In his Power On newsletter today, Bloomberg's Mark Gurman discussed Apple's upcoming AI plans in more detail. As he reported last week, this will apparently include a Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27.


With the Siri app, the report said that iPhone, iPad, and Mac users would be able to interact with Apple's assistant in both text and voice modes. The app would also provide users with access to their past conversations with Siri. Overall, the Siri app would function similarly to the ChatGPT, Gemini, and Claude apps.

Siri has been able to tap into ChatGPT since iOS 18.2, and the "Extensions" feature would allow for additional third-party chatbots to be connected.

"Extensions allow agents from installed apps to work with Siri, the Siri app and other features on your devices," reads fine print in the Settings app on an internal, pre-release version of iOS 27, according to Gurman. The first developer beta of iOS 27 should be available in June, ahead of a wide release to all users in September.

In his newsletter, Gurman said the App Store will have a dedicated "Extensions" section.

"It will be a marketplace of sorts for third-party AI integrations," he wrote.

That fine print also seemingly confirms that Apple is indeed testing a Siri app.

It is unclear if the Siri app will be available on all iPhone models compatible with iOS 27, or if it will require an iPhone 15 Pro or newer with Apple Intelligence support.

Beyond supporting more third-party chatbots, Siri will receive a major overhaul on iOS 27, according to Gurman. He expects Siri to have a redesigned interface, which may involve the Dynamic Island, and there will apparently be a systemwide "Ask Siri" button in Apple's apps and a "Write with Siri" button above the keyboard.


This article, "iOS 27 Rumored to Feature All-New Siri App With 'Extensions' Feature" first appeared on MacRumors.com

Discuss this article in our forums

Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.


At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.

Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.

Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.

With ‌iOS 27‌, Apple is overhauling ‌Siri‌. We'll get the smarter ‌Siri‌ Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of ‌Siri‌ that will compete with chatbots like Claude, Gemini, and ChatGPT.

We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.
This article, "Apple Brings On Google Shopping VP to Lead AI Marketing Push" first appeared on MacRumors.com

Discuss this article in our forums

Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.


Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."

An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.

No other major changes have been rumored so far for the iPad 12, so we expect the device to have the same overall design as the current model.

Apple Intelligence is already available on all other current-generation iPad models, including the iPad mini, iPad Air, and iPad Pro.

Apple released the iPad 11 with an A16 chip in March 2025, with U.S. pricing starting at $349.


This article, "iPad 12 With A18 Chip for Apple Intelligence is 'Still Coming This Year'" first appeared on MacRumors.com

Discuss this article in our forums

Apple has asked Google to investigate setting up servers in its data centers to run a future version of Siri powered by Gemini, The Information reports.


Currently, Apple sends its more complex AI queries to Private Cloud Compute, a system that runs on Apple servers using Apple silicon chips. Today, only 10% of Apple's Private Cloud Compute capacity is said to be in use on average. The usage is low enough that some servers intended for Apple's AI cloud system are still in warehouses and have not yet been installed. This could change rapidly upon the launch of the next-generation version of ‌Siri‌, which could spike Apple's demands for cloud computing.

Apple has reportedly suffered from a cultural reluctance to bolster its cloud infrastructure for years, leading to the departure of some key cloud experts from the company, such as Patrick Gates. Gates pioneered the idea of bringing Apple chips to data centers, which later formed the basis of Private Cloud Compute. The company still strongly focuses on hardware devices and consumer features rather than their supporting cloud technologies, despite the growth of services, resulting in a neglect of the need for additional capacity.

At the time Apple realized it needed to use the cloud to support its AI efforts, its internal AI infrastructure was "beginning to decay." The company was amid the process of decommissioning old Nvidia-powered servers. Combined with financial pressure, this led the company to increasingly turn to third-party providers like Amazon.

For years, Apple banned its AI engineers from Google's cloud technologies because of privacy concerns. Apple software chief Craig Federighi repeatedly vetoed Google Cloud as an option for its AI computing requirements. In 2023, Google made changes to its security systems that satisfied Apple's privacy concerns. Apple then started to adopt Google's cloud infrastructure for artificial intelligence.

The issue has been exacerbated by problems with Private Cloud Compute, which takes longer to update than other servers. Moreover, the chips currently used in Private Cloud Compute servers were designed for consumer devices and are not optimized for AI workflows, meaning that they are not well equipped to run large models like Gemini.

Apple now wants to be prepared for a potential surge in AI use on its devices when the more powerful, Gemini-based version of ‌Siri‌ debuts later this year, motivating the request for Google to run ‌Siri‌ directly on its servers. See The Information's full report for more.

This article, "Report: Apple Asks Google to Run Siri on Its Servers" first appeared on MacRumors.com

Discuss this article in our forums

Apple's next entry-level iPad is expected to gain the A18 chip, a change that appears modest on paper but would enable Apple Intelligence on the company's most affordable tablet for the first time.


Apple last refreshed the entry-level ‌iPad‌ in March 2025, adding the A16 chip. ‌Apple Intelligence‌ is supported by devices with the A17 Pro or newer, or Apple's M-series chips, due to the processing, memory bandwidth, and neural engine performance required to run on-device and hybrid AI workloads. The A16 in the current entry-level ‌iPad‌ falls just short of this threshold, leaving the product outside Apple's AI rollout despite its relatively recent update.

Apple introduced ‌Apple Intelligence‌ in 2024 as a set of features spanning its various operating systems. The company described the platform as "personal intelligence for everyday tasks," built around on-device processing combined with Private Cloud Compute for more demanding workloads. Apple said the system is designed to deliver "powerful capabilities while protecting user privacy."

The growing feature set initially included systemwide writing tools capable of rewriting, summarizing, and proofreading text across apps, image generation tools that allow users to create images and custom emoji from text prompts, and more.

By the end of 2026, it will enhance Siri with contextual awareness and deeper integration across apps, enabling the assistant to take actions based on onscreen content and personal data stored on the device. There are even bigger changes rumored for ‌‌Siri‌‌ as part of iOS 27, with Apple aiming to turn the assistant into a true chatbot, along with even deeper integration with the system.

Unlike apps like ChatGPT or Google Gemini, ‌Apple Intelligence‌ operates at the system level, so hardware support determines whether a device can participate in the platform at all. Moving to the A18 therefore brings the entry-level ‌iPad‌ into the same feature set as newer iPhones and iPads rather than merely improving speed or battery efficiency.

This is particularly significant given the role of the entry-level ‌iPad‌ in Apple's lineup. The device is positioned as the most accessible ‌iPad‌ and is widely used in education, families, and large-scale deployments. Expanding ‌Apple Intelligence‌ support to this model will significantly increase the number of devices capable of running Apple's AI features and users exposed to it.

All of the iPhones, Macs, and other ‌iPad‌ models available from Apple today support ‌Apple Intelligence‌, leaving the entry-level ‌iPad‌ as an outlier. Bringing ‌Apple Intelligence‌ support to the device thus completes support of the platform across Apple's major devices, eliminates fragmentation, and ensures better future-proofing.

Moving from the A16 to the A18 will also bring a full two-generation leap in Apple silicon, delivering a newer CPU built on a more advanced process node, a next-generation GPU with hardware ray tracing and mesh shading support, a substantially faster Neural Engine, and a newer media engine with improved hardware acceleration.

The newer chip architecture also features improved memory bandwidth and efficiency. Its efficiency gains should translate into better sustained performance under load and potentially longer battery life in everyday use, making the refresh worthwhile even for many users who do not actively use ‌Apple Intelligence‌.

Apple could announce the 12th-generation ‌iPad‌ as soon as March 4, when it is planning to hold an "experience" for the media in New York, London, and Shanghai. The device's launch is rumored to be imminent.
This article, "Apple Intelligence Rollout Nears Completion With Upcoming iPad 12" first appeared on MacRumors.com

Discuss this article in our forums

Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims.


Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23. The update will "include some components" of the long-anticipated improvements to Siri.

Gurman added that iOS 27 will deliver further ‌Apple Intelligence‌ improvements, but WWDC will be "a fairly muted affair this year." The main new features will be a "more personalized ‌Siri‌ with a chatbot interface." Apple is said to be focused on improving performance, fixing bugs, and fine-tuning the design of its software platforms this year.


This article, "Report Reveals iOS 26.4 Beta Release Date" first appeared on MacRumors.com

Discuss this article in our forums

In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.


First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more.

Second, Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

The high-ranking Siri executive who left Apple was Stuart Bowers, according to the report, which described him as "one of the company's most senior executives working on Siri." He joined Google's artificial intelligence research laboratory DeepMind.
This article, "Apple Still Preparing Two New Versions of Siri as Some Employees Leave" first appeared on MacRumors.com

Discuss this article in our forums

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.


During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini.

We basically determined that Google's AI technology would provide the most capable foundation for AFM (Apple Foundation Models), and we believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute and maintain our industry-leading privacy standards in doing so. In terms of the arrangement with Google, we're not releasing the details of that.

That description closely matches language from Apple and Google's earlier joint announcement, which said that ‌Apple Intelligence‌ would continue to operate on Apple hardware and Private Cloud Compute.

Cook also addressed Apple's own artificial intelligence development efforts, noting that the company continues to build its own technology alongside the Gemini partnership, but clarified that those efforts do not replace Google's role in the personalized ‌Siri‌ system.

You should think of it as a collaboration. And we'll obviously independently continue to do some of our own stuff, but you should think of what is going to power the personalized version of Siri as a collaboration with Google.

When asked about monetization and return on investment, Cook framed ‌Apple Intelligence‌ as a feature integrated across Apple's platforms rather than a discrete revenue driver.

We're bringing intelligence to more of what people love and we're integrating it across the operating system in a personal and private way, and I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. And we're very happy with the collaboration with Google as well, I should add.

Neither Cook nor Parekh disclosed how many users currently have access to ‌Apple Intelligence‌ features or whether those capabilities are driving hardware upgrades. Apple previously acknowledged that ‌Apple Intelligence‌ is limited to devices with sufficient memory and processing capacity, which constrains availability somewhat.
This article, "Apple Explains How Gemini-Powered Siri Will Work" first appeared on MacRumors.com

Discuss this article in our forums

It's been quite the year for tech! Here's our round up of the biggest trends in phones, computing, TVs, gaming, cameras, streaming and more in 2025.

Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.


The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data centers, chips, and large language model training. This has fueled criticism that Apple is falling behind in the AI space, particularly as Siri has significantly lagged behind more advanced, capable, and reliable conversational systems.

The report argues that market sentiment toward AI spending is beginning to show signs of skepticism, with questions emerging over whether such large investments can be justified by near-term revenue. Against that backdrop, Apple's decision to limit AI-specific capital expenditures has left it with more than $130 billion in cash and marketable securities, giving the company the option to pursue acquisitions or partnerships if valuations of AI startups fall.

Apple's biggest AI-related move in 2026 will be the long-anticipated overhaul of ‌Siri‌, which is expected to arrive in the spring. The updated assistant is set to be more conversational and capable of completing multi-step tasks. To power it, Apple is believed to be adopting Google's Gemini, reflecting an internal view that large language models may become commoditized and not worth the cost of large-scale proprietary development.

The iPhone is said to be a key strategic advantage. Unlike AI companies that rely on standalone apps or web services, Apple can distribute AI features directly through software updates and system-level integrations across its devices. Efforts by AI companies to build competing hardware face major challenges in manufacturing, distribution, and ecosystem development, areas where Apple has very strong footholds.

The Information also points to recent leadership changes as part of Apple's effort to refocus its AI work. ‌Siri‌ has been placed under Mike Rockwell, who was responsible for launching the Vision Pro headset, following significant delays to the assistant's overhaul. In addition, Apple's AI chief John Giannandrea announced his retirement earlier in December, with parts of his organization redistributed into product-focused teams amid internal concerns about a lack of clear product direction.

While Apple has a history of early but uneven AI efforts, including the original launch of ‌Siri‌ in 2011, The Information argues that these shortcomings have not materially harmed its core businesses. 2026 may be an inflection point in which Apple's cautious strategy could appear prescient if enthusiasm for large-scale AI spending continues to cool and the company finally delivers a more capable version of ‌Siri‌.
This article, "Report: Apple's AI Strategy Could Finally Pay Off in 2026" first appeared on MacRumors.com

Discuss this article in our forums

ChatGPT and Copilot will leave WhatsApp in 2026 after Meta banned rival chatbots from its app.

The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.


For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more capable, though training and architecture are also factors. Bloomberg says that Google's model "dwarfs" the parameter level of Apple's current models.

The current cloud-based version of Apple Intelligence uses 150 billion parameters, but there are no specific metrics detailing how the other models Apple is developing measure up.

Apple will use Gemini for functions related to summarizing and multi-step task planning and execution, but Apple models will also be used for some ‌Siri‌ features. The AI model that Google is developing for Apple will run on Apple's Private Cloud Compute servers, so Google will not have access to Apple data.

Gemini uses a Mixture-of-Experts architecture, so while it has over a trillion total parameters, only a fraction of them are activated for each query. The architecture allows for a large total compute capacity without racking up significant processing costs.

Apple weighed using its own AI models for the LLM version of ‌Siri‌, and also tested options from OpenAI and Anthropic, but it decided to go with Gemini after deciding Anthropic's fees were too high. Apple already has a partnership with Google for search results, with Google paying Apple around $20 billion per year to be the default search engine option on Apple devices.

Though Apple is planning to rely on Google AI for now, it plans to continue working on its own models and will transition to an in-house solution when its LLMs are capable enough. Apple is already working on a 1 trillion parameter cloud-based model that could be ready as soon as 2026. Apple is unlikely to publicize its arrangement with Google while it develops in-house models.

Apple was meant to debut an updated version of ‌Siri‌ in iOS 18, but deficiencies required the company to overhaul the underlying ‌Siri‌ architecture and significantly delay the rollout. The smarter ‌Apple Intelligence‌ ‌Siri‌ is expected to be introduced in an iOS 26.4 update that's coming in spring 2026.

‌Siri‌ will be able to answer more complex queries and complete more complicated tasks in and between apps. It will be closer in function to Claude and ChatGPT, though Apple is not planning a dedicated chatbot app.
This article, "Apple's New Siri Will Be Powered By Google Gemini" first appeared on MacRumors.com

Discuss this article in our forums

In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.


Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini, which are set for launch soon, will also "help showcase" next year's new ‌Siri‌ and ‌Apple Intelligence‌ features.

The new version of ‌Siri‌ will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the ‌Siri‌ brand."

Apple is said to be paying Google to create a custom Gemini-based model that can run on its Private Cloud Compute servers to power ‌Siri‌. Gurman clarified that this doesn't mean ‌Siri‌ will include Google services or Gemini features. Instead, ‌Siri‌ will simply be powered by a Gemini model in the background, enabling it to deliver the features that users expect with an Apple user interface.

Apple will preview iOS 27, macOS 27, watchOS 27 and other operating systems at its annual Worldwide Developers Conference in June. The updates will apparently focus on major updates to ‌Apple Intelligence‌ and the company's broader AI strategy.

The company is also apparently still running into problems with the launch of ‌Apple Intelligence‌ in China. Despite partnerships with Chinese companies, ‌Apple Intelligence‌ in China is still mired by regulatory issues and the launch is now a "rolling target."


This article, "New Version of Siri to 'Lean' on Google Gemini" first appeared on MacRumors.com

Discuss this article in our forums

Apple has begun shipping American-made artificial intelligence servers from a newly built factory in Houston, beating its 2026 target.


The servers designed for Apple's Private Cloud Compute system have started shipping from the 250,000-square-foot Houston site months earlier than planned. Apple Chief Operating Officer Sabih Khan confirmed the acceleration in a statement provided to Fox Business:

We are thrilled to be shipping American-made advanced servers from our Houston facility. As part of our $600 billion commitment to the United States, these servers will be installed in our data centers and play a key role in powering Apple Intelligence with Private Cloud Compute. Our teams have done an incredible job accelerating work to get the new Houston factory up and running ahead of schedule, and we plan to continue expanding the facility to increase production next year.

Private Cloud Compute is the architecture Apple uses to offload certain Apple Intelligence computations from devices to the cloud, while preserving the on-device privacy model that Apple says is core to its AI system. Apple CEO Tim Cook also posted on X about the news:



Apple is reportedly partnering with local contractors and recruiting from Houston City College to staff the facility. The Houston facility is part of a $600 billion U.S. investment commitment Apple made earlier this year, which includes capital for domestic manufacturing, silicon engineering, R&D, and workforce training initiatives.
This article, "Apple Starts Shipping Made-in-America AI Servers Early" first appeared on MacRumors.com

Discuss this article in our forums

Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman.


Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing technology to make Siri more ChatGPT-like, including the ability to retrieve live information from the web. The AKI project is said to be a central component of Apple's planned ‌Siri‌ overhaul, which is currently scheduled for release in March 2026. The update is said to include features that were delayed from earlier this year, such as allowing ‌Siri‌ to access personal data and handle more complex, multi-step requests.

Yang's promotion to head of AKI came just weeks ago following the departure of Robby Walker, another longtime Apple executive who had been leading the group. Yang had previously overseen the search-focused portion of AKI before being elevated to lead the division in full, reporting directly to John Giannandrea, Apple's senior vice president of machine learning and AI strategy. With Yang's exit, the AKI team will now report to Benoit Dupin, one of Giannandrea's deputies responsible for Apple's machine learning infrastructure.

The AKI project has reportedly become a major element of Apple's efforts to close the gap with rivals such as OpenAI, Perplexity, and Google Gemini, all of which have made rapid advances in AI-powered search and conversational interfaces. Gurman describes the Answers feature as a new layer of ‌Siri‌ designed to synthesize responses from live internet data, allowing it to deliver up-to-date answers and contextual information.

Yang's departure is the latest in a growing series of exits from Apple's artificial intelligence division, which has reportedly seen more than a dozen senior researchers and engineers leave this year alone. Many of those departures were from the company's Foundation Models team, which is tasked with developing Apple's core generative AI models. That unit was led by Ruoming Pang, who also left for Meta earlier this year to help establish a new research division known as Superintelligence Labs.


This article, "Head of Apple's AI Search Project Leaves to Join Meta" first appeared on MacRumors.com

Discuss this article in our forums

Apple remains a long way behind when it comes to AI, but executives are confident about the future.

Tim Cook says Apple is “making good progress” on its Siri overhaul, but users are running out of patience.