Under a mirage of glowing escalators inside Bogotá’s Ágora Convention Center, the catwalks of Bogotá Fashion Week opened Tuesday with more than fabrics and silhouettes on display. Behind the runway lights lies a larger ambition: to turn Colombia’s capital into a regional fashion export hub and bring designers from Bogotá’s workshops and popular commercial districts onto the global stage.

Now in its ninth edition, Bogotá Fashion Week (BFW), led by the Cámara de Comercio de Bogotá, has become the city’s main commercial and promotional platform for fashion, bringing together 145 brands, 28 runway shows, more than 80 international buyers and 755 business meetings aimed at strengthening Colombia’s presence in international markets.

For Ovidio Claros Polanco, president of the chamber, the event is no longer simply about showcasing collections, but about transforming fashion into a driver of economic growth and international competitiveness.

“In Bogotá, the fashion sector represents 33% of the city’s economic activity and brings together approximately 35,000 active companies, the majority of them microenterprises,” Claros said. He added that between 220,000 and 250,000 people are directly linked to the industry, with its impact extending into tourism, hotels, gastronomy and transportation.

The strategy, he said, is to move beyond the traditional notion of fashion as an exclusive industry and instead position it as an economic ecosystem capable of generating employment and export opportunities across all levels of the city.

That vision is particularly visible through [PUENTE] Internacional, a program created by the chamber to connect entrepreneurs from Bogotá’s traditional commercial districts such as San Victorino and Restrepo with major global fashion circuits including New York, Madrid, Dubai and Paris.

This year, eight Bogotá-based brands — Alanna, A Modo Mio, C’emadier, Más Cincuenta y Siete by Love Me Jeans, Lorant & Co, Lyenzo, Liza Herrera and Kernel Leather — were selected to present their autumn-winter collections during Fashion Designers of Latin America (FDLA) at New York Fashion Week in February.

The initiative marked one of the strongest international pushes yet for Bogotá’s so-called “popular fashion” sector, traditionally associated with local manufacturing districts rather than luxury runways.

“We are committed to the internationalization of Bogotá’s popular fashion because it is a powerful vehicle for economic growth and job creation,” Claros said. “We want the best of Bogotá’s design talent to arrive in the global capitals of fashion stepping forward with strength.”

The selection process involved curators and industry figures including Albania Rosario, founder of FDLA, José Forteza, former senior editor of Vogue México, Colombian designer Jorge Duque and stylist Estefanía Turbay.

For Albania Rosario, the initiative reflects the growing relevance of Latin American fashion beyond its domestic markets.

“Each of these brands represents not only the excellence of Bogotá’s design, but also the resilient and visionary spirit of our creative community,” Rosario said. “It is a reminder of the transformative power of Latin American fashion on the global stage.”

The international agenda continues well beyond Bogotá Fashion Week. Following the local runway events this week, [PUENTE] designers are scheduled to participate in Pasarela Madrid later in May, followed by Dubai Fashion Week in September, New York Fashion Week’s spring-summer season, and Paris Fashion Week later that month.

Inside Ágora, the business focus is equally visible. Alongside runway presentations from designers such as Kika Vargas, Francesca Miranda and Alejandro Crocker, the event hosts wholesale meetings between Colombian brands and international buyers seeking new suppliers and partnerships.

A multi-brand retail space open to the public and a series of 24 industry talks with more than 60 speakers also seek to bridge the gap between creative design and commercial scalability.

For organizers, integrating districts like San Victorino and Restrepo into this model is essential. Rather than separating emerging luxury labels from mass-market producers, the chamber is pushing for a unified ecosystem where independent designers, small workshops and large buyers operate within the same commercial conversation.

“There is a need to remove the idea that fashion belongs to only a few people,” Claros said. “This belongs to everyone. Countries change through actions like these.”

As Bogotá Fashion Week expands its global ambitions, the challenge will be whether Colombian brands can translate visibility into long-term exports and sustained international demand.

For now, however, the city is betting that fashion — from the ateliers of Chapinero to the workshops of San Victorino — can become one of Bogotá’s strongest international calling cards.

ARTBO Weekend returns to Bogotá this week with a milestone worth noting – and a programme that suggests the event is no longer content with staying within its traditional comfort zones.

Celebrating its tenth edition from April 16 to 19, the city-wide initiative organized by the Bogotá Chamber of Commerce (CCB) arrives bigger, more dispersed and arguably more ambitious than ever. With over 160 free activities, 86 participating spaces and 280 artists from 27 countries, the numbers alone tell a story of steady expansion. But the real shift this year is geographic.

For the first time, ARTBO Weekend – Fin de Semana – pushes decisively into new territory. The addition of Kennedy, Nogal and Chicó as official circuits marks a deliberate move away from the event’s familiar enclaves. It is, in many ways, a statement about where Bogotá’s art scene is headed – or where it wants to go.

Kennedy stands out. Historically on the fringes of the city’s cultural programming, the district’s inclusion is more than symbolic. The reopening of the Chamber of Commerce’s exhibition space in the area signals a longer-term investment in decentralising Bogotá’s art ecosystem. It also raises a question that has hovered over ARTBO Weekend in recent years: who, exactly, is the event for?

For organisers, the answer has consistently been “everyone.” And, on paper, that commitment holds. Entry remains free across all venues, and the programme spans everything from gallery exhibitions and museum shows to performances, workshops, talks and editorial launches. The addition of complimentary transport routes – the Bus ARTBO – helps bridge the distances between circuits, turning what could be a logistical challenge into something closer to an urban stroll.

Still, navigating ARTBO Weekend requires a degree of planning. Bogotá is not compact, and its art circuits are spread across distinct neighbourhoods, each with its own pace and character. San Felipe, long considered the epicentre of the contemporary gallery scene, remains a reliable starting point, particularly for first-time visitors. Chapinero offers a more eclectic mix, where independent spaces sit alongside institutional venues, while the Centro Histórico provides a slower, more contemplative route through museums and heritage sites.

This year, however, the draw may well lie in the unfamiliar. Kennedy’s circuit promises a different rhythm – less polished, perhaps, but more reflective of the city’s broader social fabric. Chicó and Nogal, by contrast, introduce a more polished, design-forward dimension to the programme, expanding the conversation beyond traditional gallery spaces.

What distinguishes ARTBO Weekend from its larger counterpart, ARTBO, is precisely this sense of movement. There are no booths, no central venue, no singular point of focus. Instead, the city itself becomes the exhibition space, and the act of moving between circuits becomes part of the experience.

That experience is not purely visual. The “Conversaciones” series, curated by Raphael Fonseca of the Denver Art Museum, brings together artists, curators and academics for a series of panel discussions that aim to unpack the themes shaping contemporary art today. With free entry and simultaneous translation, the talks offer a point of entry for audiences looking to engage more deeply with the works on display.

Equally, the Encuentro Editorial continues to carve out a niche within the programme. Focused on independent publishing and the book as an artistic medium, it provides a quieter counterpoint to the busier exhibition circuits. For many, it is here – among the artist books and experimental print projects – that the creative pulse is most tangible.

After a decade, ARTBO Weekend has settled into a rhythm that feels both established and open-ended. It has succeeded in building audiences, supporting local galleries and positioning Bogotá within a wider Latin American art conversation. At the same time, it continues to grapple with the challenges of scale, access and representation that come with growth.

For visitors, the best approach may be to resist the urge to see everything. Pick two or three circuits per day. Use the Bus ARTBO, but don’t be afraid to walk, and take an umbrella for the inclement April weather. Allow time for the unexpected – a performance that spills into the street, a conversation that runs longer than planned, a small space that wasn’t on the map.

Because if ARTBO Weekend has proven anything over the past ten years, it is that Bogotá’s art scene is not confined to a single district, or a single idea of what art should be. It is scattered, evolving and, at its best, deeply connected to the city.