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Received yesterday β€” 2 February 2026 ⏭ MacRumors: Mac News and Rumors - All Stories

Apple May Break a 12-Year Chip Strategy

TSMC has been the exclusive supplier of Apple's systems-on-a-chip since 2014, but that 12-year streak could be nearing its end.


According to The Wall Street Journal, Apple is exploring whether some of its lower-end processors could be manufactured by a company other than TSMC.

"Now that TSMC is doing more business with Nvidia and other AI companies, people with knowledge of the chip supply chain said Apple was exploring whether some lower-end processors could be made by someone other than TSMC," the report said.

The report did not mention any candidates, but previous rumors have indicated that Intel could begin supplying some lower-end Apple processors in 2027 or 2028.

A few months ago, GF Securities analyst Jeff Pu said that he expected Intel to reach a chip supply deal with Apple for at least some non-pro iPhone models starting in 2028. Based on that timeframe, Intel could supply Apple with at least a portion of A21 or A22 chips for future iPhone models, if the companies agree to a partnership.

Apple's return to Intel might also involve some Mac and iPad chips. Last year, Tianfeng Securities analyst Ming-Chi Kuo said he expected Intel to begin shipping Apple's lowest-end M-series chip for select Mac and iPad models as early as mid-2027. For this, Kuo said Apple planned to utilize Intel's 18A process. He did not mention the iPhone.

There is no indication that Intel would play a role in designing the iPhone chips, with its involvement expected to be strictly limited to fabrication. That would differ from the era of Intel Macs, which used Intel-designed processors with x86 architecture. Apple began transitioning away from Intel processors in Macs in 2020.

Intel would help Apple diversify its supply chain, which could come at a pivotal time, as Nvidia has reportedly surpassed Apple as TSMC's largest customer amid rising competition for NAND memory and RAM chip supply for AI servers.

TSMC is not the only chip supplier seeing increased demand amid the AI server boom, as Samsung and SK Hynix have both gained enough leverage to demand Apple pay more for RAM chips, according to The Wall Street Journal's supply chain sources.

On an earnings call last week, Apple CEO Tim Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin last quarter, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter. He said Apple "will look at a range of options to deal with that" as necessary.

Apple analyst Ming-Chi Kuo does not expect price increases for the iPhone 18 lineup.

Apple reported record-breaking revenue of $143.8 billion last quarter, up 16% year-over-year, and it is predicting similar 13% to 16% year-over-year growth and gross margin of 48% to 49% in the current quarter, so the company is still reporting impressive earnings results despite concerns surrounding memory chip prices.
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Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.


In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time, it said CarPlay Ultra would begin expanding to more vehicles around the world "in the next 12 months."

In his Power On newsletter today, Bloomberg's Mark Gurman said he was told that CarPlay Ultra will come to at least one major new Hyundai or Kia vehicle model "in the second half of this year." It is unclear if he is referring to Hyundai's upcoming IONIQ 3, as previously reported, or if it will be a different model.

CarPlay Ultra features deeper integration with a vehicle's instrument cluster and systems, built-in apps for radio and climate controls, rear-view camera feed support, and more. The connected iPhone provides app-related data, while the vehicle provides information like the current speed, fuel level, tire pressure, engine temperature, and more.


The interface is tailored to each vehicle model and automaker's identity, and drivers can choose from various preset design options.

BMW, Ford, and Rivian are among the brands that have publicly downplayed CarPlay Ultra, while General Motors controversially ditched the regular version of CarPlay in its new electric vehicles, so it is likely to pass on CarPlay Ultra too. That means vehicles from brands like Chevrolet, Cadillac, and GMC are likely out of the running.

It is improbable that Tesla would offer CarPlay Ultra either, but it is reportedly working on offering the regular version of CarPlay in a major pivot.

Related Roundup: CarPlay

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Apple is Exploring an 'iPhone Flip'

Apple is "exploring" the idea of a foldable iPhone with a "square, clamshell-style" design, according to Bloomberg's Mark Gurman.


A so-called "iPhone Flip" β€”Β unlikely to be the real name β€”Β would compete with devices such as Samsung's Galaxy Z Flip 7 and the modern-day Motorola Razr.

The clamshell iPhone would be released at some point after Apple's first foldable iPhone, which is expected to launch in September this year.


The first foldable iPhone is expected to open up like a book, similar to Samsung's Galaxy Z Fold 7. This design will provide users with a large 7.7-inch inner display for watching videos and gaming, and there will likely be multitasking functionality. A clamshell iPhone, on the other hand, would be more about portability and pocketability.

"Apple is betting that its first foldable iPhone will be successful enough to generate real demand for the category and that customers will want additional shapes and sizes, much as they have with traditional slab-style iPhones," said Gurman. Nevertheless, he said a clamshell iPhone is "far from guaranteed to reach the market."


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New MacBook Pros Reportedly Launching Alongside macOS 26.3

Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.


"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.

"I'm told the new models β€” code-named J714 and J716 β€” are slated for the macOS 26.3 software cycle, which runs from February through March," he explained.

macOS 26.3 remains in beta testing, but the update should be coming soon, with a wide release expected in February. Gurman was careful to also mention March, but this seems rather unlikely, unless the macOS 26.3 beta testing cycle drags on longer than expected, or the new MacBook Pro models are tied to macOS 26.3.1 or later.

As of now, we expect the macOS 26.3 Release Candidate to be seeded in the first half of February, so a new MacBook Pro announcement could be just around the corner.

In October, AppleInsider's Marko Zivkovic was first to report that MacBook Pro models with M5 Pro and M5 Max chips were "expected to ship with macOS 26.3," so this rumor has now been shared by multiple sources.

Beyond the M5 Pro and M5 Max chips, no major changes are expected for these models.

In late 2026 or in 2027, the MacBook Pro is expected to receive a major redesign, with rumored features including an OLED display with touch capabilities, M6 Pro and M6 Max chips, a thinner design, and built-in cellular connectivity.

Related Roundups: MacBook Pro, macOS Tahoe
Buyer's Guide: MacBook Pro (Caution)
Related Forums: MacBook Pro, macOS Tahoe

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Apple Changes How You Order a Mac

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.


There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an iPad.

This change was spotted by Macworld and the French blog Consomac, among others.


On the MacBook Pro ordering page, for example, you start by choosing a 14-inch or 16-inch display and a color. Next, you have the option to upgrade to a nano-texture display. Then, you choose from the list of M-series chips and core counts that are available for the MacBook Pro size that you selected. Finally, you can customize the amount of RAM and SSD storage, choose a power adapter, and choose a keyboard language.


Before, there were some preconfigured models available, and you could proceed to upgrade certain specs after selecting one. Now, it is entirely Γ  la carte.

Unfortunately, the MacBook Pro still cannot be configured with an M5 Pro or M5 Max chip, as the wait continues for new models. Hopefully that changes soon!
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Apple Check Signed by Steve Jobs and Steve Wozniak Sells for 4,800Γ— Its Original Value

RR Auction has announced that an Apple check signed by the company's co-founders Steve Jobs and Steve Wozniak fetched a whopping $2.4 million at auction this week. The check was for $500, meaning that it sold for 4,800Γ— its original value.


According to RR Auction, the $500 check was issued to printed circuit board designer Howard Cantin, shortly after Jobs and Wozniak opened Apple's first bank account. Cantin was responsible for translating Wozniak's Apple-1 schematic into a manufacturable printed circuit board, leading to Apple's first commercial product.

Dated March 16, 1976, the Wells Fargo check is marked "No. 1." It was issued a few weeks before Apple Computer was officially founded on April 1, 1976.

β€œThis is the most important financial document in Apple history," said Bobby Livingston, executive vice president at RR Auction. "It captures Steve Jobs and Steve Wozniak's first true business transaction, and the final result shows that collectors recognized its significance above any other Apple material ever brought to market."
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Apple Still Preparing Two New Versions of Siri as Some Employees Leave

In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.


First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more.

Second, Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

The high-ranking Siri executive who left Apple was Stuart Bowers, according to the report, which described him as "one of the company's most senior executives working on Siri." He joined Google's artificial intelligence research laboratory DeepMind.
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New Siri: Apple Almost Chose a Different Partner Before Google Gemini

In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead.


According to Gurman, Apple went with Google due at least in part to money.

"Anthropic was holding them over a barrel," said Gurman, in a podcast clip shared by TBPN. "They wanted a ton of money from them, several billion dollars a year, and at a price that doubled on an annual basis for the next three years."

Nevertheless, Gurman said Apple currently "runs on Anthropic" internally.

"Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and a lot of their internal tools," he explained. "They have custom versions of Claude running on their own servers internally, too."

Apple was "not going to use Google" for the revamped Siri until "a few months ago," he said.

Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April. The new-and-improved Siri likely requires an iPhone 15 Pro or newer.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps.

Bloomberg's @markgurman says that even though Apple partnered with Google Gemini for Siri, they actually run their business on Anthropic.

"Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and… pic.twitter.com/NpW0Pyj03J

β€” TBPN (@tbpn) January 29, 2026

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What to Expect From Apple in February, Including Revamped Siri in Beta

Following a January that saw Apple release a new AirTag and the Creator Studio bundle of creative apps, it is now time to shift our attention to February.


Below, we have outlined some key items to expect from Apple in February. Of course, these are only the things that are known, so stay tuned for even more.

iOS 26.3



iOS 26.3 remains in beta testing, but the update should be released soon. We expect the iOS 26.3 Release Candidate to be seeded as early as next week, and the update should be released to the general public in the first half of February.

iOS 26.3 is a relatively minor update, with only a handful of notable new features, including a new iOS-to-Android transfer tool, notification forwarding and AirPods-like proximity pairing for third-party accessories like smartwatches, and a carrier-related limit precise location setting. Apple also appears to be laying the groundwork for carriers to begin supporting end-to-end encryption for RCS messaging, which it has promised to implement.

Personalized Siri (Beta)



Apple plans to announce a more personalized version of Siri powered by Google Gemini in the second half of February, according to Bloomberg's Mark Gurman.

The more personalized Siri will be part of iOS 26.4, which will be available in beta in February and released to the general public in March or early April, according to Gurman. Based on that timeframe, the new-and-improved Siri should be available to all customers with an iPhone 15 Pro or newer in just a few more months.

As previewed by Apple, the assistant "should be able to tap into personal data and on-screen content to fulfill tasks," according to Gurman.

Apple first announced the more personalized version of Siri all the way back at WWDC 2024, but it was eventually delayed. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps, as one example of a new capability.

The revamped Siri reportedly experienced issues inside Apple, leading the company to turn to Google Gemini. As part of the partnership, the revamped Siri will still run on a new Apple Intelligence model that has Gemini's technology baked in.

Other Known Dates

  • Thursday, February 5: Another four games are coming to Apple Arcade, including Retrocade, an app that lets you play classic arcade games like Asteroids, PAC-MAN, Breakout, Galaga, and Space Invaders. One of the other additions will be an arcade version of the popular PC game Sid Meier's Civilization VII.

  • Friday, February 6: Apple will accept submissions for the 2026 Swift Student Challenge from Friday, February 6 through Saturday, February 28. Some of the winners will be invited to spend three days at Apple Park during WWDC 2026 in June.

  • Sunday, February 8: Apple Music is the official sponsor of the Super Bowl LX Halftime Show, set to be held on Sunday, February 8. This year's performer is Puerto Rican rapper and singer Bad Bunny.

  • Tuesday, February 10: A few years ago, Apple's Home app was rearchitected, and the company will be ending support for the original architecture on this day. If you do not update, Apple warns you might experience issues.

  • Tuesday, February 24: Apple will be holding its annual shareholders meeting at 8 a.m. Pacific Time, and it will once again be held virtually. Apple shareholders of record as of January 2, 2026 can vote to re-elect the company's board of directors, ask questions, and more. Apple rarely answers any questions about future plans, so the meetings are often unremarkable from a news perspective.

Related Roundups: iOS 26, iPadOS 26
Tag: Siri
Related Forum: iOS 26

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Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.


"A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family," says Apple. "Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year."

The video was shot on the iPhone 17 Pro, and there is also behind-the-scenes footage.
Related Roundup: iPhone 17 Pro
Related Forum: iPhone

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You Can Now Follow Apple Creator Studio on Instagram

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi.


Apple Creator Studio is a new subscription bundle that provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage on the Mac and/or iPad, with U.S. pricing set at $12.99 per month or $129 per year.

A subscription also unlocks "intelligent features" and "premium content" in apps like Numbers, Pages, and Keynote, plus the Freeform app later this year.

If you are interested in Apple's creative apps, you may wish to follow the account, which will presumably share tips and tricks and more.
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Will the iPhone Air 2 Launch This Year? The Latest Report Says No

A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain.


The report said Apple plans to release an iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone later this year, followed by the base model iPhone 18 in the first half of next year. The report said Apple does have a revamped iPhone Air in the pipeline, but the publication does not expect it to launch until at least 2027.

While one leaker on the Chinese social media platform Weibo has insisted that the iPhone Air will receive a spec bump this year, most reports from sources such as Bloomberg and The Information have pointed to an early 2027 launch. If so, the iPhone Air 2 would likely be released alongside the base model iPhone 18.

Last year, The Information reported that Apple was aiming to add a second rear camera to the next iPhone Air. That report added that the next iPhone Air could weigh less, have a larger battery capacity, and gain a vapor chamber cooling system like the iPhone 17 Pro models have. And Bloomberg expects the device to have a 2nm chip.

While several reports indicated that the iPhone Air has been in low demand, the extreme popularity of the iPhone 17 base model and the iPhone 17 Pro models led iPhone revenue to a new all-time high last quarter, according to Apple.
Related Roundup: iPhone Air
Tag: Nikkei
Buyer's Guide: iPhone Air (Buy Now)

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Received β€” 26 January 2026 ⏭ MacRumors: Mac News and Rumors - All Stories

Apple to Launch These 20+ Products This Year

2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.


Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for this year include a foldable iPhone, a lower-cost MacBook with an A18 Pro chip, and more.

Here is what to expect from Apple this year, according to rumors.

First Half of 2026


The following products are rumored to launch before the end of June.



Second Half of 2026


The following products are rumored to launch between September and December.



Timing Less Clear


The following products were rumored to be updated in 2025, but none of them were, so hopefully they will finally arrive at some point in 2026:



These products are rumored to be unveiled in 2026 at the earliest:

Last, a Mac mini with M5 and M5 Pro chips is expected to launch at some point this year.

For more details, read our Upcoming Apple Products Guide: What's Coming in 2026.
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Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.


In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.

First up will be MacBook Pro models with M5 Pro and M5 Max chips, which should be coming soon. Then, the MacBook Pro is expected to receive a major redesign in late 2026 (but 2027 is still not fully ruled out), with rumored features including an OLED touch screen, a Dynamic Island, M6 Pro and M6 Max chips, a thinner design, and built-in cellular connectivity.

Apple updated the MacBook Pro twice in one year in the past, with the M2 Pro and M2 Max models debuting in January 2023 and the M3 Pro and M3 Max models following in October 2023, so there is precedent for such a thing.

Apple's Creator Studio bundle of apps launches on Wednesday, January 28, and it has been speculated that Apple might use the opportunity to unveil the MacBook Pro models with M5 Pro and M5 Max chips this week.

As for the MacBook Air, it is expected to get the M5 chip, while the Mac Studio should get higher-end M5 Max and M5 Ultra chips.

There have been reports about a new Studio Display being in the works, with rumored features including mini-LED backlighting, ProMotion support for up to a 120Hz refresh rate, HDR support, and either an A19 or A19 Pro chip. Last month, the next-generation Studio Display was potentially spotted in a Chinese regulatory database.

Apple also plans to release a lower-cost MacBook with an iPhone chip and an updated Mac mini at some point this year, according to Gurman. The lower-cost MacBook is expected to be powered by a version of the iPhone 16 Pro's A18 Pro chip.

Buyer's Guide: MacBook Pro (Caution)
Related Forums: Mac Accessories, MacBook Pro

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When Will Tim Cook Step Down as Apple CEO? Here's What Reports Say

There has been increasing discussion about Tim Cook eventually stepping down as Apple's CEO, but reports have offered differing timelines.


A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter today, however, Bloomberg's Mark Gurman said that timeframe "seems unlikely."

Gurman previously said he would be "shocked" if Cook stepped down before the middle of 2026, so he might remain CEO through WWDC in June at a minimum.

There has been speculation that Cook might become the chairman of Apple's board of directors after he steps down as CEO, but it seems like that transition will not happen imminently, as Apple's current chairman Arthur D. Levinson is up for re-election at the company's annual shareholders meeting on February 24.

Apple has a guideline stating that directors generally may not stand for re-election after age 75, but the company asked shareholders to make an exemption for 75-year-old Levinson, due to his significant experience and expertise.

Apple's Senior Vice President of Hardware Engineering, John Ternus, is widely viewed as Cook's most likely successor. Earlier this week, Gurman reported that Cook gave oversight of Apple's design teams to Ternus at the end of last year, and he said this move makes it "crystal clear" that Ternus is the leading CEO candidate.

Cook has been Apple's CEO since August 2011, and he reached the typical retirement age of 65 last year. It is sounding more and more likely that his time in charge of the company is inching towards the end, but Gurman seems confident that a passing of the baton is still many months away at least, rather than something that is imminent.


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Here's When Apple Plans to Unveil a New Siri Powered by Google Gemini

Apple plans to unveil a more personalized version of Siri powered by Google Gemini next month, according to Bloomberg's Mark Gurman.


"The company has been planning an announcement of the new Siri in the second half of February, when it will give demonstrations of the functionality," he wrote, in the latest edition of his weekly Power On newsletter today.

Gurman does not yet know if Apple plans to hold a full-out event to demonstrate the Siri upgrades, or if it will hold private briefings with the media.

The more personalized Siri will be part of iOS 26.4, which will be available in beta in February and released to the general public in March or early April, according to Gurman. Based on that timeframe, the new-and-improved Siri should be available to all customers with an iPhone 15 Pro or newer in just a few more months.

As previewed by Apple, the assistant "should be able to tap into personal data and on-screen content to fulfill tasks," according to Gurman.

Apple first announced the more personalized version of Siri all the way back at WWDC 2024, but it was eventually delayed. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps, as one example of a new capability.

The revamped Siri reportedly experienced issues inside Apple, leading the company to turn to Google Gemini. The revamped Siri will technically still run on a new Apple Intelligence model that has Gemini's technology baked in.

Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

Siri's chatbot might run directly on Google's servers.

Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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Received β€” 24 January 2026 ⏭ MacRumors: Mac News and Rumors - All Stories

Public Mobile Offering 60GB of 5G Data for $20/Month in Canada

Canadian cell phone plans have historically been very expensive compared to other countries, so we want to highlight a really good deal that has popped up.


In Canada, the carrier Public Mobile has launched a limited-time flash sale that offers 50% off its 5G Canada β€”Β U.S. β€”Β Mexico plans for a two-year period.

Here are the discounted plans available to new customers through January 26, with each also including unlimited calling and text messaging:
  • 60GB of 5G data for $20 per month (regularly $40 per month)

  • 80GB of 5G data for $25 per month (regularly $50 per month)

  • 100GB of 5G data for $30 per month (regularly $60 per month)
Public Mobile says these discounted plans are available for new activations only, and the promotion will expire 24 months after it is applied. Existing customers were briefly able to switch to a 100GB plan for just $20 per month (down from $40 per month) in the Public Mobile app, but this is no longer possible as of writing.

You can use your allotted data while roaming in the U.S. and Mexico at no additional cost, but note that Public Mobile limits 5G speeds to up to 250 Mbps. And after the allotted amount, data speeds are reduced to a maximum of just 512 Kbps.

Public Mobile is a prepaid carrier, meaning that you pay upfront for your monthly plan, with no credit check required. You can cancel your subscription at any time.

As a Telus subsidiary, Public Mobile uses the Telus network in Canada. However, Public Mobile customers may be deprioritized in busy areas if necessary, and cellular coverage can vary based on your location. All in all, service might not always be comparable to a major carrier like Bell or Rogers, but your mileage may vary.

Update: Existing customers were briefly able to switch to a 100GB plan for just $20 per month (down from $40 per month), but this is no longer possible. Still, the 60GB for $20 per month offer for new customers is a great deal by Canadian standards.
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What to Expect From iOS 26.4

iOS 26.3 is shaping up to be a relatively minor update, with only a couple of notable new features, but iOS 26.4 is expected to be much more significant.


We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a few weeks away. Following beta testing, iOS 26.4 will likely be released to the general public at some point in March or April.

Below, we have recapped known or rumored iOS 26.4 features so far.

Personalized Siri



Earlier this month, Apple and Google announced that Google Gemini will help power a more personalized version of Siri coming this year.

The more personalized version of Siri is expected to be introduced with iOS 26.4, following a lengthy delay. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls, but some of this functionality might not be available until iOS 27 later this year.

For example, all the way back at WWDC 2024, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps.

Looking ahead, Apple is reportedly planning to launch a full-out Siri chatbot on iOS 27, allowing users to have ChatGPT-like conversations with Siri.

New Emoji



Last year, the Unicode Consortium previewed some of the new emoji that are expected to be added to the iPhone with iOS 26.4.

Here are nine of the new emoji:
  • Trombone

  • Treasure Chest

  • Distorted Face

  • Hairy Creature (aka Bigfoot or Sasquatch)

  • Fight Cloud

  • Apple Core

  • Orca

  • Ballet Dancers

  • Landslide
Apple most recently added new emoji to the iPhone with iOS 18.4, an update that came out in March last year. iOS 17.4, iOS 16.4, and iOS 15.4 also introduced new emoji over the years, so the timing has become predictable by this point.

More


Macworld's Filipe EspΓ³sito last month leaked some other potential iOS 26.4 features:
  • If you have credit card information stored in Apple's Passwords app, you will be able to AutoFill those details in third-party apps.

  • You will be able to create folders in the Freeform app.

  • Apple is apparently working on a new sports tier for the Apple TV app, but the report did not offer any further details about this.

  • There are signs of "a new validation system that will check the integrity of the device before logging into Apple ID and iCloud."

  • A new "Precise Outdoor Location" feature for AirPods in the Find My app.
Of course, there will be additional iOS 26.4 features that are still unknown, so stay tuned.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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Apple to Show More Ads in App Store Starting in March

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3.


The extra ads will first appear in the App Store in the U.K. and Japan, followed by other markets like the U.S. by the end of March, according to Apple.

Apple first announced that it would be expanding the number of ad slots in the App Store search results last month, but it had not provided an exact date for the change until now. Currently, developers can only pay to have an app appear in a single slot at the top of the search results, but Apple said there will now be multiple slots further down.

Apple shared more details on its website:
Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search. To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries. The additional ads will roll out in phases, appearing across all markets by the end of March. You don't need to change your campaign in order to be eligible for any new positions. Your ad will run in either the existing position β€” at the top of search results β€” or further down in search results. If you have a search results campaign running, your ad will be automatically eligible for all available positions, but you can't select or bid for a particular one.
Additional ads equals additional services revenue for Apple.

The extra ad slots will be visible on iPhone and iPad devices running iOS 26.2 or iPadOS 26.2 and later. Apps with paid placement have an "Ad" label.

Ads are also shown in the App Store's "Today" tab, in a "You Might Also Like" section at the bottom of individual app listings, and in the search tab's "Suggested" section. Apple rebranded its "Search Ads" business as "Apple Ads" last year, as it reportedly prepares to begin showing ads in more places, such as Apple Maps.
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Apple Rumored to Partner With Intel on iPhone Chips

It has once again been rumored that Apple might revive its chipmaking partnership with Intel, but the chips would be designed by Apple rather than Intel.


In a research note today, obtained by MacRumors, GF Securities analyst Jeff Pu reiterated his expectation that Intel will begin supplying some Apple chips using its future 14A process, which will reportedly be ready for mass production in 2028.

Last month, Pu said that he expected Intel to reach a chip supply deal with Apple for at least some non-pro iPhone models starting in 2028. Based on that timeframe, Intel could supply Apple with at least a portion of future A21 or A22 chips for iPhones, but TSMC is expected to remain Apple's primary chipmaking partner.

There is no indication that Intel would play a role in designing the iPhone chips, with its involvement expected to be strictly limited to fabrication. That would differ from the era of Intel Macs, which used Intel-designed processors with x86 architecture. Apple began transitioning away from Intel processors in Macs in 2020.

Intel also supplied Apple with cellular modems for some iPhone 7 to iPhone 11 models.

Apple's return to Intel might also involve some Mac and iPad chips. Last year, Tianfeng Securities analyst Ming-Chi Kuo said he expected Intel to begin shipping Apple's lowest-end M-series chip for select Mac and iPad models as early as mid-2027. For this, Kuo said Apple planned to utilize Intel's 18A process. He did not mention the iPhone.

Intel would help Apple diversify its supply chain, which could come at a pivotal time, as Nvidia has reportedly surpassed Apple as TSMC's largest customer amid rising competition for chip supply for consumer devices and especially AI servers. Apple would also be boosting its U.S. manufacturing, in line with the Trump administration's push for domestic production.
Tags: Intel, Jeff Pu

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