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macOS 27: All the Rumors So Far

macOS 27 is still months away, but there are already a handful of rumors about the upcoming software update, as outlined below.


We expect the first beta of macOS 27 to be seeded to developers during WWDC 2026 in June, and a public beta to follow in July. Following beta testing, the update should be released to all users with a compatible Mac in September.

macOS 26 is known as macOS Tahoe, but the name of macOS 27 has yet to leak.

Siri Upgrades


macOS 27 will reportedly include a full-out Siri chatbot that you can have back-and-forth conversations with. This would make Siri more like OpenAI's ChatGPT and Google's Gemini. Due to delays, macOS 27 might also include at least some of the personalized Siri features that Apple previewed all the way back at WWDC 2024.

For example, Apple showed a user asking Siri about their mother's flight and lunch reservation based on info retrieved from the Mail and Messages apps. This functionality was previewed on an iPhone, but it will extend to the iPad and Mac.

More Apple Intelligence Features


Last month, Apple and Google announced that Google Gemini will help power future Apple Intelligence features, and that will extend beyond the more personalized version of Siri. However, exactly which features arrive remains to be seen.

Touch Interface



Bloomberg's Mark Gurman this week reported that Apple is preparing a touch-optimized version of macOS for the rumored MacBook Pro with a touch screen.

For example, if a user touches a button or control on the screen, the report said a relevant set of commands will instantly appear in a menu surrounding their finger. And if a user taps on an item in the menu bar at the top of the screen, the report said the controls will enlarge so they are easier to select with a finger.

Gurman expects the MacBook Pro with a touch screen to be released in late 2026, so these touch optimizations will presumably arrive in macOS 27. However, the changes might be hidden until the touch-screen MacBook Pro launches.

Improved Stability


macOS 27 will reportedly be similar to 2009's Mac OS X Snow Leopard, in the sense that Apple is apparently very focused on improving "quality and underlying performance." Apple is expected to implement many bug fixes and stability improvements, and there may also be some much-needed Liquid Glass design enhancements.

No Intel Macs


Last year, Apple announced that macOS Tahoe would be the final major macOS release for Intel-based Macs, meaning that macOS 27 will be compatible with Apple silicon Macs with the M1 chip and newer only. However, Apple will likely continue to release security fixes for some Intel-based Macs for at least a few more years.
This article, "macOS 27: All the Rumors So Far" first appeared on MacRumors.com

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Leaker Says Apple's Lower-Cost MacBook Will Have These 8 Limitations

Apple is expected to unveil its long-rumored lower-cost MacBook next week. Given it will be more affordable, this MacBook model will obviously have some reduced specs and compromises compared to the MacBook Air and MacBook Pro.


While we are still waiting for Apple to announce the new MacBook, a leaker has shared eight alleged limitations to expect, based on an internal version of Apple's Kernel Debug Kit for a macOS Tahoe beta, leaked online last year.

Here are the alleged limitations they outlined in a post on Chinese social media platform Weibo and in an email to MacRumors:
  • Lower max display brightness: The leaker said the lower-cost MacBook's maximum display brightness may fall below the MacBook Air's 500 nits.

  • No True Tone: The lower-cost MacBook will apparently lack True Tone, a feature that can adjust the color and intensity of the display to match the ambient light.

  • No 1TB or 2TB storage capacities: The leaker expects the lower-cost MacBook to be available in 256GB and 512GB storage capacities, and they mentioned a potential 128GB capacity for educational institutions. Unlike the MacBook Air and MacBook Pro, the new MacBook would lack 1TB and higher storage options.

  • Slower SSD speeds: The flash storage in the new MacBook base model will apparently have slower read and write speeds compared to the latest MacBook Air and MacBook Pro models, potentially due to Apple using a single NAND chip.

  • No fast charging: The new MacBook might not be "fast-charge capable."

  • No backlit keyboard: The keyboard may lack backlit keys.

  • No high-impedance headphones support: You can connect high-impedance headphones directly to compatible Mac computers introduced in 2021 or later, but the lower-cost MacBook will apparently not be one of them.

  • No N1 chip: All of the iPhone 17 and iPhone Air models feature Apple's custom N1 chip for Wi-Fi 7, Bluetooth 6, and Thread. Apple says the chip also improves the overall performance and reliability of features like Personal Hotspot and AirDrop. However, the lower-cost MacBook will not use the N1 chip, the leaker said. Instead, the laptop will likely have a MediaTek chip for wireless connectivity.

The information above comes from the same leaker who claimed that Apple's next Studio Display may have a 90Hz refresh rate, that the next iPad mini will have an A20 Pro chip, and more. Many of their claims are still untested, but we should get a better picture of this source's track record as the products in question are released over the coming months.

While the leaked files are real, this source currently lacks an established track record, so these claims should still be treated with some skepticism. Some of the information mentioned above is not explicitly mentioned in the files, but rather is based on the leaker's interpretations, so it is possible that not every claim will prove to be accurate.

The lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.

Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.

The media will likely receive hands-on time with the lower-cost MacBook at the "Apple Experience" gatherings being held in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. There is no Apple Event live stream for this launch, with the new MacBook expected to be announced in a press release.

How much will this MacBook cost? There are no firm rumors, but estimates for a starting price have ranged from $599 to $799 in the United States.

After months and months of rumors, an announcement should be less than a week away.
This article, "Leaker Says Apple's Lower-Cost MacBook Will Have These 8 Limitations" first appeared on MacRumors.com

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EU Reveals Apple Made a Tiny Acquisition Last Year

In October 2025, Apple notified the European Commission that it would be acquiring invrs.io LLC's sole employee, and certain assets from the company. Following a four-month waiting period, the European Commission published this information this week.


That sole employee appears to be Martin Schubert, according to his LinkedIn profile. Schubert founded invrs.io in 2023 to advance AI-guided design, initially focusing on optical and photonics technologies for AR/VR, data centers, and more.

"Invrs develops open-source frameworks for photonics research, providing standardized simulation challenges and a public leaderboard for benchmarking and comparing design results," reads a notice on the European Commission's website.

Schubert's systems could be useful for future Apple Vision Pro development, but it is unclear exactly what he was hired to work on at this point. He previously worked at Alphabet's X, on AI-powered photonic design, and at Meta.

More details about invrs.io are available on GitHub.

Last month, Apple announced that it acquired Q.ai, an Israeli startup working on AI technology for audio. That was reportedly Apple's second-biggest acquisition ever, with the deal valued at nearly $2 billion. Apple's largest acquisition was the headphone brand Beats, which it bought for $3 billion in 2014. Apple Music launched a year later, and it was built on the foundation of the former Beats Music streaming service.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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More Lower-Cost MacBook Details Surface Ahead of 'Apple Experience' Next Week

Apple is expected to unveil up to five new products next week, including a lower-cost MacBook, and a few more details about the laptop surfaced today.


According to supply chain sources who spoke to DigiTimes, the entry-level MacBook will indeed be launching in March. The report said volume shipments of the laptop to Apple are projected to begin next month. Quanta Computer is expected to be the primary assembler of this new model, and Foxconn is expected to join in later.

Mass production was originally slated to begin in late 2025, but the timeframe was pushed back to the first quarter of 2026, the report said.

Due to rising component costs, including skyrocketing DRAM and NAND storage chip prices, DigiTimes believes that higher pricing may be unavoidable. Early estimates placed this MacBook's starting price as low as $599 in the U.S., but it is possible that the laptop will start at $699 or $799 instead. In any case, college students should receive $100 off the regular price through Apple's education store on the web.

The media will likely receive hands-on time with the lower-cost MacBook at the "Apple Experience" gatherings being held in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. There is no Apple Event live stream for this launch, with the new MacBook expected to be announced in a press release.

The lower-cost MacBook will likely look more or less like a MacBook Air, but it will have some reduced specs. The laptop is expected to be powered by the A18 Pro chip from the iPhone 16 Pro, rather than an M-series chip, and it will reportedly have a slightly smaller 12.9-inch display. Based on the A18 Pro chip's specs, this MacBook will likely have just 8GB of RAM, as well as regular USB-C ports instead of faster Thunderbolt ports.

Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.

Apple previously used the "MacBook" name (without "Air" or "Pro" branding) from 2006 to 2012, and again from 2015 to 2019, but all of those models used Intel processors. This would be the first time that there is an entry-level "MacBook" with Apple silicon, and we should finally learn all about it in less than a week.
This article, "More Lower-Cost MacBook Details Surface Ahead of 'Apple Experience' Next Week" first appeared on MacRumors.com

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Tim Cook Reflects on Joining Apple and Steve Jobs

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs.


Jobs convinced Cook to join Apple in 1998, to help turn around the company:
I'll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence. Many people doubted the company could survive, and I was warned that accepting a job there would come with risks. But when Steve spoke, any trepidation I harbored instantly dissolved. I had never met someone with so much passion and vision. He spoke with charisma and clarityβ€”about a future where technology could unlock a wellspring of human creativity and potential, connecting us and uplifting us in ways even he had yet to imagine.
Cook said joining Apple was the best decision he ever made:
In Steve, I found an incredible mentor who inspired me to grow and challenge myself in new and important ways. And in joining Apple, I traded a job for a purpose, one that still drives me to this very day. It truly was the greatest decision I've ever made.
The Steve Jobs Archive shared letters from many additional influential leaders today, including Apple's former design chief Jony Ive, Disney CEO Bob Iger, famous designer Dieter Rams, and others. The letters had previously only been shared with The Steve Jobs Archive fellows. There is also a new introductory letter from Laurene Powell Jobs.

The Steve Jobs Archive released the letters on what would have been Jobs' 71st birthday. They are available on the web and in the Apple Books app for free.

The Steve Jobs Archive was launched by Jobs' friends and family in 2022. The website features a collection of quotes, photos, videos, and emails from Jobs, and offers fellowships to young creators looking to follow in his footsteps.
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MacRumors Turns 26: Here's What Our Readers Thought About the iPod, iPhone, and More

MacRumors turns 26 today, and we want to take the opportunity to thank everyone who has read and supported our website over the years.


MacRumors was founded by Arnold Kim on February 24, 2000, while he was a medical student, and it has since become one of the world's most popular Apple news websites. Kim was profiled in The New York Times in 2008. Coincidentally, we share our birthday with Steve Jobs, who would have turned 71 years old today.

Our website has been around for many major Apple product announcements, including the iPod, MacBook Pro, iPhone, iPad, Apple Watch, and more.

Here are the forum threads for each product:
This article, "MacRumors Turns 26: Here's What Our Readers Thought About the iPod, iPhone, and More" first appeared on MacRumors.com

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Apple Announces Plans to Begin Assembling Mac Mini in U.S. This Year

Apple has announced that Foxconn will begin assembling some Mac mini computers at a factory in Houston, Texas later this year.


"Apple is deeply committed to the future of American manufacturing, and we're proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year," said Apple CEO Tim Cook, in a press release.

Apple is also expanding AI server manufacturing at the Houston factory, and it is opening a new Advanced Manufacturing Center in the city later this year. The dedicated facility will "provide hands-on training in advanced manufacturing techniques to students, supplier employees, and American businesses of all sizes."

In an interview with The Wall Street Journal, Apple's operations chief Sabih Khan said U.S. assembly of some Mac mini units is part of the company's previously-announced commitment to invest $600 billion in the U.S. by August 2029.

Mac mini units assembled in the U.S. will primarily serve the U.S. market, while production will continue in Asia for orders abroad, according to Khan.

As the report notes, the Mac mini is a niche product for Apple, with research firm Consumer Intelligence Research Partners estimating that the desktop computer accounted for only 5% of Apple's global Mac sales last year. In 2024, the Mac mini received its first major redesign since 2010, along with M4 and M4 Pro chips.

In the U.S., the Mac mini starts at just $599, but customers must supply their own display, keyboard, and trackpad or mouse.

Apple touted assembly of the Mac Pro desktop tower in Texas in 2019, during U.S. President Donald Trump's first term, but it had been assembling the computer there since 2013. Apple's plan to begin assembling some Mac mini units in the U.S. comes during Trump's second term, and this time it does involve some assembly shifting stateside.

The Wall Street Journal also explored Apple's efforts to boost its U.S. chip production.


Apple said it is on track to purchase more than 100 million chips from TSMC's Arizona factory this year, and it has directed TSMC and Texas Instruments to purchase bare silicon wafers from GlobalWafers' new factory in Sherman, Texas.
Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Caution)
Related Forum: Mac mini

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iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.


iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks.

Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation AirTag. Likewise, it is possible that iOS 26.3.1 will include support for some of the new products that Apple is expected to announce in the first week of March, such as the iPhone 17e, but this is merely speculation at this point.

Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. Selected journalists and content creators are expected to receive hands-on time with the products at an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time.

We have not confirmed if there will be any corresponding updates, such as macOS 26.3.1.

iOS 26.3.1 will be a stopgap update between iOS 26.3, released earlier this month, and iOS 26.4, which will likely arrive in late March or early April. While it lacks the personalized version of Siri, iOS 26.4 is shaping up to be a relatively significant update that adds many new features across Apple Music, Apple Podcasts, CarPlay, and more.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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Apple Reportedly Plans to Unveil at Least Five New Products Next Week

In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."


A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. At these in-person gatherings, the expectation is that attendees will receive hands-on time with the new products that Apple announces next week.

Given this launch is described as an "Apple Experience," it appears there will not be a traditional Apple Event live stream. Instead, the new products are expected to be unveiled in a series of press releases on the Apple Newsroom website.

A new lower-cost MacBook will "very likely" be one of the new products introduced next week, according to Gurman. Rumored features include a 12.9-inch display, a version of the iPhone 16 Pro's A18 Pro chip, and a variety of fun color options.

Gurman expects the iPhone 17e to debut by the first week of March. The device is expected to have four key upgrades over the iPhone 16e, including an A19 chip, MagSafe, Apple's C1X modem for faster 5G, and Apple's N1 chip for Wi-Fi 7.

Other potential products coming next week include an iPad Air with the M4 chip, an iPad 12 with the A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. Two new Studio Displays are reportedly in the works too, but Gurman said it might be "overkill" for those to arrive next week.

In any case, it sounds like Apple's next products are just days away. This launch comes after Apple released a second-generation AirTag last month.


This article, "Apple Reportedly Plans to Unveil at Least Five New Products Next Week" first appeared on MacRumors.com

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Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.


Specifically, he said that Apple is testing a "deep red" finish for the two devices.

If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.

While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea β€” given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.

As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.

Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.

Related Roundup: iPhone 18
Related Forum: iPhone

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Three Upcoming Apple Products Seemingly Spotted in macOS 26.3 Code

macOS 26.3 hints at Apple's rumored lower-cost MacBook, and two new Studio Display models, according to Macworld's Filipe EspΓ³sito.


EspΓ³sito found the following codenames within macOS 26.3's source code, and he revealed the upcoming products that they likely correspond with, based on previous reporting from Bloomberg's Mark Gurman and others.

The codenames:
  • J700: Lower-cost MacBook

  • J427: A new Studio Display

  • J527: A new, higher-end Studio Display
This is far from the first time that these codenames have been spotted in Apple's software updates. According to MacRumors contributor Aaron Perris, the codenames were also present in updates such as macOS 26.2 and iOS 18.5 last year.

As more and more hints stack up, it is clear that all three products are inching closer to release.

The prevailing assumption is that Apple will unveil the lower-cost MacBook as part of three days of new product announcements in the first week of March. The media would then receive hands-on time with the laptop during the "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time.

The new Studio Displays are expected to be released in the first half of 2026, but it is unclear if they will be part of the announcements in the first week of March.


The lower-cost MacBook is rumored to be powered by a version of the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip. The laptop will apparently be available in a variety of bright colors, such as yellow, green, blue, and/or pink. Other rumored specs include a 12.9-inch display and 8GB of RAM. The starting price remains to be seen, with estimates ranging from $599 to $799 in the United States.

The lower-cost MacBook would be an all-new model positioned below the MacBook Air, and it would mark a revival of the "MacBook" brand (with no "Air" or "Pro" designation). Apple sold an Intel-based 12-inch "MacBook" from 2015 to 2019.

At least one of the new Studio Display models is rumored to feature a 27-inch screen with mini-LED backlighting, up to a 90Hz or 120Hz refresh rate, HDR support, and an A19 chip or A19 Pro chip. No major design changes are expected.

If the next Studio Display receives mini-LED backlighting and HDR support, its maximum brightness and contrast ratio would be higher than the current model. And a newer A19 or A19 Pro chip β€” up from the A13 Bionic currently β€” should contribute to performance improvements, camera-related enhancements, and more.

There are no details about the second Studio Display. Presumably, it would be a higher-end model, and we can only dream of a larger 32-inch screen size.

The current Studio Display launched in March 2022, alongside the first Mac Studio. It has a 27-inch screen without mini-LED backlighting, a 5K resolution, a 60Hz refresh rate, up to 600 nits brightness, a built-in camera and speakers, one Thunderbolt 3 port, and three USB-C ports. In the U.S., pricing starts at $1,599.
Related Forums: Mac Accessories, macOS Tahoe

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M1 MacBook Air Out of Stock at Walmart as Lower-Cost MacBook Nears

Apple's older MacBook Air with the M1 chip is now out of stock on Walmart's website in the U.S., amid rumors of a new lower-cost MacBook coming soon.

A colorful MacBook (concept)

Walmart first began selling the MacBook Air with the M1 chip for $699 in March 2024. The price later dropped to $649, then to $599, and briefly to as low as $549 during a Black Friday sale last year. However, we just noticed that it has been out of stock for a while now, and there is no indication if it will ever be returning.

Apple first released the MacBook Air with the M1 chip in November 2020, as one of the first Macs with an Apple silicon chip, instead of an Intel processor. The configuration being sold by Walmart for as low as $549 included 256GB of storage and 8GB of RAM. They were new-in-box units, not refurbished or open-box models. Walmart's website continues to offer refurbished units from "trusted sellers" for as low as $449.

Apple discontinued the MacBook Air with the M1 chip in 2024, after it launched models with the M3 chip, and it has since updated the MacBook Air with the M4 chip. Prior to being discontinued, the model with the M1 chip was being sold for a starting price of $999 brand new, but Amazon sometimes offered it on sale for $749 to $899.

The laptop going out of stock at Walmart could be a hint.

Apple plans to release a lower-priced MacBook with a version of the iPhone 16 Pro's A18 Pro chip as early as the first week of March, according to several reports and leakers. This would be an all-new model positioned below the MacBook Air in the Mac lineup, and it would mark a revival of the "MacBook" brand (with no "Air" or "Pro" designation).

Apple supply chain analyst Ming-Chi Kuo was first to reveal that Apple is allegedly planning a more affordable MacBook. Last year, he said the laptop would have around a 13-inch display and come in fun colors, like green, blue, pink, and/or yellow. A few rumors have specifically said it will have a 12.9-inch screen.

The lower-cost MacBook could have a lot in common with the discontinued 12-inch MacBook, including an ultra-thin and lightweight design. However, that model was powered by Intel processors. Apple stopped selling the 12-inch MacBook in July 2019, so there has been a long wait for a similar model powered by Apple silicon.

In the iPhone 16 Pro, the A18 Pro chip has a 6-core CPU and a 6-core GPU. The chip's multi-core performance is similar to the M1 chip, so this new MacBook could effectively be a replacement for the MacBook Air with the M1 chip, and that could explain why it is finally out of stock at Walmart ahead of the lower-cost MacBook launching.

Skyrocketing DRAM and NAND storage chip prices may have been a factor too, though.

With the A18 Pro chip, the lower-cost MacBook might have only 8GB of RAM, whereas all current MacBook Air and MacBook Pro models start with at least 16GB of RAM. The chip also lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports, with slower data transfer speeds and external display limitations.
Related Roundup: MacBook Air
Related Forum: MacBook Air

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Rivian Releases Apple Watch App

As expected, electric vehicle maker Rivian today released an Apple Watch app, providing R1S and R1T drivers with convenient features on their wrist.


The app lets you choose up to four one-tap controls for locking or unlocking doors, opening or closing the windows, opening the front or rear trunks, sounding the vehicle's alarm, and more. In addition, you can turn the Apple Watch's Digital Crown to adjust the vehicle's cabin temperature and battery charging target in the app.

Rivian also offers an Apple Watch complication, allowing you to view the vehicle's charge level at a glance on your watch face.

Rivian recently rolled out Apple Wallet car key support for its second-generation R1S and R1T vehicles. This feature utilizes Ultra Wideband technology, allowing you to simply approach the vehicle, open the door, and start the vehicle, all with your iPhone in your pocket or bag or your Apple Watch on your wrist.


Passive entry functionality requires an iPhone 11 or newer (excluding iPhone SE and iPhone 16e models) or an Apple Watch Series 6 or newer.

If you have a first-generation R1S or R1T model, digital key functionality is a bit more limited. You can lock or unlock the vehicle with a tap of the "lock" button in the app. "With the app open, you're ready to drive," says Rivian, for these models.

To get the Apple Watch app, head to the App Store and install the latest version of the Rivian app for the iPhone, and it will extend to the Apple Watch.
Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

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Rumor: Apple to Announce Multiple New Products in First Week of March

Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week.


Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:
What strikes me is that March 4 — the "experience" day — is a Wednesday. So my spitball guess is that they announce all these products via Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. And then the "experience" will be a hands-on thing with in-person demos.
In response to Gruber's post, Bloomberg's Mark Gurman said product announcements on the Monday, Tuesday, and Wednesday of that week is indeed "exactly" what he is expecting, based on what he has heard from his sources.

Gurman does not expect a typical Apple Event live stream for the new products, with the announcements likely to occur in the form of press releases on the Apple Newsroom website instead. However, there could still be a short video prepared for each new product, and the media would get hands-on time with the new products.

Apple has announced new products on a Monday-Tuesday-Wednesday basis multiple times in the past, including in March 2019 (new iPad mini and iPad Air, iMac, and AirPods models) and in October 2024 (new iMac, Mac mini, and MacBook Pro models).

The following Apple products are rumored to be coming soon:In addition, rumors about new Apple TV and HomePod mini models have been circulating for more than a year, but there is still no sign of them.

In the end, we might only get three of these new products in the first week of March, with the most likely possibilities being the lower-cost MacBook with an iPhone chip, the iPhone 17e, and perhaps either an updated iPad Air or entry-level iPad.

The invite graphic for the upcoming "Apple Experience" includes a colorful Apple logo with yellow, green, and blue discs, and Gurman previously reported that Apple has tested those three colors plus pink for the MacBook with an iPhone chip.

MacRumors will be attending the "Apple Experience," so stay tuned for our coverage.
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Toyota Rolling Out Apple Wallet Car Keys on iPhone

In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, such as Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, and Volvo, and Toyota is now rolling out support as well.


According to a Reddit post, select trims of the 2026 Toyota RAV4 support the Apple Wallet car key feature in the United States, at a minimum. We have yet to confirm if the feature is rolling out to any of Toyota's other 2026 model year vehicles.

Toyota's implementation of the feature utilizes Ultra Wideband technology, allowing you to simply approach the vehicle, open the door, and start the vehicle, all with your iPhone in your pocket or your Apple Watch on your wrist. This passive entry functionality requires an iPhone 11 or newer* or an Apple Watch Series 6 or newer.

A few months ago, MacRumors was first to report that Toyota was planning to offer Apple Wallet car keys, so this rollout was expected. It appears that the feature requires a Toyota Remote Connect subscription, which starts at $15 per month. A free one-year Remote Connect trial is included with the purchase of a new Toyota vehicle.

Apple has a web page with a list of vehicle models that support iPhone car keys, but it is updated infrequently, so it is currently missing some newer additions.

* Excluding the iPhone SE 2, iPhone SE 3, and iPhone 16e.
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Apple Event on March 4: Here's What to Expect

Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.


At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience in Los Angeles to go hands on with the new subscription-based bundle of apps and features.

The upcoming Apple Experience will likely not be as significant as a traditional Apple Event, but there is a good chance that new hardware will be announced, as well-known journalists such as Joanna Stern were invited this time around.

It seems likely that Apple will show off a new lower-cost MacBook at these gatherings. The invite graphic for the upcoming Apple Experience includes a colorful Apple logo with yellow, green, and blue discs, and Bloomberg's Mark Gurman reported that Apple has tested those three colors and pink for the MacBook with an iPhone chip.

In our view, the second-most likely possibility is an iPhone 17e. The spec-bumped successor to the iPhone 16e is expected to have four key upgrades, including MagSafe, an A19 chip, a C1X modem for faster 5G, and an N1 chip for Wi-Fi 7.

Other fitting possibilities include an iPad Air with an M4 chip, an iPad 12 with an A18 chip, and a MacBook Air with an M5 chip.

We are also still waiting for quite a few smart home products, including an updated Apple TV, an updated HomePod mini, and an all-new Apple home hub, but it is unclear if any of those devices will be unveiled alongside this Apple Experience, especially given that there is still no sign of the more personalized version of Siri.

Finally, the wait continues for high-end products, like MacBook Pros with M5 Pro and M5 Max chips, an updated Mac Studio, and a new Studio Display. While nothing has been ruled out at this point, the colorful nature of this Apple Experience graphic suggests that Apple will be focused on some more colorful, lower-end products with mass appeal.

In New York, the Apple Experience begins on Wednesday, March 4 at 9 a.m. Eastern Time. The gatherings in London and Shanghai will kick off simultaneously, although it will be later in the day in those cities due to time zone differences. Given it is not a traditional Apple Event, we do not expect Apple to provide a YouTube live stream.

Instead, we expect a new product or two to be announced in a press release or two on the Apple Newsroom website, and those who attend the Apple Experience in one of the three cities will be able to share hands-on photos and impressions.
Tag: Event

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Apple Launching New 'Sales Coach' App

Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.


"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos highlighting everything from reasons to upgrade to a newer iPhone to popular iPad features.

Apple is aiming to release the "Sales Coach" app on Monday, February 23, our source said. It will have two major changes compared to the "SEED" app, including an all-new Liquid Glass design, and later an AI chatbot that can provide Apple Store and Apple Authorized Reseller employees with sales tips and product information.

When it arrives in a later update, the chatbot will be accessible from the "Ask" tab in the app, and employees will be able to ask it various Apple product knowledge questions. For example, they could ask about the iPhone Air's key features, or inquire about how the Instant Hotspot feature on the Mac works. We have not confirmed if the chatbot uses Apple's own large language model, or if it relies on a third-party platform.

"Sales Coach" is also rolling out on the web at salescoach.apple.com. It is an internal tool for Apple sales partners, so it is not publicly accessible.


A similar public-facing chatbot has been rolling out in the Apple Support app.
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Apple Reveals How Many iPhones Are Running iOS 26

Apple has shared updated iOS 26 and iPadOS 26 adoption figures, revealing how many iPhones and iPads are running those software versions.


These adoption numbers are based on iPhones and iPads that transacted on the App Store on February 12, 2026, according to Apple.

The statistics are as follows:
  • 74% of all iPhones introduced in the last four years are running iOS 26.

  • 66% of all iPhones are running iOS 26.

  • 66% of all iPads introduced in the last four years are running iPadOS 26.

  • 57% of all iPads are running iPadOS 26.
Here is how that compares to the iOS 18 adoption figures that Apple shared based on iPhones and iPads that transacted on the App Store on January 21, 2025:
  • 76% of all iPhones introduced in the last four years were running iOS 18.

  • 68% of all iPhones were running iOS 18.

  • 63% of all iPads introduced in the last four years were running iPadOS 18.

  • 53% of all iPads were running iPadOS 18.
At first glance, the iOS 26 and iOS 18 adoption figures appear to be similar, but this is only because Apple released the iOS 26 statistics later than usual. iOS 26's statistics are based on devices that transacted with the App Store approximately 150 days after the update was released to the public, compared to 127 days for iOS 18. In other words, iOS 26 was available for around three weeks longer by comparison.

As was suspected, this means that iOS 26 adoption has officially been slower than iOS 18 adoption, but not to the extent that some earlier, unofficial estimates had claimed. There is no way of knowing exactly why iOS 26 adoption has been slower, but some users have opted to avoid the new Liquid Glass design for now.

iPadOS 26 adoption figures are technically higher than iPadOS 18, but again, note that iPadOS 26 benefitted from three extra weeks of availability.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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Five iPhone 18 Pro Features Revealed in New Report

While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.

Rumored color options for the iPhone 18 Pro models

In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:

  • Smaller Dynamic Island: It has been rumored that Face ID's flood illuminator will be moved under the screen on the iPhone 18 Pro models, paving the way for a smaller Dynamic Island on the devices.

  • Variable Aperture: The main 48-megapixel Fusion camera on both iPhone 18 Pro models is rumored to have a variable aperture, which would allow users to control the amount of light that passes through the camera's lens and reaches the sensor. This would provide greater control over depth of field. However, given that iPhones have smaller image sensors due to smartphone size constraints, it is unclear exactly how meaningful this improvement would be.

  • A20 Pro Chip: Apple's next-generation A20 Pro chip is expected to use TSMC's first-generation 2nm process, whereas the A19 Pro chip is 3nm. With a 2nm architecture and a new packaging design, the A20 Pro chip should deliver solid year-over-year performance and power efficiency gains.

  • N2 Chip: All of the iPhone 17 and iPhone Air models are equipped with an Apple-designed N1 chip that enables Wi-Fi 7, Bluetooth 6, and Thread. Apple says the N1 chip also improves the overall performance and reliability of features like Personal Hotspot and AirDrop. iPhone 18 Pro models are expected to have Apple's next-generation N2 chip, but is not yet known what improvements would come with this upgrade.

  • C2 Modem: Apple's custom C1 cellular modem for 5G and LTE debuted in the iPhone 16e last year, and that was followed by a C1X chip in the iPhone Air. Apple says the C1X modem is up to twice as fast as the C1 modem, and the most power-efficient modem in an iPhone ever. The improvements should continue with Apple's third-generation C2 modem in the iPhone 18 Pro models.

These are only some of the new features and changes planned for the iPhone 18 Pro models, with additional ones outlined in our iPhone 18 roundup.

Apple is expected to release the iPhone 18 Pro models in September.
Related Roundup: iPhone 18
Tag: Jeff Pu
Related Forum: iPhone

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YouTube Launches on Apple Vision Pro

Starting today, an official YouTube app is available on the Apple Vision Pro, allowing you to watch videos on a theater-sized screen with immersive visionOS Environments.


Every video on YouTube is available in the new, standalone visionOS app, including standard videos, 180Β° videos, 360Β° videos, and YouTube Shorts. And on the newer Apple Vision Pro with the M5 chip, you can even watch YouTube videos in 8K.

Apple Vision Pro users can access their YouTube subscriptions, playlists, watch history, and more.


It was already possible to watch YouTube videos via the Safari browser on the Apple Vision Pro, but there was no official YouTube app on the device until now. A third-party YouTube app called "Juno" was available on visionOS in 2024, but it was quickly removed from the App Store because it was deemed to be violating YouTube's Terms of Service.

The official YouTube app is available in the visionOS App Store. The app is compatible with Apple Vision Pro models with the M2 chip and the M5 chip.
Related Roundup: Apple Vision Pro
Tag: YouTube
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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