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Arajet Seeks To Gain International Air Travel Market Share with Promotional Fare Campaign To & From Colombia

16 March 2026 at 22:28

Arajet seeks to become the dominant low-cost carrier connecting North & South America through its Caribbean hubs in the Dominican Republic.

Dominican airline Arajet has launched a “Hot Sale Colombia” promotion, offering discounted base fares for international travel originating from major Colombian hubs. The campaign targets passengers departing from El Dorado International Airport in Bogotá, José María Córdova International Airport in Medellín, and Rafael Núñez International Airport in Cartagena.

The promotional window is scheduled to run from March 16 through March 22, 2026. During this period, the airline is offering base fares starting at $1 USD. These rates apply to international routes within the carrier’s network and are available across all four of the airline’s service tiers: Basic, Classic, Comfort, and Extra.

Agressive fares through Q3 2026

According to the carrier, the travel window for tickets purchased under this promotion extends from April 15, 2026, to September 30, 2026. The availability of these fares is subject to seat capacity on specific flights. The initiative follows the carrier’s broader strategy to increase its market share in the Colombian aviation sector, which is regulated by the Unidad Administrativa Especial de Aeronáutica Civil (Aerocivil) under the Ministerio de Transporte.

Arajet commenced operations in September 2022 and currently maintains its primary hubs at Las Américas International Airport in Santo Domingo and Punta Cana International Airport. The airline utilizes an all-Boeing fleet, consisting of 14 Boeing 737 MAX aircraft (NYSE: BA). The carrier’s network connects the Dominican Republic with various destinations across North America, Central America, South America, and the Caribbean. In 2023, the airline was recognized as the “Best New Airline in the World” at the CAPA Aviation Trust Summit. The airline’s operations are overseen by the Instituto Dominicano de Aviación Civil (IDAC) in its home jurisdiction. Detailed pricing and baggage policies for the current promotion are available through the company’s digital booking platform.

Colombia Tightens Rules for Bringing Drones into the Country Over Security Concerns

13 March 2026 at 22:57

Drones may now be seized upon a traveler’s entry into Colombia, unless specific conditions are met.

Colombia has modified the rules for bringing drones and their spare parts into the country for security reasons. The measure was established through Resolution 000242 of 2025 issued by the Dirección de Impuestos y Aduanas Nacionales (DIAN) and has been in effect since January 11, 2026.

The regulation was adopted “with the objective of preventing the illegal entry of unmanned aircraft systems (UAS/drones) and mitigating the risks associated with their misuse.” According to the DIAN in a press release, the provisions aim to “strengthen national security against the possible use of these devices in criminal activities, such as indiscriminate attacks against security forces and the civilian population.”

Under the directive, drones may enter the country through two mechanisms. The first is by submitting an Advance Import Declaration (Declaración Anticipada de Importaciones, by its Spanish name), which must be filed five calendar days before travel through the Customs Services (Servicio de Aduanas) section of the official DIAN website at www.dian.gov.co. The second option is to complete DIAN Form 530 upon arrival in the country.

In both cases, travelers must present the original purchase invoice, declare the intended use of the drone, and pay the corresponding import taxes, regardless of the price already paid for the equipment in the country of purchase. In some cases, DIAN may also request an inspection of the device.

The regulation establishes that drones or their parts may only enter the country if they comply with this standard import procedure.

Another key aspect of the resolution is that drones may only enter Colombia through two authorized entry points: the port of Cartagena and El Dorado International Airport in Bogotá. If a drone is brought into the country through any other location, customs authorities may seize it.

DIAN also clarified that travelers should “refrain from bringing this type of merchandise under the traveler import modality.” If they attempt to do so, customs authorities will require the change of modality so that the device can be processed through ordinary import procedures, provided that the arrival occurred through the authorized entry points. Entry through other locations is not permitted and could result in the seizure of the merchandise.

Additionally, the resolution states that drones cannot enter the country through postal shipments or express courier services, meaning international deliveries of these devices may be subject to confiscation.

Retail companies may continue selling drones in the Colombian market, provided they comply with import procedures and pay the applicable taxes. However, these requirements may lead to delays and additional costs for final consumers.

According to the magazine Cambio Colombia, the measure responds to the growing use of drones in criminal activities. These “recreational or productive technologies have begun appearing in high-risk scenarios such as illegal surveillance, the transport of explosives, criminal intelligence operations, and even attacks against security forces.”

Defense Minister, Major General (ret.) Pedro Arnulfo Sánchez Suárez, confirmed that 162 drone attacks against security forces were recorded in the country during the past year. According to the minister, the resolution will make it possible to “know exactly who is purchasing drones and what their intended purpose and use are. This will allow us to protect the population and prevent a tool designed for progress and development from being used to kill Colombians.”

In general terms, Resolution 000242 establishes three main rules for bringing drones into Colombia:

  1. Mandatory advance declaration for importers, including travelers.
  2. Restriction of entry to two authorized points: the port of Cartagena and El Dorado International Airport in Bogotá.
  3. A total ban on postal or express courier shipments of drones.

Additionally, drones that weigh more than 250 grams or are used for professional activities must be registered with Aerocivil, Colombia’s civil aviation authority. Failure to register the device or operating it without authorization may result in fines.

Above photo: DJI drone courtesy DJI

Avianca Inks Sponsorship Deal With Miami FC Soccer Team

3 March 2026 at 01:25

Avianca has signed a multi-year agreement to become an official sponsor of Miami FC, a professional soccer club competing in the USL Championship. The partnership comes as the club initiates the construction of a new stadium facility in the south Miami-Dade area and seeks to align with corporate partners as part of a long-term growth strategy.

Under the terms of the deal, the airline will receive brand placement on the official team jerseys. Additionally, the club’s fan interaction area, previously known as the Fútbol305 Zone, has been rebranded as the Avianca Fútbol305 Zone. This activation is intended to provide fans with direct access to players and team events.

The move marks a strategic effort by Avianca to consolidate its presence in the Florida market, which serves as a primary hub for its North American operations. According to Rolando Damas, the airline’s sales director for North America and Europe, Miami is a critical gateway connecting the US with Latin America.

Data provided by the carrier indicates a period of growth in its US operations. In 2025, Avianca transported more than 4,900,000 passengers to and from the US, representing an increase of more than 6% compared to 2024 figures. During that same period, the airline operated 34,200 flights within its US network.

Currently, Avianca operates more than 400 weekly flights across 14 US cities. Its Florida operations specifically include more than 100 weekly flights departing from Miami, Orlando, Fort Lauderdale, and Tampa. These routes provide connectivity to destinations in Colombia, Ecuador, and Central America, as well as broader links to more than 80 destinations across 25 countries.

Miami FC executives noted that the partnership coincides with the development of world-class facilities in South Florida. Nathan Krum, the club’s chief marketing and revenue officer, stated that the collaboration is part of a broader vision to increase community accessibility and global connectivity.

Avianca is a member of the Star Alliance and is part of the Abra Group. The airline group includes several subsidiaries such as Aerovías del Continente Americano S.A., Taca International Airlines S.A., and Avianca Ecuador S.A.. In 2025, the consolidated group transported approximately 37,000,000 customers globally, operating a fleet of 140 aircraft including Airbus A320 and Boeing 787 Dreamliner models. Its loyalty program, LifeMiles, currently maintains a membership base of approximately 15,000,000 individuals.

The financial terms of the sponsorship were not disclosed, though it follows a trend of Latin American carriers increasing marketing spend within US professional sports to capture a larger share of the diaspora and tourism markets.

 

Medellín’s Tourism Agency Targeting US Tour Operators Focused on Sustainable, Community-Centric Travel

6 December 2025 at 19:44

The Medellín Secretariat of Tourism and Entertainment participated in the annual United States Tour Operators Association (USTOA) Conference and Marketplace, held through Friday at the Gaylord National Resort & Convention Center in Maryland. The Colombian city’s objective was to market its tourism offerings to US visitors and operators who prioritize sustainable practices and respect for local communities.

The USTOA Annual Conference is considered a significant platform within the US travel industry. The organization, founded in 1972, promotes responsible tourism and the development of experiences that contribute to cultural and environmental preservation. Medellín, operating as an associate member, utilized the event to engage with leading tour operators, international destinations, and specialized suppliers, aiming to secure high-value business agreements and build strategic alliances.

Medellín is seeking to encourage conscious and family-oriented tourism, and discourage those with more lascivious motives.

According to a statement from the Secretariat, the city’s delegation secured 10 business-to-business (B2B) meetings with US operators focused on expanding their travel portfolios into emerging Latin American markets. Medellín also contributed to the conference’s academic section, presenting its tourism assets. The city’s presentation emphasized its focus on the entertainment and social tourism segments, positioning itself for travelers seeking cultural and leisure activities with a defined responsible approach.

The Medellín Mayor’s Office, through its tourism agency and the Greater Medellín Convention & Visitors Bureau, highlighted several elements intended to appeal to international operators. These assets include the city’s calendar of international events, its gastronomic and musical offerings, and its active nightlife. Furthermore, city officials pointed to the modern hotel infrastructure, venues suitable for large-scale events, increased flight connectivity, and the range of cultural programs as factors allowing international operators to design programs that meet traveler expectations.

The city’s participation in the conference represents a push to cultivate long-term partnerships with operators who are committed to what the local administration defines as a more conscious form of travel, aligning with shifting industry trends.

Avianca Group International Limited Reports $411 Million USD EBITDAR in Q3 2025

3 December 2025 at 14:33

Avianca Group International Limited (AGIL) yesterday reported its consolidated financial results for the third quarter of 2025. The company achieved $411 million USD in Earnings Before Interest, Taxes, Depreciation, Amortization, and Rent (EBITDAR), resulting in a 27.2% margin for the period.

The third-quarter EBITDAR represents a 15.5% year-over-year increase from the $356 million USD reported in Q3 2024. Total operating revenues reached $1,509 million USD, marking a 12.8% increase compared to the $1,338 million USD recorded in the same period of the prior year. Total operating costs increased by 13.3% year-over-year, settling at $1,290 million USD. Net income for the quarter was $101 million USD, an improvement from $72 million USD in Q3 2024.

Operational and Capacity Metrics

Capacity, measured in Available Seat Kilometers (ASKs), reached 18,284 million, denoting a 6.8% increase compared to Q3 2024. This growth was attributed primarily to a 6.2% year-over-year increase in Stage Length. Passenger departures increased 1.0% year-over-year. The company transported 9.7 million passengers, consistent with the volume in the comparable period of 2024. The network encompassed 169 routes serving 83 destinations across 28 countries. Subsequent to the quarter’s close, Avianca introduced three new international routes, which included Belém (Brazil) and Monterrey (Mexico).

Cost performance for the quarter indicated a reduction in overall per-unit costs. Total Passenger CASK (Cost per Available Seat Kilometer) was 5.7 cents, a 1.9% decrease relative to Q3 2024. This decline was largely driven by Passenger Fuel CASK, which decreased 9.9% to 1.7 cents, resulting from lower fuel prices and increased fuel efficiency. Passenger CASK excluding fuel increased 2.1% year-over-year to 3.9 cents.

Balance Sheet and Credit Rating Actions

As of September 30, 2025, Avianca reported liquidity totaling $1,361 million USD, which represented 24.2% of last-twelve-month revenue. This total includes a cash balance of $1,161 million USD and $200 million USD available through an undrawn Revolving Credit Facility. The Net Debt to last-twelve-month EBITDAR ratio improved sequentially to 2.8x from 2.9x reported on June 30, 2025.

Rating agencies Moody’s and Fitch  upgraded Avianca’s credit ratings to B1 and B+ respectively. Both rating actions were assigned a stable outlook.

Business Unit Performance and Network Development

The cargo division, Avianca Cargo, recorded $157 million USD in revenue during Q3 2025, representing a 14.1% year-over-year increase. The operating freighter fleet currently consists of nine Airbus A330s, following the integration of two additional P2F aircraft during the quarter.

The loyalty program, LifeMiles, reported a 72% year-over-year increase in Q3 2025 Third-Party Cash EBITDA, reaching $77 million USD.

In network strategy, AGIL expanded its Business Class service to 54 additional routes from key operational centers including Bogotá (Colombia), Medellín (Colombia), San Salvador (El Salvador), Quito, and Guayaquil (Ecuador). The company’s passenger operating fleet totaled 161 aircraft as of September 2025, including 134 Airbus A320 family aircraft, 15 Boeing 787s, and 12 Airbus A330s.

Avianca is a member of Star Alliance  and is part of the Abra Group. The Abra Group also controls Gol Linhas Aéreas Inteligentes S.A.   and holds a strategic investment in Wamos Air .

Above photo: Avianca A330F cargo jet (photo courtesy Avianca)

El Chato Tops List of Latin America’s 50 Best Restaurants 2025 as Colombian Gastronomy Gains Regional Prominence

3 December 2025 at 14:16

The Latin American culinary sector convened in Antigua, Guatemala, for the 13th edition of Latin America’s 50 Best Restaurants 2025, an event sponsored by S.Pellegrino & Acqua Panna (SIX: NESN, OTC: NSRGY). The ceremony, held at Santo Domingo del Cerro, highlighted establishments from 21 cities across the region, with Bogotá’s El Chato securing the No. 1 position.

Led by Chef Álvaro Clavijo, El Chato ascended from the No. 3 spot in 2024 to be named “The Best Restaurant in Latin America” and “The Best Restaurant in Colombia.” The contemporary bistro is noted for its engagement with local producers and its interpretation of Colombian ingredients. Clavijo founded the restaurant with the objective of positioning Colombian gastronomy globally by utilizing regional products.

“We are truly delighted to celebrate El Chato as The Best Restaurant in Latin America 2025,” stated Craig Hawtin-Butcher, Managing Director for 50 Best. “This achievement reflects the energy, talent and authenticity that make Latin American gastronomy unique in the world.”

Colombia’s Culinary Footprint

Beyond the top spot, Colombian restaurants maintained a significant presence on the list. Celele in Cartagena, known for its research into Caribbean biodiversity, ranked No. 5. In Bogotá, Chef Leonor Espinosa’s Leo placed at No. 23.

Several new entries and recognitions for Colombia were announced. Afluente, located in Bogotá, debuted on the list at No. 34. Humo Negro, also in the capital, appeared at No. 41. Manuel, a restaurant in Barranquilla, was ranked No. 46.

Specific accolades were awarded to Colombian venues. Oda, a Bogotá-based restaurant situated within the G Lounge, received the Sustainable Restaurant Award. The establishment focuses on ingredients sourced from urban gardens and local producers.

Regional Rankings and Awards

Buenos Aires led the city rankings with eight restaurants in the top 50, followed by Lima with seven and Santiago with five. Kjolle (No. 2) in Lima was named “The Best Restaurant in Peru,” while Don Julio (No. 3) in Buenos Aires took the title of “The Best Restaurant in Argentina.”

Other notable awards included:

  • Highest New Entry: Casa Las Cujas (No. 14) in Santiago.

  • Highest Climber: Cosme (No. 9) in Lima, sponsored by Lee Kum Kee.

  • Icon Award: Rodolfo Guzmán of Boragó (No. 6) in Santiago.

  • Best Pastry Chef: Bianca Mirabili of Evvai (No. 20), sponsored by República del Cacao.

  • Chefs’ Choice Award: Alejandro Chamorro of Nuema (No. 10), sponsored by Estrella Damm (BME: DAMM).

  • Best Sommelier: Maximiliano Pérez, sponsored by Vik.

  • Best Female Chef: Tássia Magalhães.

The voting process is audited by professional services consultancy Deloitte, utilizing a panel of 300 regional experts including journalists, food critics, and chefs to determine the rankings.

Tourism and Partnerships

The event was hosted in partnership with the Guatemalan Institute of Tourism (INGUAT), which aims to position Guatemala as a competitive destination. Other partners included American Express (NYSE: AXP), Buchanan’s (LSE: DGE, NYSE: DEO), and Ron Zacapa (LSE: DGE, NYSE: DEO).

Above photo: El Chato in Bogotá takes the No.1 spot in Latin America’s 50 Best Restaurants 2025, sponsored by S.Pellegrino & Acqua Panna (PRNewsfoto/50 Best)

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