Innovative service models strengthen Bogotá’s tourism infrastructure.

Colombia’s economic landscape is undergoing a profound transformation, driven not only by institutional shifts but by the indomitable spirit of its local entrepreneurs. The story of Julio Jiménez, founder of American Visa Hotel, serves as a powerful testament to the social mobility and resilience defining the country’s modern business narrative. From selling empanadas as a child to managing a diverse portfolio of hospitality and logistics assets, Jiménez embodies the grit that is reshaping the nation’s service sector.

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In this exclusive interview, Loren Moss of Finance Colombia sits down with Jiménez at his newest property, Destino. Their conversation covers a journey of hardship, recovery, and a radical commitment to social responsibility that challenges traditional corporate models. For the international investment community, Jiménez’s trajectory offers a window into the burgeoning mid-market hospitality segments that are being built on authentic local experience and a rigorous focus on consumer security.

This evolution is particularly evident in his recent move to professionalize the transportation industry at El Dorado International Airport. By integrating technology and hospitality standards into the taxi sector, Jiménez is working to eliminate the friction points that historically deter foreign business travelers. It is a narrative of redemption and professionalization that highlights why Colombia continues to maintain its competitive edge in the regional tourism market.

Finance Colombia: I’m here with Julio Jiménez, the founder of American Visa, and here we are in one of his American Visa hotels, ‘Destino.’ And it’s an interesting name that the company has but the most fascinating thing is your history. Tell me how you started in business. Very young, right?

Julio Jiménez: Yes, since I was 8 years old. I had a struggle, grieving when my father separated from my mother. Four brothers stayed practically in one room, in one bedroom. Five people: my mother, my four brothers; struggling a lot, because of the separation. And from there we started working, because since then I started doing business, since I was 8 years old.

Finance Colombia: Wow, and what was your first business?

Julio Jiménez: My first business was to tell the principal of the school where I studied that we didn’t have anything to eat, and she should let us sell some empanadas, we had empanadas for sale and I started selling empanadas in the Cooperative at the age of 8 years old.

Finance Colombia: And that was here in Bogotá?

Julio Jiménez: In Bogotá.

Finance Colombia: Okay, and after that you started to work at the airport, right?

Julio Jiménez: Well, the bad thing about the empanadas was that I stayed with the empanadas until I was 19 years old. I saw money; I didn’t study anymore. I wasn’t inclined to study, I left after 5th grade but I started selling empanadas at the age of 10, 12, 14 years old and I was able to develop my mind, because I had a stand of empanadas in a corner where I was serving 50 people at once.

Finance Colombia: Wow.

Julio Jiménez: Taxi drivers, regular people, would come to my empanadas stand where I had two soda cases, 300 empanadas, butter, dough and a lot of people talked to me at the same time and I didn’t write anything down. I had a mind where… I knew you ate beef, chicken, a Hawaiian and you ate, and you ate… So I talked to 50 people at once and I was able to develop my mind, a photographic memory, a unique memory. Math is adding and subtracting, just that: to add, subtract, divide and multiply, and I developed my mind. After being an empanadas vendor, at the age of 19, I got married. I started gambling, I got addicted to it. When as a child you see money, and you don’t have a guide, a guide on how to manage finances, how to save money well… Money has chased me all my life, the money, the business, but I’ve been a bad administrator. I fell into gambling since I was 12 years old. Problems with ludomania, addiction, ludomania is the game: casino, gambling.

Finance Colombia: Yes, yes.

Julio Jiménez: Only 3 years ago I recovered from gambling. But the issue here that I want to tell you about is that I had many struggles in my life: hardship, hardship and more hardship. But from hardship something good always comes out. The teachings of each mark, of each wound, of each blow. Then I became a taxi driver at 21 years old, and I drove taxis for 14 years. As a taxi driver, I understood and I knew that I was very good with numbers and with the auditory part, and so I had three radio phones in my taxi listening to where they asked for taxis.

Finance Colombia: Yes.

Julio Jiménez: One here, another here, and I went around all of Bogotá driving but also getting to know people and listening. I’ve been very good at listening. I’ve never read, now I’ve read the Bible, but I’ve never read. But I listened, I listened when people get upset, I listened when people have good energy, when people are positive, when they are negative. And all that I learned in my taxi. Until I saw the El Dorado airport. Because of the people I took to the airport. I’d get to the airport, they’d get off my taxi, but someone else would come and say, “Hey, take me to the hotel.” And the hotels I would take them to, 15 years ago… As a taxi driver, they asked me for hotels. I took them to hotels where they gave a commission to the taxi driver, a commission of, I don’t know, at that time it was 30,000 COP, it was 10 USD today. I’d get to the hotels, they gave me my commission, 2 or 3 a day. I wondered, “What do the people that stay at the airport do?” I dared to let go of my taxi, which was what I knew how to do. I know how to do 3 things in life: drive a taxi, sell empanadas and sell hotels. That’s my art, what I learned. I let go of my taxi and I started selling hotels at the airport. I went from a taxi driver, to getting out of it, asking for permission to a hotel at that time, 15 years ago, I said, “Give me a certificate and back me up so I can be at the airport with a sign-”

“When you dedicate yourself to serve, to help, to protect. That is the motto of the American Visa company.” — Julio Jiménez, Founder of American Visa Hotel.

Finance Colombia: ‘And I’ll get you customers.’

Julio Jiménez: Lorenzo you need a hotel, I have a hotel near the airport, I’ll take you, bring you back, give you food, the entire service. And I started, and like me there were already 200 people working in different shifts, it was a closed circle, that business has been there for 40 years, at the airport. It’s called informalism, being touts. Those that when you get off, “I have the Uber, I have the Uber.” In the whole world, even in China, there are airport touts. So I started selling hotels and it turns out that they are talking to the best speaker, because my God gave me a gift to know how to express myself, to know how to convince and I started selling hotels and I sold 15 rooms daily, when I started 15 years ago, and 15 rooms with 50 percent commissions…

Finance Colombia: That’s very profitable.

Julio Jiménez: Profitable, tempting, but there is also indiscipline, because 15 years ago I wasn’t very disciplined. I was still doing drugs, gambling, alcohol, women, treachery, learning. For me it was easy to earn 500 USD a day in commissions but it was also easy to spend them in one hour.

Finance Colombia: Easy come, easy go.

Julio Jiménez: Correct.

Finance Colombia: You still didn’t have discipline to save.

Julio Jiménez: No, I was paving the road, as I always say, I always had that hardship. The ludomania, addiction management, gambling management, emotions management. I was hospitalized for 4 months in a clinic 14 years ago for gambling management. I committed myself for 4 months in a clinic for addiction management because I got obsessed with gambling.

Finance Colombia: And how did you get over that eventually?

Julio Jiménez: Look, I spent 4 months with psychology, psychiatry in the clinic, here in Bogotá, my diagnosis wasn’t bipolar, it wasn’t schizophrenic but it was compulsive gambler, and that is the worst of all.

Finance Colombia: Addicted to dopamine.

Julio Jiménez: To dopamine, serotonin, endorphins. Everything, everything, everything, has to be like this. And the compulsive gambler risks everything, he does not lose, he plays everything. Unfortunately that was almost all of my life. Many pitfalls and many defeats, since very young the money came to my life and I didn’t know how to handle it, then I met the Lord when I met Jesus Christ… 3 years ago I fell to the feet of Jesus before the pandemic. 6 years ago I had a business opportunity, I left the airport when the pandemic came, I started with a small hotel of 12 rooms, the pandemic came and everything broke. When they reopen hotels, it takes me out of the airport. At the airport they did not want to see me because of a betrayal. I set up a business in the airport before the pandemic, a special transport business of white cars (formalized, legal transportation), and the people in the airport with whom I set up the business betrayed me, he remained because he was a lawyer and I had nothing. He ran things there, and they said, “Julio, don’t call us, we will call you.” They removed me from the airport. I went to the transport terminal.

Finance Colombia: In Salitre, yes.

Julio Jiménez: That’s where I worked as a tout. “Hotel, hotel!” It wasn’t the airport but it was a terminal. We start the travel agency American Visa Tours. It still exists. It is a long story, it would take two hours to tell it because it is already edited even for a book, they already made a script of how everything happened. Because the spiritual connection with God was very big because in the terminal when it was closed for the pandemic, the people were thrown outside. A group of foreigners, of Venezuelans, of Colombians, There was no transport, they’d get here and get tossed on the ground. I had a hotel with 12 empty rooms, so what did I do? I had three trucks like this, owed 8 months’ rent. But I wanted to start again.

During that learning lesson there were nights that I went out to hustle, I loaded people from Cúcuta, I arrived and I loaded people in the terminal, “Going to Cúcuta?” in my truck. I put 11 passengers and took them to Cúcuta. I did like 10 trips. And during that time while I offered that illegal transport to Cúcuta, because it had ended, they also asked me about hotels, so I packaged hotel and transport, so I could survive, but in that time I realized that people couldn’t pay. Not for the hotel, or transport, or food. Because they are like refugees, if it’s bad here, it’s worse in Venezuela. So what did we do, what did the Lord do through me? I have an empty hotel, I have a truck to take people, it’s raining, kids are getting wet, the grandparents, the pregnant women… Let’s help them. And on several occasions we opened the hotel doors, which was broke. And we gave them free nights and gifted them a chicken or something to eat.

There, my dear Lorenzo, Heaven’s doors opened, and American Visa started. With that act of faith, of love, I don’t know what happened, God simply made a blessing here because for the past 6 years American Visa, which was born in that hardship, has not stopped receiving blessings. Today we are a hotel chain with 8 hotels. A travel agency, three agencies we own, the restaurant chain the technology company. More than 7 companies.

Finance Colombia: These hotels are beautiful. I think it’s new, it’s like international class. We went, without knowing you, we went to eat in Camelia, your restaurant in route 40, yesterday. It’s good. I’m always here in Bogotá in an event in Corferias. I remember seeing your brand in front of the embassy because you have services, packages, everything included not only for holidays but people who come for business in the embassy, people who are in Corferias because everything here is close to Corferias. What is like, the market or what is the audience or the passengers you aim for? I’m not going to say strategy, but which travelers fit best with what you do?

Julio Jiménez: I learned as a taxi driver that a tourist requires a hotel. Requires a good restaurant and requires security. When the three things are given to a tourist, it turns into an ecosystem. Why not build the ecosystem? Transport, tourism accommodation, restaurants everything they need in one place. That’s what American Visa does. And everyone who arrives at the airport, well now with technology and social media and digital media many people are getting to know us. But my true business, where I started, it was airlines. When they lose a connecting flight, when they cancel a lot of flights, what they do is call American Visa. Because we have restaurants 24 hours, transport 24 hours and everything is ready to see you. From one to a thousand people a day.

Finance Colombia: It has happened to me many times in El Dorado, going back to Rionegro. It has happened to me.

Julio Jiménez: Now with this gigantic ecosystem, here we have over 500 rooms in Bogotá, not only for airlines but also to receive the international agencies that arrive in Bogotá. We receive them 24 hours, we have service in the airport 24 hours 365 days a year in which the first thing you do is to have kind face to greet you and take you to the hotel without cost because it is included in the package. We have a restaurant that works 24 hours so whenever you get there, you’ll find food. We have our agents, language, we have our employees who work here willing to give love.

Finance Colombia: And that is the last thing I wanted to talk to you about, that this moment is my first time to meet you but I have known… We are here recording the ANATO Vitrina Turística event, the most important tourism event in Colombia, and I met people from your American Visa team, and they all have a commitment that they show but apart from that I have heard stories or cases of employees with humble beginnings, a lady whose mother had cancer and she came to you for a loan, and you were like “It’s no trouble.” And when people talk well about you behind your back, that speaks volumes.

Julio Jiménez: Look, the social aspect, when God blesses us, I met the Lord 6 years ago, when we helped those people on the ground, when we gave them shelter and food. God opens the gates of Heaven and the door opens. That also opens my heart. I have a duty, for the 35 years that I spent gambling, to help, to serve and protect. Today my debt is not with the casino nor with their people but with the people who need help. God transformed all of my illness. Because I keep praying every day. I wake up at 3:30 AM to connect with the Lord and to plan my day and I go to bed at 10 or 11 PM planning what business we are going to do. If there is no business, there is no risk. When you fail, it is cowardice. But when you don’t fail you can know for certain that God has picked you up for good. He does not fail. You are the one who fails. If you don’t fail, there will be no failure.

Every business shines, every business prospers, if you put it in God’s hands. And how? With service. thinking that the person who you help, whether good or bad, a believer or not, is a human being, who needs an opportunity. And American Visa is dedicated today to opportunities it is the company of opportunities. We receive people who have been in jail, people who have made mistakes, those who do not know how to read, those who can’t write, those that have many titles and need to be trained because the ego is killing them. Because today the biggest disease in the world is the ego, and depression, anxiety, so here we are about receiving everyone, giving them a hug and finding the wound to heal the soul. When you heal the soul you connect with God.

Finance Colombia: And I believe that also when you come from humble beginnings, you know what’s it like to go hungry, it is different from someone who is born with a silver spoon in their mouth. It is different when you know what’s it like to ask for a chance. when you know how it is to sleep on the floor, like when you were helping them. And helping them without knowing what will happen later, and look at all of this. How many hotels do you have?

Julio Jiménez: Eight hotels. We own three buildings and rent five, we own the transport agencies, American Visa has absorbed the companies that today transport to the most important airport in Colombia, they are from American Visa, of the holding.

Finance Colombia: And that is important because, I’m sorry because I know it is part of your story, but the taxi drivers here in Bogotá have a bad reputation. I wouldn’t say I’m scared, but I look for white cars, because I don’t want to be scammed, to be overcharged because it’s Sunday, or because of a foreign accent, and I look for a reliable transport, reliable people. And if you offer that, how can a traveler get in touch with you? Do you have a website?

Julio Jiménez: Right now, we have just acquired the Taxi Imperial company, who manages the airport. Taxi Imperial.

Finance Colombia: I know them, yes.

Julio Jiménez: American Visa at this moment has strategies… today is February 26, 2026. I ask you that you count 6 months. Give me 6 months my dear Lorenzo, and in 6 months, I’m putting it on the record. What image is the yellow taxi going to have? In 6 months, with the help of our Lord, we plan to transform the yellow transport. You will find the cabins where you will receive a friendly attention, “Where are you going, sir?” I offer you the yellow taxi, or the special service. But the yellow taxi will come out with the predetermined rate so you will see how much the user will pay without surprises. You will have a video camera and audio, if you wish, for security, if you forget an object, if you forget a bag or anything. This project is designed in service of the user. And to improve the image of the taxi driver. But image is improved with proof. And proof will be difficult because it’s a union, I was a taxi driver for 14 years and I charged hard, we are used to charging hard. But if the people who were overcharged paid for a bad service, when you know how much you will pay, with a good service, you will use the service again.

Finance Colombia: I pay more to have no surprises, rather than look for cheap but in the end get surprises.

Julio Jiménez: No, look, I can’t go over the speed limit but I will drive you safely. I’m not going to put reggaeton music, “What music do you want to listen?” I’m going to give you a water bottle, show you the videos that we are going to put in the back, because we are going to have corporate videos about Colombian tourism. We’ll show the hotels, restaurants, travel agencies. Everything you can do in Colombia. We will be professional drivers. Not taxi drivers. Every taxi driver at the airport will be a commercial driver. Selling services, selling a safe package, we are not going to overcharge anymore, we are going to do things well. And that client, we will call them after drop off, Lorenzo is going to his house in Cedritos, in 10 minutes we will call him, “Mr. Lorenzo, how was Mr. Camilo?” “How did he treat you? Would you use the service again?” It’s a post-sale, what we plan to do. That’s why I’m saying, give us 6 months, and you’ll hear about what we did with the yellow taxi in the airport.

Finance Colombia: So in September we are going to do another interview to see how it’s going.

Julio Jiménez: Gladly, I’ll be there to give you the numbers and the statistics of how we did it.

Finance Colombia: Excellent, it’s been an honor. Look, it is impressive what you do here, thanks for your time I know you are very busy in ANATO, we are as well, but what you have done so far is very impressive, I want to see you continue with these successes.

Julio Jiménez: It is for God’s glory, for the inspiration of people to see that all dreams can be fulfilled by faith, by the name of the Lord and in the name of helping society, which is the most important thing because the last thing you think about is in the profit, it will come later. But when you dedicate yourself to serve, to help, to protect. That is the motto of the American Visa company.

Finance Colombia: Well, American Visa, thank you very much.

Julio Jiménez: Thank you Lorenzo, God be with you.

The search for Eric Fernando Gutiérrez Molina, a 32-year-old US flight attendant reported missing since March 22, concluded Friday following the discovery of a body in rural Antioquia, about two and a half hours south of Medellín. Medellín Mayor Federico Gutiérrez confirmed that the remains were located between the municipalities of Jericó and Puente Iglesias, stating there is a very high probability they belong to the American Airlines (NASDAQ: AAL) employee.

Gutiérrez Molina, a Salvadoran-American national who lived in Texas, arrived in Medellín on a commercial flight via José María Córdova International Airport. He was last seen alive on Sunday, March 22, after visiting commercial establishments in the El Poblado neighborhood. Investigations by the Secretaría de Seguridad y Convivencia suggest the victim was targeted by criminals using scopolamine, a sedative that can be used to incapacitate victims for robbery. According to witness statements, Gutiérrez Molina and another flight attendant were approached at a nightclub by individuals who lured them to another venue in Itaguí, a southwestern suburb of Medellín. While the companion flight attendant was able to make it back to her hotel, ill and disoriented, Gutiérrez Molina remained missing for five days.

“We have very clear leads on those responsible,” stated Mayor Federico Gutiérrez. “I have requested that justice be served and that the perpetrators be sought for extradition to the United States if necessary.”

The body was spotted by residents of Puente Iglesias floating in the Río Piedra ravine. The Instituto Nacional de Medicina Legal y Ciencias Forenses is currently conducting formal identification and an autopsy in Medellín. Mayor Gutiérrez reported that he has personally informed the victim’s father, the US Ambassador to Colombia, and the Consul General at the US Embassy in Bogotá regarding the development. The mayor stated that investigators have identified alleged perpetrators and expressed his intent to seek their extradition to the US.

Tengo que dar una triste noticia.
Desde el pasado Domingo, estamos en la búsqueda de Eric Gutiérrez un ciudadano Estadounidense que se encuentra desaparecido.
Lamentablemente acaba de ser encontrado un cuerpo sin vida, entre el municipio de Jericó y Puente Iglesias.
Existe…

— Fico Gutiérrez (@FicoGutierrez) March 27, 2026

This problem is not new. Criminals have been using scopolamine to prey on both Colombians and foreigners for years. Just last week, the Alcaldía de Medellín (Medellín Mayor’s Office) announced the capture of two women, aged 19 and 34, accused of drugging and robbing foreigners in Parque Lleras. The Policía Nacional and the Fiscalía General de la Nación  (Colombia Attorney General’s Office) conducted raids in the Caicedo and Villa Hermosa neighborhoods to dismantle the operation. The suspects reportedly offered escort services as a facade to move victims to tourist accommodations, where they administered benzodiazepines such as clonazepam to facilitate the theft of high-value belongings and cash.

Manuel Villa Mejía, Secretary of Security and Convivencia, stated that the captured women had extensive judicial records for aggravated robbery. During the operations, authorities seized mobile devices, identification documents belonging to other women, and a firearm. Villa Mejía emphasized that the city is utilizing intelligence and focused operations to close pathways for those who instrumentalize tourism for criminal purposes. These actions are part of a broader strategy to weaken the financial operations of networks that continue to target international visitors in El Poblado.

Finance Colombia has also reported on the capture of the Queen of Scopolamine, who led a network dedicated to drugging and robbing tourists in Parque Lleras. Despite prior law enforcement successes against structures like Las Barbies and The Ghetto, predatory crime remains a concern for the international investment community and business travelers.

Also read: Don’t Be A Victim! Six Rules For Safety When Visiting Colombia

photo of Mr. Gutierrez from social media

Wingo expansion strengthens Medellín as a regional aviation hub

Wingo, a subsidiary of Copa Holdings (NYSE: CPA), has announced the launch of two new direct international routes from Medellín to Guatemala City, Guatemala, and Montego Bay, Jamaica. With this expansion, the carrier becomes the only airline to operate these specific nonstop segments from José María Córdova International Airport in Rionegro, which serves the Antioquia region.

The new service increases Wingo’s international portfolio to 10 destinations from the city, complementing its existing network of five domestic routes. According to data provided by the airline, Medellín has become a primary operational base in Colombia. In 2025, approximately 35% of the carrier’s total passenger traffic, representing 1.2 million travelers, originated from or arrived in the city.

“Medellín is a strategic city for Wingo, and these two new routes reflect our confidence in the potential of the city and the response of travelers.” — Jorge Jiménez, Commercial and Planning Vice President of Wingo.

The Alcaldía de Medellín, through the Secretaría de Turismo y Entretenimiento and the Bureau de Medellín y Antioquia, coordinated with airport concessionaire Airplan to facilitate the new frequencies. The Medellín to Guatemala City route is scheduled to begin operations on June 25, 2026, with three weekly frequencies on Tuesdays, Thursdays, and Saturdays. The airline expects to offer 30,000 seats annually on this route, with one-way fares starting at $108 USD, including taxes and fees.

The connection to Montego Bay is slated for a June 23, 2026, start date, also operating three times per week on Tuesdays, Thursdays, and Saturdays. Introductory fares for the Jamaican destination are positioned at $159 USD per trayect. This move follows a 2025 pilot program where Jamaica was marketed as a high-interest destination for Colombian travelers.

Jorge Jiménez, Commercial and Planning Vice President at Wingo, stated that these routes reflect confidence in the potential of the city and the response of travelers to direct, low-cost international options. Ana María López Acosta, Secretary of Tourism and Entertainment, noted that the collaboration between the public and private sectors continues to project the city as an attractive destination for tourism and investment.

The expansion comes as the Aeropuerto Internacional José María Córdova continues to increase its capacity as a logistical platform for the country. Javier Benítez, Manager of the airport, indicated that the arrival of these routes reaffirms the facility’s potential to facilitate international business and connection for the region.

Arajet seeks to become the dominant low-cost carrier connecting North & South America through its Caribbean hubs in the Dominican Republic.

Dominican airline Arajet has launched a “Hot Sale Colombia” promotion, offering discounted base fares for international travel originating from major Colombian hubs. The campaign targets passengers departing from El Dorado International Airport in Bogotá, José María Córdova International Airport in Medellín, and Rafael Núñez International Airport in Cartagena.

The promotional window is scheduled to run from March 16 through March 22, 2026. During this period, the airline is offering base fares starting at $1 USD. These rates apply to international routes within the carrier’s network and are available across all four of the airline’s service tiers: Basic, Classic, Comfort, and Extra.

Agressive fares through Q3 2026

According to the carrier, the travel window for tickets purchased under this promotion extends from April 15, 2026, to September 30, 2026. The availability of these fares is subject to seat capacity on specific flights. The initiative follows the carrier’s broader strategy to increase its market share in the Colombian aviation sector, which is regulated by the Unidad Administrativa Especial de Aeronáutica Civil (Aerocivil) under the Ministerio de Transporte.

Arajet commenced operations in September 2022 and currently maintains its primary hubs at Las Américas International Airport in Santo Domingo and Punta Cana International Airport. The airline utilizes an all-Boeing fleet, consisting of 14 Boeing 737 MAX aircraft (NYSE: BA). The carrier’s network connects the Dominican Republic with various destinations across North America, Central America, South America, and the Caribbean. In 2023, the airline was recognized as the “Best New Airline in the World” at the CAPA Aviation Trust Summit. The airline’s operations are overseen by the Instituto Dominicano de Aviación Civil (IDAC) in its home jurisdiction. Detailed pricing and baggage policies for the current promotion are available through the company’s digital booking platform.

Drones may now be seized upon a traveler’s entry into Colombia, unless specific conditions are met.

Colombia has modified the rules for bringing drones and their spare parts into the country for security reasons. The measure was established through Resolution 000242 of 2025 issued by the Dirección de Impuestos y Aduanas Nacionales (DIAN) and has been in effect since January 11, 2026.

The regulation was adopted “with the objective of preventing the illegal entry of unmanned aircraft systems (UAS/drones) and mitigating the risks associated with their misuse.” According to the DIAN in a press release, the provisions aim to “strengthen national security against the possible use of these devices in criminal activities, such as indiscriminate attacks against security forces and the civilian population.”

Under the directive, drones may enter the country through two mechanisms. The first is by submitting an Advance Import Declaration (Declaración Anticipada de Importaciones, by its Spanish name), which must be filed five calendar days before travel through the Customs Services (Servicio de Aduanas) section of the official DIAN website at www.dian.gov.co. The second option is to complete DIAN Form 530 upon arrival in the country.

In both cases, travelers must present the original purchase invoice, declare the intended use of the drone, and pay the corresponding import taxes, regardless of the price already paid for the equipment in the country of purchase. In some cases, DIAN may also request an inspection of the device.

The regulation establishes that drones or their parts may only enter the country if they comply with this standard import procedure.

Another key aspect of the resolution is that drones may only enter Colombia through two authorized entry points: the port of Cartagena and El Dorado International Airport in Bogotá. If a drone is brought into the country through any other location, customs authorities may seize it.

DIAN also clarified that travelers should “refrain from bringing this type of merchandise under the traveler import modality.” If they attempt to do so, customs authorities will require the change of modality so that the device can be processed through ordinary import procedures, provided that the arrival occurred through the authorized entry points. Entry through other locations is not permitted and could result in the seizure of the merchandise.

Additionally, the resolution states that drones cannot enter the country through postal shipments or express courier services, meaning international deliveries of these devices may be subject to confiscation.

Retail companies may continue selling drones in the Colombian market, provided they comply with import procedures and pay the applicable taxes. However, these requirements may lead to delays and additional costs for final consumers.

According to the magazine Cambio Colombia, the measure responds to the growing use of drones in criminal activities. These “recreational or productive technologies have begun appearing in high-risk scenarios such as illegal surveillance, the transport of explosives, criminal intelligence operations, and even attacks against security forces.”

Defense Minister, Major General (ret.) Pedro Arnulfo Sánchez Suárez, confirmed that 162 drone attacks against security forces were recorded in the country during the past year. According to the minister, the resolution will make it possible to “know exactly who is purchasing drones and what their intended purpose and use are. This will allow us to protect the population and prevent a tool designed for progress and development from being used to kill Colombians.”

In general terms, Resolution 000242 establishes three main rules for bringing drones into Colombia:

1. Mandatory advance declaration for importers, including travelers.
2. Restriction of entry to two authorized points: the port of Cartagena and El Dorado International Airport in Bogotá.
3. A total ban on postal or express courier shipments of drones.

Additionally, drones that weigh more than 250 grams or are used for professional activities must be registered with Aerocivil, Colombia’s civil aviation authority. Failure to register the device or operating it without authorization may result in fines.

Above photo: DJI drone courtesy DJI

Avianca has signed a multi-year agreement to become an official sponsor of Miami FC, a professional soccer club competing in the USL Championship. The partnership comes as the club initiates the construction of a new stadium facility in the south Miami-Dade area and seeks to align with corporate partners as part of a long-term growth strategy.

Under the terms of the deal, the airline will receive brand placement on the official team jerseys. Additionally, the club’s fan interaction area, previously known as the Fútbol305 Zone, has been rebranded as the Avianca Fútbol305 Zone. This activation is intended to provide fans with direct access to players and team events.

The move marks a strategic effort by Avianca to consolidate its presence in the Florida market, which serves as a primary hub for its North American operations. According to Rolando Damas, the airline’s sales director for North America and Europe, Miami is a critical gateway connecting the US with Latin America.

Data provided by the carrier indicates a period of growth in its US operations. In 2025, Avianca transported more than 4,900,000 passengers to and from the US, representing an increase of more than 6% compared to 2024 figures. During that same period, the airline operated 34,200 flights within its US network.

Currently, Avianca operates more than 400 weekly flights across 14 US cities. Its Florida operations specifically include more than 100 weekly flights departing from Miami, Orlando, Fort Lauderdale, and Tampa. These routes provide connectivity to destinations in Colombia, Ecuador, and Central America, as well as broader links to more than 80 destinations across 25 countries.

Miami FC executives noted that the partnership coincides with the development of world-class facilities in South Florida. Nathan Krum, the club’s chief marketing and revenue officer, stated that the collaboration is part of a broader vision to increase community accessibility and global connectivity.

Avianca is a member of the Star Alliance and is part of the Abra Group. The airline group includes several subsidiaries such as Aerovías del Continente Americano S.A., Taca International Airlines S.A., and Avianca Ecuador S.A.. In 2025, the consolidated group transported approximately 37,000,000 customers globally, operating a fleet of 140 aircraft including Airbus A320 and Boeing 787 Dreamliner models. Its loyalty program, LifeMiles, currently maintains a membership base of approximately 15,000,000 individuals.

The financial terms of the sponsorship were not disclosed, though it follows a trend of Latin American carriers increasing marketing spend within US professional sports to capture a larger share of the diaspora and tourism markets.

 

The Medellín Secretariat of Tourism and Entertainment participated in the annual United States Tour Operators Association (USTOA) Conference and Marketplace, held through Friday at the Gaylord National Resort & Convention Center in Maryland. The Colombian city’s objective was to market its tourism offerings to US visitors and operators who prioritize sustainable practices and respect for local communities.

The USTOA Annual Conference is considered a significant platform within the US travel industry. The organization, founded in 1972, promotes responsible tourism and the development of experiences that contribute to cultural and environmental preservation. Medellín, operating as an associate member, utilized the event to engage with leading tour operators, international destinations, and specialized suppliers, aiming to secure high-value business agreements and build strategic alliances.

Medellín is seeking to encourage conscious and family-oriented tourism, and discourage those with more lascivious motives.

According to a statement from the Secretariat, the city’s delegation secured 10 business-to-business (B2B) meetings with US operators focused on expanding their travel portfolios into emerging Latin American markets. Medellín also contributed to the conference’s academic section, presenting its tourism assets. The city’s presentation emphasized its focus on the entertainment and social tourism segments, positioning itself for travelers seeking cultural and leisure activities with a defined responsible approach.

The Medellín Mayor’s Office, through its tourism agency and the Greater Medellín Convention & Visitors Bureau, highlighted several elements intended to appeal to international operators. These assets include the city’s calendar of international events, its gastronomic and musical offerings, and its active nightlife. Furthermore, city officials pointed to the modern hotel infrastructure, venues suitable for large-scale events, increased flight connectivity, and the range of cultural programs as factors allowing international operators to design programs that meet traveler expectations.

The city’s participation in the conference represents a push to cultivate long-term partnerships with operators who are committed to what the local administration defines as a more conscious form of travel, aligning with shifting industry trends.

Avianca Group International Limited (AGIL) yesterday reported its consolidated financial results for the third quarter of 2025. The company achieved $411 million USD in Earnings Before Interest, Taxes, Depreciation, Amortization, and Rent (EBITDAR), resulting in a 27.2% margin for the period.

The third-quarter EBITDAR represents a 15.5% year-over-year increase from the $356 million USD reported in Q3 2024. Total operating revenues reached $1,509 million USD, marking a 12.8% increase compared to the $1,338 million USD recorded in the same period of the prior year. Total operating costs increased by 13.3% year-over-year, settling at $1,290 million USD. Net income for the quarter was $101 million USD, an improvement from $72 million USD in Q3 2024.

Operational and Capacity Metrics

Capacity, measured in Available Seat Kilometers (ASKs), reached 18,284 million, denoting a 6.8% increase compared to Q3 2024. This growth was attributed primarily to a 6.2% year-over-year increase in Stage Length. Passenger departures increased 1.0% year-over-year. The company transported 9.7 million passengers, consistent with the volume in the comparable period of 2024. The network encompassed 169 routes serving 83 destinations across 28 countries. Subsequent to the quarter’s close, Avianca introduced three new international routes, which included Belém (Brazil) and Monterrey (Mexico).

Cost performance for the quarter indicated a reduction in overall per-unit costs. Total Passenger CASK (Cost per Available Seat Kilometer) was 5.7 cents, a 1.9% decrease relative to Q3 2024. This decline was largely driven by Passenger Fuel CASK, which decreased 9.9% to 1.7 cents, resulting from lower fuel prices and increased fuel efficiency. Passenger CASK excluding fuel increased 2.1% year-over-year to 3.9 cents.

Balance Sheet and Credit Rating Actions

As of September 30, 2025, Avianca reported liquidity totaling $1,361 million USD, which represented 24.2% of last-twelve-month revenue. This total includes a cash balance of $1,161 million USD and $200 million USD available through an undrawn Revolving Credit Facility. The Net Debt to last-twelve-month EBITDAR ratio improved sequentially to 2.8x from 2.9x reported on June 30, 2025.

Rating agencies Moody’s and Fitch  upgraded Avianca’s credit ratings to B1 and B+ respectively. Both rating actions were assigned a stable outlook.

Business Unit Performance and Network Development

The cargo division, Avianca Cargo, recorded $157 million USD in revenue during Q3 2025, representing a 14.1% year-over-year increase. The operating freighter fleet currently consists of nine Airbus A330s, following the integration of two additional P2F aircraft during the quarter.

The loyalty program, LifeMiles, reported a 72% year-over-year increase in Q3 2025 Third-Party Cash EBITDA, reaching $77 million USD.

In network strategy, AGIL expanded its Business Class service to 54 additional routes from key operational centers including Bogotá (Colombia), Medellín (Colombia), San Salvador (El Salvador), Quito, and Guayaquil (Ecuador). The company’s passenger operating fleet totaled 161 aircraft as of September 2025, including 134 Airbus A320 family aircraft, 15 Boeing 787s, and 12 Airbus A330s.

Avianca is a member of Star Alliance  and is part of the Abra Group. The Abra Group also controls Gol Linhas Aéreas Inteligentes S.A.   and holds a strategic investment in Wamos Air .

Above photo: Avianca A330F cargo jet (photo courtesy Avianca)

The Latin American culinary sector convened in Antigua, Guatemala, for the 13th edition of Latin America’s 50 Best Restaurants 2025, an event sponsored by S.Pellegrino & Acqua Panna (SIX: NESN, OTC: NSRGY). The ceremony, held at Santo Domingo del Cerro, highlighted establishments from 21 cities across the region, with Bogotá’s El Chato securing the No. 1 position.

Led by Chef Álvaro Clavijo, El Chato ascended from the No. 3 spot in 2024 to be named “The Best Restaurant in Latin America” and “The Best Restaurant in Colombia.” The contemporary bistro is noted for its engagement with local producers and its interpretation of Colombian ingredients. Clavijo founded the restaurant with the objective of positioning Colombian gastronomy globally by utilizing regional products.

“We are truly delighted to celebrate El Chato as The Best Restaurant in Latin America 2025,” stated Craig Hawtin-Butcher, Managing Director for 50 Best. “This achievement reflects the energy, talent and authenticity that make Latin American gastronomy unique in the world.”

Colombia’s Culinary Footprint

Beyond the top spot, Colombian restaurants maintained a significant presence on the list. Celele in Cartagena, known for its research into Caribbean biodiversity, ranked No. 5. In Bogotá, Chef Leonor Espinosa’s Leo placed at No. 23.

Several new entries and recognitions for Colombia were announced. Afluente, located in Bogotá, debuted on the list at No. 34. Humo Negro, also in the capital, appeared at No. 41. Manuel, a restaurant in Barranquilla, was ranked No. 46.

Specific accolades were awarded to Colombian venues. Oda, a Bogotá-based restaurant situated within the G Lounge, received the Sustainable Restaurant Award. The establishment focuses on ingredients sourced from urban gardens and local producers.

Regional Rankings and Awards

Buenos Aires led the city rankings with eight restaurants in the top 50, followed by Lima with seven and Santiago with five. Kjolle (No. 2) in Lima was named “The Best Restaurant in Peru,” while Don Julio (No. 3) in Buenos Aires took the title of “The Best Restaurant in Argentina.”

Other notable awards included:

• Highest New Entry: Casa Las Cujas (No. 14) in Santiago.

• Highest Climber: Cosme (No. 9) in Lima, sponsored by Lee Kum Kee.

• Icon Award: Rodolfo Guzmán of Boragó (No. 6) in Santiago.

• Best Pastry Chef: Bianca Mirabili of Evvai (No. 20), sponsored by República del Cacao.

• Chefs’ Choice Award: Alejandro Chamorro of Nuema (No. 10), sponsored by Estrella Damm (BME: DAMM).

• Best Sommelier: Maximiliano Pérez, sponsored by Vik.

• Best Female Chef: Tássia Magalhães.

The voting process is audited by professional services consultancy Deloitte, utilizing a panel of 300 regional experts including journalists, food critics, and chefs to determine the rankings.

Tourism and Partnerships

The event was hosted in partnership with the Guatemalan Institute of Tourism (INGUAT), which aims to position Guatemala as a competitive destination. Other partners included American Express (NYSE: AXP), Buchanan’s (LSE: DGE, NYSE: DEO), and Ron Zacapa (LSE: DGE, NYSE: DEO).

Above photo: El Chato in Bogotá takes the No.1 spot in Latin America’s 50 Best Restaurants 2025, sponsored by S.Pellegrino & Acqua Panna (PRNewsfoto/50 Best)