Q1 visitor count tops 1.58 million as Mexico push targets World Cup

Non-resident visitor arrivals to Colombia grew 6.7% in March 2026 compared to the same month of the previous year, and the country received 1,584,378 non-resident visitors during the first quarter, according to figures from Migración Colombia processed by the Ministerio de Comercio, Industria y Turismo.

In March alone, 541,720 non-resident visitors entered the country. Of that total, 419,150 were foreign non-resident visitors, representing 5.3% year-over-year growth, while the cruise segment recorded 58,186 passengers, a 41.2% increase over the same month in 2025.

For executives and investors evaluating Colombia’s tourism, hospitality, and aviation sectors, the data indicate continued recovery in international arrivals and a measurable expansion of cruise traffic, two segments that directly affect hotel occupancy, retail spending in coastal cities such as Cartagena and Santa Marta, and the pipeline of inbound foreign exchange.

“Colombian tourism is going through a significant period of international expansion. Colombia is recording sustained growth in visitor arrivals while strengthening its connectivity and expanding its presence in strategic markets,” said Diana Marcela Morales Rojas, Minister of Commerce, Industry and Tourism.

Air connectivity figures

According to the Aeronáutica Civil de Colombia (Aerocivil), 4,483,077 passengers were transported on scheduled flights in February 2026, a 9.4% increase compared to the same month of the prior year. International arrivals grew 11.9% while domestic traffic increased 7.3%.

Between January and February 2026, scheduled flights moved 9,906,749 passengers, an 8.2% increase over the same period in 2025. The figures reflect ongoing expansion in commercial aviation capacity into Colombian airports, including the principal international gateways in Bogotá, Medellín, Cartagena, and Cali.

Mexico airport campaign tied to World Cup

Following Colombia’s participation as guest of honor at the Tianguis Turístico de México, the Ministerio de Comercio, Industria y Turismo signed an agreement with more than 20 Mexican airports to display the country’s “Descubre la Diversidad de Colombia, El País de la Belleza” campaign during the FIFA World Cup season.

The campaign will run in terminals operated by the Mexican federal government, including airports in Mexico City, Toluca, Tulum, and Cancún. The Mexican market represents one of the larger sources of regional intra-Latin American travel and is expected to see elevated transit volumes during the World Cup, which Mexico will co-host with the United States and Canada in summer 2026.

“Colombia is positioning itself as an increasingly visible and competitive destination in international markets. These alliances allow us to expand the country’s presence in strategic global venues, increase visitor arrivals, and continue positioning tourism as an engine of economic development for the regions,” Morales Rojas said.

The ministry indicated that Colombia’s presence at the Tianguis Turístico also produced bilateral conversations on expanding air connectivity and promotional cooperation with Mexican tourism operators, though specific route announcements or carrier commitments tied to the agreement were not disclosed.

Above photo: Mexico pavilion at the 2015 ANATO Vitrina Turistica trade show in Bogotá (photo: Loren Moss)

Colombia’s gross domestic product expanded 2.2% in the first quarter of 2026 compared to the same period of 2025, surpassing prevailing market estimates, according to data released May 16 by the Departamento Administrativo Nacional de Estadística (DANE) and presented by the Ministerio de Comercio, Industria y Turismo. The results reflected positive performance across production, industry, and domestic commerce.

The manufacturing sector was among the quarter’s strongest contributors, posting year-over-year growth of 2.9% and adding 0.3 percentage points to the annual variation in GDP. The sector’s performance placed it among the primary drivers of national economic output for the period.

Within manufacturing, two subsectors recorded particularly pronounced gains. Motor vehicle production expanded 27.8% year-over-year, while metallurgy grew 6.6%. Both categories function as inputs to broader industrial supply chains, and their recovery carries implications for upstream and downstream productive linkages, including employment in skilled manufacturing roles.

“What is notable about the first-quarter results is not solely the magnitude of the growth, but its composition. The performance of sectors such as motor vehicles, metallurgy, and machinery is particularly significant because it demonstrates a recovery of industrial capacities with greater effects on productive linkages, skilled employment, and economic sophistication.” — Diana Marcela Morales Rojas, Minister of Commerce, Industry, and Tourism of Colombia

Separate monthly data from statistical agency DANE’s índice de producción industrial (IPI) showed that real industrial output grew 3.9% in March 2026 compared to March 2025. The expansion was distributed across multiple subsectors, including motor vehicles, metallurgy, machinery and equipment, chemicals, pharmaceuticals, rubber, plastics, and non-metallic minerals, indicating that the manufacturing recovery was not concentrated in a single production category.

Wholesale and retail trade expanded 6.0% in the first quarter, reflecting increased domestic market activity and business commerce. The trade sector’s performance complemented the manufacturing gains and contributed to the overall breadth of the quarter’s expansion.

Not all sectors contributed positively. Construction contracted 5.4% compared to the first quarter of 2025, the weakest result among major economic categories for the period. Public administration, defense, social security, education, and health services grew 5.7%, and reporting by Colombian media citing DANE data indicated that public spending accounted for approximately 46% of total first-quarter growth — a concentration that introduces a structural caveat to the headline figure, as private-sector momentum remains uneven across the economy.

Diana Marcela Morales Rojas, minister of the Ministerio de Comercio, Industria y Turismo, addressed the composition of the results in a statement issued alongside the data release. “What is notable about the first-quarter results is not solely the magnitude of the growth, but its composition,” she said. “The recovery of manufacturing, metallurgical, and industrial production activities demonstrates a greater role for sectors associated with transformation, productive capacity, and value-added generation within the national economic dynamic. The performance of sectors such as motor vehicles, metallurgy, and machinery is particularly significant because it demonstrates a recovery of industrial capacities with greater effects on productive linkages, skilled employment, and economic sophistication. These are meaningful indicators of strengthening of the manufacturing structure and national production.”

The first-quarter data were released as Colombia continues to manage elevated monetary policy rates and fiscal pressures that have weighed on investment activity in recent quarters. The Ministerio de Comercio, Industria y Turismo indicated that the quarter’s results reflect progress on an agenda oriented toward strengthening industry, domestic production, and commercial activity, though the degree to which private-sector industrial recovery can sustain these gains independently of public spending remains a key variable for subsequent quarters.

Headline photo credit: Tecnoglass

New Africa initiative drives 112% growth in non-mining exports.

The Ministerio de Comercio, Industria y Turismo (Ministry of Trade, Industry, and Tourism) hosted the first Foro de Reencuentro Económico CELAC–África at the Ágora Convention Center in Bogotá on March 20, 2026. The event, held as part of a broader high-level forum, aimed to strengthen commercial and investment ties between Colombia and the African continent. During the proceedings, officials identified various sectors for potential growth, including jewelry, agricultural machinery, construction materials, software, digital marketing, and food and beverages.

Minister of Trade Diana Marcela Morales Rojas stated that the forum represents a strategic shift toward trade equity and shared economic opportunities. Over the past four years, the Colombian government has sought to diversify its market reach through economic diplomacy, trade missions, and the establishment of new logistical routes to Africa. Data from 2025 indicates that these efforts have resulted in a significant increase in non-mining and non-energy exports to the continent.

“We aim for this forum to mark the beginning of a new stage: one of strategic cooperation, trade with equity, and the construction of shared opportunities.” — Diana Marcela Morales Rojas, Minister of Trade, Industry, and Tourism.

According to ministry figures, non-mining exports to Africa reached $296.5 million USD in 2025, representing a 112% increase compared to 2024. In terms of volume, these shipments totaled 209,273 tons, a 226.8% rise over the previous year. These goods accounted for 46.6% of Colombia’s total exports to the continent, signaling a shift toward a more diversified export basket. Key products driving this growth include coffee, bananas, machinery, paper, and apparel.

The number of Colombian firms participating in this trade has also expanded. In 2025, 165 companies exported non-mining goods to Africa with values exceeding $10,000 USD, up from 145 companies in 2024. This 15.2% growth in participating firms underscores a transition toward higher value-added exports. Vice President Francia Márquez Mina noted that the economies of Latin America and Africa are complementary, offering potential for the development of new value chains and the utilization of strategic mineral reserves necessary for the global energy transition.

A central component of the forum was a business matchmaking event held on March 17 and 18. Preliminary results from the session show expected trade operations totaling $16 million USD. Nicolás Mejía, Vice President of Exports at ProColombia, characterized the results as a validation of the current market diversification plan. Since the beginning of the current administration, the government has implemented the Estrategia África 2022–2026 to strengthen socioeconomic relations with the region.

Through commercial intelligence analysis, the Colombian government has prioritized nine specific markets for its diplomatic and economic deployment: South Africa, Angola, Mozambique, Nigeria, Ghana, Senegal, Egypt, Tunisia, and Algeria. These nations serve as the primary focus for the continued implementation of the 2022–2026 strategy.

Above photo: MinCIT/Ricardo Báez.

The US Animal and Plant Health Inspection Service (APHIS) has authorized the entry of Colombian shell eggs destined for industrial processing, according to an announcement made by Diana Marcela Morales Rojas, Minister of Commerce, Industry and Tourism (MinCIT). This decision expands the export capacity for Colombia’s poultry sector by allowing the product to enter the US market without requiring additional import permits or sanitary certificates from the Colombian Government.

The authorization by APHIS follows technical and commercial discussions between US and Colombian regulatory bodies. Minister Morales Rojas stated that the outcome enables the poultry industry to expand its presence in international markets and integrate into higher-standard value chains.

The regulatory modification is the result of collaboration between the Government of Colombia, the Instituto Colombiano Agropecuario (ICA), the Ministry of Commerce, Industry and Tourism, the Embassy of Colombia in the United States, and the Federación Nacional de Avicultores (Fenavi), the trade association representing the poultry sector.

Six US facilities have been designated to receive the Colombian shell eggs for processing. These plants are situated in the states of New York, Pennsylvania, New Jersey, Arkansas, and Georgia. The direct entry authorization for industrial use simplifies the logistics and required sanitary compliance for the export of the product.

Above photo: Colombia’s Minister of Commerce, Industry and Trade, Diana Marcela Morales (courtesy MinCIT)