Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.


The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.






Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.


Now that Apple has likely completed its Little Finder Guy image on TikTok, videos with the character could stop or become less frequent, but Apple might opt to keep the mascot around because of how it's caught on.


Apple introduced Little Finder Guy after launching the ‌MacBook Neo‌ in early March, and Apple users immediately liked the character. Stephen Hackett of 512 Pixels created a 3D print version, and Basic Apple Guy has a series of mockups, plus stickers for sale. PCalc's James Thomson also made a set of 5K Little Finder Guy wallpapers.
This article, "Little Finder Guy Stars in Nine New Apple TikTok and YouTube Videos" first appeared on MacRumors.com

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TikTok has announced that it has finalized a deal to establish a majority American-owned joint venture, allowing the app to continue operating in the United States indefinitely.


First agreed in December, the deal creates "TikTok USDS Joint Venture LLC," which will be 80.1 percent owned by U.S. and global investors, with ByteDance retaining a 19.9 percent stake. Oracle, Silver Lake, and Abu Dhabi-based MGX each hold 15 percent as managing investors. Additional stakeholders include the Dell Family Office and affiliates of Susquehanna International Group.

A White House official confirmed that both the U.S. and Chinese governments have signed off on the arrangement.

President Trump praised the outcome in a social media post, writing that he was "so happy to have helped in saving TikTok," and thanked Chinese President Xi Jinping "for working with us and, ultimately, approving the Deal."

The new venture will operate under a seven-member, majority-American board of directors. Adam Presser, formerly TikTok's general manager and global head of operations, has been appointed CEO of the joint venture. TikTok's global chief executive Shou Zi Chew will also serve on the board.

Under the agreement, the venture will handle U.S. data protection, content moderation, and algorithm security. TikTok's recommendation algorithm – widely considered key to the app's popularity – will be retrained exclusively on U.S. user data and secured within Oracle's cloud infrastructure. Oracle will also serve as a "Trusted Security Partner" to review and validate TikTok's source code.

The deal ends years of regulatory uncertainty that began in August 2020, when Trump first tried to ban the app during his first term. Congress passed legislation in 2024 requiring ByteDance to divest TikTok's U.S. operations or face a nationwide ban. The law was upheld by the Supreme Court in January 2025. Trump has extended the deadline multiple times since then to let the negotiations play out.

TikTok has more than 200 million users in the United States. It's unclear exactly how the restructured algorithm will affect the user experience, but the app could end up working differently compared to TikTok in other countries.
This article, "TikTok Avoids US Ban as Joint Venture Deal Officially Closes" first appeared on MacRumors.com

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A new US-led consortium is taking control of TikTok in the United States, but original owner ByteDance is still involved.