Apple CEO Tim Cook earned $74.3 million in 2025, down slightly from $74.6 million in 2024, Apple said in its annual proxy filing released today.


Cook's earnings included a $3 million base salary that has remained the same since 2016, $57.5 million in stock awards, $12 million in performance-based cash awards, and $1.76 million in other compensation, such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses. For efficiency and security purposes, Cook is required by Apple to use private aircraft for both business and personal travel.

Apple set a target compensation of $59 million for Cook, the same as in 2024, but Cook earned above that level through the incentive payouts that executives receive when Apple performs well.

Other key senior Apple executives, including outgoing general counsel Kate Adams, chief operating officer Sabih Khan, and retail and people chief Deirdre O'Brien each earned total compensation packages of around $27 million in 2025. Apple saw a chief financial officer transition in 2025, with former CFO Luca Maestri earning $15.5 million in 2025 and new CFO Kevan Parekh earning $22.5 million.
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Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports.


Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design and pioneered the transition to Apple silicon.

Earlier this week, it emerged that Meta had hired multiple significant Apple employees, including longtime Apple designer Alan Dye, while conducting its own recruiting blitz for AI and smart glasses development. Meanwhile, Apple announced the retirement of Senior Vice President and General Counsel Kate Adams, Lisa Jackson, Vice President of Environment, Policy and Social Initiatives, and AI chief John Giannandrea. Earlier this year, Apple lost Chief Operating Officer Jeff Williams, who is retiring, and Chief Financial Officer Luca Maestri. There have also been rumors about Apple CEO ‌Tim Cook‌ retiring, with rumors suggesting he is preparing to leave his role as soon as next year.

Gurman says that the losses are partly due to veteran executives nearing retirement age, but there is still a "disconcerting brain drain" taking place in the company. Nevertheless, Gurman says the accumulative weight of the departures all adds up to "one of the most tumultuous stretches of Cooks tenure." Some of the losses are said to be a "cause for deep concern," and Cook is now looking to prevent further loss of leading talent with stronger compensation packages.

Gurman notes that "Apple hasn't launched a successful new product category in a decade," leaving it increasingly vulnerable to having its talent poached by more agile rivals who are said to be better equipped to develop the next generation of devices and AI technologies.

Cook himself is thought to be likely to join the exodus and step down in the not-too-distant future. He turned 65 last month and now exhibits a noticeable, unexplained tremor in his hands. He is likely to transition to the role of chairman, rather than vacate the company entirely.

The departure of Srouji is said to be "a more imminent risk" and Cook is purportedly working hard to retain him by offering a substantial pay package and the potential of more responsibility. Some executives have suggested elevating Srouji to the role of chief technology officer. This would move him to oversee a broad range of hardware engineering and silicon technologies, making him Apple's second-most powerful executive.

Gurman says this change would likely require John Ternus to be promoted to CEO, but Srouji apparently would prefer to not work under a different CEO, even with an expanded remit. If he does leave, Srouji would likely be replaced by Zongjian Chen or Sribalan Santhanam. Beyond Srouji and the other reported departures, Apple is believed to be contending with a significant talent drain among its key engineers.

Gurman explains that there has been "a broader collapse within Apple's artificial intelligence organization" triggered by AI models chief Ruoming Pang departing earlier this year, along with colleagues such as Tom Gunter and Frank Chu. Apple lost Siri and search overseer Robby Walker, as well as his replacement, Ke Yang, to Meta.

Apple's AI group is apparently suffering from low morale and there is growing worry over the increasing use of external AI technology such as Google Gemini. Around a dozen of Apple's leading AI researchers have also now departed.

The company's AI robotics software team has seen widespread departures, including its leader Jian Zhang, who joined Meta. The user interface team has also lost members, such as Billy Sorrentino, culminating in Dye's exit.

Apple's hardware design group "has been nearly wiped out," with many employees vacating to other companies or following former design chief Jony Ive to his studio, LoveFrom. Abidur Chowdhury, the designer behind the iPhone Air who narrated its unveiling in September, left for an AI startup.

The company has lost a key director in charge of display technologies, Cheng Chen, to OpenAI. He also oversaw the optics of the Vision Pro headset. In addition, one of Apple’s top hardware engineering executives, Tang Tan, similarly left for OpenAI.

Apple has even lost the dean of Apple University, Richard Locke. Apple University is the internal program intended to preserve the company's practices and culture following the death of Steve Jobs.

The exodus has become a major concern for Apple's leadership, which has instructed human resources to ramp up recruitment and retention efforts. See Gurman's full report for more information.
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There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge.


Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, Chief Operating Officer Sabih Khan, or marketing head Greg Joswiak.

Ternus is 50 and has worked at Apple since 2001. He is known for being dependable and good at following orders with an obsessive attention to detail. Colleagues describe him as calm, emotionally intelligent, logical, and conservative. He purportedly took the fall for Apple's butterfly keyboard internally, which earned him respect. He also led the transition of the Mac to Apple silicon to much success. These situations are said to have helped Ternus earn Cook's trust.

However, some voices in the company believe that Ternus is not ready to take on the role, which could delay a succession announcement. Some skeptics inside the company say that Ternus is too risk averse, leading to frustrations within his group. For example, some in Apple's hardware engineering department were disappointed that Ternus declined to fund more ambitious projects.

One of these individuals was vice president Tang Tan, who now leads OpenAI's project to build an AI hardware device designed by Apple's former chief designer, Jony Ive. Tan and Ive have since poached a large number of hardware engineers from Ternus' team to work on the unreleased device. Other critics say that Ternus "isn't a charismatic leader" and has had little involvement in the geopolitical affairs that have dominated the attention of Cook in recent years.

While Craig Federighi could succeed Cook due to his high profile, there are concerns that his focus on software may make him a poor fit for the role. He apparently prefers tackling technical problems rather than dealing with the kind of broader issues that the role of CEO demands.

Federighi is also risk-averse and voiced disproval over the Apple's spending on the Vision Pro and its now-canceled self-driving car project. He was also initially skeptical about AI, believing that the technology was overhyped and too unpredictable.

Cook has said publicly that he wants Apple's next CEO to come from within the company, but it is possible that the company could opt for a former employee. One such individual is said to be former Apple hardware executive Tony Fadell, who co-created the iPod.

Fadell reportedly told associates recently that he would be open to replacing Cook as CEO. Some former Apple executives believe that Fadell would help "shake up" the company from the perspective of a brash product leader.

Other individuals within Apple see the prospect as "unlikely," since Fadell was a "polarizing figure" when he worked at the company. Apple passed on acquiring Fadell's smart home company Nest in 2014 because some staff did not want him to return to the company.

Regardless of who succeeds him, Cook is now thought to be highly likely to retire in the not-too-distant future. Some analysts believe that ‌Tim Cook‌ "hasn't moved fast enough" or with the urgency of executives at Meta and Google to respond to the growing challenge of AI.

There are reportedly growing signs in Cook's personal life that he could be planning to move on soon. He apparently no longer routinely rises at 4 a.m. as he once did to go to the gym. Individuals around Cook have begun to notice a slight tremor in his hands, which was also visible during a recent visit to the White House.

In addition, Cook surprised colleagues when he purchased a luxury home outside Palm Springs, California. The report notes that he used to be noticeably more frugal, such as when he chose to rent a home in Silicon Valley rather than buying one to save money.

Senior Apple employees are said to be so sure of the likelihood of major management changes at the company, which could open up new opportunities, that they have raised the situation to many who have tried to recruit them.
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In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount towards Hurricane Melissa relief efforts.


"Our hearts go out to all of those impacted by the destruction of Hurricane Melissa," said Cook. "Apple will be making a donation to help with relief efforts on the ground."

Hurricane Melissa has caused catastrophic damage, flooding, and loss of life in several Caribbean countries this week, including Jamaica, Cuba, and Haiti.

Apple has donated to the Red Cross for hurricane relief efforts in the past.
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Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April.


"We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it, and as we've shared, we expect to release it next year."

Apple first announced the personalized Siri features during its WWDC 2024 keynote, but in March it announced that they were delayed. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

Apple is facing multiple class action lawsuits over the delayed features.
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Apple CEO Tim Cook pledged to expand the company's investments in China during his latest visit to the country, signaling that Apple intends to maintain a strong presence in its most important manufacturing hub even as it continues diversifying production elsewhere, Reuters reports.


During meetings with Chinese government officials this week, Cook told China's industry minister Li Lecheng that Apple will keep investing in the country, with ongoing commitment to its Chinese supply chain and operations. Lecheng told Cook that China hopes Apple will continue to expand in the country and "grow together with Chinese suppliers," adding that the government intends to foster a favorable business environment for foreign companies.

Cook's visit comes at a sensitive time in U.S.–China relations, as both countries remain locked in a prolonged trade dispute mired by tariffs, export restrictions, and increasing pressure on technology companies to localize their manufacturing. The White House has promoted domestic production under initiatives such as the CHIPS and Science Act, while Beijing has sought to reinforce ties with foreign investors amid slowing economic growth.

Apple's position in this environment has grown increasingly complex. The company has spent the past two years shifting parts of its manufacturing to countries such as India and Vietnam to reduce its dependency on China, yet the majority of its iPhones and other key products continue to be assembled by Chinese partners. Cook's latest assurances in China underscore that, despite diversification efforts, China remains integral to Apple's global operations.

Apple remains caught between competing political and economic pressures. U.S. regulators have intensified scrutiny of American firms operating in China, while Chinese authorities have increased oversight of foreign technology companies. Yet Apple has so far remained largely unscathed compared to other U.S. firms such as Nvidia and Qualcomm, both of which have faced regulatory investigations in China.

Apple's Chief Operating Officer Sabih Khan joined Cook for the visit, meeting with Lens Technology, one of Apple's longtime Chinese suppliers responsible for producing glass covers for the iPhone and Apple Watch.
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Apple CEO Tim Cook is in Shanghai, China to celebrate the upcoming launch of the iPhone Air in the country, and during his visit, he met with Pop Mart CEO Wang Ning and The Monsters creator Kasing Lung.


On Chinese social network Weibo, Cook said that Lung demonstrated how he sketches his characters on his iPad Pro with an Apple Pencil. Lung is the designer behind the Labubu character that has become wildly popular worldwide.

During the meeting, Lung gifted Cook a one-of-a-kind Labubu modeled after Cook. The Labubu features white fur, glasses, black jeans, a blue shirt, sneakers, and a tiny iPhone 17.


Cook, meanwhile, said that Labubu "now has her own new iPhone 17 Pro in Cosmic Orange," and Lung drew a picture of Cook meeting Labubu.

Lung shared a selfie with Cook on Instagram, and also offered a closer look at Cook's unique "‌Tim Cook‌ Labubu."


While in China, Cook also stopped by the Apple Pudong retail location, met with the Lilith Games team behind AFK Journey, and visited Wang Feifei on the set of her new music video, which was filmed in a single shot using an ‌iPhone 17 Pro‌.

iPhone Air preorders are set to launch in China on October 17, with a launch to follow on October 22. The ‌iPhone Air‌ was delayed in China because Apple needed regulatory approval for an iPhone without a physical SIM.

At 5.6mm, the ‌iPhone Air‌ is too thin for a physical SIM slot, and so it will be the first eSIM ‌iPhone‌ that Apple offers in China.
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Popular cartoon series South Park has been satirizing U.S. President Donald Trump, and the latest episode, titled "Sickofancy," includes Apple CEO Tim Cook.


A cartoon version of Cook is depicted visiting Trump in the White House to provide him with a gift, which is poking fun at the glass and gold Apple plaque that Cook presented to Trump earlier in August.

"Mr. President, your ideas for the tech industry are so innovative and you definitely do not have a small penis," said the fake Cook. "Please accept this gift on behalf of Apple."

Cartoon Trump proceeds to take Cook's gift into bed with him. "Another great day getting presents," said cartoon Trump while climbing into bed with Satan. "Look at what some dipshit tech CEO gave me," he adds, before suggesting the duo do something X-rated with Cook's gift. Cook was just one of several notable figures shown presenting Trump with high-value gifts in the South Park episode.


In real life, Cook gave Trump a glass plaque with an Apple logo engraved on it, which was manufactured by Apple supplier Corning in Kentucky. Beneath the glass plaque, there is a 24-karat pure gold base that Cook said was sourced from Utah.

Cook was at the White House to announce Apple's plans to invest an additional $100 billion in U.S. manufacturing over the next four years, bringing Apple's total investment to $600 billion.

Cook was derided on social media and in news articles for his bootlicking, but it has been successful for Apple. Apple continues to be largely exempt from the high tariffs that have been imposed on countries like China and India, and at the Cook and Trump White House event, Trump said that companies like Apple that are "investing" in the U.S. will not have to pay forthcoming semiconductor tariffs.
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