Apple shipped 1.1 million MacBook Neo units in the first quarter of the year, according to IDC, making it one of the strongest Mac debut performances in recent memory (via TechCrunch).


The figure is particularly striking given that the laptop was only available for roughly three weeks of the period, having gone on sale in mid-March. Shipments began spiking from early April, suggesting the March tally understates underlying demand. By comparison, the M5 MacBook Air shipped over 900,000 units in its debut quarter, while the M5 MacBook Pro shipped 550,000.

Apple introduced the ‌MacBook Neo‌ in early March with a starting price of $599, which is roughly 45% below the entry-level ‌MacBook Air‌. The laptop features an aluminum chassis and a 13-inch Liquid Retina display, but uses an A18 Pro chip rather than an M-series processor, along with 8GB of RAM, to reach the lower price point.

Of the units shipped globally during the quarter, 44% went to the U.S., while India accounted for approximately 18,000 shipments despite the short availability window, with retailers reportedly struggling to secure adequate inventory.

Counterpoint Research said that the ‌MacBook Neo‌'s significance extends beyond its early sales, noting that it is helping Apple compete in lower-priced notebook segments where Macs have historically had little presence.

Although it is still early, the MacBook Neo launch stands out as one of Apple's most strategically important recent Mac releases, especially as the wider PC market deals with rising memory costs and "shrinkflation," while Apple is expanding its reach.

The ‌MacBook Neo‌ could eventually help Apple grow its share of the $400 to $699 notebook market from about 2% to around 15%. IDC believes the opportunity extends to consumer and small-business laptop segments beyond first-time buyers. The ‌MacBook Neo‌'s popularity could also displace some older models, including the M1, M2, and M3 ‌MacBook Air‌, which have historically driven volume in markets like India when sold at discounted prices during sales events.

The launch is already prompting responses from rivals. Dell this week unveiled a new XPS 13 laptop starting at $699, aimed at the same segment, citing the ‌MacBook Neo‌'s arrival as evidence of strong demand for premium-quality laptops at accessible prices. IDC forecasts a "very big spike" in ‌MacBook Neo‌ shipments in the current quarter as Apple works through supply constraints and expands availability.
This article, "MacBook Neo Outsold Every Other Mac in Its Debut Quarter" first appeared on MacRumors.com

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Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022.


"We are not aware of any successful mercenary spyware attacks against a Lockdown Mode-enabled Apple device," an Apple spokesperson told TechCrunch.

Lockdown Mode is available on the iPhone, iPad, and Mac, and dramatically restricts certain system features that are commonly exploited by mercenary spyware. When enabled, it blocks most message attachment types, disables certain complex web technologies, and prevents devices from automatically joining non-secure Wi-Fi networks, among other restrictions. Apple designed the feature specifically to protect high-risk users such as journalists, activists, lawyers, and others who may be personally targeted by sophisticated nation-state-level attacks.

• Enable Lockdown Mode on iPhone, iPad, and Mac

Donncha Ó Cearbhaill, head of the security lab at Amnesty International, said he and his colleagues "have not seen any evidence of an iPhone being successfully compromised by mercenary spyware where Lockdown Mode was enabled at the time of the attack." Digital rights organizations including Amnesty International and the University of Toronto's Citizen Lab have documented numerous successful spyware attacks on iPhone users over the years, but none have involved a bypass of Lockdown Mode.

Citizen Lab researchers have confirmed at least two cases where Lockdown Mode actively blocked spyware attacks, with one involving NSO Group's Pegasus and another involving Predator spyware, made by a company now part of Intellexa. Google researchers found that spyware was coded to abort its infection attempt if it detected Lockdown Mode was active, apparently to avoid leaving traces that could expose the attack.

Patrick Wardle, an Apple cybersecurity expert, told TechCrunch, "I think it's safe to say, Lockdown Mode is one of the most aggressive consumer-facing hardening features ever shipped."
This article, "Apple Says No iPhone in Lockdown Mode Has Ever Been Hacked" first appeared on MacRumors.com

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