In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.


The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's leadership" and helped with "reversing a trend of declining product quality" at the company.

"Since getting the top hardware engineering role in 2021, he's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity," wrote Gurman.

Cook reportedly gave oversight of Apple's design teams to Ternus at the end of last year, and Ternus has been making a lot more public appearances in interviews and in product introduction videos over the past few years. The profile provides a closer look at how Ternus has risen to become the frontrunner to succeed Cook eventually.

Cook has not shared his retirement plans with even some of his closest lieutenants, according to the report, so it is unclear when he plans to step down. Cook has served as Apple's CEO since 2011, and he reached the common retirement age of 65 last year. In a recent interview, he vaguely said "I can't imagine life without Apple."

The full Bloomberg Businessweek article: "Apple's 'Nice Guy' Heir Apparent"
This article, "Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'" first appeared on MacRumors.com

Discuss this article in our forums

Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new MacBook Neo has been a hit with customers buying their first laptops or switching from Windows.


Apple released the MacBook Neo last Wednesday, March 11. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college students. The laptop is powered by a version of the iPhone 16 Pro's A18 Pro chip, and it is available in colorful finishes like Citrus, Blush, and Indigo, alongside traditional Silver.

Apple also released MacBook Air models with the M5 chip and MacBook Pro models with M5 Pro and M5 Max chips last week, so it was a big week for new Macs, but the affordable MacBook Neo is likely driving the record number of first-time Mac buyers.

If you want a MacBook Neo, you may have to wait. In the U.S., MacBook Neo orders placed through Apple's online store today are estimated to be delivered between April 6 and April 13. However, it may be possible to find a MacBook Neo sooner at one of Apple's retail stores, or through authorized resellers such as Amazon and Walmart.


This article, "Apple Announces New Mac Sales Record Following MacBook Neo Launch" first appeared on MacRumors.com

Discuss this article in our forums