In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.


The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's leadership" and helped with "reversing a trend of declining product quality" at the company.

"Since getting the top hardware engineering role in 2021, he's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity," wrote Gurman.

Cook reportedly gave oversight of Apple's design teams to Ternus at the end of last year, and Ternus has been making a lot more public appearances in interviews and in product introduction videos over the past few years. The profile provides a closer look at how Ternus has risen to become the frontrunner to succeed Cook eventually.

Cook has not shared his retirement plans with even some of his closest lieutenants, according to the report, so it is unclear when he plans to step down. Cook has served as Apple's CEO since 2011, and he reached the common retirement age of 65 last year. In a recent interview, he vaguely said "I can't imagine life without Apple."

The full Bloomberg Businessweek article: "Apple's 'Nice Guy' Heir Apparent"
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Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California.


In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its Apple Park headquarters in Cupertino, California, and he expects Ternus to be "center stage."

The report did not offer any further details about the celebration, but our best guess is that it will take place under the rainbow arches in the middle of Apple Park. Apple turns 50 on April 1, so the party will likely take place soon. It is unclear if the celebration will be limited to Apple's employees, or if there will be a public component involving the Apple Park Visitor Center. In any case, selected members of the press may be invited.

Apple kicked off its 50th anniversary celebrations with a surprise Alicia Keys performance at its Grand Central store in New York earlier this month, and it has since hosted similar events in China, South Korea, and Thailand. Apple is planning to host additional celebrations in Australia, Canada, France, and the UK over the coming days.

MacRumors has been invited to attend one of Apple's 50th-anniversary celebrations in London this week, but we are keeping specific details under wraps in order to avoid spoiling Apple's surprise. Stay tuned for our coverage of the event.
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Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.


Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."

An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.

No other major changes have been rumored so far for the iPad 12, so we expect the device to have the same overall design as the current model.

Apple Intelligence is already available on all other current-generation iPad models, including the iPad mini, iPad Air, and iPad Pro.

Apple released the iPad 11 with an A16 chip in March 2025, with U.S. pricing starting at $349.


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Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.


In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other Apple Intelligence upgrades are released later this year.

Inventory of the Apple TV, HomePod mini, and full-sized HomePod is once again "running low" at Apple's retail stores around the world, according to Gurman, but it is unclear if this means anything since the revamped Siri has yet to debut.

Gurman previously reported that Apple was aiming to release the personalized Siri features in either iOS 26.5 or iOS 27. The first developer beta of iOS 26.5 could be available in late March or early April, so at least some of the Siri upgrades might be just a week or two away, unless they are entirely held back until iOS 27 debuts in June.

Accordingly, if the new Apple TV and HomePod mini models remain tied to the Siri upgrades arriving in iOS 26.5 or iOS 27, then Apple should announce the devices at any point between late March and the end of September this year.

Earlier rumors claimed the next Apple TV would be equipped with the A17 Pro chip, which is the oldest chip that supports Apple Intelligence. The device is also expected to feature Apple's N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.

As for the HomePod mini, it is expected to use an Apple Watch's S9 chip or newer, but it is not entirely clear how that chip would be capable enough to support the revamped Siri powered by Apple Intelligence. Other rumored features include the N1 chip, improved sound quality, a newer Ultra Wideband chip, and a red color option.

The current Apple TV 4K debuted in October 2022, and the HomePod mini was introduced in October 2020, so both devices are due for upgrades.


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In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability.


During WWDC 2008's State of the Union, Apple showed a slide that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and stability improvements. Technically, the update did include some smaller new features, but Apple was overwhelmingly focused on bug fixes and under-the-hood changes on the Mac.

"We've built on the success of Leopard and created an even better experience for our users from installation to shutdown," said Apple's former software engineering chief Bertrand Serlet. "Apple engineers have made hundreds of improvements so with Snow Leopard your system is going to feel faster, more responsive and even more reliable than before."


iOS 27 will still get some new features too, including a more personalized version of Siri. The update should be announced in June and released in September.


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In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal version of iOS 27 does not have major Liquid Glass design changes, but there might be a new system-wide setting for precisely adjusting the look of the interface.


iOS 26.1 lets you choose between "Clear" and "Tinted" options for Liquid Glass, with the "Tinted" look adding more opacity to user interface elements. And with iOS 27, which is expected to be released later this year, Apple might go even further.

iOS 26.2 introduced a slider that allows you to manually adjust the opacity of Liquid Glass, but only for the Lock Screen's clock. Starting with iOS 27, Gurman said the setting might be expanded to the entire operating system.

Apple was initially working on a system-wide Liquid Glass slider for iOS 26, but it ran into engineering challenges when trying to extend it across the entire system, according to Gurman. However, he said Apple could go back to the drawing board and manage to get the system-wide slider working in an iOS 27 version.

"Apple is trying again now for iOS 27," said Gurman, in a social media post referring to the system-wide Liquid Glass slider. "TBD if it lands."

iOS 27 beta testing should begin in June, ahead of a September release.


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A second-generation MacBook Neo with a touch screen has gone from a yes to a maybe to a no, according to rumors.


In his Power On newsletter today, Bloomberg's Mark Gurman said Apple has yet to decide whether to bring touch-screen support to any Macs beyond the next high-end MacBook Pro, which is expected to be released in late 2026 or early 2027.

A touch screen would slightly increase the cost of making the MacBook Neo, which is priced as low as $499, so the laptop will likely remain without one for years.

In September 2025, Apple analyst Ming-Chi Kuo said the second-generation MacBook Neo "could" include touch support, but last week he said it "may" not happen after all, and now Gurman has completely ruled out the possibility for now.

"I'd be shocked if a touch screen comes to the Neo in the next three years," said Gurman.

Nevertheless, a second-generation MacBook Neo will likely be released next year, according to Kuo. The key upgrade should be the A19 Pro chip with an increased 12GB of RAM, up from the A18 Pro chip with 8GB of RAM in the current model.


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Apple's new Liquid Glass interface introduced across iOS 26, macOS Tahoe, and its other latest software platforms is apparently here to stay.


In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal versions of iOS 27 and macOS 27 do not have major Liquid Glass design changes. He also mentioned how Apple's new software design chief, Steve Lemay, was "a driving force" behind Liquid Glass and was "deeply involved in its development."

Lemay joined Apple in 1999. He succeeded Alan Dye, who left Apple for Meta at the end of last year. Under his leadership, it is likely that Apple will focus on gradually improving Liquid Glass. This would be similar to Apple's approach with iOS 7, which did away with skeuomorphism in favor of a flat design and was then refined over the years.

Apple already provided iPhone users with a few Liquid Glass customization options through software updates. iOS 26.1 added a "Tinted" option that increases the opacity of Liquid Glass elements across the system, and iOS 26.2 introduced a slider that allows you to adjust the opacity of Liquid Glass for the Lock Screen's clock.

Apple was initially working on a system-wide Liquid Glass slider for iOS 26, but it ran into engineering challenges when trying to extend it across the entire system, according to Gurman. However, he said Apple could go back to the drawing board and manage to get the system-wide slider working in an iOS 27 version.


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Apple's rumored touchscreen MacBook Pro will be a "touch-friendly device, rather than one that's touch-first," according to Bloomberg's Mark Gurman.


Writing in Power On, Gurman said users will be able to easily move between touch-based and point-and-click inputs, thanks to changes coming in macOS 27 – set up in part by last year's Liquid Glass redesign. However, Apple is said to be taking a conservative approach to touch-based input, offering it more as a "bonus" than a prominent feature.

"Before anyone gets too excited, the touch-based MacBook Pro will not feel like an iPad," said Gurman. "This is the MacBook Pro you've known for the past two decades – with touch offered as a bonus."

Users will be able to tap or click on-screen elements, and controls will change based on input method. If a user taps on a menu bar item, for example, it will display a larger set of controls optimized for touch. Touch-based options will be integrated throughout macOS, and it will support iPad features like pinch gestures for zooming in or out and fast scrolling.

Anyone looking for more of a hybrid iPad/Mac experience will have to wait until 2029, when Apple's foldable iPad could arrive – although even this is said to be "designed through and through as an iPad."

The touchscreen MacBook Pro is expected to be released as soon as later this year, equipped with the M6 chip and an OLED display. The redesigned 14-inch and 16-inch MacBook Pro models are also expected to have a hole-punch camera at the top of the display. Expect an iPhone-style Dynamic Island to house it, rather than the notch we've become accustomed to.


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Internally at Apple, the rumored low-end MacBook is being described as "incredible value," so much so that the company believes its imminent launch is going to drive a serious number of switchers from Windows machines and Chromebooks, reports Bloomberg's Mark Gurman.


Writing in his Power On newsletter over the weekend, Gurman says that Apple believes the device "could even compel iPhone users without computers to buy their first Mac."

We don't yet have an official price for the machine, but the MacBook Air starts at $999, so the upcoming low-cost MacBook is expected to be significantly cheaper. Apple is unlikely to price it so low that it overlaps too closely with the iPad lineup, though. The entry-level iPad with the A16 chip starts at $349, while the iPad Air with the M2 chip begins at $599.

A price in the $599 to $799 range would position the new MacBook above the iPad Air, but below the MacBook Air and iPad Pro, maintaining clear separation across product lines. At $599, the device would compete directly with many popular Chromebooks commonly purchased for education, while pricing at $699 or $799 would place it in a similar segment, but with a more premium positioning.

Apple is expected to make several hardware compromises to reach the lower price point. According to one leaker, the new MacBook's display may be dimmer than the MacBook Air's 500 nits and lack True Tone support. Storage options are also likely be limited to 256GB and 512GB, with a possible 128GB configuration for education customers, and there will be no 1TB or 2TB tiers. The base model may also use a slower SSD, potentially due to a single NAND chip. Additional cuts could include no fast charging, no backlit keyboard, and no support for high-impedance headphones. Meanwhile on the connectivity side, it reportedly will not include Apple's custom N1 wireless chip, instead relying on a MediaTek solution.

We shouldn't have to wait too long to learn how accurate those leaks are. Rumors suggest that the low-cost MacBook will be introduced at or just before Apple's March 4 Special Experience that's taking place in New York, London, and Shanghai. However, Apple could announce the MacBook in a press release ahead of the experience – and even as soon as today.

Apple is said to have tested a range of playful color options for the device, including light yellow, light green, blue, pink, classic silver, and dark gray, although Gurman says it's unlikely all of them will ship.


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Apple is still developing a large foldable iPad, despite hitting several technical hurdles along the way, reports Bloomberg's Mark Gurman.


Writing in his Power On newsletter, Gurman says the "gigantic" foldable iPad will challenge Apple's long-running tradition of keeping the Mac and iPad as separate devices. Some have referred to it as a foldable iPad, while others have called it an all-display MacBook, but concerns remain about its practicality when it comes to typing.

A report in July last year claimed Apple had decided to pause work on a larger-screened foldable iPad because of development issues, but it now sounds as if that overstated things. Apple wanted to launch the device in 2028, according to Gurman's previous reporting, but problems with weight and display technology are likely to cause it to be pushed back until 2029.

The device is believed to have a Samsung-made 18-inch display, with Apple focusing on minimizing the display crease. The company already has expertise in this area, having ordered suppliers to begin production of its foldable iPhone, due for launch later this year.

However, a large foldable OLED display will be a lot more expensive – the foldable device could be up to three times as expensive as the 13-inch iPad Pro. Apple charges $1,299 for the 13-inch ‌iPad Pro‌, so if prices don't come down for components over the next few years, the foldable ‌iPad‌ could cost as much as $3,900.

When closed, the iPad resembles a MacBook, with an aluminum exterior and no outer display. When opened, it unfolds to roughly the size of a 13-inch MacBook Air, but without a physical keyboard. Due to its large display and aluminum chassis, current prototypes weigh about 3.5 pounds, making them considerably heavier than existing iPad Pro models.


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Apple will update the MacBook Air with an OLED display for its 2028 model, according to Bloomberg's Mark Gurman.


Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad mini, MacBook Pro, iPad Air, and MacBook Air – and likely in that order.

Apple already uses OLED displays in the iPad Pro. There are apparently no plans to add OLED to the low-cost iPad. The ‌MacBook Pro‌ will be updated with an OLED display when it is next redesigned, perhaps as soon as later this year, and it will include touch screen functionality, according to Gurman and Apple analyst Ming-Chi Kuo.

Apple is expected to update the MacBook Air with M5 chips imminently, but that model will continue to feature an LCD display. If Apple follows an annual upgrade cycle, the first OLED MacBook Air will likely feature M7 chips. Gurman previously reported that Apple has already started early work on an OLED ‌MacBook Air‌.

When the MacBook Air moves from LCD to OLED display technology, it will gain several advantages – brighter screens, deeper blacks with higher contrast, improved power efficiency that can extend battery life, and other enhancements.


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Apple will add a vapor chamber cooling system to the iPad Pro as soon as next year, according to Bloomberg's Mark Gurman.


Writing in his latest Power On newsletter, Gurman says an iPhone 17 Pro-style vapor chamber is something Apple has been working to bring to the ultra-thin iPad Pro, and it could debut in the next model, which is expected to arrive in spring of 2027.

Apple overhauled the thermal design of the iPhone 17 Pro models to include a vapor chamber cooling system, where a small amount of deionized water moves heat away from the A19 Pro chip and distributes it throughout the iPhone's aluminum unibody frame. Apple says the design allows for 40 percent better sustained performance for demanding tasks.

The next generation iPad Pro model will likely feature Apple's M6 chip made with TSMC's 2-nanometer process. The liquid cooling system would help mitigate throttling, especially as the ‌iPad Pro‌ becomes more capable at handling intense workflows.


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Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.


Apple teased "a big week ahead," with announcements starting Monday.

In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the fall," suggesting that at least one of the devices set to be unveiled between Monday and Wednesday will have "major mainstream appeal."

The new product likely to receive the most interest is the rumored lower-cost MacBook, which is described as an "incredible value" within Apple, according to the newsletter. Apple believes that a more affordable MacBook will help to "drive a serious number of switchers from Windows machines and Chromebooks," wrote Gurman.

While there have been no concrete rumors about the lower-cost MacBook's starting price, estimates range from $599 to $799 in the United States. In any case, qualifying college students and educators should receive $100 off the regular price.

The lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.

Like the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.

Beyond the lower-cost MacBook, most if not all of the other new products coming this week are expected to feature upgraded chips and little else. Possibilities include an iPhone 17e with an A19 chip, an iPad Air with an M4 chip, an iPad 12 with an A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.


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In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."


A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. At these in-person gatherings, the expectation is that attendees will receive hands-on time with the new products that Apple announces next week.

Given this launch is described as an "Apple Experience," it appears there will not be a traditional Apple Event live stream. Instead, the new products are expected to be unveiled in a series of press releases on the Apple Newsroom website.

A new lower-cost MacBook will "very likely" be one of the new products introduced next week, according to Gurman. Rumored features include a 12.9-inch display, a version of the iPhone 16 Pro's A18 Pro chip, and a variety of fun color options.

Gurman expects the iPhone 17e to debut by the first week of March. The device is expected to have four key upgrades over the iPhone 16e, including an A19 chip, MagSafe, Apple's C1X modem for faster 5G, and Apple's N1 chip for Wi-Fi 7.

Other potential products coming next week include an iPad Air with the M4 chip, an iPad 12 with the A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. Two new Studio Displays are reportedly in the works too, but Gurman said it might be "overkill" for those to arrive next week.

In any case, it sounds like Apple's next products are just days away. This launch comes after Apple released a second-generation AirTag last month.


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The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.


Specifically, he said that Apple is testing a "deep red" finish for the two devices.

If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.

While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea — given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.

As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.

Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.


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Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week.


Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:

What strikes me is that March 4 — the "experience" day — is a Wednesday. So my spitball guess is that they announce all these products via Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. And then the "experience" will be a hands-on thing with in-person demos.

In response to Gruber's post, Bloomberg's Mark Gurman said product announcements on the Monday, Tuesday, and Wednesday of that week is indeed "exactly" what he is expecting, based on what he has heard from his sources.

Gurman does not expect a typical Apple Event live stream for the new products, with the announcements likely to occur in the form of press releases on the Apple Newsroom website instead. However, there could still be a short video prepared for each new product, and the media would get hands-on time with the new products.

Apple has announced new products on a Monday-Tuesday-Wednesday basis multiple times in the past, including in March 2019 (new iPad mini and iPad Air, iMac, and AirPods models) and in October 2024 (new iMac, Mac mini, and MacBook Pro models).

The following Apple products are rumored to be coming soon:

• Lower-Cost MacBook: A18 Pro chip, 12.9-inch display, and fun color options.


• iPhone 17e: A spec-bumped successor to the iPhone 16e, with rumored upgrades including an A19 chip, MagSafe, and Apple's C1X and N1 wireless chips. The device will apparently have a notch despite earlier rumors mentioning a Dynamic Island, and pricing will continue to start at $599 in the United States.


• iPad Air: M3 chip → M4 chip.


• iPad: A16 chip → A18 chip or A19 chip.


• MacBook Air: M4 chip → M5 chip.


• MacBook Pro: M4 Pro and M4 Max chips → M5 Pro and M5 Max chips, and PCIe 5.0 support for faster SSD speeds.


• Mac Studio: M4 Max and M3 Ultra chips → M5 Max and M5 Ultra chips.


• Studio Display: 27-inch screen with mini-LED backlighting, up to 90Hz or 120Hz refresh rate, HDR support, and either an A19 chip or A19 Pro chip.


• Home Hub: An all-new smart home hub featuring the more personalized version of Siri, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. Place it on a table or mount it on a wall.


• Security Camera: Apple-designed, HomeKit-enabled security camera accessory to be sold alongside the new smart home hub.

In addition, rumors about new Apple TV and HomePod mini models have been circulating for more than a year, but there is still no sign of them.

In the end, we might only get three of these new products in the first week of March, with the most likely possibilities being the lower-cost MacBook with an iPhone chip, the iPhone 17e, and perhaps either an updated iPad Air or entry-level iPad.

The invite graphic for the upcoming "Apple Experience" includes a colorful Apple logo with yellow, green, and blue discs, and Gurman previously reported that Apple has tested those three colors plus pink for the MacBook with an iPhone chip.

MacRumors will be attending the "Apple Experience," so stay tuned for our coverage.
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New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.


In today's "Power On" newsletter, Gurman said that the release of new ‌MacBook Pro‌ models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today remain in short supply, indicating that the launch of new models is close.

Updated Mac Studio models "shouldn't arrive too long after the spring Mac refresh," according to Gurman. A new Studio Display and Mac mini continue to be on Apple's roadmap for this year, along with an all-new low-cost MacBook powered by an iPhone chip. The most significant Mac launch this year will be overhauled ‌MacBook Pro‌ models with OLED displays and touch support.


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Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims.


Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23. The update will "include some components" of the long-anticipated improvements to Siri.

Gurman added that iOS 27 will deliver further ‌Apple Intelligence‌ improvements, but WWDC will be "a fairly muted affair this year." The main new features will be a "more personalized ‌Siri‌ with a chatbot interface." Apple is said to be focused on improving performance, fixing bugs, and fine-tuning the design of its software platforms this year.


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Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports.


Writing in today's "Power On" newsletter, Gurman explained that updated iPads are "coming soon," including a new entry-level ‌iPad‌ and a new ‌iPad Air‌. Both devices are not expected to feature design changes or major enhancements, instead focusing on new chips. The 12th-generation ‌iPad‌ is set to feature the A18 chip, while the eighth-generation ‌iPad Air‌ will apparently feature the M4 chip. The iPad mini is said to be the only new ‌iPad‌ set to get a bigger upgrade this year, moving to an OLED display.

The new chip is perhaps most significant for the ‌iPad‌, which will facilitate Apple Intelligence support on the device for the first time. Apple announced the 11th-generation ‌iPad‌ in March 2025 with the A16 chip, which does not support ‌Apple Intelligence‌, despite the technology being widely available across Apple's other devices at that time.

The ‌iPad‌ saw strong sales over the holidays, largely driven by the entry-level model. Apple purportedly plans to market the new model heavily to enterprise customers.


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