Apple's first foldable could feature the biggest ever iPhone battery and eclipse rival devices, according to a known leaker.


In a new post, the Weibo user known as "Fixed Focus Digital" says that the foldable's battery could be over 5,500 mAh in size, which would make it the largest capacity of any current or previous ‌iPhone‌. The iPhone 17 Pro Max has the biggest ‌iPhone‌ battery to date at 5,088 mAh.

Competing foldables already on the market feature a noticeably smaller battery than the rumored size. The Google Pixel 10 Pro Fold has a battery capacity of 5,015 mAh, while the Samsung Galaxy Z Fold 7 has a 4,400 mAh battery. As a result, any foldable smartphone from Apple with a battery over 5,500 mAh in size would be class-leading.

Last year, the leaker known as "yeux1122" said that Apple was testing a battery for the device in the 5,400–5,800 mAh range, citing supply chain sources. A March report from the same Korean account claimed that Apple has placed a heavy focus on improving power efficiency while slimming down key components of its foldable ‌iPhone‌, with battery life said to be a key priority for the company. Separately, Apple analyst Ming-Chi Kuo said the device will use high-density cells to deliver superior battery life.

Apple's first foldable ‌iPhone‌ is rumored to feature a 7.8-inch crease-free inner display, a 5.5-inch cover display, Touch ID, two rear cameras, the A20 chip, and the "C2" modem. It is expected to launch alongside the iPhone 18 Pro and ‌iPhone 18‌ Pro Max later this year.
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A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.


Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in its global retail stores. They have never been made available through Apple's online store or physical retail locations.

"AppleUnsold" surfaced this week as an Australia-based seller that has begun offering ‌Apple Store‌ display hardware for sale through both an independent website and an eBay storefront. From company's website:

AppleUnsold exists because too many people were asking the same question: "Where can I buy that?" The store display stands, retail accessories, Genius Bar tools and employee gear, and until now, the answer was always the same: you can't. Despite large demand, Apple simply won't sell them. That's where we come in. Display models, store exclusives and Apple-only equipment are exactly what we specialise in.

We give you access to products you simply can't find anywhere else. Every item is genuine Apple, carefully inspected and graded before listing.

Items currently offered or previously listed for sale include iPhone ‌MagSafe‌ demo chargers, Apple Watch charging docks, AirPods Max display stands, Apple Pencil trays, iPad ring stands, and display trays designed for Apple Vision Pro. The catalog also extends beyond presentation hardware to include diagnostic cables and service-related accessories, such as Apple Watch restore docks and HomePod debugging cables, which are typically reserved for ‌Apple Store‌ back-of-house use or authorized service environments.

AppleUnsold says on its website that all items are genuine Apple products and that inventory consists of both new and used hardware. The company also notes that supply is limited and dependent on availability, with many items frequently selling out.

The seller originally operated exclusively through eBay and continues to maintain a presence there alongside its standalone storefront. The AppleUnsold eBay account shows a 100% positive feedback rating based on a limited number of completed transactions. Customer feedback on specific listings includes confirmations that purchased items appear to be authentic Apple hardware.

Apple's retail fixtures and internal tools are not authorized for consumer resale, and the company treats such hardware as proprietary retail property. Historically, Apple has taken action to restrict unauthorized sales of internal-use products, and it is not clear where AppleUnsold is sourcing stock from or how its business model works.
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On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio.


Earlier this week, Apple announced the second-generation ‌AirTag‌, marking the first major update to its item tracker since the product's introduction in 2021, with improvements focused on tracking range, audio output, and device support rather than changes to its physical design.

The new ‌AirTag‌ uses a second-generation Ultra Wideband chip that extends Precision Finding range by up to 50%, adds support for Precision Finding on compatible Apple Watch models for the first time, and includes an upgraded Bluetooth specification designed to improve general tracking range. Apple also says the built-in speaker is up to 50% louder, making it easier to locate items in noisy environments.

• AirTag 1 vs. AirTag 2 Buyer's Guide: All 15+ Differences Compared

Externally, the ‌AirTag‌ remains visually similar to the original and continues to use a replaceable CR2032 coin battery with more than a year of battery life, while Apple has made a significant number of internal changes. The second-generation ‌AirTag‌ is priced the same as before at $29 for a single unit or $99 for a four-pack, is compatible with existing ‌AirTag‌ accessories, and requires devices running iOS 26.2.1 or later.

Apple also launched Creator Studio, a new all-in-one subscription aimed at content creators. For $12.99 per month, or $129 per year, Creator Studio provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, consolidating tools for video editing, music production, image editing, and live performance. The bundle replaces Apple's long-standing one-time purchase model for these apps with a subscription approach, while keeping standalone versions available for users who do not want access to the full package.

Beyond bundling existing apps, Creator Studio introduces a set of AI-powered features that are exclusive to subscribers. These include transcript and visual search in Final Cut Pro, enhanced beat detection and new dynamic titles, AI-assisted session players and harmonic analysis in Logic Pro, and new design and warp tools in Pixelmator Pro, which is now available on iPad for the first time. The subscription also unlocks premium AI features in Apple's free productivity apps, including Keynote, Pages, and Numbers, with Freeform support coming later.

Creator Studio is available now via the App Store, with a one-month free trial for all users and a three-month trial for customers who purchase a qualifying new Mac or ‌iPad‌. The subscription supports Family Sharing for up to six people, and features discounted pricing for students and educators.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.


During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini.

We basically determined that Google's AI technology would provide the most capable foundation for AFM (Apple Foundation Models), and we believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute and maintain our industry-leading privacy standards in doing so. In terms of the arrangement with Google, we're not releasing the details of that.

That description closely matches language from Apple and Google's earlier joint announcement, which said that ‌Apple Intelligence‌ would continue to operate on Apple hardware and Private Cloud Compute.

Cook also addressed Apple's own artificial intelligence development efforts, noting that the company continues to build its own technology alongside the Gemini partnership, but clarified that those efforts do not replace Google's role in the personalized ‌Siri‌ system.

You should think of it as a collaboration. And we'll obviously independently continue to do some of our own stuff, but you should think of what is going to power the personalized version of Siri as a collaboration with Google.

When asked about monetization and return on investment, Cook framed ‌Apple Intelligence‌ as a feature integrated across Apple's platforms rather than a discrete revenue driver.

We're bringing intelligence to more of what people love and we're integrating it across the operating system in a personal and private way, and I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. And we're very happy with the collaboration with Google as well, I should add.

Neither Cook nor Parekh disclosed how many users currently have access to ‌Apple Intelligence‌ features or whether those capabilities are driving hardware upgrades. Apple previously acknowledged that ‌Apple Intelligence‌ is limited to devices with sufficient memory and processing capacity, which constrains availability somewhat.
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On this week's episode of The MacRumors Show, we discuss Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.



Apple reportedly plans to turn Siri into a chatbot that will rival Anthropic's Claude, Google's Gemini, and OpenAI's ChatGPT later this year. Apple's chatbot will apparently be able to search the web, generate content like images, help with coding, summarize information, and analyze uploaded files.

It will be able to leverage personal data on a user's device to complete tasks, and it will result in a much improved search feature. Apple is also said to be designing a feature that will let the ‌Siri‌ chatbot view open windows and on-screen content, as well as adjust device features and settings.

‌Siri‌ will integrate directly into all Apple apps, including Photos, Mail, Messages, Music, and TV, and it will be able to access and analyze content in the apps to respond to queries and requests. There will be voice and typed interface options.

Apple plans to power the chatbot with a custom model based on Google Gemini. It may even run on Google's servers. The ‌Siri‌ chatbot will purportedly be the key new feature in iOS 27, iPadOS 27, and macOS 27.

In related news, Apple is said to be working on a small, wearable AI pin equipped with standard and wide-angle cameras to capture photos and videos, a speaker, microphones, and a physical control button. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape and an aluminum and glass design.

This week also saw rumors that Apple's smart home hub device will tout a robotic swiveling base, with a heavy emphasis on AI features. It is expected to finally be released in the spring, following a heavily delayed launch.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about CES 2026, Apple Creator Studio, and the confirmation that Google Gemini will power the next-generation version of ‌Siri‌.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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A new UK class action lawsuit against Apple seeks billions in damages by alleging that the company unlawfully restricted competition in contactless payments on the iPhone through Apple Pay, The Guardian reports.


The proposed opt-out collective action filed this week in the UK alleges that Apple abused its position in the market by limiting access to the ‌iPhone‌'s near-field communication (NFC) technology and charging fees to banks for the use of ‌Apple Pay‌. The claim seeks up to £1.5 billion (approximately $2 billion) in damages on behalf of an estimated 50 million UK consumers.

The complainant argues that ‌Apple Pay‌ has effectively been the only contactless mobile payment option available to ‌iPhone‌ users in the UK since its launch in 2015. According to the filing, Apple declined to grant third-party developers access to the ‌iPhone‌'s NFC hardware and Secure Element, preventing rival wallets from operating on equal terms and leaving banks and card issuers with no alternative but to participate in ‌Apple Pay‌ if they wished to offer mobile contactless payments to ‌iPhone‌ users.

The case heavily focuses on fees Apple reportedly charges issuing banks for ‌Apple Pay‌ transactions, commonly cited in industry reporting as approximately 0.15% of the transaction value in the UK. These fees are allegedly not consistent with industry norms and were only possible because Apple restricted competition on its platform. The suit further contends that banks passed the costs of those fees on to consumers through higher charges across a wide range of financial products, including current accounts, credit cards, savings accounts, and mortgages.

Around 98% of UK consumers hold accounts with banks that support ‌Apple Pay‌ and were therefore exposed to higher costs regardless of whether they personally used the service. On that basis, the claim seeks damages on a population-wide basis. The average payout per affected consumer would be relatively modest, estimated at roughly £26 to £35 if the claim were successful.

In a statement, Apple said that the lawsuit was "misguided and should be dismissed," adding:

Apple Pay is a seamless and secure way for users to make contactless payments, and one of many payment options available to consumers. Apple does not charge fees to consumers or merchants for using Apple Pay, and banks see meaningful benefits from offering Apple Pay to their customers - most notably fraud reduction.

Apple also emphasized changes to its platform that have occurred since the period covered by the claim. The company said it has recently expanded access to key technologies, including NFC and the Secure Element, allowing third-party developers to offer contactless payments within their own apps in the UK.

The claim has been lodged with the Competition Appeal Tribunal, which must determine whether the case can proceed as a collective action.
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iOS 26 is showing unusually slow adoption among iPhone users months after release, according to third-party analytics.


Usage data published by StatCounter (via Cult of Mac) for January 2026 indicates that only around 15 to 16% of active iPhones worldwide are running any version of ‌iOS 26‌. The breakdown shows iOS 26.1 accounting for approximately 10.6% of devices, iOS 26.2 for about 4.6%, and the original iOS 26.0 release at roughly 1.1%. In contrast, more than 60% of iPhones tracked by StatCounter remain on iOS 18, with iOS 18.7 and iOS 18.6 alone representing a majority of active devices.

Historical comparisons highlight how atypical this adoption curve appears. StatCounter data from January 2025 shows that roughly 63% of iPhones were running some version of iOS 18 about four months after its release. In January 2024, iOS 17 had reached approximately 54% adoption over a similar timeframe, while iOS 16 surpassed 60% adoption by January 2023.

Based on those figures, ‌iOS 26‌ adoption appears to be running at less than one-quarter of the rate achieved by recent predecessors during the same post-release window. StatCounter derives its estimates from web traffic analytics, tracking operating system versions via page impressions across its global network of participating websites.

In the first week of January last year, 89.3% of MacRumors visitors used a version of iOS 18. This year, during the same time period, only 25.7% of MacRumors readers are running a version of ‌iOS 26‌. In the absence of official numbers from Apple, the true adoption rate remains unknown, but the data suggests a level of hesitation toward ‌iOS 26‌ that has not been seen in recent years.

Unlike many previous releases, ‌iOS 26‌ introduces Liquid Glass as a fundamental visual overhaul, replacing large portions of the traditional opaque interface with translucent layers, blurred backgrounds, and dynamic depth effects across system elements. Upon its announcement at WWDC last year, the redesign received mixed reviews, which could be a contributing factor to hesitation around upgrading.

Likewise, Apple now continues to support older operating systems with security updates, allowing users to remain on iOS 18 without immediate pressure to update or forfeit critical patches. This makes it much easier for users to remain on older software.
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Apple has lost another senior figure from its Safari team as a lead designer departs for The Browser Company, extending a pattern of high-profile exits from Apple's browser team amid intensifying competition around AI-driven browsing.


Marco Triverio was a lead designer for Safari and has now joined The Browser Company, the developer of the Arc and Dia browsers. The move was confirmed by The Browser Company chief executive Josh Miller in a post on LinkedIn, marking the latest in a series of hires from Apple's Safari design leadership.

Miller emphasized that Triverio's arrival means The Browser Company has now recruited lead designers from every Safari design era that overlapped with the development timelines of Arc and Dia, roughly spanning 2020 through 2025.

The Browser Company has positioned itself as an alternative to traditional browsers by emphasizing significant new interaction models rather than incremental updates. The apps are often compared to Apple software due to their focus on visual clarity, animation, and user experience design.

Its Arc browser introduced a nontraditional tab system, extensive customization options, and collaborative tools such as shared workspaces and a built-in whiteboard. In 2025, the company introduced Dia, a browser designed around AI-assisted workflows that integrate generative tools, collaborative features, and creative utilities directly into the browsing experience.

For Apple, Triverio's exit adds to a broader pattern of senior staff departures that became more visible throughout 2025.
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Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.


The key announcements include:

• New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.


• "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an Apple Watch badge in the app.


• New multiweek programs: From January 5, the "Make Your Fitness Comeback program" will be available for Strength, HIIT, and Yoga. Each week builds on the previous one to help users progress.


• Fitness+ Artist Spotlight returns: New workouts featuring music from KAROL G and, from February 5, Bad Bunny.


• New Time to Walk episodes: Starting January 19, new episodes feature actor and producer Penn Badgley, Spice Girls member, singer, songwriter, and TV personality Mel B, and actor Michelle Monaghan.

Apple added that many people abandon New Year's fitness resolutions by the second Friday of January, known as "Quitter's Day," but Apple Watch users appear far more likely to stay on track. An analysis of four years of data from around 100,000 participants in the Apple Heart and Movement Study found that, after a seasonal dip in activity during November and December, average daily exercise minutes rise sharply in January and continue increasing into spring.

More than 60% of users boosted their exercise by over 10% in the first two weeks of January compared with December levels. Nearly 80% of those users maintained the increase through the rest of January, and 90% of that group sustained higher activity levels through February and March. The findings are based on participants who consistently wore an Apple Watch and shared Activity data as part of the long-running study conducted with major U.S. health institutions.
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Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times.


Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, apparently halted production of the headset at the start of 2025.

According to Sensor Tower, Apple has apparently reduced digital advertising spending for the Vision Pro by more than 95% over the past year in key markets including the United States and United Kingdom. The report also noted that Apple did little to expand the device's international rollout in 2025.

Morgan Stanley analysts told the Financial Times that "the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly." Since the device's debut in 2024, critics have highlighted practical shortcomings such as the device's weight, discomfort during extended use, and limited battery life.

Apple is said to be struggling with a platform adoption problem, with an insufficient number of users to motivate developers and insufficient apps to attract users. Apple says around 3,000 apps are designed specifically for Vision Pro, a figure that lags far behind the rapid growth of the iPhone App Store after its launch in 2008. Appfigures notes that this total likely includes niche and industry-specific software.

The challenges facing the Vision Pro reflect broader weakness in the virtual reality market. According to Counterpoint Research, global VR headset shipments declined 14% year on year. Meta still dominates the sector, accounting for around 80% of sales with its Quest headsets, which are significantly cheaper than the Vision Pro but less technologically advanced. Even so, Meta has reportedly scaled back its own marketing spend for VR hardware, suggesting limited consumer momentum across the category.
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Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.


Despite the immense success of the iPhone 17 in 2025, the ‌iPhone 18‌ is not expected to arrive until the spring of 2027, leaving the ‌iPhone 17‌ in the lineup as the latest standard model for over 18 months. This would mark the first time Apple skips an entire calendar year without releasing a new generation of its flagship non-Pro ‌iPhone‌.

For more than a decade, Apple has introduced its mainline ‌iPhone‌ lineup in the fall, with all core models launching simultaneously in September. That pattern is expected to change this year, when the company is widely rumored to split its upcoming ‌iPhone‌ releases across two distinct release windows rather than unveiling the entire lineup at once. Under this strategy, Apple is expected to prioritize higher-end models in the fall while delaying lower-cost or standard models until the following year.

As a result, Apple is not expected to ship the ‌iPhone 18‌ in 2026. Instead, reports indicate that Apple plans to launch the ‌iPhone 18‌ Pro, ‌iPhone 18‌ Pro Max, and foldable ‌iPhone‌ in the usual fall timeframe, while holding the standard ‌iPhone 18‌ back until the spring of 2027, where it will launch alongside the ‌iPhone‌ 18e and iPhone Air 2.

The rumored change is tied to Apple's expanding ‌iPhone‌ lineup. With the introduction of the iPhone 16e and ‌iPhone Air‌ in 2025, the expected debut of the first foldable ‌iPhone‌ in 2026, and the continued presence of older models like the iPhone 16 and ‌iPhone 16‌ Plus, there could be at least eight distinct ‌iPhone‌ models on sale from Apple by the end of 2026. A staggered release schedule would allow the company to further differentiate its models, give them a longer sales window without internal competition, and spread ‌iPhone‌ launches more evenly across the year.

Supply chain analysts have also pointed to manufacturing and logistics benefits as a factor behind the rumored shift. By spacing out launches, Apple could reduce production bottlenecks, better manage component supply for advanced technologies, and smooth revenue recognition across fiscal quarters rather than concentrating ‌iPhone‌ sales in a single period.
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Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.


The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data centers, chips, and large language model training. This has fueled criticism that Apple is falling behind in the AI space, particularly as Siri has significantly lagged behind more advanced, capable, and reliable conversational systems.

The report argues that market sentiment toward AI spending is beginning to show signs of skepticism, with questions emerging over whether such large investments can be justified by near-term revenue. Against that backdrop, Apple's decision to limit AI-specific capital expenditures has left it with more than $130 billion in cash and marketable securities, giving the company the option to pursue acquisitions or partnerships if valuations of AI startups fall.

Apple's biggest AI-related move in 2026 will be the long-anticipated overhaul of ‌Siri‌, which is expected to arrive in the spring. The updated assistant is set to be more conversational and capable of completing multi-step tasks. To power it, Apple is believed to be adopting Google's Gemini, reflecting an internal view that large language models may become commoditized and not worth the cost of large-scale proprietary development.

The iPhone is said to be a key strategic advantage. Unlike AI companies that rely on standalone apps or web services, Apple can distribute AI features directly through software updates and system-level integrations across its devices. Efforts by AI companies to build competing hardware face major challenges in manufacturing, distribution, and ecosystem development, areas where Apple has very strong footholds.

The Information also points to recent leadership changes as part of Apple's effort to refocus its AI work. ‌Siri‌ has been placed under Mike Rockwell, who was responsible for launching the Vision Pro headset, following significant delays to the assistant's overhaul. In addition, Apple's AI chief John Giannandrea announced his retirement earlier in December, with parts of his organization redistributed into product-focused teams amid internal concerns about a lack of clear product direction.

While Apple has a history of early but uneven AI efforts, including the original launch of ‌Siri‌ in 2011, The Information argues that these shortcomings have not materially harmed its core businesses. 2026 may be an inflection point in which Apple's cautious strategy could appear prescient if enthusiasm for large-scale AI spending continues to cool and the company finally delivers a more capable version of ‌Siri‌.
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Apple this week revealed its annual New Year Sale in Japan, offering Apple Gift Cards worth up to ¥38,000 alongside a free limited-edition AirTag for qualifying iPhone purchases.


The ‌AirTag‌ features a special engraving of a Daruma, a traditional Japanese talisman commonly associated with perseverance, good fortune, and the achievement of goals. The ‌AirTag‌ offer is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.



Customers can receive gift cards worth up to ¥12,000 for eligible ‌iPhone‌ purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases. Apple Watch purchases qualify for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards valued at up to ¥12,000.

The promotion will run from January 2 through January 5 and is available through Apple retail stores and the Apple Online Store in Japan. The New Year Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.
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An internal Apple kernel debug kit suggests Apple has tested a MacBook with the A15 chip, alongside a separate A18 Pro-based MacBook that appears to be closer to a shippable product.


The information comes from internal kernel debug kit files used by Apple engineers. The kit was accidentally released on Apple's website earlier this year, but it was quickly pulled after information started leaking out of it.

Within the Mac-related entries, there is a line that explicitly describes an unreleased MacBook configuration running an A15 chip. The row appears under a project label "mac14p" on a platform labeled H14P. MacRumors believes this A15 MacBook corresponds to the codename J267.

In the same dataset, there is also a separate MacBook entry tied to the A18 Pro. It has the identifier J700 and is described as using an A18 Pro chip with a "Sunrise" wireless subsystem attributed to MediaTek. Compared with the A15 test configuration, the A18 Pro MacBook entry reads more like a defined product configuration, since it is identified with a specific internal codename and accompanying subsystem details.

It is also highly unlikely that Apple would release a Mac powered by the A15 Bionic in 2026, almost five years after the chip was introduced. A MacBook with the A18 Pro chip would be markedly more capable, future-proof, and in-step with the company's current selection of chips.

The A15 MacBook was almost certainly used as an unreleased test platform ahead of widely reported plans to release a low-cost MacBook with an iPhone chip. The original Apple silicon Mac mini Developer Transition Kit featured an A12Z chip, but all Apple silicon Macs available to consumers have featured M-series chips.

Rumors suggest the low-cost MacBook will launch next year, featuring the A18 Pro chip, a 13-inch display, and silver, blue, pink, and yellow color options.
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The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station.


According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display. The device is said to prioritize thinness, with several major design decisions reportedly made to reduce the overall thickness of the chassis.

Chief among these is the use of a side-mounted Touch ID fingerprint sensor. The leaker claims Apple has chosen not to include 3D Face ID hardware or a 3D ultrasonic under-display fingerprint sensor, as both systems would add internal volume and complicate efforts to slim down the device.

The post further claims that the foldable's hinge has been engineered to a particularly high standard, describing the hinge design as "very strong." While no deeper technical details are provided, this aligns with long-standing industry expectations that Apple is placing heavy emphasis on hinge durability and crease reduction, areas where foldable devices have historically faced criticism.

The leaker states that the current engineering prototype features a 7.58-inch internal display equipped with an under-panel front-facing camera, often abbreviated as UPC. Under-panel camera technology allows the camera to sit beneath the display layer, eliminating visible cutouts when the camera is not in use.

For the external display, the leaker claims Apple is using a 5.25-inch panel with a punch-hole camera implemented via a HIAA (Hole-In-Active-Area) design, a technique that minimizes inactive screen space around the cutout. It is unclear what will happen to the Dynamic Island in both instances.

The post also claims the device will feature a dual 48-megapixel rear camera system described as having a "large base," which suggests a physically larger sensor size than pixel count alone indicates.

Digital Chat Station adds that the foldable smartphone segment will be "reinvigorated" next year, implying that there will be renewed momentum after a period of slower growth and incremental updates. The leaker reiterated an earlier claim that Samsung is also evaluating a new wide-format foldable device.

Digital Chat Station has a relatively good track record for Apple rumors. They accurately revealed the overall design of the iPhone Air and iPhone 17 Pro, the triple 48-megapixel rear camera system of the ‌iPhone 17 Pro‌, the iPhone 17's slimmer bezels and a larger display with ProMotion, ‌iPhone‌ 15 and ‌iPhone‌ 15 Plus's slightly smaller 48-megapixel sensor, and display panel design of the ‌iPhone‌ 12.
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Apple Fitness+ today expanded to 28 new markets in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre.


The service today became available in Norway, Poland, the Philippines, Sweden, Vietnam, Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions, with Japan scheduled to follow early next year. The expansion increases total availability to 49 countries, with a full list available at the bottom of Apple's press release.

Hundreds of sessions are initially available with digitally generated voice dubbing in Spanish and German, with Japanese set to be added when the service launches in Japan. New dubbed episodes will be released weekly across all supported regions.

The new dubbing system uses a generated voice modeled on each of the 28 Fitness+ trainers' real voices. Users will be able to switch audio tracks after starting a session or set a preferred language in the Fitness app, which will automatically default to the dubbed version when available. Apple has not previously offered dubbed workout content on Fitness+, instead relying on subtitles for non-English markets since the service launched in 2020.

Apple is also adding a new K-Pop music genre to the service, which will be available across workout types. The new category joins existing genres such as Upbeat Anthems, Latest Hits, Hip-Hop/R&B, and Latin Grooves.

Prior to today, Fitness+ was already available in Australia, Austria, Brazil, Canada, Colombia, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, New Zealand, Portugal, Russia, Saudi Arabia, Spain, Switzerland, the UAE, the UK, and the U.S.
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Apple's AirPods Max launched five years ago today, marking the company's first push into the high-end over-ear headphones market under its own brand name.


Rumors about Apple's work on a pair of high-end headphones, at the time believed to be called the "AirPods Studio," heated up throughout 2020. They were announced abruptly via a somewhat unexpected press release on December 8, 2020 and went on sale the same day. Orders started arriving to customers one week later on Tuesday, December 15.

The ‌AirPods Max‌ offer many popular AirPods features such as the H1 chip, easy pairing, Active Noise Cancellation, Transparency mode, automatic switching, and Spatial Audio with dynamic head tracking, but in a premium over-ear design for the first time. They also offer a headband made of a flexible mesh canopy, replaceable magnetic earcups, a Digital Crown for physical volume controls, a button for switching between ANC and Transparency, and a Smart Case for storage and to put the headphones into a low power state.

Demand for the ‌AirPods Max‌ was high immediately after launch, with shipping estimates that stretched out several months. Initial reviews of AirPods Max were favorable, applauding the headphones for being "more than enough to compete with other high-end headphones" in terms of design and sound quality. While the recommended retail price remains at $549, the ‌AirPods Max‌ are often available with discounts of over $100.

The ‌AirPods Max‌ have also been subject to criticism since their launch, including for their price relative to rival sets of high-end over-ear headphones, the design of the Smart Case, condensation inside the earcups, poor battery life (something that was later fixed via a software update), ANC strength seemingly being reduced over time, the over-head canopy's poor durability, and the long period in which the device has been left without meaningful hardware update.

Last year, Apple refreshed the AirPods Max's selection of color options and swapped the Lightning port for USB-C, but there were no other changes. Since the changes were so minor, Apple does not seem to consider the "new" model a second-generation.
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Apple led global smartphone sales with the iPhone 16 in the third quarter of 2025 while simultaneously accelerating demand for the iPhone 17 lineup and expanding its promotional footprint in the United States, according to new analyses from Counterpoint Research.


Counterpoint Research's Global Monthly Handset Model Sales Tracker shows that the ‌iPhone 16‌ was the best-selling smartphone worldwide during the third quarter of 2025. Well into its second year of life, the device's sustained performance is attributed to continued demand among users upgrading from older iPhone generations, expanded carrier promotions in developed markets, and the broad appeal of the standard ‌iPhone‌ configuration in regions where ultra-premium models represent a smaller share of total volume.

Alongside the ‌iPhone 16‌'s continued leadership, Counterpoint says the iPhone 17 Pro Max entered the quarterly global top-10 list and became the best-selling smartphone in September 2025, despite "limited availability towards the end of the quarter." According to the firm, demand for the ‌iPhone 17 Pro‌ and ‌iPhone 17 Pro‌ Max was strengthened by a large cohort of users who purchased iPhones during the COVID-19 period and returned for major upgrades this year. New features such as a 48-megapixel telephoto camera with 8x optical zoom and a vapor-chamber cooling system represent one of Apple's most substantial year-over-year camera and thermal architecture revisions and contributed materially to monthly sales growth.

The same dataset indicates that, while Apple maintained its position at the top of the global rankings with the ‌iPhone 16‌ and expanded momentum with the ‌iPhone 17 Pro‌ Max, Samsung increased its presence in the top-10 list to five positions, all from the Galaxy A series.

A separate Counterpoint analysis of the global foldable smartphone sector shows that the premium market segment where Apple has not yet entered continued to grow at a materially faster pace than the broader industry. The firm reports that global foldable shipments increased 14% year-over-year in the third quarter of 2025, which is the highest quarterly shipment volume ever recorded for the category.

Counterpoint attributes much of this performance to Samsung's Galaxy Z 7 series, especially the Galaxy Z Fold 7, which generated "exceptionally strong consumer response" due to a slimmer and lighter enclosure, reduced crease visibility, and an upgraded hinge mechanism designed for improved durability. While Apple has not released a foldable ‌iPhone‌, rumors suggest that the company will debut such a device as soon as next year.

Meanwhile, Counterpoint's U.S. Weekly Smartphone Promotions Index shows that Apple intensified its promotional activity in response to unusually early and aggressive Pixel 10 discounts led by Google. Apple finished the period overtaking Google.
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Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre.


Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year. The expansion increases total availability to 49 countries.

Hundreds of sessions will initially be available with digitally generated voice dubbing in Spanish and German, with Japanese added when the service launches in Japan. New dubbed episodes will be released weekly across all supported regions.

The new dubbing system uses a generated voice modeled on each of the 28 Fitness+ trainers' real voices. Users will be able to switch audio tracks after starting a session or set a preferred language in the Fitness app, which will automatically default to the dubbed version when available. Apple has not previously offered dubbed workout content on Fitness+, instead relying on subtitles for non-English markets since the service launched in 2020.

Apple is also adding a new K-Pop music genre to the service, which will be available across workout types. The new category joins existing genres such as Upbeat Anthems, Latest Hits, Hip-Hop/R&B, and Latin Grooves. Apple also noted that the latest episode of Time to Walk features Japanese Formula 1 driver Yuki Tsunoda, and is available today.

Fitness+ is currently available in Australia, Austria, Brazil, Canada, Colombia, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, New Zealand, Portugal, Russia, Saudi Arabia, Spain, Switzerland, the UAE, the UK, and the U.S. The service will reach the newly announced 28 markets, which include Norway, Poland, the Philippines, Sweden, Vietnam, and others, on December 15.
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Apple today announced an expansion of the Apple Manufacturing Academy with a new set of virtual training programs for small- and medium-sized businesses across the United States.


The update marks the first time the Academy's training has been accessible online. It was previously only available via in-person sessions in Detroit. Apple describes it as a free resource intended to accelerate innovation among American manufacturers as part of its broader plan to invest $600 billion in the U.S. economy over the next four years.

Apple said the new online courses cover a range of advanced manufacturing topics, including automation, predictive maintenance, quality control optimization, and the use of machine learning with vision systems. The training program also incorporates professional development content on communication and presentation skills to help participants prepare for operational and leadership roles.

The expanded program is intended to increase access for companies that have not been able to attend in-person sessions. Launched in collaboration with Michigan State University (MSU) in August, the Apple Manufacturing Academy has already provided hands-on training and consultation to more than 80 businesses from Florida, Indiana, Michigan, Missouri, and Utah.

Businesses enrolled in virtual programming at manufacturingacademy.msu.edu. The current learning materials form the initial phase of what Apple says will be a continuously expanding digital curriculum.
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