Q1 visitor count tops 1.58 million as Mexico push targets World Cup

Non-resident visitor arrivals to Colombia grew 6.7% in March 2026 compared to the same month of the previous year, and the country received 1,584,378 non-resident visitors during the first quarter, according to figures from Migración Colombia processed by the Ministerio de Comercio, Industria y Turismo.

In March alone, 541,720 non-resident visitors entered the country. Of that total, 419,150 were foreign non-resident visitors, representing 5.3% year-over-year growth, while the cruise segment recorded 58,186 passengers, a 41.2% increase over the same month in 2025.

For executives and investors evaluating Colombia’s tourism, hospitality, and aviation sectors, the data indicate continued recovery in international arrivals and a measurable expansion of cruise traffic, two segments that directly affect hotel occupancy, retail spending in coastal cities such as Cartagena and Santa Marta, and the pipeline of inbound foreign exchange.

“Colombian tourism is going through a significant period of international expansion. Colombia is recording sustained growth in visitor arrivals while strengthening its connectivity and expanding its presence in strategic markets,” said Diana Marcela Morales Rojas, Minister of Commerce, Industry and Tourism.

Air connectivity figures

According to the Aeronáutica Civil de Colombia (Aerocivil), 4,483,077 passengers were transported on scheduled flights in February 2026, a 9.4% increase compared to the same month of the prior year. International arrivals grew 11.9% while domestic traffic increased 7.3%.

Between January and February 2026, scheduled flights moved 9,906,749 passengers, an 8.2% increase over the same period in 2025. The figures reflect ongoing expansion in commercial aviation capacity into Colombian airports, including the principal international gateways in Bogotá, Medellín, Cartagena, and Cali.

Mexico airport campaign tied to World Cup

Following Colombia’s participation as guest of honor at the Tianguis Turístico de México, the Ministerio de Comercio, Industria y Turismo signed an agreement with more than 20 Mexican airports to display the country’s “Descubre la Diversidad de Colombia, El País de la Belleza” campaign during the FIFA World Cup season.

The campaign will run in terminals operated by the Mexican federal government, including airports in Mexico City, Toluca, Tulum, and Cancún. The Mexican market represents one of the larger sources of regional intra-Latin American travel and is expected to see elevated transit volumes during the World Cup, which Mexico will co-host with the United States and Canada in summer 2026.

“Colombia is positioning itself as an increasingly visible and competitive destination in international markets. These alliances allow us to expand the country’s presence in strategic global venues, increase visitor arrivals, and continue positioning tourism as an engine of economic development for the regions,” Morales Rojas said.

The ministry indicated that Colombia’s presence at the Tianguis Turístico also produced bilateral conversations on expanding air connectivity and promotional cooperation with Mexican tourism operators, though specific route announcements or carrier commitments tied to the agreement were not disclosed.

Above photo: Mexico pavilion at the 2015 ANATO Vitrina Turistica trade show in Bogotá (photo: Loren Moss)

Colombia’s gross domestic product expanded 2.2% in the first quarter of 2026 compared to the same period of 2025, surpassing prevailing market estimates, according to data released May 16 by the Departamento Administrativo Nacional de Estadística (DANE) and presented by the Ministerio de Comercio, Industria y Turismo. The results reflected positive performance across production, industry, and domestic commerce.

The manufacturing sector was among the quarter’s strongest contributors, posting year-over-year growth of 2.9% and adding 0.3 percentage points to the annual variation in GDP. The sector’s performance placed it among the primary drivers of national economic output for the period.

Within manufacturing, two subsectors recorded particularly pronounced gains. Motor vehicle production expanded 27.8% year-over-year, while metallurgy grew 6.6%. Both categories function as inputs to broader industrial supply chains, and their recovery carries implications for upstream and downstream productive linkages, including employment in skilled manufacturing roles.

“What is notable about the first-quarter results is not solely the magnitude of the growth, but its composition. The performance of sectors such as motor vehicles, metallurgy, and machinery is particularly significant because it demonstrates a recovery of industrial capacities with greater effects on productive linkages, skilled employment, and economic sophistication.” — Diana Marcela Morales Rojas, Minister of Commerce, Industry, and Tourism of Colombia

Separate monthly data from statistical agency DANE’s índice de producción industrial (IPI) showed that real industrial output grew 3.9% in March 2026 compared to March 2025. The expansion was distributed across multiple subsectors, including motor vehicles, metallurgy, machinery and equipment, chemicals, pharmaceuticals, rubber, plastics, and non-metallic minerals, indicating that the manufacturing recovery was not concentrated in a single production category.

Wholesale and retail trade expanded 6.0% in the first quarter, reflecting increased domestic market activity and business commerce. The trade sector’s performance complemented the manufacturing gains and contributed to the overall breadth of the quarter’s expansion.

Not all sectors contributed positively. Construction contracted 5.4% compared to the first quarter of 2025, the weakest result among major economic categories for the period. Public administration, defense, social security, education, and health services grew 5.7%, and reporting by Colombian media citing DANE data indicated that public spending accounted for approximately 46% of total first-quarter growth — a concentration that introduces a structural caveat to the headline figure, as private-sector momentum remains uneven across the economy.

Diana Marcela Morales Rojas, minister of the Ministerio de Comercio, Industria y Turismo, addressed the composition of the results in a statement issued alongside the data release. “What is notable about the first-quarter results is not solely the magnitude of the growth, but its composition,” she said. “The recovery of manufacturing, metallurgical, and industrial production activities demonstrates a greater role for sectors associated with transformation, productive capacity, and value-added generation within the national economic dynamic. The performance of sectors such as motor vehicles, metallurgy, and machinery is particularly significant because it demonstrates a recovery of industrial capacities with greater effects on productive linkages, skilled employment, and economic sophistication. These are meaningful indicators of strengthening of the manufacturing structure and national production.”

The first-quarter data were released as Colombia continues to manage elevated monetary policy rates and fiscal pressures that have weighed on investment activity in recent quarters. The Ministerio de Comercio, Industria y Turismo indicated that the quarter’s results reflect progress on an agenda oriented toward strengthening industry, domestic production, and commercial activity, though the degree to which private-sector industrial recovery can sustain these gains independently of public spending remains a key variable for subsequent quarters.

Headline photo credit: Tecnoglass

While Colombia & Ecuador are at peace, the neighboring presidents have a sour relationship going back to when Colombian President Gustavo Petro initially refused to recognize Daniel Noboa’s election.

Traders and transport operators have suspended a 19-day blockade at the Rumichaca International Bridge, the primary land crossing between Colombia and Ecuador. The protest, catalyzed by a 50% tax imposed by the Ecuadorian government on Colombian goods, was lifted to accommodate travel and commerce during the Semana Santa holiday period. Despite the suspension of the strike, the regional business community reports that significant economic damage and diplomatic tensions persist.

Ecuador’s President Daniel Noboa (photo: Carlos Silva/Presidencia de la República)

The closure of the border crossing created a substantial disruption in binational economic activity. Estimates from the Cámara de Comercio de Ipiales in Nariño, Colombia indicate that losses reached approximately $5 million USD per day due to freight remaining stationary in the border zone. The Comité Gremial de Trabajadores de la Frontera de Ipiales stated that while the reopening is a responsible gesture for the high-traffic holiday season, current tariff policies continue to threaten hundreds of direct and indirect jobs linked to foreign trade.

The Governor of Nariño, Luis Alfonso Escobar, criticized the trade barriers implemented by the administration of Ecuadorian President Daniel Noboa. Governor Escobar argued that such measures inadvertently encourage illicit activities in the region. He emphasized that instead of facilitating formal commerce, high tariffs drive trade toward illegality, undermining regional security efforts. To mitigate the conflict, the Comunidad Andina de Naciones (CAN) has initiated high-level dialogues. Diplomatic delegations led by Colombian Deputy Minister of Foreign Affairs Juana Castro and her Ecuadorian counterpart, Alejandro Dávalos, held a virtual working group to address pending issues in trade, transport, energy, and hydrocarbons.

“Decisions adopted without considering the reality of our communities have put at risk the livelihood of merchants, transporters, foreign trade workers, and thousands of people who live from binational exchange,” stated the Comité Gremial de Trabajadores de la Frontera de Ipiales.

Diplomatic friction has extended into the energy sector. President Noboa claimed that in 2017, Ecuador assisted Colombia during a potential blackout by charging 1.6 cents USD per kWh, whereas in 2024, Colombia charged an average of 28 cents USD per kWh during Ecuador’s hydroelectric crisis. In response, the Colombian Minister of Mines and Energy, Edwin Palma, clarified that prices during the 2023-2024 El Niño phenomenon reflected the actual costs of production and distribution, particularly when fossil fuel-powered thermoelectric plants using fuel oil and diesel were activated.

The ongoing trade dispute has impacted more than 5,500 companies over the past two months. Diana Marcela Morales, the Colombian Minister of Commerce, Industry, and Tourism, confirmed scheduled meetings with Ecuadorian officials to de-escalate the conflict and establish fair, transparent rules. Concurrently, the Ministerio de Comercio, Industria y Turismo has moved to protect domestic industries by implementing new tariffs on steel and ceramics from countries without existing free trade agreements. These measures aim to counter market distortions and protect a sector that employs more than 50,000 people while promoting circular economy practices and reducing CO2 emissions.

Above photo: Border between Ecuador & Colombia looking towards Ipiales, Colombia (Photo: Cancillería de Colombia)