In his Power On newsletter today, Bloomberg's Mark Gurman discussed Apple's upcoming AI plans in more detail. As he reported last week, this will apparently include a Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27.


With the Siri app, the report said that iPhone, iPad, and Mac users would be able to interact with Apple's assistant in both text and voice modes. The app would also provide users with access to their past conversations with Siri. Overall, the Siri app would function similarly to the ChatGPT, Gemini, and Claude apps.

Siri has been able to tap into ChatGPT since iOS 18.2, and the "Extensions" feature would allow for additional third-party chatbots to be connected.

"Extensions allow agents from installed apps to work with Siri, the Siri app and other features on your devices," reads fine print in the Settings app on an internal, pre-release version of iOS 27, according to Gurman. The first developer beta of iOS 27 should be available in June, ahead of a wide release to all users in September.

In his newsletter, Gurman said the App Store will have a dedicated "Extensions" section.

"It will be a marketplace of sorts for third-party AI integrations," he wrote.

That fine print also seemingly confirms that Apple is indeed testing a Siri app.

It is unclear if the Siri app will be available on all iPhone models compatible with iOS 27, or if it will require an iPhone 15 Pro or newer with Apple Intelligence support.

Beyond supporting more third-party chatbots, Siri will receive a major overhaul on iOS 27, according to Gurman. He expects Siri to have a redesigned interface, which may involve the Dynamic Island, and there will apparently be a systemwide "Ask Siri" button in Apple's apps and a "Write with Siri" button above the keyboard.


This article, "iOS 27 Rumored to Feature All-New Siri App With 'Extensions' Feature" first appeared on MacRumors.com

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Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.


At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.

Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a director of product management in the Google Shopping division, and she worked on Google Assistant. Rincon first joined Google in 2017, and she also previously worked at Microsoft and Skype.

Apple's AI marketing efforts come at a critical time as it prepares to roll out the updated chatbot version of Siri in iOS 27, and Rincon has a lot of work ahead. Apple is seen as being far behind competitors when it comes to AI development, both because of its failure to deploy Apple Intelligence Siri features on time and because iOS, macOS, and iPadOS offer far fewer AI features compared to Android and Windows.

With ‌iOS 27‌, Apple is overhauling ‌Siri‌. We'll get the smarter ‌Siri‌ Apple first introduced at the June 2024 WWDC keynote, plus Apple is planning for a full chatbot version of ‌Siri‌ that will compete with chatbots like Claude, Gemini, and ChatGPT.

We'll see our first glimpse of the new AI features Apple has planned at the 2026 Worldwide Developers Conference, which begins on Monday, June 8.
This article, "Apple Brings On Google Shopping VP to Lead AI Marketing Push" first appeared on MacRumors.com

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