Meta plans to add a facial recognition feature to its Ray-Ban smart glasses as soon as this year, reports The New York Times ($).


According to people involved in the plans who spoke to the publication, the feature is internally called "Name Tag," and would let wearers identify people and get information about them via Meta's artificial intelligence assistant. Mark Zuckerberg reportedly wants the feature to differentiate the devices and to make the AI assistant in the glasses more useful.

According to an internal document seen by NYT, Facebook's parent company has been in discussions since early last year about releasing the feature, which carries obvious civil liberty and privacy risks. Based on the document, dated to last May, the company originally planned to release Name Tag to attendees of a conference for the blind – which did not happen – before releasing it to the general public.

The internal memo also said the "political tumult" in the United States was good timing for the feature's release. NYT quoting from the document out of Meta's Reality Labs:

"We will launch during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns."

The plan is a turnaround for the company – five years ago, Facebook shut down its facial recognition system for tagging people in photos on its social network, citing a need to find "the right balance" for a technology that raises privacy and legal concerns.

This isn't the first time it has considered adding facial recognition to a consumer product either. Technical challenges and ethical concerns reportedly prevented the feature from making it into Meta's first version of its Ray-Ban smart glasses, which have proven successful since they debuted in 2021. EssilorLuxottica, which works with Meta to make the glasses, said this week that it sold more than seven million units in 2025.

Meta is still said to be exploring who should be recognizable through the technology. Possible options reportedly include recognizing people a user knows via a Meta platform, and identifying people whom they may not know but who have a public account on a Meta site like Instagram. What Name Tag reportedly won't allow users to do is look up literally anyone they encounter.

In a statement given to NYT, Meta said:

"We're building products that help millions of people connect and enrich their lives. While we frequently hear about the interest in this type of feature – and some products already exist in the market – we're still thinking through options and will take a thoughtful approach if and before we roll anything out."

Meta's smart glasses have already been used to identify people in public. In 2024, two Harvard students used Ray-Ban Meta glasses alongside the facial recognition service PimEyes to identify strangers on the Boston subway, and later posted a video of the experiment that went viral. Meta responded by emphasizing that the glasses included a small white LED on the top-right corner of the frame to signal when recording is taking place.

Meta is apparently also working on so-called "super-sensing" glasses that continually run cameras and sensors to keep a record of someone's day.

According to a Bloomberg report last year, Apple is planning to launch a set of smart glasses by the end of this year. The glasses will be comparable to Meta's Ray-Bans and Google's Android XR glasses, "but better made."

Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, and will have the ability to take photos, record video, provide translations, give turn-by-turn directions, and more. However, they won't have augmented reality capabilities.
This article, "Meta Plans 'Name Tag' Facial Recognition for Ray-Ban Smart Glasses" first appeared on MacRumors.com

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Apple is nearing a settlement with the European Commission to resolve multiple antitrust investigations under the Digital Markets Act (DMA), in a move aimed at averting escalating daily fines that could reach up to 5% of its average global revenue, the Financial Times reports.


Both Apple and Meta are reportedly in the final stages of talks with European regulators following a combined €700 million in fines issued in April 2025 for breaching the EU's flagship digital competition law. According to officials briefed on the discussions, both companies are negotiating changes to their business practices to ensure full compliance and avoid further penalties.

For Apple, the settlement discussions center on the European Commission's ongoing investigations into the App Store. Regulators previously found that Apple restricted developers from directing users to offers outside its platform, in violation of the DMA's anti-steering provisions. The company was fined €500 million in April and ordered to amend its practices.

In June, Apple announced several modifications to its ‌App Store‌ framework for the European Union, including allowing developers to promote alternative payment options and distribute iOS apps via external marketplaces for the first time.

European Commission officials told the Financial Times that talks with Apple remain ongoing over the company's new contractual terms for developers and whether they sufficiently remove barriers to fair competition. The Commission has sought assurances that developers are free to communicate directly with users about external pricing or promotions without facing additional fees or restrictions from Apple.

Under the DMA, designated "gatekeepers" such as Apple must not favor their own services over rivals and must allow fair access to their platforms. The law represents one of the European Union's most far-reaching efforts to curb the power of large technology companies. Violations can trigger substantial daily fines, potentially reaching billions of euros for repeat offenses.

Apple maintains that it is already in compliance with EU law and appealed the Commission's initial decision, arguing that the regulator's interpretation goes beyond what the DMA requires. The Commission is still collecting input from developers and other stakeholders on Apple's proposed adjustments.

Officials close to the discussions expressed optimism that a resolution could be reached soon. The outcome of the case is expected to have wide-ranging implications for the company's operations in Europe, influencing how it manages the ‌App Store‌ and more.
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Apple has had yet another AI executive poached by Meta, despite reports that the social networking company is slowing hiring (via Bloomberg).


Frank Chu, one of Apple's team leaders focused on cloud infrastructure, training, and search, will join Meta's Superintelligence Labs, a division tasked with building advanced AI systems capable of performing at or beyond human-level intelligence.

Chu was involved with managing Apple's cloud-based large language models (LLMs), and was also influential in developing search features for Siri and Apple's entertainment services. For Meta, Chu will work on a new team called MSL Infra, responsible for AI infrastructure development.

Meta has spent billions of dollars on recruitment for its Superintelligence group in recent months, but the company is said to be slowing down hiring over concerns of an overheated market. The pause went into effect last week amid a broader restructuring of the group.

Fears that investments in AI are moving too fast weren't helped by reports earlier this week that OpenAI CEO Sam Altman told a group of journalists that he believes AI is in a bubble. There was a broader sell-off of U.S. technology stocks following the news.

Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January. The exodus of staff from Apple's AI team over the last seven months has seen senior researchers leave variously for Meta, OpenAI, xAI, Cohere, and others.

One of the most notable recent departures was Ruoming Pang, head of Apple's Foundational Models team, who joined Meta last month after being lured by CEO Mark Zuckerberg with a $200 million pay package.

The talent drain coincides with Apple's struggle to update Siri by integrating LLMs. A chatbot-like version of the virtual assistant was one of the key Apple Intelligence features that Apple promoted at last year's WWWDC, but it has yet to arrive.

Apple is said to be considering using third-party AI models for Siri rather than its in-house technology, following an executive restructuring. During Apple's recent earnings call, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year.
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