Apple is developing at least four different styles of smart glasses, and the company is betting that their superior design will set them apart from rival products, according to Bloomberg's Mark Gurman.


Writing in his latest Power On newsletter, Gurman says that Apple's latest designs are made from a high-end material called acetate, which is "more durable and luxurious" than the standard plastic used by most existing brands. In Gurman's words, the designs in testing include:

• A large rectangular frame, reminiscent of Ray-Ban Wayfarers


• A slimmer rectangular design, similar to the glasses worn by Apple CEO Tim Cook


• Larger oval or circular frames


• A smaller, more refined oval or circular option

The designs will be instantly recognizable as Apple – what the company refers to internally as the "icon" – and they are set to come in "many" color options, says Gurman, with black, ocean blue, and light brown currently being explored.

The glasses will tightly integrate with the iPhone and Siri, and they will use computer vision to interpret the user's surroundings and feed contextual awareness into Apple Intelligence. Meanwhile, the the camera system currently being considered is described as "vertically oriented oval lenses with surrounding lights," which contrasts with the circular design seen in Meta's Ray-Bans.

Apple is expected to unveil smart glasses as the end of 2026 or early the following year, with the actual release occurring in 2027. The glasses are said to be part of Apple's broader AI wearables strategy that also includes new AirPods with cameras and a camera-equipped pendant.
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Meta plans to add a facial recognition feature to its Ray-Ban smart glasses as soon as this year, reports The New York Times ($).


According to people involved in the plans who spoke to the publication, the feature is internally called "Name Tag," and would let wearers identify people and get information about them via Meta's artificial intelligence assistant. Mark Zuckerberg reportedly wants the feature to differentiate the devices and to make the AI assistant in the glasses more useful.

According to an internal document seen by NYT, Facebook's parent company has been in discussions since early last year about releasing the feature, which carries obvious civil liberty and privacy risks. Based on the document, dated to last May, the company originally planned to release Name Tag to attendees of a conference for the blind – which did not happen – before releasing it to the general public.

The internal memo also said the "political tumult" in the United States was good timing for the feature's release. NYT quoting from the document out of Meta's Reality Labs:

"We will launch during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns."

The plan is a turnaround for the company – five years ago, Facebook shut down its facial recognition system for tagging people in photos on its social network, citing a need to find "the right balance" for a technology that raises privacy and legal concerns.

This isn't the first time it has considered adding facial recognition to a consumer product either. Technical challenges and ethical concerns reportedly prevented the feature from making it into Meta's first version of its Ray-Ban smart glasses, which have proven successful since they debuted in 2021. EssilorLuxottica, which works with Meta to make the glasses, said this week that it sold more than seven million units in 2025.

Meta is still said to be exploring who should be recognizable through the technology. Possible options reportedly include recognizing people a user knows via a Meta platform, and identifying people whom they may not know but who have a public account on a Meta site like Instagram. What Name Tag reportedly won't allow users to do is look up literally anyone they encounter.

In a statement given to NYT, Meta said:

"We're building products that help millions of people connect and enrich their lives. While we frequently hear about the interest in this type of feature – and some products already exist in the market – we're still thinking through options and will take a thoughtful approach if and before we roll anything out."

Meta's smart glasses have already been used to identify people in public. In 2024, two Harvard students used Ray-Ban Meta glasses alongside the facial recognition service PimEyes to identify strangers on the Boston subway, and later posted a video of the experiment that went viral. Meta responded by emphasizing that the glasses included a small white LED on the top-right corner of the frame to signal when recording is taking place.

Meta is apparently also working on so-called "super-sensing" glasses that continually run cameras and sensors to keep a record of someone's day.

According to a Bloomberg report last year, Apple is planning to launch a set of smart glasses by the end of this year. The glasses will be comparable to Meta's Ray-Bans and Google's Android XR glasses, "but better made."

Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, and will have the ability to take photos, record video, provide translations, give turn-by-turn directions, and more. However, they won't have augmented reality capabilities.
This article, "Meta Plans 'Name Tag' Facial Recognition for Ray-Ban Smart Glasses" first appeared on MacRumors.com

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Apple's rumored plan to enter the smart glasses market by late 2026 is already reshaping the global AR optics supply chain, according to DigiTimes.


According to the paywalled report, demand for smart glasses from the likes of Meta is rising steadily, but the industry now expects Apple's equivalent product to act as the primary catalyst for large-scale commercialization. Multiple suppliers across Taiwan's optical sector have apparently increased capital expenditure to expand capacity and shift research priorities toward AR technologies, citing Apple's expected requirements.

For example, Kinko Optical has positioned itself as a key supplier by opening a new AR, VR, and MR research center, backed by an investment of about $5.6 million. Kinko is currently the only Taiwanese company developing both nanoimprint optical waveguides and optical engines at the same time, technologies that are essential to modern AR glasses designs. Joint development projects with clients are expected to begin in 2026, aligning with the rumored launch timelines of major new products from brands like Apple.

Other Taiwanese suppliers are moving in the same direction. Asia Optical is accelerating development of AR, VR, and metalens products and has partnered with Singapore-based MetaOptics to co-develop metalens technology. JMO Corp. has already entered AR glasses supply chains, while Aiimax Innovation has completed metalens samples now undergoing brand certification.

Samsung has already announced plans to launch AR glasses in 2026, while Apple is expected to introduce its first smart glasses by the end of the year. Apple's entry is expected to increase volumes, stabilize supply chains, and lower component costs, prompting Taiwanese suppliers to position themselves more aggressively as the market for smart glasses expands.
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