Lux and had requested access to its financial records and payments, suggesting that it was a "retaliatory response to those efforts and an attempt to avoid scrutiny of that conduct."
Related Roundups: iPhone 18, iPhone 18 Pro
Related Forum: iPhone

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Apple TV Is Now Almost 20 Years Old

The Apple TV is now almost two decades old amid rumors of the announcement of a new model.


Today marks 19 years Apple launched the original β€ŒApple TVβ€Œ. Apple CEO Steve Jobs unveiled the β€ŒApple TVβ€Œ at Macworld Expo in January 2007 alongside the original iPhone, but it didn't launch until March.

The β€Œβ€ŒApple TVβ€Œ was initially previewed as the "iTV." The device allowed users to wirelessly stream movies, TV shows, music, and photos from their Mac or PC directly to their TV. Unlike today, there was no App Store or third-party app support, and the experience was centered almost entirely around iTunes-purchased or synced media.

The β€ŒApple TVβ€Œ was controlled with a simple Apple Remote and ran a Front Row-style interface designed for navigating iTunes libraries on a TV. It featured a 40GB hard drive for local content storage and supported 720p HD resolution, offering both HDMI and component video output, and was priced at $299.

Apple famously described the β€ŒApple TVβ€Œ as a "hobby," reflecting its niche and experimental status within the company at the time. Over subsequent years, Apple slowly repositioned the device over time from a Mac accessory to a standalone streaming device.

In 2010, it dropped the internal hard drive and shifted to a smaller, streaming-focused design. The introduction of tvOS and the β€ŒApp Storeβ€Œ in 2015 marked a major turning point, enabling third-party apps and games. Apple later added 4K support in 2017 and continued to iterate with faster chips, culminating in the current model powered by the A15 Bionic chip.

Unlike the original β€ŒApple TVβ€Œ, which was primarily designed to stream iTunes content from a Mac or PC, the device now serves as a hub for Apple's services, with integrations for β€ŒApple TVβ€Œ+, Apple Arcade, Apple Fitness+, AirPlay, and HomeKit. While competitors such as Roku, Amazon Fire TV, and Google TV devices still dominate the lower end of the market, Apple has continued to position the β€ŒApple TVβ€Œ as a premium option with tighter ecosystem integration and more powerful hardware.

Today's β€ŒApple TVβ€Œ is the third-generation 4K model from November 2022. A new Apple TV is expected to be announced soon, featuring a faster chip and Apple's custom N1 wireless chip for Wi-Fi and Bluetooth.
Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

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Apple Bucks China's Smartphone Slump With 23% Sales Jump

Apple saw a 23% year-over-year increase in iPhone sales in China during the first nine weeks of 2026, significantly outperforming a broader market decline driven by weak demand and rising component costs, according to Counterpoint Research.


China smartphone sales apparently fell by 4% year-over-year in the first nine weeks of 2026. Within this environment, Apple emerged as the fastest-growing major vendor, with iPhone sales rising 23% compared to the same period in 2025. Counterpoint attributed Apple's impressive performance partly to a combination of e-commerce discounts and the inclusion of the standard iPhone 17 in government subsidy programs aimed at stimulating consumer electronics purchases.

Counterpoint noted that the rising cost of memory components has been passed on to vendors, forcing several Android brands to adjust pricing strategies. Chinese smartphone makers OPPO and vivo have announced notable price increases for some existing models, with those changes set to take effect this month.

In contrast, Apple has not announced any comparable price increases and is unlikely to follow competitors in raising prices, instead absorbing some of the margin pressure from higher component costs to maintain pricing stability. The firm added that Apple's control over its supply chain leaves it better positioned than rivals to withstand rising memory costs.

Rising memory prices are expected to persist throughout 2026. The research firm expects China's smartphone market to remain under pressure in the coming months, with potential improvement in June driven by the country's mid-year "618" shopping festival. Counterpoint's findings are based on its China Weekly Smartphone Sell-Out Tracker, which monitors retail sales across the market.
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iOS 26.4: Top 10 New Features Coming to Your iPhone

iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters.



  • Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or make up something entirely nonsensical and let the AI figure out what you mean.

  • Ambient Music widget - Apple added a widget for the built-in Ambient Music feature in iOS, so it's quicker to play background sounds. You can choose Sleep, Chill, Productivity, and Wellbeing playlists curated by Apple.

  • Emoji - There are eight new emoji characters including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca, landslide, and ballet dancer.

  • Reduce Bright Effects - If you dislike Liquid Glass, there's a Reduce Bright Effects setting that cuts down on bright flashes when tapping buttons. Reduce Motion also limits Liquid Glass animations more than it did previously.

  • Keyboard Fix - iOS 26.4 fixes an iOS 26 keyboard bug that caused typos when typing quickly.

  • Purchase Sharing - Adults in Family Sharing groups no longer have to use the same payment method, and Apple now lets everyone add their own credit or debit card.

  • CarPlay AI apps - CarPlay users can use third-party chatbots with β€ŒCarPlayβ€Œ starting in iOS 26.4. Companies like OpenAI, Anthropic, and Google will need to update their apps with β€ŒCarPlayβ€Œ support, but the framework is in iOS 26.4.

  • Video Podcasts - The Podcasts app has native video episode support with HLS streaming, along with options to swap between audio and video and offline video downloads.

  • Average Bedtime - The Sleep feature in the Health app now records average bedtime for the past two weeks to give you a better idea of how your bedtime impacts sleep.

  • Stolen Device Protection - Stolen Device Protection is now on by default. It thwarts physical theft and access of your iPhone by requiring biometric authentication for things like viewing passwords and turning off Lost Mode on the iPhone. Some features like changing an Apple ID password have a one-hour security delay.


There are other new additions in iOS 26.4, like offline song recognition in Control Center, nearby concert suggestions and full-page album artwork in β€ŒApple Musicβ€Œ, easier access to subtitle customization options in media apps, and Apple Creator Studio support for Freeform, with details available in our full iOS 26.4 notes article.

Release Date


The iOS 26.4 release candidate is available to developers and public beta testers, and it's likely the update will see an official launch on March 23 or March 24.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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Apple's Special-Edition Nike Powerbeats Pro 2 Now Available

The special-edition Nike Powerbeats Pro 2 are now available to order on Apple.com in the U.S., Canada, Australia, the U.K., and a handful of other countries. These headphones are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color.


Aside from the Nike-focused design, these are the same β€ŒPowerbeats Proβ€Œ 2 that were introduced last year, with the signature Powerbeats wraparound earhooks for stability, Active Noise Cancelling with Transparency mode, built-in heart rate monitoring, and up to 45 hours of battery life when tapping into the charging case to recharge.

Powerbeats Pro 2 are essentially a fitness-focused alternative to the AirPods Pro 3.

Nike showed off the headphones in an ad starring NBA superstar LeBron James.


In the U.S., pricing is set at $249.99, in line with the regular Powerbeats Pro 2. Apple is currently showing a March 24 delivery date.
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