Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week.


Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:

What strikes me is that March 4 — the "experience" day — is a Wednesday. So my spitball guess is that they announce all these products via Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. And then the "experience" will be a hands-on thing with in-person demos.

In response to Gruber's post, Bloomberg's Mark Gurman said product announcements on the Monday, Tuesday, and Wednesday of that week is indeed "exactly" what he is expecting, based on what he has heard from his sources.

Gurman does not expect a typical Apple Event live stream for the new products, with the announcements likely to occur in the form of press releases on the Apple Newsroom website instead. However, there could still be a short video prepared for each new product, and the media would get hands-on time with the new products.

Apple has announced new products on a Monday-Tuesday-Wednesday basis multiple times in the past, including in March 2019 (new iPad mini and iPad Air, iMac, and AirPods models) and in October 2024 (new iMac, Mac mini, and MacBook Pro models).

The following Apple products are rumored to be coming soon:

• Lower-Cost MacBook: A18 Pro chip, 12.9-inch display, and fun color options.


• iPhone 17e: A spec-bumped successor to the iPhone 16e, with rumored upgrades including an A19 chip, MagSafe, and Apple's C1X and N1 wireless chips. The device will apparently have a notch despite earlier rumors mentioning a Dynamic Island, and pricing will continue to start at $599 in the United States.


• iPad Air: M3 chip → M4 chip.


• iPad: A16 chip → A18 chip or A19 chip.


• MacBook Air: M4 chip → M5 chip.


• MacBook Pro: M4 Pro and M4 Max chips → M5 Pro and M5 Max chips, and PCIe 5.0 support for faster SSD speeds.


• Mac Studio: M4 Max and M3 Ultra chips → M5 Max and M5 Ultra chips.


• Studio Display: 27-inch screen with mini-LED backlighting, up to 90Hz or 120Hz refresh rate, HDR support, and either an A19 chip or A19 Pro chip.


• Home Hub: An all-new smart home hub featuring the more personalized version of Siri, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. Place it on a table or mount it on a wall.


• Security Camera: Apple-designed, HomeKit-enabled security camera accessory to be sold alongside the new smart home hub.

In addition, rumors about new Apple TV and HomePod mini models have been circulating for more than a year, but there is still no sign of them.

In the end, we might only get three of these new products in the first week of March, with the most likely possibilities being the lower-cost MacBook with an iPhone chip, the iPhone 17e, and perhaps either an updated iPad Air or entry-level iPad.

The invite graphic for the upcoming "Apple Experience" includes a colorful Apple logo with yellow, green, and blue discs, and Gurman previously reported that Apple has tested those three colors plus pink for the MacBook with an iPhone chip.

MacRumors will be attending the "Apple Experience," so stay tuned for our coverage.
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New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.


In today's "Power On" newsletter, Gurman said that the release of new ‌MacBook Pro‌ models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today remain in short supply, indicating that the launch of new models is close.

Updated Mac Studio models "shouldn't arrive too long after the spring Mac refresh," according to Gurman. A new Studio Display and Mac mini continue to be on Apple's roadmap for this year, along with an all-new low-cost MacBook powered by an iPhone chip. The most significant Mac launch this year will be overhauled ‌MacBook Pro‌ models with OLED displays and touch support.


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Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims.


Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23. The update will "include some components" of the long-anticipated improvements to Siri.

Gurman added that iOS 27 will deliver further ‌Apple Intelligence‌ improvements, but WWDC will be "a fairly muted affair this year." The main new features will be a "more personalized ‌Siri‌ with a chatbot interface." Apple is said to be focused on improving performance, fixing bugs, and fine-tuning the design of its software platforms this year.


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Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports.


Writing in today's "Power On" newsletter, Gurman explained that updated iPads are "coming soon," including a new entry-level ‌iPad‌ and a new ‌iPad Air‌. Both devices are not expected to feature design changes or major enhancements, instead focusing on new chips. The 12th-generation ‌iPad‌ is set to feature the A18 chip, while the eighth-generation ‌iPad Air‌ will apparently feature the M4 chip. The iPad mini is said to be the only new ‌iPad‌ set to get a bigger upgrade this year, moving to an OLED display.

The new chip is perhaps most significant for the ‌iPad‌, which will facilitate Apple Intelligence support on the device for the first time. Apple announced the 11th-generation ‌iPad‌ in March 2025 with the A16 chip, which does not support ‌Apple Intelligence‌, despite the technology being widely available across Apple's other devices at that time.

The ‌iPad‌ saw strong sales over the holidays, largely driven by the entry-level model. Apple purportedly plans to market the new model heavily to enterprise customers.


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Apple's iPhone 17e is set to launch "imminently" with at least four new features, according to Bloomberg's Mark Gurman.


In the latest edition of his "Power On" newsletter, Gurman said that the new lost-cost ‌iPhone‌ will feature the A19 chip first introduced with the iPhone 17 last year. The device will also address one of the most glaring omissions from the current generation and add MagSafe connectivity. The device is also apparently set to feature Apple's latest cellular modem, the C1X chip, as well as its N1 chip for Bluetooth, Wi-Fi, and Thread connectivity.

Gurman added that the device is set to be sold at the same $599 starting price as the iPhone 16e, proposing to offer more features for the same cost. Apple is said to be planning to market the ‌iPhone‌ 17e heavily to users in emerging markets and enterprises, and could benefit from weakened competition in the segment from competitors like Google and Samsung.


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iOS 27 will no longer include a long-rumored feature known as Apple Health+ inside Apple, according to Bloomberg's Mark Gurman.


Apple Health+ was supposed to be a virtual health coach that could give users AI-powered health recommendations in the Apple Health app, based on their personal health data, the report said. The feature would have provided users with detailed health reports, videos that explained medical conditions and offered wellness tips, and more.

"The major new service would have combined new surveys and health assessments with data from Apple Watches and external lab reports," the report added.

It is unclear if Apple Health+ would have been a paid subscription service.

The feature is being scaled back instead of outright canceled. The report said some of the components of Apple Health+, such as suggestions based on existing Health app data, will be "repurposed and introduced as early as this year."

Apple Health+ was initially rumored to be an iOS 26 feature, so it was seemingly in development for a long time. But now, only bits and pieces of it will launch.

Apple's services chief Eddy Cue is apparently "considering changes" to Apple Fitness+ as well, but the report did not provide any specific details.
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Apple plans to release a new version of the Studio Display "in the first half of 2026," according to the latest word from Bloomberg's Mark Gurman.


In his Power On newsletter on Sunday, Gurman noted that inventory of the current Studio Display is running low on Apple's online store and at its retail stores, although this has generally been the case for a while now. Extended shipping estimates on Apple's online store can sometimes hint at an upcoming product refresh.

Last month, an unreleased Apple monitor with the model number A3350 surfaced in a Chinese regulatory database, and it is likely the Studio Display 2.

Unfortunately, the database entry did not reveal any new details about the Studio Display 2, beyond indicating that it will still have an LCD display instead of an OLED display. However, mini-LED backlighting remains a possibility.

There have been many reports about a new Studio Display being in the works, with rumored features including mini-LED backlighting, ProMotion support for up to a 120Hz refresh rate, HDR support, and an A19 chip or A19 Pro chip.

The current Studio Display was filed in the same Chinese database around three months before it launched, so perhaps the next Studio Display will be released around March or April, but Apple has until the end of June if we go by Gurman's timeframe. It would make sense for Apple to unveil a new Studio Display alongside the next Mac Studio with M5 Max and M5 Ultra chips, or perhaps a new Mac mini, but it is not strictly necessary.

If the next Studio Display receives mini-LED backlighting and HDR support, its maximum brightness and contrast ratio would be higher than the current model. And a newer A19 or A19 Pro chip — up from the A13 Bionic currently — should contribute to performance improvements, camera-related enhancements, and more.

The current Studio Display features a 27-inch 5K screen, a 60Hz refresh rate, up to 600 nits brightness, a built-in camera and speakers, one Thunderbolt 3 port, and three USB-C ports. In the U.S., pricing starts at $1,599.
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Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.


In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time, it said CarPlay Ultra would begin expanding to more vehicles around the world "in the next 12 months."

In his Power On newsletter today, Bloomberg's Mark Gurman said he was told that CarPlay Ultra will come to at least one major new Hyundai or Kia vehicle model "in the second half of this year." It is unclear if he is referring to Hyundai's upcoming IONIQ 3, as previously reported, or if it will be a different model.

CarPlay Ultra features deeper integration with a vehicle's instrument cluster and systems, built-in apps for radio and climate controls, rear-view camera feed support, and more. The connected iPhone provides app-related data, while the vehicle provides information like the current speed, fuel level, tire pressure, engine temperature, and more.


The interface is tailored to each vehicle model and automaker's identity, and drivers can choose from various preset design options.

BMW, Ford, and Rivian are among the brands that have publicly downplayed CarPlay Ultra, while General Motors controversially ditched the regular version of CarPlay in its new electric vehicles, so it is likely to pass on CarPlay Ultra too. That means vehicles from brands like Chevrolet, Cadillac, and GMC are likely out of the running.

It is improbable that Tesla would offer CarPlay Ultra either, but it is reportedly working on offering the regular version of CarPlay in a major pivot.


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Apple is "exploring" the idea of a foldable iPhone with a "square, clamshell-style" design, according to Bloomberg's Mark Gurman.


A so-called "iPhone Flip" — unlikely to be the real name — would compete with devices such as Samsung's Galaxy Z Flip 7 and the modern-day Motorola Razr.

The clamshell iPhone would be released at some point after Apple's first foldable iPhone, which is expected to launch in September this year.


The first foldable iPhone is expected to open up like a book, similar to Samsung's Galaxy Z Fold 7. This design will provide users with a large 7.7-inch inner display for watching videos and gaming, and there will likely be multitasking functionality. A clamshell iPhone, on the other hand, would be more about portability and pocketability.

"Apple is betting that its first foldable iPhone will be successful enough to generate real demand for the category and that customers will want additional shapes and sizes, much as they have with traditional slab-style iPhones," said Gurman. Nevertheless, he said a clamshell iPhone is "far from guaranteed to reach the market."


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Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.


"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.

"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from February through March," he explained.

macOS 26.3 remains in beta testing, but the update should be coming soon, with a wide release expected in February. Gurman was careful to also mention March, but this seems rather unlikely, unless the macOS 26.3 beta testing cycle drags on longer than expected, or the new MacBook Pro models are tied to macOS 26.3.1 or later.

As of now, we expect the macOS 26.3 Release Candidate to be seeded in the first half of February, so a new MacBook Pro announcement could be just around the corner.

In October, AppleInsider's Marko Zivkovic was first to report that MacBook Pro models with M5 Pro and M5 Max chips were "expected to ship with macOS 26.3," so this rumor has now been shared by multiple sources.

Beyond the M5 Pro and M5 Max chips, no major changes are expected for these models.

In late 2026 or in 2027, the MacBook Pro is expected to receive a major redesign, with rumored features including an OLED display with touch capabilities, M6 Pro and M6 Max chips, a thinner design, and built-in cellular connectivity.


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In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.


First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more.

Second, Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

The high-ranking Siri executive who left Apple was Stuart Bowers, according to the report, which described him as "one of the company's most senior executives working on Siri." He joined Google's artificial intelligence research laboratory DeepMind.
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In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead.


According to Gurman, Apple went with Google due at least in part to money.

"Anthropic was holding them over a barrel," said Gurman, in a podcast clip shared by TBPN. "They wanted a ton of money from them, several billion dollars a year, and at a price that doubled on an annual basis for the next three years."

Nevertheless, Gurman said Apple currently "runs on Anthropic" internally.

"Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and a lot of their internal tools," he explained. "They have custom versions of Claude running on their own servers internally, too."

Apple was "not going to use Google" for the revamped Siri until "a few months ago," he said.

Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April. The new-and-improved Siri likely requires an iPhone 15 Pro or newer.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps.


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Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.


In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.

First up will be MacBook Pro models with M5 Pro and M5 Max chips, which should be coming soon. Then, the MacBook Pro is expected to receive a major redesign in late 2026 (but 2027 is still not fully ruled out), with rumored features including an OLED touch screen, a Dynamic Island, M6 Pro and M6 Max chips, a thinner design, and built-in cellular connectivity.

Apple updated the MacBook Pro twice in one year in the past, with the M2 Pro and M2 Max models debuting in January 2023 and the M3 Pro and M3 Max models following in October 2023, so there is precedent for such a thing.

Apple's Creator Studio bundle of apps launches on Wednesday, January 28, and it has been speculated that Apple might use the opportunity to unveil the MacBook Pro models with M5 Pro and M5 Max chips this week.

As for the MacBook Air, it is expected to get the M5 chip, while the Mac Studio should get higher-end M5 Max and M5 Ultra chips.

There have been reports about a new Studio Display being in the works, with rumored features including mini-LED backlighting, ProMotion support for up to a 120Hz refresh rate, HDR support, and either an A19 or A19 Pro chip. Last month, the next-generation Studio Display was potentially spotted in a Chinese regulatory database.

Apple also plans to release a lower-cost MacBook with an iPhone chip and an updated Mac mini at some point this year, according to Gurman. The lower-cost MacBook is expected to be powered by a version of the iPhone 16 Pro's A18 Pro chip.


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There has been increasing discussion about Tim Cook eventually stepping down as Apple's CEO, but reports have offered differing timelines.


A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter today, however, Bloomberg's Mark Gurman said that timeframe "seems unlikely."

Gurman previously said he would be "shocked" if Cook stepped down before the middle of 2026, so he might remain CEO through WWDC in June at a minimum.

There has been speculation that Cook might become the chairman of Apple's board of directors after he steps down as CEO, but it seems like that transition will not happen imminently, as Apple's current chairman Arthur D. Levinson is up for re-election at the company's annual shareholders meeting on February 24.

Apple has a guideline stating that directors generally may not stand for re-election after age 75, but the company asked shareholders to make an exemption for 75-year-old Levinson, due to his significant experience and expertise.

Apple's Senior Vice President of Hardware Engineering, John Ternus, is widely viewed as Cook's most likely successor. Earlier this week, Gurman reported that Cook gave oversight of Apple's design teams to Ternus at the end of last year, and he said this move makes it "crystal clear" that Ternus is the leading CEO candidate.

Cook has been Apple's CEO since August 2011, and he reached the typical retirement age of 65 last year. It is sounding more and more likely that his time in charge of the company is inching towards the end, but Gurman seems confident that a passing of the baton is still many months away at least, rather than something that is imminent.


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Apple plans to unveil a more personalized version of Siri powered by Google Gemini next month, according to Bloomberg's Mark Gurman.


"The company has been planning an announcement of the new Siri in the second half of February, when it will give demonstrations of the functionality," he wrote, in the latest edition of his weekly Power On newsletter today.

Gurman does not yet know if Apple plans to hold a full-out event to demonstrate the Siri upgrades, or if it will hold private briefings with the media.

The more personalized Siri will be part of iOS 26.4, which will be available in beta in February and released to the general public in March or early April, according to Gurman. Based on that timeframe, the new-and-improved Siri should be available to all customers with an iPhone 15 Pro or newer in just a few more months.

As previewed by Apple, the assistant "should be able to tap into personal data and on-screen content to fulfill tasks," according to Gurman.

Apple first announced the more personalized version of Siri all the way back at WWDC 2024, but it was eventually delayed. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps, as one example of a new capability.

The revamped Siri reportedly experienced issues inside Apple, leading the company to turn to Google Gemini. The revamped Siri will technically still run on a new Apple Intelligence model that has Gemini's technology baked in.

Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

Siri's chatbot might run directly on Google's servers.


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Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future.


"I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman.

Here is Srouji's full memo, as shared by Bloomberg:

I know you've been reading all kind of rumors and speculations about my future at Apple, and I feel that you need to hear from me directly. I am proud of the amazing Technologies we all build across Displays, Cameras, Sensors, Silicon, Batteries, and a very wide set of technologies, across all of Apple Products. Together we enable the best products in the world. I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon.

Last week, Gurman said that Srouji recently told Apple CEO Tim Cook that he was "seriously considering leaving in the near future." Srouji did not explicitly deny the report, but it appears that he has no plans to leave Apple for now.

Srouji informed colleagues that he would be interested in working for another company if he did leave Apple, rather than retiring, according to Gurman.

Srouji is Apple's Senior Vice President of Hardware Technologies. He joined the company in 2008 to lead development of the iPhone 4's A4 chip, the first Apple-designed system-on-a-chip. He previously held senior positions at Intel and IBM.

Apple's chips have achieved many performance records, making Srouji one of the company's most important executives. For example, the A19 Pro chip in the iPhone 17 Pro models offers the world's fastest CPU in any smartphone, while Apple silicon chips in Macs continue to deliver industry-leading performance per watt.

Apple is facing turnover among its top ranks. Apple's operations chief Jeff Williams recently retired, and he will soon be followed by the company's AI research chief John Giannandrea, environmental chief Lisa Jackson, and general counsel Kate Adams. In addition, Apple's software design chief Alan Dye is joining Meta's Reality Labs later this month. Finally, Cook is reportedly planning to step down as CEO as early as next year.
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Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports.


Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design and pioneered the transition to Apple silicon.

Earlier this week, it emerged that Meta had hired multiple significant Apple employees, including longtime Apple designer Alan Dye, while conducting its own recruiting blitz for AI and smart glasses development. Meanwhile, Apple announced the retirement of Senior Vice President and General Counsel Kate Adams, Lisa Jackson, Vice President of Environment, Policy and Social Initiatives, and AI chief John Giannandrea. Earlier this year, Apple lost Chief Operating Officer Jeff Williams, who is retiring, and Chief Financial Officer Luca Maestri. There have also been rumors about Apple CEO ‌Tim Cook‌ retiring, with rumors suggesting he is preparing to leave his role as soon as next year.

Gurman says that the losses are partly due to veteran executives nearing retirement age, but there is still a "disconcerting brain drain" taking place in the company. Nevertheless, Gurman says the accumulative weight of the departures all adds up to "one of the most tumultuous stretches of Cooks tenure." Some of the losses are said to be a "cause for deep concern," and Cook is now looking to prevent further loss of leading talent with stronger compensation packages.

Gurman notes that "Apple hasn't launched a successful new product category in a decade," leaving it increasingly vulnerable to having its talent poached by more agile rivals who are said to be better equipped to develop the next generation of devices and AI technologies.

Cook himself is thought to be likely to join the exodus and step down in the not-too-distant future. He turned 65 last month and now exhibits a noticeable, unexplained tremor in his hands. He is likely to transition to the role of chairman, rather than vacate the company entirely.

The departure of Srouji is said to be "a more imminent risk" and Cook is purportedly working hard to retain him by offering a substantial pay package and the potential of more responsibility. Some executives have suggested elevating Srouji to the role of chief technology officer. This would move him to oversee a broad range of hardware engineering and silicon technologies, making him Apple's second-most powerful executive.

Gurman says this change would likely require John Ternus to be promoted to CEO, but Srouji apparently would prefer to not work under a different CEO, even with an expanded remit. If he does leave, Srouji would likely be replaced by Zongjian Chen or Sribalan Santhanam. Beyond Srouji and the other reported departures, Apple is believed to be contending with a significant talent drain among its key engineers.

Gurman explains that there has been "a broader collapse within Apple's artificial intelligence organization" triggered by AI models chief Ruoming Pang departing earlier this year, along with colleagues such as Tom Gunter and Frank Chu. Apple lost Siri and search overseer Robby Walker, as well as his replacement, Ke Yang, to Meta.

Apple's AI group is apparently suffering from low morale and there is growing worry over the increasing use of external AI technology such as Google Gemini. Around a dozen of Apple's leading AI researchers have also now departed.

The company's AI robotics software team has seen widespread departures, including its leader Jian Zhang, who joined Meta. The user interface team has also lost members, such as Billy Sorrentino, culminating in Dye's exit.

Apple's hardware design group "has been nearly wiped out," with many employees vacating to other companies or following former design chief Jony Ive to his studio, LoveFrom. Abidur Chowdhury, the designer behind the iPhone Air who narrated its unveiling in September, left for an AI startup.

The company has lost a key director in charge of display technologies, Cheng Chen, to OpenAI. He also oversaw the optics of the Vision Pro headset. In addition, one of Apple’s top hardware engineering executives, Tang Tan, similarly left for OpenAI.

Apple has even lost the dean of Apple University, Richard Locke. Apple University is the internal program intended to preserve the company's practices and culture following the death of Steve Jobs.

The exodus has become a major concern for Apple's leadership, which has instructed human resources to ramp up recruitment and retention efforts. See Gurman's full report for more information.
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In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.


Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini, which are set for launch soon, will also "help showcase" next year's new ‌Siri‌ and ‌Apple Intelligence‌ features.

The new version of ‌Siri‌ will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the ‌Siri‌ brand."

Apple is said to be paying Google to create a custom Gemini-based model that can run on its Private Cloud Compute servers to power ‌Siri‌. Gurman clarified that this doesn't mean ‌Siri‌ will include Google services or Gemini features. Instead, ‌Siri‌ will simply be powered by a Gemini model in the background, enabling it to deliver the features that users expect with an Apple user interface.

Apple will preview iOS 27, macOS 27, watchOS 27 and other operating systems at its annual Worldwide Developers Conference in June. The updates will apparently focus on major updates to ‌Apple Intelligence‌ and the company's broader AI strategy.

The company is also apparently still running into problems with the launch of ‌Apple Intelligence‌ in China. Despite partnerships with Chinese companies, ‌Apple Intelligence‌ in China is still mired by regulatory issues and the launch is now a "rolling target."


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A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested.


In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day.

The timing of the overnight refresh could simply be related to the holiday season, but there is a possibility that it relates to the launch of new ‌Apple TV‌ and ‌HomePod mini‌ models. Gurman notes that inventory of current models has become tight, likely signaling that new versions are on the way. He added that even if they do not launch by the end of 2025, they "shouldn't be far off."

The new ‌Apple TV‌ and ‌HomePod mini‌ will apparently "help showcase the new Siri and Apple Intelligence features planned for next year." During its earnings call earlier this week, Apple seemingly suggested that any more new Macs are off the table for the rest of 2026, making the new ‌Apple TV‌ and ‌HomePod mini‌ the most likely candidates for any remaining Apple product releases this year.


This article, "New Apple TV and HomePod Mini Likely Launching Soon" first appeared on MacRumors.com

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Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.


Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store, and the risk of new tariffs.

The "early portion of the year" should see the release of the iPhone 17e, iPad (12th-generation) with A18 chip, iPad Air with M4 chip, MacBook Air with M5 chip, MacBook Pro with M5 Pro and M5 Max chips, and new external displays. Around March to April, Apple should roll out the long-awaited revamped version of Siri alongside a new smart home display with speaker-base and wall-mount options.

In the fall, the company will release new Apple Watches and iPhones as usual. The iPhone 18 Pro models will drop Qualcommm modems for Apple's own C1 chip. The first foldable ‌iPhone‌ is also expected to launch.

The company is likely to debut smart home security products such as a camera in 2026. A new Mac mini with the M5 chip is also expected, along with a new Mac Studio. A new iPad mini with an OLED display should also arrive, but an update to the iPad Pro is not due until 2027.

Before the end of the year, the company could unveil redesigned ‌MacBook Pro‌ models with M6 Pro and M6 Max chips, thinner chassis, touchscreens, and OLED displays. Apple could also preview its smart glasses product before the end of 2026, with suppliers already producing small quantities.


This article, "Report: Apple to Launch These New Products in 2026" first appeared on MacRumors.com

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