This mobile cinema initiative in Medellín provides training for 4,000 creators to boost local digital advertising and entrepreneurship.

MEDELLÍN — The mobile film festival SMARTFILMS announced the launch of its third edition in the “City of the Eternal Primavera” on March 17, 2026. The initiative aims to democratize cinema and foster local creative talent through technology and audiovisual narratives. The program’s goal is to train 4,000 participants in the technical skills required to produce films using mobile devices.

The launch is supported by the Alcaldía de Medellín (Medellín mayor’s office), which is providing 3,300 training slots, the Área Metropolitana del Valle de Aburrá (Aburrá Valley metropolitan area) with 300 slots, and the Cámara de Comercio de Medellín para Antioquia with 250 slots. Additional strategic partners include EPM and Fenalco Antioquia, organizations that focus on regional innovation and commercial development. The official opening, led by CEO Yesenia Valencia, took place at the Poblado branch of the Chamber of Commerce,

“SMARTFILMS is not just a festival; it is a platform that demonstrates that to tell a great story, one only needs a good idea and the device everyone carries in their pocket.”

The 2026 program utilizes a four-phase methodology designed to transition creators into digital entrepreneurs. The first phase involves mass training for 4,000 individuals in mobile audiovisual production. In the second phase, 400 selected participants will attend a specialized bootcamp at the Cámara de Comercio de Medellín para Antioquia featuring industry experts. The third phase focuses on business skills for 40 finalists, covering marketing, digital advertising, budgeting, and legal contracts.

In the final stage, participants must produce advertising content for three local neighborhood businesses to assist in their digital transition. Financial incentives include prizes of $10 million COP for first place, $5 million COP for second place, and $3 million COP for third place. Additionally, finalists receive seed capital of $1.5 million COP per person for recording equipment. Registration is managed through the cineconcelular.com platform.

The festival reports a significant regional economic impact, generating 115 direct jobs and over 300 indirect jobs. The direct positions include 33 payroll staff and 82 contractors based in Medellín. Since its inception, the model has trained 8,000 people and led to the creation of 120 businesses nationwide. These creative enterprises currently report monthly revenues ranging from $2 million COP to $10 million COP.

The 2026 version of the project seeks to expand its reach across all districts of the metropolitan area to stimulate the development of cultural companies and social transformation. Documentation from the organizers highlights a 0% desertion rate among participants over the last two years.

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Mixing Latin American maximalist visuals with a sensitive minimalist sound, Agraciada is set to light up Festival Estéreo Picnic 2026.

Huilense popster Agraciada in person screams Latin American maximalism with her outfit. Musically, though, she’s more introspective and sensitive with a deep groundswell of emotion eddying through her songs in the tradition of melancholic Latin crooners. She’s set to bring something different to Festival Estéreo Picnic 2026.

This clash of flamboyance and melancholy would be reminiscent of Morrissey were she not so easy to talk to and such pleasant company. Born Georgina Rojas Vargás, she explains where the dualism of visual maximalism and musical minimalism comes from. 

“It depends on the day,” she says with regard to her flamboyant outfit and stuffed toy. “Sometimes you have to do something a bit special. The visual identity is very important for me, the maximalism. That has a lot to do with my day-to-day life too.”

She warms to the theme, explaining that when it comes to music she thinks less can be more. “I consider myself very sensitive, it’s part of my personality. I perceive everything as very intense and music permits me to express that.”

Her music is very traditional in terms of emotion and emphasis, with a heavy focus on loss, melancholy and sadness as well as dreams of love. While there’s a lot going on, it’s muted rather than flashy, allowing the vocals to take centre stage. 

In the Latin tradition, it’s gentle and soulful with stripped back wistful harmonies. “I consider my music very melancholic,” she says, continuing “there’s the romanticism of salsa and ranchera as well as other traditional genres in Colombia and Mexico particularly. It’s a very Latin American mix.”

Pressed for a personal recommendation, she says that “Calor de corazón shows the intensity of my personality.” She recommends listening in 5.1 surround sound for the full effect of the aural soundscape to reach and envelop you.

She’s looking forward to being onstage at Festival Estéreo Picnic 2026 as she loves performing. “For me art is like a service, I’m inviting the audience to share something very personal from me.” She’s been in Bogotá more than enough time to pick up the accent, so she knows just how big a stage this is.

It’ll be a big affair as well – she’s turning up with full musical support. “There will be 15 musicians on stage with me, because they’re my friends and we want to put something a bit different on stage. That includes two pianos.”

Agraciada is a bundle of contrasts that triggers lots of emotions through her gentle, softcore delivery. It’s perfect music both for a warm Bogotá afternoon at Festival Estéreo Picnic 2026 or in a nice cosy bar elsewhere in la nevera.

Agraciada plays the Bosque stage on Sunday March 22 at 14:30 as part of Festival Estéreo Picnic 2026.

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