Retail giant fills two C-suite roles as it accelerates omnichannel strategy

Grupo Éxito (BVC: EXITO), Colombia’s largest retail operator, has appointed two senior executives to newly defined C-suite roles as part of a long-term strategy centered on commercial competitiveness and digital transformation. The company named Paula Sanabria as Chief Commercial Officer and Juan Camilo Suárez as Chief Digital and Technology Officer, effective immediately.

Sanabria holds a degree in business administration from the Universidad Internacional de las Américas in San José, Costa Rica, and brings 26 years of experience in the retail sector. Her background spans strategic category management, high-performance team development, and results-oriented commercial execution.

Suárez is an industrial engineer from Universidad EAFIT in Medellín, and has supplemented his academic preparation with studies at the Massachusetts Institute of Technology, Duke University, and Stanford University. He has more than 28 years of experience directing digital operations and enterprise transformation processes across Latin America, with a focus on strategic planning, innovation, customer experience, and business transformation.

The appointments come as Grupo Éxito continues reorganizing its senior leadership following the January 2024 acquisition of a controlling stake by Salvadoran conglomerate Grupo Calleja, which now holds approximately 86.84% of the company. The retailer operates stores under multiple banners in Colombia, Uruguay, and Argentina, including Éxito, Carulla, Surtimax, Super Inter, Surtimayorista, Devoto, and Disco, among others.

According to the company, the two appointments are intended to reinforce capabilities in commercial management, innovation, customer intelligence, and technological evolution — areas the company has identified as central to strengthening its regional position and generating greater operational synergies across the markets where it operates.

Grupo Éxito, formally known as Almacenes Éxito S.A., completed the process of delisting its American Depositary Shares from the New York Stock Exchange and deregistering from US securities reporting obligations in early 2026. The company’s shares continue to trade on the Colombian Stock Exchange (Bolsa de Valores de Colombia) under the ticker symbol EXITO, which remains its primary market.

Image courtesy Grupo Éxito

Colombia’s Runoff Could Reshape Investment, Energy, and Labor Policy

Colombia’s first-round presidential election, held Sunday, May 31, 2026, produced a result that crystallizes the country’s political exhaustion with both the governing left and the traditional right. Criminal defense attorney and political outsider Abelardo de la Espriella placed first with more than 10.3 million votes. Leftist Senator Iván Cepeda, a close ally of outgoing President Gustavo Petro and the lead architect of the administration’s Paz Total peace policy, finished second with just under 9.7 million votes. The two will face each other in a runoff election on June 21.

Senator Paloma Valencia, the candidate backed by former President Álvaro Uribe and the standard-bearer of his Uribismo movement, placed a distant third, receiving less than 7% of the vote — fewer than 1.7 million ballots. Former Medellín mayor and Antioquia governor Sergio Fajardo received just over one million votes, while former Bogotá mayor Claudia López finished below 1%, with approximately 225,000 votes. The remaining minor candidates combined for just over 1% of the total.

Under Colombia’s electoral system, the top two finishers advance to a runoff if no candidate surpasses 50% in the first round. The June 21 vote will determine who assumes the presidency on August 7.

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The Candidates: Background and Context

Abelardo de la Espriella, 47, has never held elected office. He built a national profile over more than two decades as a high-profile defense attorney, founding De La Espriella Lawyers in 2002, with offices in Colombia and the United States. His client roster has included controversial figures: he represented Alex Saab, a Colombian-born businessman who became a close associate of Venezuelan President Nicolás Maduro and was implicated in a scheme to launder proceeds from Venezuela’s food-assistance program, the Comité Local de Abastecimiento y Producción (CLAP). Saab was extradited to the United States, convicted, and later granted clemency before being re-arrested in Venezuela in early 2026. De la Espriella also represented members of the Nule family in connection with the Carrusel de Contratos — a major contracting scandal tied to infrastructure works at Bogotá’s El Dorado airport corridor. He has additionally been reported to have represented individuals linked to organized crime.

De la Espriella has drawn comparisons to figures such as US President Donald Trump and El Salvador’s Nayib Bukele. His campaign has centered on hard-line security policy, including proposals for large-scale incarceration, expanded military operations against armed groups, and the rejection of negotiations with guerrilla organizations. He is reported to hold Italian and US citizenship in addition to his Colombian nationality, and is said to own property in Florida.

In a notable departure from his defense work, de la Espriella took the side of a victim in a high-profile acid-attack case, acting as a private prosecutor to secure a stronger sentence for the perpetrator — an episode that raised his public profile beyond the defense bar.

Iván Cepeda, 63, enters the runoff as the consolidated candidate of the Colombian left and Petro’s Pacto Histórico coalition. He is the primary legislative architect of Paz Total, the Petro administration’s policy of negotiating simultaneously with multiple armed actors, including the ELN and FARC dissident factions. Cepeda’s family background includes deep ties to the Colombian left: his father was secretary general of the Communist Party, and was assassinated. Cepeda himself studied in communist Bulgaria during the soviet era. The two finalists have an established legal and political history: Uribe attempted to bring criminal charges against Cepeda while both served in the Senate, but the Supreme Court determined that Uribe had fabricated the accusations and attempted to bribe witnesses — a case that resulted in Uribe’s criminal conviction.

“If nothing changes, Abelardo wins.” — Loren Moss, Finance Colombia

The Electoral Map

The geographic distribution of the vote reflects deep regional divisions. Cepeda carried Bogotá, which has trended left for years, particularly in lower-income districts on the city’s south and west sides. Antioquia — historically the heartland of Uribismo and home to Medellín, the country’s second-largest city — voted more than two to one for de la Espriella, a result that signals the weakening grip of Uribe’s movement even in its traditional stronghold.

The heart of coffee-growing country — the departments of Caldas, Risaralda, and Quindío also went to de la Espriella. Caquetá, a sparsely populated department in southern Colombia that has suffered sustained guerrilla violence from both the ELN and FARC dissident groups, voted for de la Espriella as well, a result we may interpret as a direct rejection of Petro and Cepeda’s Paz Total.

Cepeda carried Colombia’s Pacific coast, including the chronically neglected department of Chocó, as well as the sparsely populated Amazonas and Putumayo departments bordering Peru and Brazil, and the northern Caribbean coast. The Caribbean coast result is notable, as the region has historically suffered from underdevelopment, infrastructure deficits, and significant income inequality. Norte de Santander with its Catatumbo region on the Venezuelan border and experiencing severe armed-group activity — voted for de la Espriella, a result consistent with public exhaustion over security policy.

The Political Context: From Uribe to Petro and Beyond

Colombia’s current political trajectory is rooted in decisions made across the past two decades. President Uribe served two terms in the early 2000s and, together with then-Defense Minister Juan Manuel Santos, mounted a sustained military campaign against the FARC that significantly weakened the insurgency. Santos later broke from Uribe after assuming the presidency, governing independently and ultimately negotiating a peace agreement with the FARC — a deal that Uribe actively opposed. A plebiscite on the accord failed, but Santos used legislative maneuvering to implement it anyway.

Uribe’s next handpicked candidate, Iván Duque, won the 2018 election but finished his term with approximately 30% approval. Members of his own party publicly distanced themselves from him — Senator María Fernanda Cabal, a staunch Uribista, called Duque a “mamerto” (leftist idiot) while he was still in office. Under his administration, indicators on crime and guerrilla activity worsened, and armed groups including the ELN rebuilt operational capacity that had been degraded under Uribe and Santos.

Petro’s administration has not met initial fears of a Venezuelan-style democratic breakdown: Congress has largely blocked the most radical components of his agenda, including attempts to nationalize the private pension system and convert the healthcare system to a single-payer model. However, crime has increased, armed groups have expanded their operational footprints, and the security situation in several regions has worsened. Paz Total is widely seen as having produced few tangible results.

Uribe himself was convicted of witness tampering and attempted bribery in the case he had brought against Cepeda. Though released from house arrest after conviction, the judges who authorized his release are now reportedly under investigation for judicial corruption. Valencia’s poor performance in the first round — despite being Uribe’s chosen standard-bearer — suggests that Uribismo as a political force is waning, with its core constituency aging and new generations of voters disengaged from the Uribe legacy.

What to Expect Before June 21

Both campaigns will intensify mobilization efforts over the coming three weeks. Cepeda’s movement — Colombia Humana and the broader Pacto Histórico coalition — has historically relied on organized mobilizations, including indigenous community-led mingas, labor unions, and allied social movements. Cepeda’s running mate Senator Aida Quilcué is an indigenous activist, a choice expected to energize those constituencies. FECODE, the Federación Colombiana de Trabajadores de la Educación (Colombia’s main teachers’ federation), is expected to align officially with Cepeda, though individual teachers may not follow union leadership in their voting choices.

On the right, Paloma Valencia issued a public endorsement of de la Espriella immediately following the first-round results. Business community organizations, including ANDI (the Asociación Nacional de Empresarios de Colombia) and Fenalco (the Federación Nacional de Comerciantes), do not formally endorse candidates, but their members are widely understood to favor a government that supports private enterprise and market-oriented policy. De la Espriella holds no congressional constituency, meaning whichever candidate wins will face the same dynamic Petro encountered: a fragmented Congress that is likely to act as a check on executive authority.

The question of centrist voter alignment remains open. Fajardo and López are not expected to formally endorse either finalist, and the direction of their combined approximately 1.2 million votes is uncertain.

Winners and Losers by Sector

For international investors and executives operating in Colombia, the policy differences between the two candidates are substantive across several key sectors.

Petroleum and Natural Gas: De la Espriella has stated unequivocally that he will restart petroleum exploration and licensing, which the Petro administration blocked. Ecopetrol S.A. (NYSE: EC; BVC: ECOPETROL), Colombia’s state-controlled oil company, which also holds producing assets in the US Permian Basin and Gulf of Mexico, has operated under a government that halted new drilling permits. The consequences have included a decline in future production capacity at a time when global oil prices have risen due to Middle East tensions. Colombia has been forced to import natural gas at elevated prices to meet existing domestic demand — including from transportation fleets that were converted to natural gas under government incentive programs. Cepeda would be expected to continue or deepen current restrictions on fossil fuel expansion.

Healthcare: The Petro-Cepeda platform favors a government single-payer model. The administration has already taken over several Entidades Promotoras de Salud (EPS) — Colombia’s managed-care intermediaries — placing the healthcare system in legal and financial uncertainty. Private clinics, hospitals, and physicians who wish to operate outside a government-controlled framework would benefit from a de la Espriella administration. Cepeda’s healthcare agenda would accelerate the shift toward government-managed care.

BPO, Tech, and Call Centers: The BPO sector — which provides large volumes of formal employment, particularly in Medellín, Bogotá, Cali, and Barranquilla — was significantly affected by Petro-era minimum wage increases of 16% and 23% in successive years. These increases created contract renegotiation pressures with international clients, some of whom have shifted or considered shifting operations to competing jurisdictions including Honduras, Jamaica, the Dominican Republic, Mexico, and Guatemala. At the CX Summit, the industry’s main annual event held in Cartagena, the son of Álvaro Uribe appeared as an invited keynote speaker — a gesture that could be interpreted within the industry as an implicit signal of political alignment. A de la Espriella government, with its orientation toward labor market deregulation and reduced regulatory burden, would be viewed more favorably by this sector. Current Colombian labor law prohibits part-time employment contracts and places significant restrictions on dual employment, making workforce flexibility difficult for businesses that operate outside traditional 40-hour weekly structures.

Mining: The Petro administration has been less aggressive toward mining than toward petroleum, but sector participants expect a more permissive regulatory environment under de la Espriella, and continued constraints under Cepeda.

Security and Tourism: Both candidates have stated support for tourism promotion, but the sector’s trajectory is more directly linked to security conditions. Under current policies, several regions that were accessible to domestic and international travelers several years ago have experienced increased armed-group activity, effectively closing them to tourism. A de la Espriella administration is expected to pursue a more aggressive military posture toward the ELN and FARC dissident factions; a Cepeda government would likely continue dialogue-first approaches. The outcome will directly affect which parts of Colombia’s territory remain accessible to investment and tourism.

Foreign Relations: A de la Espriella government is expected to restore a broadly cooperative relationship with the United States, which deteriorated under Petro following several high-profile diplomatic incidents. De la Espriella has expressed admiration for US President Donald Trump, and reports indicate he holds US citizenship and owns property in Florida. Relations with Ecuador, which have been strained by mutual tariff escalations between Petro and Ecuadorian President Daniel Noboa, would be expected to normalize. Relations with Venezuela under Cepeda would likely continue along the current allied trajectory, while a de la Espriella government would be expected to take a more critical posture toward Caracas. China and Russia would find a more receptive diplomatic environment under Cepeda, and a cooler one under de la Espriella.

The Poor and Informal Workers: Cepeda’s campaign argues that minimum wage increases and expanded state services benefit lower-income Colombians. Critics counter that elevated formal labor costs have pushed more employment into the informal sector — which currently accounts for approximately half the Colombian workforce — depriving those workers of pension contributions, health benefits, and job security. De la Espriella’s platform, which emphasizes business formation, security, and labor market deregulation, would be presented as generating more formal-sector job creation. The actual distributional effects of either approach remain contested.

The Outlook

Assuming current polling trends hold and Uribista voters consolidate behind de la Espriella as expected following Valencia’s endorsement, de la Espriella enters the runoff as the frontrunner. Cepeda’s path to victory depends on driving high turnout among his base, securing support from centrist voters who did not vote for either finalist in the first round, and potentially benefiting from any missteps by de la Espriella in the final three weeks of campaigning.

The first-round results produced no major electoral violence. The ELN announced a temporary halt to armed actions during the voting period. Authorities detained some individuals reportedly attempting to purchase votes in rural areas, but no large-scale incidents were recorded.

The incoming president will face a Congress with no natural majority aligned to the executive, a healthcare system in partial administrative disarray, a petroleum sector whose future production trajectory is in question, and regions where state presence remains contested by armed groups. The June 21 runoff will determine which vision — market-oriented restructuring or continuation of the Petro project — Colombia pursues for the next four years.

En una reunión celebrada en Florida, el presidente pidió a los líderes de una decena de países latinoamericanos y caribeños que ayuden al ejército estadounidense a aplastar a los grupos de traficantes armados.

At a gathering in Florida, the president asked the leaders of a dozen Latin American and Caribbean nations to help the U.S. military crush armed trafficking groups.

In an era of shifting global economic alliances, few countries find themselves more strategically positioned than Colombia. Caught between the massive state-backed investment initiatives of China and the established political and economic influence of the United States, Bogotá’s policy decisions have never held higher stakes for investors, the region, or especially, the country’s own citizens.

At the 2025 Colombia Gold Summit, Finance Colombia Executive Editor Loren Moss spoke with Daniel Giraldo, a Managing Director at FTI Consulting (NYSE: FCN), a global business advisory firm specializing in cross-border investment and corporate finance. Giraldo offered his perspective on the geopolitical chessboard, examining what Colombia’s recent decision to join the Belt and Road Initiative means for its future relationship with its largest long-standing ally, the United States.

Finance Colombia: I’m here with Daniel Giraldo of FTI Consulting. So we’re here at the 2025 CGS, Colombia Gold Summit, where we also talk about other precious metals, we talk about silver, we also talk about metals like copper, molybdenum, things like that. You gave an interesting talk yesterday, I don’t want to steal your thunder. Why don’t you summarize your discussion?

Daniel Giraldo: Well, if I could summarize my lecture yesterday, I think there’s a chessboard, a giant global chessboard right now. And there are two main players: US and China. And Colombia is one key figure, a key part of this chessboard. Right now, Colombia is in a key position with lots of opportunities between Chinese investment and the US investment. However, which decisions Colombia takes right now will shift the entire game for the coming years.

Finance Colombia: So we are in the last few months of a government that has been relatively friendly or biased towards China. And hostile might be too strong of a word, but relatively cold towards the United States, talking about the Petro government. Colombia, under Petro, just signed up for the Belt and Road Initiative. What is the significance of that for Colombia, not just in its relationship with the United States, but what does that do or change for Colombia?

Daniel Giraldo: Well, what we are seeing right now is that Colombia signed formally the Belt and Road Initiative earlier this year. And there’s been a lot of tensions with the Trump government. At the same time, the US is the main investor in Colombia. And what we’re seeing is how China, through different initiatives, wants to have a bigger long-term influence in the region. And Colombia is, in a soft way, saying, “We want that for us.” However, that’s not a shift that can be made automatically. That’s not made in a single signature by one president. It takes years and years to forge a relationship. And although the government of Petro, President Petro is showing how they’re very interested in the Chinese investment, and to have a strong relationship with the Chinese government, it’s not the way, to just step out of their major alliances throughout years with the US

Finance Colombia: The way that investment is done in China is fundamentally different than the way investment is done from places like the US or Canada or many European countries. In the US, if you’re going to attract investment in Colombia, it’s going to be with some company. And that company is going to do what it wants to do within the law but not really giving a damn about what Washington says or what Washington wants or what Ottawa says or wants. Whereas in China, it’s very much a government-to-government thing. You have state-owned enterprises, and Xi Jinping or the Communist Party says, “we’re going to invest in this,” whether it’s profitable or not, for whatever kind of geopolitical reasons that they want to do things. So it’s a fundamentally different thing.

If you do a deal with a company in the US, you’re doing a deal with that company. Now, yes, you have to make sure that regulatory things go through. Trump is a little bit more of a patronage type of president where he wants to get involved with things so he can find benefit for himself or his administration. But generally speaking, even still, if we look at investors, if you’re going to bring in someone to invest in one of these mining companies here or exploration, it’s a company. In China, it’s going to be a state-backed company. Now, what does that imply, then, for the way business would be done going forward, number one? And number two, Petro’s on his way out, and maybe there will be another left-wing government to continue his project, it doesn’t look like it at this point. But do you see continuity in that affinity or that participation in the Belt and Road Initiative? Like you mentioned, it’s not a treaty, it’s more of like a memorandum of understanding, like the diplomats like to call it. But what do you foresee over the next two or three years?

Daniel Giraldo: Yeah, I believe every tactic has been launched in a very moderate way somehow. So, of course, Belt and Road is just a framework, and every project that could be contemplated by Chinese government, depending on the feasibility of each one of these projects. So they’re not basically getting married yet, they’re just dating.

They’re just on their first dates. However, we’re married to the US We’ve had a long-standing marriage, and what we are seeing right now is that how investment works for both countries is different. However, for both countries, there are more and more, basically, things they require to be approved.

So in order to achieve this, the US is not being indirect about it. They require trusted partners. They require trusted allies, which get what’s at stake right now. So, Petro’s government has one year left. We are expecting a shift. However, even if Colombia gets a left-wing government or a right-wing government, it doesn’t change the fact that investment in the latest years has been in a rough place.

So Colombia requires this investment, and the country requires a very stable policy framework, regulatory framework, legal framework, in order to get investors feeling safer, with more appeal. And, yes, of course, it’s not the same as an SOE (State Owned Enterprise) Chinese company that wants to invest, that needs the approval of Beijing and all this. In contrast, we have the US. Of course, Washington can say whatever they want. They can say Petro is now on the Clinton list, and they can sanction him personally. But a company, a US company, can still invest here; it changes how they see Colombia in the long run.

Finance Colombia: I think one of the things that is very notable is that the Trump government sanctioned Petro, his son, his wife, and his interior minister personally, rather than imposing sanctions on the country or doing, like, I don’t know, tariff things. Actually, by the time we publish the video, we might know what happens, but right before the Supreme Court right now, actually as we speak, there is a challenge to Trump’s ability to circumvent congressional law. And so if we have a trade pact, like free trade agreement or something like that, a lot of businesses in the US have challenged Trump’s ability to just… you can’t just cancel a law. Congress passed a law, and it’s in effect, and you can’t just cancel it. Well, that’s what they’re arguing. And all of these kind of unilateral, discretionary tariff moves that affect entire economies and entire industries, there’s some uncertainty that is going to be settled there.

“However, we’re married to the US We’ve had a long-standing marriage, and what we are seeing right now is that how investment works for both countries is different.” – Daniel Giraldo

But it’s interesting because it seems that with them sanctioning Petro and Benedetti directly as individuals, they’re saying that they want to maintain some predictability and constancy in the bilateral economic relationship with Colombia. And I think that there have been a lot of missions. Fico, the mayor here in Medellin, some of the other mayors and Colombian congressional people have visited Washington and met with senators and met with people in the State Department and said, “Look, you know, we disagree with what the president’s doing. Wait a few months.” And it seems like Washington has heard that and is not acting too rashly towards Colombia as a country but rather decided to take their ire out directly on the president and his consigliere Armando Benedetti.

Daniel Giraldo: What I believe of this is that Trump’s government can say like, “We’re not afraid. We are not afraid of imposing sanctions. We’re not afraid of not conducting business in the way we used to do it anymore.” And it’s been shown, for example, in the relationship with China, for example, with the Chinese government, with Xi Jinping. And there’s been like an escalation of tariffs, for example, I think up to 130%. I can’t remember the exact number. And then last week they say, “let’s stop this. Let’s trade the sequels.” And it’s also their way of showing the carrot and then showing the mace or bat, this metaphor.

Finance Colombia: Yeah, the stick.

Daniel Giraldo: And with Colombia, I believe it is the same. It’s like we could, if we wanted, to give some sanctions and they will have great consequences in terms of our bilateral trade. However, they’re aware of their position. They’re our main investor. We have a very good relationship in bilateral trade. There’s been years and there’s been decades of both countries benefiting from each other. We have a great position in one of the closest countries to enter South America. And they know this government is just ending. So why would they give us, like give the left-wing parties an opportunity to just bash them and say, “Oh, Trump’s government can’t be trusted.” Whereas if you take another position and say, “Look, this is personal, this is just these individuals, not the whole country.” You still have ground to negotiate, to renegotiate, to benefit. So I believe it is quite tactical.

Finance Colombia: Another thing that you mentioned is the difference on the ground. When you look at, for example, if we talk about the mining sector, not just on the ground, but literally in the ground, the US right now, the Trump administration, and really just the US more broadly, is very concerned about rare earths. And Colombia, even though there’s not yet a lot of mining activity, Colombia does have rare earth potential. There’s already been illegal coltan, cobalt ore mining taking place down in the Amazon, things like that. But it would seem that further damaging relationships with Colombia right now would contravene the political strategy in the US to strengthen its rare earth mineral supply chain.

Daniel Giraldo: Yes, it is completely true. The US has shown how important it is for them to be less dependent on the supply chains of the Chinese government, specifically in terms of their rare earths and critical minerals refining processes. So the US has been in recent weeks signing lots of memorandums of understanding and bilateral agreements with Australia, with Japan, with Malaysia, with Thailand. And they already have very good deals with Argentina, with the Mineral Security Partnership, for example, Mexico, Peru, Argentina. And the Dominican Republic. And Colombia could be in the radar as well. And what Colombia requires to be here and to benefit with the US as well is just to be patient, to get the best and the highest standards of ESG, and to reassure the different governments that it is safe to trade minerals with Colombia. That if they purchase Colombian minerals, they explore the region and they trade with us, they will find quality, they will find high standards of minerals, without assuming lots of risks that these markets don’t want to assess anymore.

Finance Colombia: So longer term, looking out three to five years, are you optimistic or pessimistic about the bilateral relationship between the US and Colombia?

Daniel Giraldo: I feel optimistic, not only because it’s the most comfortable answer, but I do feel optimistic because I believe there is a lot of potential. And right now, the sector is not in its best place. But I believe that sometimes you just have to grit your teeth, take the punch, and then stand up again and do everything that’s in your power to just become better. And Colombia has a history of learning, and the sector will learn as well how to be more competent, how to attract investors, and how to get to the highest standard and quality of their bilateral trade with different countries.

Finance Colombia: Great. Well, Daniel Giraldo from FTI Consulting, you guys are one of the leading strategic consulting firms globally, especially when you look at things like cross-border investment. That seems to be your strong suit, even though you guys are a large firm and you guys do a lot of different things. Always great to see your presence here at CGS, at Colombia Gold Summit. And thanks for your insights.

Daniel Giraldo: It’s a pleasure, thanks for having me.