AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman.


In his latest Power On newsletter, Gurman suggests Apple's wireless noise-canceling cans are stuck in commercial limbo – "too popular for Apple to stop selling them, and not popular enough for the company to invest a ton of time and money into creating a new version."

The reality check follows a report from analyst Ming-Chi Kuo earlier this year indicating AirPods Max 2 could enter mass production in 2027. Gurman's assessment paints an equally bleak picture (if not more so), claiming that Apple's audio team is more focused on annual AirPods updates and supporting audio components across other products. Apple is expected to release new AirPods Pro 3 this coming fall.

Apple's minimal commitment to the AirPods Max line became apparent last year when the company only updated the headphones with USB-C charging to comply with EU regulations, as well as some new color options. No other meaningful improvements were made.

It's already been nearly five years since the original AirPods Max launched in December 2020 – "a remarkably long time for an Apple product" to go without a real upgrade, Gurman notes.
This article, "Why Apple Isn't Making New AirPods Max Anytime Soon" first appeared on MacRumors.com

Discuss this article in our forums

Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.


Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.

We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The color has previously been described as having a copper finish. Dummy models have appeared that supposedly feature all the shades that Apple has chosen for its high-end smartphones. The other colors these have included are black, white, and dark blue.

The new lighter blue color option for the iPhone 17 Air has also been rumored multiple times. It was first mentioned by Weibo leaker "Fixed Focus Digital," who suggests that this blue shade will be central to Apple's marketing for the new device. Described as significantly lighter than any previous blue Apple has released, the color may appear almost white in low-light conditions.


Gurman has not mentioned any other colors for Apple's new iPhone lineup, but this is the first time he has referenced orange and light blue for iPhone 17 Pro and iPhone 17 Air, respectively, suggesting he is confident the rumors are true.

Apple has stuck with muted colors for its recent iPhone "Pro" models made from titanium. For the iPhone 16 Pro, Apple offered a new Desert Titanium color. The iPhone 16 Pro also comes in Natural Titanium, White Titanium, and Black Titanium. Apple is expected to adopt a part-glass, part aluminum for the iPhone 17 Pro models, so at least some new colors seem like a given.

The iPhone 17 series is now just weeks away. Apple's iPhone event this year is rumored to be scheduled for Tuesday, September 9. If Apple follows the traditional pattern, iPhone 17 pre-orders would begin on the Friday, September 12. The new devices would then likely reach customers and retail stores the following Friday, September 19.
This article, "Two All-New iPhone 17 Colors Seemingly Confirmed" first appeared on MacRumors.com

Discuss this article in our forums

Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.


Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.

Given that the iPhone 17 Air is expected to have an ultra-thin design, customers who purchase the device might be reluctant to put it inside of a regular case, due to the added thickness. A bumper case would be a fitting compromise, as it would provide some level of protection against drops and scratches, without being overly thick.


Apple eventually ended up offering customers a free iPhone 4 bumper case, due to the infamous "antennagate" issue, which related to spotty cellular signal reception when the iPhone 4 was held in a way that covered the device's antenna bands.

The Information's Wayne Ma previously reported that Apple also plans to release an iPhone 17 Air battery case, for extra battery life on the go.

Apple last released battery cases for the iPhone 11 lineup, followed by the since-discontinued MagSafe Battery Pack for iPhone 12 models and newer.

Apple is expected to unveil the iPhone 17 series and any related accessories in September.
This article, "Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case" first appeared on MacRumors.com

Discuss this article in our forums

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.


From his Power On newsletter today, with emphasis added:

As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades.

There will be Apple Watch updates, faster Vision Pro headsets and iPad Pros with the M5 processor. You should also expect new AirPods Pro earbuds (I reported earlier this year that Apple is working on a pair with heart-rate monitoring), as well as HomePod minis and Apple TV set-top boxes.

Apple already introduced a heart rate monitoring feature on the Powerbeats Pro 2 earlier this year.

When both Powerbeats Pro 2 earbuds are placed in the ears, and heart rate monitoring is active, Apple says LED optical sensors pulse at over 100 times per second to measure heart rate via blood flow. The feature integrates with popular fitness apps to collect data during workouts and sync it to Apple's Health app on the iPhone.

The feature is based on the Apple Watch's heart rate sensing technology. If someone is wearing both Powerbeats Pro 2 and an Apple Watch, Apple says apps default to using Apple Watch heart rate data, and that will likely be the case for the new AirPods Pro too.

Beyond heart rate monitoring, it is likely that the next AirPods Pro will feature improved sound quality, increased active noise cancellation, design changes, and more.

The current AirPods Pro 2 launched in September 2022, and they were updated with a USB-C charging case and a few other tweaks in September 2023.


This article, "AirPods Pro 3 Expected to Launch This Year With Key New Feature" first appeared on MacRumors.com

Discuss this article in our forums

Bloomberg's Mark Gurman today said he expects a paid Apple Health+ service to debut next year.


In his Power On newsletter, Gurman said Apple Health+ will consist of an AI-based health coach that offers nutrition planning and medical suggestions.

Gurman initially expected the coaching feature to be part of iOS 19.4 (now known as iOS 26.4), but he later said that it would not be available until at least iOS 27. It would be built into Apple's Health app on the iPhone and iPad.

He did not say how much the service will cost.


This article, "Apple Health+ Reportedly Launching Next Year With Two New Features" first appeared on MacRumors.com

Discuss this article in our forums

Apple's first foldable iPhone will be equipped with four cameras, and Touch ID instead of Face ID, according to Bloomberg's Mark Gurman.


In his Power On newsletter today, Gurman said the four cameras will consist of one front camera, one inner camera, and two rear cameras.

The latest iPad Air, iPad mini, and entry-level iPad models have Touch ID power buttons, and this feature will likely extend to the foldable iPhone.

The foldable iPhone will use Apple's second-generation C2 modem for cellular connectivity, but it will lack a physical SIM card slot, said Gurman.

Apple is currently testing black and white color options for the foldable iPhone, he added.

Gurman expects the foldable iPhone to have a book-like design, with a large inner display when unfolded. Apple supply chain analyst Ming-Chi Kuo previously said the foldable iPhone will have a 5.5-inch outer display, and a 7.8-inch inner display.

Samsung's Galaxy Z Fold7 has an 8-inch inner screen, and a 6.5-inch outer screen.

Kuo said the foldable iPhone — and Samsung's Galaxy Z Fold8, will feature a "crease-free" inner display. He said Apple will achieve this feat by using a laser-drilled metal display plate, which can disperse the stress generated by bending.

Gurman said Apple recently pivoted from on-cell to in-cell display technology, and he believes this change should help to make the foldable iPhone's crease "less obvious."

He said Apple plans to release the foldable iPhone next year — as widely expected.


This article, "Foldable iPhone Rumored to Feature Four Cameras, Touch ID, and More" first appeared on MacRumors.com

Discuss this article in our forums