In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.


Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini, which are set for launch soon, will also "help showcase" next year's new ‌Siri‌ and ‌Apple Intelligence‌ features.

The new version of ‌Siri‌ will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the ‌Siri‌ brand."

Apple is said to be paying Google to create a custom Gemini-based model that can run on its Private Cloud Compute servers to power ‌Siri‌. Gurman clarified that this doesn't mean ‌Siri‌ will include Google services or Gemini features. Instead, ‌Siri‌ will simply be powered by a Gemini model in the background, enabling it to deliver the features that users expect with an Apple user interface.

Apple will preview iOS 27, macOS 27, watchOS 27 and other operating systems at its annual Worldwide Developers Conference in June. The updates will apparently focus on major updates to ‌Apple Intelligence‌ and the company's broader AI strategy.

The company is also apparently still running into problems with the launch of ‌Apple Intelligence‌ in China. Despite partnerships with Chinese companies, ‌Apple Intelligence‌ in China is still mired by regulatory issues and the launch is now a "rolling target."


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A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested.


In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day.

The timing of the overnight refresh could simply be related to the holiday season, but there is a possibility that it relates to the launch of new ‌Apple TV‌ and ‌HomePod mini‌ models. Gurman notes that inventory of current models has become tight, likely signaling that new versions are on the way. He added that even if they do not launch by the end of 2025, they "shouldn't be far off."

The new ‌Apple TV‌ and ‌HomePod mini‌ will apparently "help showcase the new Siri and Apple Intelligence features planned for next year." During its earnings call earlier this week, Apple seemingly suggested that any more new Macs are off the table for the rest of 2026, making the new ‌Apple TV‌ and ‌HomePod mini‌ the most likely candidates for any remaining Apple product releases this year.


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Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.


Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store, and the risk of new tariffs.

The "early portion of the year" should see the release of the iPhone 17e, iPad (12th-generation) with A18 chip, iPad Air with M4 chip, MacBook Air with M5 chip, MacBook Pro with M5 Pro and M5 Max chips, and new external displays. Around March to April, Apple should roll out the long-awaited revamped version of Siri alongside a new smart home display with speaker-base and wall-mount options.

In the fall, the company will release new Apple Watches and iPhones as usual. The iPhone 18 Pro models will drop Qualcommm modems for Apple's own C1 chip. The first foldable ‌iPhone‌ is also expected to launch.

The company is likely to debut smart home security products such as a camera in 2026. A new Mac mini with the M5 chip is also expected, along with a new Mac Studio. A new iPad mini with an OLED display should also arrive, but an update to the iPad Pro is not due until 2027.

Before the end of the year, the company could unveil redesigned ‌MacBook Pro‌ models with M6 Pro and M6 Max chips, thinner chassis, touchscreens, and OLED displays. Apple could also preview its smart glasses product before the end of 2026, with suppliers already producing small quantities.


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Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman.


Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing technology to make Siri more ChatGPT-like, including the ability to retrieve live information from the web. The AKI project is said to be a central component of Apple's planned ‌Siri‌ overhaul, which is currently scheduled for release in March 2026. The update is said to include features that were delayed from earlier this year, such as allowing ‌Siri‌ to access personal data and handle more complex, multi-step requests.

Yang's promotion to head of AKI came just weeks ago following the departure of Robby Walker, another longtime Apple executive who had been leading the group. Yang had previously overseen the search-focused portion of AKI before being elevated to lead the division in full, reporting directly to John Giannandrea, Apple's senior vice president of machine learning and AI strategy. With Yang's exit, the AKI team will now report to Benoit Dupin, one of Giannandrea's deputies responsible for Apple's machine learning infrastructure.

The AKI project has reportedly become a major element of Apple's efforts to close the gap with rivals such as OpenAI, Perplexity, and Google Gemini, all of which have made rapid advances in AI-powered search and conversational interfaces. Gurman describes the Answers feature as a new layer of ‌Siri‌ designed to synthesize responses from live internet data, allowing it to deliver up-to-date answers and contextual information.

Yang's departure is the latest in a growing series of exits from Apple's artificial intelligence division, which has reportedly seen more than a dozen senior researchers and engineers leave this year alone. Many of those departures were from the company's Foundation Models team, which is tasked with developing Apple's core generative AI models. That unit was led by Ruoming Pang, who also left for Meta earlier this year to help establish a new research division known as Superintelligence Labs.


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The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM.


Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768.

The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so these latest leaks are likely legitimate.

The unboxing videos showed the M5 chip, and an increased minimum of 12GB of RAM.

According to Geekbench 6 benchmark results shown in one of the videos, the M5 chip offers up to 12% faster multi-core CPU performance and up to 36% faster graphics performance compared to the M4 chip in the current iPad Pro models from May 2024.

The benchmark result also showed the iPad Pro with 256GB of storage will have 12GB of RAM, just like the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. iPad Pro models with the M4 chip have only 8GB of RAM when equipped with 256GB or 512GB of storage, but models with 1TB or 2TB of storage are equipped with 16GB of RAM.

Last year, the iPad Pro was updated with an OLED display and a thinner design. No major design changes are expected this year, but the unboxing videos did reveal that "iPad Pro" will no longer be inscribed on the back of the next models.

Beyond the M5 chip and a minimum of 12GB of RAM, a third rumor is in jeopardy.

It was previously rumored that the next iPad Pro models would have two front cameras, allowing you to easily take photos and go on video calls in both portrait and landscape orientations. However, there is no evidence of a second front camera in the unboxing videos, with only an ambient light sensor visible in the top bezel in one of the videos.

In his Power On newsletter today, Bloomberg's Mark Gurman commented on the rumor:

I can say with certainty that M5 iPad Pros within Apple have the second lens. There's a history of Apple testing features at an advanced stage before pulling them (such as certain storage capacities or features like a second dock connector on the original iPad), but this would be a strange, last-minute cut.

We shall see. Apple will likely unveil the next iPad Pro models this month, so an official announcement is likely just a few weeks away.


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Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.


As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the "coming months."

In late 2025 to early 2026, Gurman expects Apple to release 10 products, including an iPad Pro with an M5 chip "as early as October":

• Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model specifically.


• HomePod mini: S9 chip or newer with support for next year's revamped version of Siri powered by Apple Intelligence, likely Apple's N1 chip with Wi-Fi 7 support, improved sound quality, a second-generation Ultra Wideband chip for proximity features, and potentially new color options like Red.


• AirTag: Up to 3× longer item tracking range vs. current AirTag, a more tamper-proof speaker, and "very low" battery life alerts.


• iPad Pro: M5 chip and two front cameras, allowing for photos and video calls in both portrait and landscape orientations.


• Vision Pro: A faster M4 chip or M5 chip, a new head strap that improves comfort, and potentially a Space Black color option.


• iPhone 17e: The successor to the iPhone 16e is expected to launch around March with the same A19 chip as in the iPhone 17.


• MacBook Pro: Multiple sources, including Gurman, have indicated that MacBook Pro models with the M5 series of chips might not launch until early 2026, and it is unclear if any other Macs with M5 chips like an iMac or Mac mini would debut this year as a result. Perhaps we will see another MacBook Pro announcement in January.


• MacBook Air: New models with the M5 chip are expected in the first quarter of 2026.


• Studio Display: A new version of the Studio Display with mini-LED backlighting is expected to launch in late 2025 or early 2026. If no new Macs launch this year, then early 2026 is the more likely timeframe.


• Apple Home Hub: Apple's long-rumored smart home hub is expected to be announced around March next year.

Gurman's list did not mention the rumored lower-priced MacBook with an A18 Pro chip, which will launch in late 2025 to early 2026, according to previous reports.

It is not yet known if Apple plans to host another special event this year, or if these products would be announced with press releases on the Apple Newsroom website only. If the M5 chip debuts in 2025, then it is likely that Apple would host an event, as the M1 chip through to the M4 chip were all unveiled during events.


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On the eve of Apple's special event, Bloomberg's Mark Gurman has listed some of the key new features he expects for the iPhone 17 Pro and iPhone 17 Pro Max.


Gurman expects the following for the devices:

• Orange and Blue will be the unique new color options


• Improved optical zoom, with perhaps an 8× limit, up from 5× on the iPhone 16 Pro models


• A vapor chamber cooling system for improved heat dissipation


• External design changes, including a redesigned rear camera system with three 48-megapixel cameras

All of those things have already been rumored, but extra corroboration is always nice, as we count down the final hours until Apple's official announcements.
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AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman.


In his latest Power On newsletter, Gurman suggests Apple's wireless noise-canceling cans are stuck in commercial limbo – "too popular for Apple to stop selling them, and not popular enough for the company to invest a ton of time and money into creating a new version."

The reality check follows a report from analyst Ming-Chi Kuo earlier this year indicating AirPods Max 2 could enter mass production in 2027. Gurman's assessment paints an equally bleak picture (if not more so), claiming that Apple's audio team is more focused on annual AirPods updates and supporting audio components across other products. Apple is expected to release new AirPods Pro 3 this coming fall.

Apple's minimal commitment to the AirPods Max line became apparent last year when the company only updated the headphones with USB-C charging to comply with EU regulations, as well as some new color options. No other meaningful improvements were made.

It's already been nearly five years since the original AirPods Max launched in December 2020 – "a remarkably long time for an Apple product" to go without a real upgrade, Gurman notes.
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Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.


Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.

We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The color has previously been described as having a copper finish. Dummy models have appeared that supposedly feature all the shades that Apple has chosen for its high-end smartphones. The other colors these have included are black, white, and dark blue.

The new lighter blue color option for the iPhone 17 Air has also been rumored multiple times. It was first mentioned by Weibo leaker "Fixed Focus Digital," who suggests that this blue shade will be central to Apple's marketing for the new device. Described as significantly lighter than any previous blue Apple has released, the color may appear almost white in low-light conditions.


Gurman has not mentioned any other colors for Apple's new iPhone lineup, but this is the first time he has referenced orange and light blue for iPhone 17 Pro and iPhone 17 Air, respectively, suggesting he is confident the rumors are true.

Apple has stuck with muted colors for its recent iPhone "Pro" models made from titanium. For the iPhone 16 Pro, Apple offered a new Desert Titanium color. The iPhone 16 Pro also comes in Natural Titanium, White Titanium, and Black Titanium. Apple is expected to adopt a part-glass, part aluminum for the iPhone 17 Pro models, so at least some new colors seem like a given.

The iPhone 17 series is now just weeks away. Apple's iPhone event this year is rumored to be scheduled for Tuesday, September 9. If Apple follows the traditional pattern, iPhone 17 pre-orders would begin on the Friday, September 12. The new devices would then likely reach customers and retail stores the following Friday, September 19.
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Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.


Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.

Given that the iPhone 17 Air is expected to have an ultra-thin design, customers who purchase the device might be reluctant to put it inside of a regular case, due to the added thickness. A bumper case would be a fitting compromise, as it would provide some level of protection against drops and scratches, without being overly thick.


Apple eventually ended up offering customers a free iPhone 4 bumper case, due to the infamous "antennagate" issue, which related to spotty cellular signal reception when the iPhone 4 was held in a way that covered the device's antenna bands.

The Information's Wayne Ma previously reported that Apple also plans to release an iPhone 17 Air battery case, for extra battery life on the go.

Apple last released battery cases for the iPhone 11 lineup, followed by the since-discontinued MagSafe Battery Pack for iPhone 12 models and newer.

Apple is expected to unveil the iPhone 17 series and any related accessories in September.
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Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.


From his Power On newsletter today, with emphasis added:

As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades.

There will be Apple Watch updates, faster Vision Pro headsets and iPad Pros with the M5 processor. You should also expect new AirPods Pro earbuds (I reported earlier this year that Apple is working on a pair with heart-rate monitoring), as well as HomePod minis and Apple TV set-top boxes.

Apple already introduced a heart rate monitoring feature on the Powerbeats Pro 2 earlier this year.

When both Powerbeats Pro 2 earbuds are placed in the ears, and heart rate monitoring is active, Apple says LED optical sensors pulse at over 100 times per second to measure heart rate via blood flow. The feature integrates with popular fitness apps to collect data during workouts and sync it to Apple's Health app on the iPhone.

The feature is based on the Apple Watch's heart rate sensing technology. If someone is wearing both Powerbeats Pro 2 and an Apple Watch, Apple says apps default to using Apple Watch heart rate data, and that will likely be the case for the new AirPods Pro too.

Beyond heart rate monitoring, it is likely that the next AirPods Pro will feature improved sound quality, increased active noise cancellation, design changes, and more.

The current AirPods Pro 2 launched in September 2022, and they were updated with a USB-C charging case and a few other tweaks in September 2023.


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Bloomberg's Mark Gurman today said he expects a paid Apple Health+ service to debut next year.


In his Power On newsletter, Gurman said Apple Health+ will consist of an AI-based health coach that offers nutrition planning and medical suggestions.

Gurman initially expected the coaching feature to be part of iOS 19.4 (now known as iOS 26.4), but he later said that it would not be available until at least iOS 27. It would be built into Apple's Health app on the iPhone and iPad.

He did not say how much the service will cost.


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Apple's first foldable iPhone will be equipped with four cameras, and Touch ID instead of Face ID, according to Bloomberg's Mark Gurman.


In his Power On newsletter today, Gurman said the four cameras will consist of one front camera, one inner camera, and two rear cameras.

The latest iPad Air, iPad mini, and entry-level iPad models have Touch ID power buttons, and this feature will likely extend to the foldable iPhone.

The foldable iPhone will use Apple's second-generation C2 modem for cellular connectivity, but it will lack a physical SIM card slot, said Gurman.

Apple is currently testing black and white color options for the foldable iPhone, he added.

Gurman expects the foldable iPhone to have a book-like design, with a large inner display when unfolded. Apple supply chain analyst Ming-Chi Kuo previously said the foldable iPhone will have a 5.5-inch outer display, and a 7.8-inch inner display.

Samsung's Galaxy Z Fold7 has an 8-inch inner screen, and a 6.5-inch outer screen.

Kuo said the foldable iPhone — and Samsung's Galaxy Z Fold8, will feature a "crease-free" inner display. He said Apple will achieve this feat by using a laser-drilled metal display plate, which can disperse the stress generated by bending.

Gurman said Apple recently pivoted from on-cell to in-cell display technology, and he believes this change should help to make the foldable iPhone's crease "less obvious."

He said Apple plans to release the foldable iPhone next year — as widely expected.


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