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Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.


The key announcements include:


  • New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.

  • "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an Apple Watch badge in the app.

  • New multiweek programs: From January 5, the "Make Your Fitness Comeback program" will be available for Strength, HIIT, and Yoga. Each week builds on the previous one to help users progress.

  • Fitness+ Artist Spotlight returns: New workouts featuring music from KAROL G and, from February 5, Bad Bunny.

  • New Time to Walk episodes: Starting January 19, new episodes feature actor and producer Penn Badgley, Spice Girls member, singer, songwriter, and TV personality Mel B, and actor Michelle Monaghan.


Apple added that many people abandon New Year's fitness resolutions by the second Friday of January, known as "Quitter's Day," but Apple Watch users appear far more likely to stay on track. An analysis of four years of data from around 100,000 participants in the Apple Heart and Movement Study found that, after a seasonal dip in activity during November and December, average daily exercise minutes rise sharply in January and continue increasing into spring.

More than 60% of users boosted their exercise by over 10% in the first two weeks of January compared with December levels. Nearly 80% of those users maintained the increase through the rest of January, and 90% of that group sustained higher activity levels through February and March. The findings are based on participants who consistently wore an Apple Watch and shared Activity data as part of the long-running study conducted with major U.S. health institutions.
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Report: Apple Vision Pro Is Still Failing to Catch On

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times.


Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, apparently halted production of the headset at the start of 2025.

According to Sensor Tower, Apple has apparently reduced digital advertising spending for the Vision Pro by more than 95% over the past year in key markets including the United States and United Kingdom. The report also noted that Apple did little to expand the device's international rollout in 2025.

Morgan Stanley analysts told the Financial Times that "the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly." Since the device's debut in 2024, critics have highlighted practical shortcomings such as the device's weight, discomfort during extended use, and limited battery life.

Apple is said to be struggling with a platform adoption problem, with an insufficient number of users to motivate developers and insufficient apps to attract users. Apple says around 3,000 apps are designed specifically for Vision Pro, a figure that lags far behind the rapid growth of the iPhone App Store after its launch in 2008. Appfigures notes that this total likely includes niche and industry-specific software.

The challenges facing the Vision Pro reflect broader weakness in the virtual reality market. According to Counterpoint Research, global VR headset shipments declined 14% year on year. Meta still dominates the sector, accounting for around 80% of sales with its Quest headsets, which are significantly cheaper than the Vision Pro but less technologically advanced. Even so, Meta has reportedly scaled back its own marketing spend for VR hardware, suggesting limited consumer momentum across the category.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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No iPhone 18 Launch This Year, Reports Suggest

Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.


Despite the immense success of the iPhone 17 in 2025, the ‌iPhone 18‌ is not expected to arrive until the spring of 2027, leaving the ‌iPhone 17‌ in the lineup as the latest standard model for over 18 months. This would mark the first time Apple skips an entire calendar year without releasing a new generation of its flagship non-Pro ‌iPhone‌.

For more than a decade, Apple has introduced its mainline ‌iPhone‌ lineup in the fall, with all core models launching simultaneously in September. That pattern is expected to change this year, when the company is widely rumored to split its upcoming ‌iPhone‌ releases across two distinct release windows rather than unveiling the entire lineup at once. Under this strategy, Apple is expected to prioritize higher-end models in the fall while delaying lower-cost or standard models until the following year.

As a result, Apple is not expected to ship the ‌iPhone 18‌ in 2026. Instead, reports indicate that Apple plans to launch the ‌iPhone 18‌ Pro, ‌iPhone 18‌ Pro Max, and foldable ‌iPhone‌ in the usual fall timeframe, while holding the standard ‌iPhone 18‌ back until the spring of 2027, where it will launch alongside the ‌iPhone‌ 18e and iPhone Air 2.

The rumored change is tied to Apple's expanding ‌iPhone‌ lineup. With the introduction of the iPhone 16e and ‌iPhone Air‌ in 2025, the expected debut of the first foldable ‌iPhone‌ in 2026, and the continued presence of older models like the iPhone 16 and ‌iPhone 16‌ Plus, there could be at least eight distinct ‌iPhone‌ models on sale from Apple by the end of 2026. A staggered release schedule would allow the company to further differentiate its models, give them a longer sales window without internal competition, and spread ‌iPhone‌ launches more evenly across the year.

Supply chain analysts have also pointed to manufacturing and logistics benefits as a factor behind the rumored shift. By spacing out launches, Apple could reduce production bottlenecks, better manage component supply for advanced technologies, and smooth revenue recognition across fiscal quarters rather than concentrating ‌iPhone‌ sales in a single period.
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Report: Apple's AI Strategy Could Finally Pay Off in 2026

Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.


The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data centers, chips, and large language model training. This has fueled criticism that Apple is falling behind in the AI space, particularly as Siri has significantly lagged behind more advanced, capable, and reliable conversational systems.

The report argues that market sentiment toward AI spending is beginning to show signs of skepticism, with questions emerging over whether such large investments can be justified by near-term revenue. Against that backdrop, Apple's decision to limit AI-specific capital expenditures has left it with more than $130 billion in cash and marketable securities, giving the company the option to pursue acquisitions or partnerships if valuations of AI startups fall.

Apple's biggest AI-related move in 2026 will be the long-anticipated overhaul of ‌Siri‌, which is expected to arrive in the spring. The updated assistant is set to be more conversational and capable of completing multi-step tasks. To power it, Apple is believed to be adopting Google's Gemini, reflecting an internal view that large language models may become commoditized and not worth the cost of large-scale proprietary development.

The iPhone is said to be a key strategic advantage. Unlike AI companies that rely on standalone apps or web services, Apple can distribute AI features directly through software updates and system-level integrations across its devices. Efforts by AI companies to build competing hardware face major challenges in manufacturing, distribution, and ecosystem development, areas where Apple has very strong footholds.

The Information also points to recent leadership changes as part of Apple's effort to refocus its AI work. ‌Siri‌ has been placed under Mike Rockwell, who was responsible for launching the Vision Pro headset, following significant delays to the assistant's overhaul. In addition, Apple's AI chief John Giannandrea announced his retirement earlier in December, with parts of his organization redistributed into product-focused teams amid internal concerns about a lack of clear product direction.

While Apple has a history of early but uneven AI efforts, including the original launch of ‌Siri‌ in 2011, The Information argues that these shortcomings have not materially harmed its core businesses. 2026 may be an inflection point in which Apple's cautious strategy could appear prescient if enthusiasm for large-scale AI spending continues to cool and the company finally delivers a more capable version of ‌Siri‌.
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Apple to Give Away Free Limited-Edition AirTag in Japan

Apple this week revealed its annual New Year Sale in Japan, offering Apple Gift Cards worth up to ¥38,000 alongside a free limited-edition AirTag for qualifying iPhone purchases.


The ‌AirTag‌ features a special engraving of a Daruma, a traditional Japanese talisman commonly associated with perseverance, good fortune, and the achievement of goals. The ‌AirTag‌ offer is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.

だるまAirTagかわいいな
>>
Appleの初売り
また、初売り限定の特別バージョンとして、Daruma(だるま)をあしらったAirTagも登場。対象のiPhone 16、iPhone 16 Plus、iPhone 16eを購入した先着6万5000名にプレゼントされます。#Apple #Apple初売り pic.twitter.com/TYpXqwYRla

— Noric2025 (@Noric2014) December 26, 2025


Customers can receive gift cards worth up to ¥12,000 for eligible ‌iPhone‌ purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases. Apple Watch purchases qualify for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards valued at up to ¥12,000.

The promotion will run from January 2 through January 5 and is available through Apple retail stores and the Apple Online Store in Japan. The New Year Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.
Tag: Japan

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Apple Tested a MacBook With the A15 Chip

An internal Apple kernel debug kit suggests Apple has tested a MacBook with the A15 chip, alongside a separate A18 Pro-based MacBook that appears to be closer to a shippable product.


The information comes from internal kernel debug kit files used by Apple engineers. The kit was accidentally released on Apple's website earlier this year, but it was quickly pulled after information started leaking out of it.

Within the Mac-related entries, there is a line that explicitly describes an unreleased MacBook configuration running an A15 chip. The row appears under a project label "mac14p" on a platform labeled H14P. MacRumors believes this A15 MacBook corresponds to the codename J267.

In the same dataset, there is also a separate MacBook entry tied to the A18 Pro. It has the identifier J700 and is described as using an A18 Pro chip with a "Sunrise" wireless subsystem attributed to MediaTek. Compared with the A15 test configuration, the A18 Pro MacBook entry reads more like a defined product configuration, since it is identified with a specific internal codename and accompanying subsystem details.

It is also highly unlikely that Apple would release a Mac powered by the A15 Bionic in 2026, almost five years after the chip was introduced. A MacBook with the A18 Pro chip would be markedly more capable, future-proof, and in-step with the company's current selection of chips.

The A15 MacBook was almost certainly used as an unreleased test platform ahead of widely reported plans to release a low-cost MacBook with an iPhone chip. The original Apple silicon Mac mini Developer Transition Kit featured an A12Z chip, but all Apple silicon Macs available to consumers have featured M-series chips.

Rumors suggest the low-cost MacBook will launch next year, featuring the A18 Pro chip, a 13-inch display, and silver, blue, pink, and yellow color options.
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Leak Reveals Foldable iPhone Details

The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station.


According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display. The device is said to prioritize thinness, with several major design decisions reportedly made to reduce the overall thickness of the chassis.

Chief among these is the use of a side-mounted Touch ID fingerprint sensor. The leaker claims Apple has chosen not to include 3D Face ID hardware or a 3D ultrasonic under-display fingerprint sensor, as both systems would add internal volume and complicate efforts to slim down the device.

The post further claims that the foldable's hinge has been engineered to a particularly high standard, describing the hinge design as "very strong." While no deeper technical details are provided, this aligns with long-standing industry expectations that Apple is placing heavy emphasis on hinge durability and crease reduction, areas where foldable devices have historically faced criticism.

The leaker states that the current engineering prototype features a 7.58-inch internal display equipped with an under-panel front-facing camera, often abbreviated as UPC. Under-panel camera technology allows the camera to sit beneath the display layer, eliminating visible cutouts when the camera is not in use.

For the external display, the leaker claims Apple is using a 5.25-inch panel with a punch-hole camera implemented via a HIAA (Hole-In-Active-Area) design, a technique that minimizes inactive screen space around the cutout. It is unclear what will happen to the Dynamic Island in both instances.

The post also claims the device will feature a dual 48-megapixel rear camera system described as having a "large base," which suggests a physically larger sensor size than pixel count alone indicates.

Digital Chat Station adds that the foldable smartphone segment will be "reinvigorated" next year, implying that there will be renewed momentum after a period of slower growth and incremental updates. The leaker reiterated an earlier claim that Samsung is also evaluating a new wide-format foldable device.

Digital Chat Station has a relatively good track record for Apple rumors. They accurately revealed the overall design of the iPhone Air and iPhone 17 Pro, the triple 48-megapixel rear camera system of the ‌iPhone 17 Pro‌, the iPhone 17's slimmer bezels and a larger display with ProMotion, ‌iPhone‌ 15 and ‌iPhone‌ 15 Plus's slightly smaller 48-megapixel sensor, and display panel design of the ‌iPhone‌ 12.
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Apple Fitness+ Comes to 28 New Countries Today

Apple Fitness+ today expanded to 28 new markets in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre.


The service today became available in Norway, Poland, the Philippines, Sweden, Vietnam, Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions, with Japan scheduled to follow early next year. The expansion increases total availability to 49 countries, with a full list available at the bottom of Apple's press release.

Hundreds of sessions are initially available with digitally generated voice dubbing in Spanish and German, with Japanese set to be added when the service launches in Japan. New dubbed episodes will be released weekly across all supported regions.

The new dubbing system uses a generated voice modeled on each of the 28 Fitness+ trainers' real voices. Users will be able to switch audio tracks after starting a session or set a preferred language in the Fitness app, which will automatically default to the dubbed version when available. Apple has not previously offered dubbed workout content on Fitness+, instead relying on subtitles for non-English markets since the service launched in 2020.

Apple is also adding a new K-Pop music genre to the service, which will be available across workout types. The new category joins existing genres such as Upbeat Anthems, Latest Hits, Hip-Hop/R&B, and Latin Grooves.

Prior to today, Fitness+ was already available in Australia, Austria, Brazil, Canada, Colombia, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, New Zealand, Portugal, Russia, Saudi Arabia, Spain, Switzerland, the UAE, the UK, and the U.S.
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AirPods Max Launched Five Years Ago Today

Apple's AirPods Max launched five years ago today, marking the company's first push into the high-end over-ear headphones market under its own brand name.


Rumors about Apple's work on a pair of high-end headphones, at the time believed to be called the "AirPods Studio," heated up throughout 2020. They were announced abruptly via a somewhat unexpected press release on December 8, 2020 and went on sale the same day. Orders started arriving to customers one week later on Tuesday, December 15.

The ‌AirPods Max‌ offer many popular AirPods features such as the H1 chip, easy pairing, Active Noise Cancellation, Transparency mode, automatic switching, and Spatial Audio with dynamic head tracking, but in a premium over-ear design for the first time. They also offer a headband made of a flexible mesh canopy, replaceable magnetic earcups, a Digital Crown for physical volume controls, a button for switching between ANC and Transparency, and a Smart Case for storage and to put the headphones into a low power state.

Demand for the ‌AirPods Max‌ was high immediately after launch, with shipping estimates that stretched out several months. Initial reviews of AirPods Max were favorable, applauding the headphones for being "more than enough to compete with other high-end headphones" in terms of design and sound quality. While the recommended retail price remains at $549, the ‌AirPods Max‌ are often available with discounts of over $100.

The ‌AirPods Max‌ have also been subject to criticism since their launch, including for their price relative to rival sets of high-end over-ear headphones, the design of the Smart Case, condensation inside the earcups, poor battery life (something that was later fixed via a software update), ANC strength seemingly being reduced over time, the over-head canopy's poor durability, and the long period in which the device has been left without meaningful hardware update.

Last year, Apple refreshed the AirPods Max's selection of color options and swapped the Lightning port for USB-C, but there were no other changes. Since the changes were so minor, Apple does not seem to consider the "new" model a second-generation.
Related Roundup: AirPods Max
Buyer's Guide: AirPods Max (Neutral)
Related Forum: AirPods

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iPhone 16 Was World's Best-Selling Smartphone in Q3 2025

Apple led global smartphone sales with the iPhone 16 in the third quarter of 2025 while simultaneously accelerating demand for the iPhone 17 lineup and expanding its promotional footprint in the United States, according to new analyses from Counterpoint Research.


Counterpoint Research's Global Monthly Handset Model Sales Tracker shows that the ‌iPhone 16‌ was the best-selling smartphone worldwide during the third quarter of 2025. Well into its second year of life, the device's sustained performance is attributed to continued demand among users upgrading from older iPhone generations, expanded carrier promotions in developed markets, and the broad appeal of the standard ‌iPhone‌ configuration in regions where ultra-premium models represent a smaller share of total volume.

Alongside the ‌iPhone 16‌'s continued leadership, Counterpoint says the iPhone 17 Pro Max entered the quarterly global top-10 list and became the best-selling smartphone in September 2025, despite "limited availability towards the end of the quarter." According to the firm, demand for the ‌iPhone 17 Pro‌ and ‌iPhone 17 Pro‌ Max was strengthened by a large cohort of users who purchased iPhones during the COVID-19 period and returned for major upgrades this year. New features such as a 48-megapixel telephoto camera with 8x optical zoom and a vapor-chamber cooling system represent one of Apple's most substantial year-over-year camera and thermal architecture revisions and contributed materially to monthly sales growth.

The same dataset indicates that, while Apple maintained its position at the top of the global rankings with the ‌iPhone 16‌ and expanded momentum with the ‌iPhone 17 Pro‌ Max, Samsung increased its presence in the top-10 list to five positions, all from the Galaxy A series.

A separate Counterpoint analysis of the global foldable smartphone sector shows that the premium market segment where Apple has not yet entered continued to grow at a materially faster pace than the broader industry. The firm reports that global foldable shipments increased 14% year-over-year in the third quarter of 2025, which is the highest quarterly shipment volume ever recorded for the category.

Counterpoint attributes much of this performance to Samsung's Galaxy Z 7 series, especially the Galaxy Z Fold 7, which generated "exceptionally strong consumer response" due to a slimmer and lighter enclosure, reduced crease visibility, and an upgraded hinge mechanism designed for improved durability. While Apple has not released a foldable ‌iPhone‌, rumors suggest that the company will debut such a device as soon as next year.

Meanwhile, Counterpoint's U.S. Weekly Smartphone Promotions Index shows that Apple intensified its promotional activity in response to unusually early and aggressive Pixel 10 discounts led by Google. Apple finished the period overtaking Google.
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Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre.


Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year. The expansion increases total availability to 49 countries.

Hundreds of sessions will initially be available with digitally generated voice dubbing in Spanish and German, with Japanese added when the service launches in Japan. New dubbed episodes will be released weekly across all supported regions.

The new dubbing system uses a generated voice modeled on each of the 28 Fitness+ trainers' real voices. Users will be able to switch audio tracks after starting a session or set a preferred language in the Fitness app, which will automatically default to the dubbed version when available. Apple has not previously offered dubbed workout content on Fitness+, instead relying on subtitles for non-English markets since the service launched in 2020.

Apple is also adding a new K-Pop music genre to the service, which will be available across workout types. The new category joins existing genres such as Upbeat Anthems, Latest Hits, Hip-Hop/R&B, and Latin Grooves. Apple also noted that the latest episode of Time to Walk features Japanese Formula 1 driver Yuki Tsunoda, and is available today.

Fitness+ is currently available in Australia, Austria, Brazil, Canada, Colombia, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, New Zealand, Portugal, Russia, Saudi Arabia, Spain, Switzerland, the UAE, the UK, and the U.S. The service will reach the newly announced 28 markets, which include Norway, Poland, the Philippines, Sweden, Vietnam, and others, on December 15.
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Apple Launches Virtual Manufacturing Academy

Apple today announced an expansion of the Apple Manufacturing Academy with a new set of virtual training programs for small- and medium-sized businesses across the United States.


The update marks the first time the Academy's training has been accessible online. It was previously only available via in-person sessions in Detroit. Apple describes it as a free resource intended to accelerate innovation among American manufacturers as part of its broader plan to invest $600 billion in the U.S. economy over the next four years.

Apple said the new online courses cover a range of advanced manufacturing topics, including automation, predictive maintenance, quality control optimization, and the use of machine learning with vision systems. The training program also incorporates professional development content on communication and presentation skills to help participants prepare for operational and leadership roles.

The expanded program is intended to increase access for companies that have not been able to attend in-person sessions. Launched in collaboration with Michigan State University (MSU) in August, the Apple Manufacturing Academy has already provided hands-on training and consultation to more than 80 businesses from Florida, Indiana, Michigan, Missouri, and Utah.

Businesses enrolled in virtual programming at manufacturingacademy.msu.edu. The current learning materials form the initial phase of what Apple says will be a continuously expanding digital curriculum.
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More All-Black Vision Pro Prototype Parts Surface Online

A new image shared by prototype collector and leaker Kosutami appears to show parts designed for an unreleased all-black Apple Vision headset.


The image shows what seems to be a Vision Pro's left power strap and audio pod with the attached power cable. It seems to be identical to Apple's existing hardware, but uses a dark finish not seen on any production Vision Pro hardware.

Kosutami previously claimed that Apple has been testing a thinner and lighter mixed-reality headset referred to internally as "Vision Air," featuring a Midnight-colored exterior and reduced weight achieved by switching several structural components and the battery enclosure to titanium. According to the leaker, this model would retain an aluminum exterior but adopt a deep bluish-black finish rather than the Vision Pro's current silver and white.

Earlier this year, Kosutami also shared images of a new Lightning-style connector in Midnight said to be intended for a next-generation Vision headset. The existing Vision Pro uses a 12-pin connector, while the unreleased cable featured only eight pins, which seemed to indicate that Apple may have been redesigning the external battery system for future headsets.

Apple had been widely expected to release a lower-cost headset called the "Vision Air," as well as a redesigned second-generation Vision Pro. However, Bloomberg reported in October that Apple paused development of all Vision headsets in order to accelerate work on AI-powered smart glasses.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Apple May Have to Enable Always-On GPS in India

India is reviewing a proposal that would require Apple to keep GPS location services permanently active on every iPhone sold in the country, according to Reuters.


Under the proposal, smartphone makers including Apple would be required to activate satellite-assisted GPS on their devices at all times with no option for users to disable the feature. The Cellular Operators Association of India (COAI) argues that location data from cell tower triangulation is not sufficiently precise for investigative use and that authorities should have access to meter-level coordinates provided by GPS.

GPS is typically activated only when specific apps request location access or when an emergency call is placed. The COAI has also asked the government to require smartphone makers to disable pop-up notifications that inform users when a carrier is attempting to access location information.

Apple has formally opposed the proposal. In a letter sent in July by the India Cellular & Electronics Association (ICEA), which represents Apple and Google, the companies warned the government that forcing GPS to remain active at all times would constitute a regulatory overreach.

The news comes shortly after India reversed a separate directive that would have required all smartphone makers, including Apple, to preinstall a government app and prevent users from disabling its functions. The order was rescinded after widespread criticism.
Tag: India

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Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports.


Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design and pioneered the transition to Apple silicon.

Earlier this week, it emerged that Meta had hired multiple significant Apple employees, including longtime Apple designer Alan Dye, while conducting its own recruiting blitz for AI and smart glasses development. Meanwhile, Apple announced the retirement of Senior Vice President and General Counsel Kate Adams, Lisa Jackson, Vice President of Environment, Policy and Social Initiatives, and AI chief John Giannandrea. Earlier this year, Apple lost Chief Operating Officer Jeff Williams, who is retiring, and Chief Financial Officer Luca Maestri. There have also been rumors about Apple CEO ‌Tim Cook‌ retiring, with rumors suggesting he is preparing to leave his role as soon as next year.

Gurman says that the losses are partly due to veteran executives nearing retirement age, but there is still a "disconcerting brain drain" taking place in the company. Nevertheless, Gurman says the accumulative weight of the departures all adds up to "one of the most tumultuous stretches of Cooks tenure." Some of the losses are said to be a "cause for deep concern," and Cook is now looking to prevent further loss of leading talent with stronger compensation packages.

Gurman notes that "Apple hasn't launched a successful new product category in a decade," leaving it increasingly vulnerable to having its talent poached by more agile rivals who are said to be better equipped to develop the next generation of devices and AI technologies.

Cook himself is thought to be likely to join the exodus and step down in the not-too-distant future. He turned 65 last month and now exhibits a noticeable, unexplained tremor in his hands. He is likely to transition to the role of chairman, rather than vacate the company entirely.

The departure of Srouji is said to be "a more imminent risk" and Cook is purportedly working hard to retain him by offering a substantial pay package and the potential of more responsibility. Some executives have suggested elevating Srouji to the role of chief technology officer. This would move him to oversee a broad range of hardware engineering and silicon technologies, making him Apple's second-most powerful executive.

Gurman says this change would likely require John Ternus to be promoted to CEO, but Srouji apparently would prefer to not work under a different CEO, even with an expanded remit. If he does leave, Srouji would likely be replaced by Zongjian Chen or Sribalan Santhanam. Beyond Srouji and the other reported departures, Apple is believed to be contending with a significant talent drain among its key engineers.

Gurman explains that there has been "a broader collapse within Apple's artificial intelligence organization" triggered by AI models chief Ruoming Pang departing earlier this year, along with colleagues such as Tom Gunter and Frank Chu. Apple lost Siri and search overseer Robby Walker, as well as his replacement, Ke Yang, to Meta.

Apple's AI group is apparently suffering from low morale and there is growing worry over the increasing use of external AI technology such as Google Gemini. Around a dozen of Apple's leading AI researchers have also now departed.

The company's AI robotics software team has seen widespread departures, including its leader Jian Zhang, who joined Meta. The user interface team has also lost members, such as Billy Sorrentino, culminating in Dye's exit.

Apple's hardware design group "has been nearly wiped out," with many employees vacating to other companies or following former design chief Jony Ive to his studio, LoveFrom. Abidur Chowdhury, the designer behind the iPhone Air who narrated its unveiling in September, left for an AI startup.

The company has lost a key director in charge of display technologies, Cheng Chen, to OpenAI. He also oversaw the optics of the Vision Pro headset. In addition, one of Apple’s top hardware engineering executives, Tang Tan, similarly left for OpenAI.

Apple has even lost the dean of Apple University, Richard Locke. Apple University is the internal program intended to preserve the company's practices and culture following the death of Steve Jobs.

The exodus has become a major concern for Apple's leadership, which has instructed human resources to ramp up recruitment and retention efforts. See Gurman's full report for more information.
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The MacRumors Show: Galaxy Z TriFold vs. Apple's Foldable iPhone

On this week's episode of The MacRumors Show, we discuss Samsung's new Galaxy Z TriFold smartphone and how it could compare to Apple's upcoming foldable iPhone.


Samsung this week introduced the Galaxy Z TriFold, its first smartphone with two folding sections instead of one. When unfolded, the device presents a 10-inch screen, while the cover display measures 6.5 inches. Samsung says it has minimized visible creasing across the panels.

The Galaxy Z TriFold uses an inward-folding design intended to protect the main display. The folding mechanism has been engineered with an alert system that notifies users if the device is being folded incorrectly. Samsung is using a titanium Armor FlexHinge with two differently sized hinges joined by a dual-rail structure. According to the company, this enables a smoother and more stable fold despite uneven panel weight distribution, and increases durability thanks to a thin metal reinforcement that protects the hinge assembly.

A third of the unfolded display measures 3.9mm thick, increasing slightly around the triple-lens camera module. The center display section is 4.2mm thick, while the segment containing the side button is 4mm. The device includes a reinforced overcoat atop a shock-absorbing display layer for impact resistance, and an aluminum frame prevents the screens from coming into contact when closed.

Samsung has equipped the Galaxy Z TriFold with a 5,600 mAh three-cell battery, with one cell behind each display panel. The company says this is the largest battery it has ever used in a smartphone. The rear camera system includes a 200-megapixel wide camera, a 12-megapixel ultra wide camera, and a 10-megapixel telephoto camera with 3x optical zoom. Two 10-megapixel selfie cameras are integrated into the cover display and the main display.

The Galaxy Z TriFold supports three portrait-layout apps running side-by-side, multi-window resizing, full-screen video viewing, and a vertical reading mode. Samsung has also added standalone Samsung DeX, enabling up to four workspaces with five apps active simultaneously. Samsung apps have been optimized for the triple-panel layout, and Google's Gemini Live has been optimized as well.

The Galaxy Z TriFold launches in Korea on December 12, followed by China, Taiwan, Singapore, and the UAE. It will arrive in the United States in the first quarter of 2026. Pricing has not yet been announced.

Meanwhile, recent rumors suggest that Apple's first foldable ‌iPhone‌ will feature an industry-first 24-megapixel under-display camera for the inner display, as well as a Samsung-supplied OLED panel, virtually no crease, a hybrid titanium and aluminum frame, and a 5,400–5,800 mAh battery. Analyst estimates currently place pricing at around $2,400.

The device is only expected to include two rear cameras, unlike the TriFold and all of Samsung's book-style foldables. Apple will likely use a wide and an ultra-wide camera, similar to the iPhone 17, while reserving a telephoto camera for the iPhone 18 Pro and Pro Max. Early information also suggests it will also not be as thin as Samsung's Galaxy Fold 7.

We discuss the importance of rear camera setups on foldables, the rumored price point of Apple's version, and the risk of it falling victim to some of the same pitfalls as the iPhone Air. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



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If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about we talk through the latest rumors about Apple's upcoming iPad mini 8.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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Will John Ternus Really Be Apple's Next CEO?

There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge.


Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, Chief Operating Officer Sabih Khan, or marketing head Greg Joswiak.

Ternus is 50 and has worked at Apple since 2001. He is known for being dependable and good at following orders with an obsessive attention to detail. Colleagues describe him as calm, emotionally intelligent, logical, and conservative. He purportedly took the fall for Apple's butterfly keyboard internally, which earned him respect. He also led the transition of the Mac to Apple silicon to much success. These situations are said to have helped Ternus earn Cook's trust.

However, some voices in the company believe that Ternus is not ready to take on the role, which could delay a succession announcement. Some skeptics inside the company say that Ternus is too risk averse, leading to frustrations within his group. For example, some in Apple's hardware engineering department were disappointed that Ternus declined to fund more ambitious projects.

One of these individuals was vice president Tang Tan, who now leads OpenAI's project to build an AI hardware device designed by Apple's former chief designer, Jony Ive. Tan and Ive have since poached a large number of hardware engineers from Ternus' team to work on the unreleased device. Other critics say that Ternus "isn't a charismatic leader" and has had little involvement in the geopolitical affairs that have dominated the attention of Cook in recent years.

While Craig Federighi could succeed Cook due to his high profile, there are concerns that his focus on software may make him a poor fit for the role. He apparently prefers tackling technical problems rather than dealing with the kind of broader issues that the role of CEO demands.

Federighi is also risk-averse and voiced disproval over the Apple's spending on the Vision Pro and its now-canceled self-driving car project. He was also initially skeptical about AI, believing that the technology was overhyped and too unpredictable.

Cook has said publicly that he wants Apple's next CEO to come from within the company, but it is possible that the company could opt for a former employee. One such individual is said to be former Apple hardware executive Tony Fadell, who co-created the iPod.

Fadell reportedly told associates recently that he would be open to replacing Cook as CEO. Some former Apple executives believe that Fadell would help "shake up" the company from the perspective of a brash product leader.

Other individuals within Apple see the prospect as "unlikely," since Fadell was a "polarizing figure" when he worked at the company. Apple passed on acquiring Fadell's smart home company Nest in 2014 because some staff did not want him to return to the company.

Regardless of who succeeds him, Cook is now thought to be highly likely to retire in the not-too-distant future. Some analysts believe that ‌Tim Cook‌ "hasn't moved fast enough" or with the urgency of executives at Meta and Google to respond to the growing challenge of AI.

There are reportedly growing signs in Cook's personal life that he could be planning to move on soon. He apparently no longer routinely rises at 4 a.m. as he once did to go to the gym. Individuals around Cook have begun to notice a slight tremor in his hands, which was also visible during a recent visit to the White House.

In addition, Cook surprised colleagues when he purchased a luxury home outside Palm Springs, California. The report notes that he used to be noticeably more frugal, such as when he chose to rent a home in Silicon Valley rather than buying one to save money.

Senior Apple employees are said to be so sure of the likelihood of major management changes at the company, which could open up new opportunities, that they have raised the situation to many who have tried to recruit them.
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Report: Apple Bleeding Talent to OpenAI

Dozens of Apple engineers and designers with expertise in audio, watch design, robotics, and other core product areas have left the company for OpenAI in recent months, the Wall Street Journal reports.


According to the Wall Street Journal, a review of data from LinkedIn suggests a signifiant scale and concentration of talent now moving specifically to OpenAI as it builds a dedicated hardware division. The reviewed profiles show that former Apple staff joining OpenAI include contributors to multiple flagship categories, ranging from wearable-device industrial design to platform-level audio technologies used across the iPhone, AirPods, and Apple Watch. Several individuals also listed experience in robotics. OpenAI is expected to launch its first hardware device next year.

Earlier this week, it emerged that Meta had hired multiple Apple employees, including longtime Apple designer Alan Dye, while conducting its own recruiting blitz for AI and smartglasses development. Meanwhile, Apple announced the retirement of Senior Vice President and General Counsel Kate Adams, Lisa Jackson, Vice President of Environment, Policy and Social Initiatives, and AI chief John Giannandrea. Earlier this year, Apple lost Chief Operating Officer Jeff Williams, who is retiring, and Chief Financial Officer Luca Maestri. There have also been rumors about Apple CEO Tim Cook retiring, with rumors suggesting he is preparing to leave his role as soon as next year.

Tag: OpenAI

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Jony Ive's OpenAI Device Barred From Using 'io' Name

A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.


iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its own name and related to similar AI-driven hardware. Court filings later showed that Ive and Sam Altman chose the name io in mid-2023, and that iyO CEO Jason Rugolo had approached Altman in early 2025 seeking funding for a project about "the future of human-computer interface." Altman declined, saying he was already working on "something competitive."

OpenAI countered that io's first product would not be a wearable device, and that Rugolo had voluntarily disclosed details about iyO while suggesting OpenAI acquire his company for $200 million. Despite this, a district court issued a temporary restraining order blocking OpenAI, Altman, Ive, and IO Products, Inc. from using the io mark in connection with products deemed sufficiently similar to iyO's planned AI-audio computer. OpenAI removed its io branding shortly after.

The Ninth Circuit affirmed the order earlier this week. The court agreed there was a likelihood of confusion between "IO" and "iyO," that reverse confusion was a significant risk given OpenAI's size, and that iyO could face irreparable harm to its brand and fundraising. However, the ruling does not bar all uses of the io name, only marketing and selling hardware similar to iyO's.

The case now returns to the district court for a preliminary injunction hearing in April 2026, with the broader litigation expected to extend into 2027 and 2028. OpenAI's first hardware device is expected to launch next year.
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Netflix to Buy Warner Bros. Discovery in Major Streaming Deal

Netflix today announced that it will acquire Warner Bros. Discovery's vast studios and streaming operations for $82.7 billion.


The transaction will see Netflix acquire Warner Bros., HBO, and HBO Max in a cash-and-stock deal valued at $72 billion in equity and $82.7 billion, including debt (via Reuters). The acquisition gives it control of major franchises, including DC, Game of Thrones, Harry Potter, Looney Tunes, and the Warner Bros. film library, dramatically expanding the volume and diversity of content available under one streaming umbrella. The acquisition also gives Netflix the established HBO brand and its library of prestige television series such as The Sopranos, Succession, and The Wire.

Netflix said that it intends to maintain Warner Bros.' theatrical distribution, preserve HBO Max as a discrete service in the near term, and integrate HBO and Warner Bros. content into its own catalog.

Today, Netflix announced our acquisition of Warner Bros. Together, we’ll define the next century of storytelling, creating an extraordinary entertainment offering for audiences everywhere. https://t.co/rXPFMNIs1A pic.twitter.com/0pdsMUEob8

— Netflix (@netflix) December 5, 2025


Netflix confirmed that each Warner Bros. Discovery shareholder will receive $23.25 in cash and $4.50 in Netflix stock per share. The deal is contingent on Warner Bros. Discovery completing the previously announced separation of Discovery Global into a standalone company in the third quarter of 2026, as well as regulatory approval. The transaction is expected to take 12 to 18 months to complete.

Reports in October claimed that Apple was interested in acquiring Warner Bros. Discovery's extensive back catalog of content for Apple TV. With that prospect now firmly ruled out, ‌Apple TV‌ is highly likely to face heightened competition from Netflix in the years to come.


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